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The Enterprise of Tomorrow: The Trends That Matter for Service ProvidersEvan Kirchheimer
Research Director, Enterprise Services | Ovum
Michal Harris
Head of EMEA Marketing | Amdocs
#OvumDF17 @Ovum
Millennials have their say: but what is the real impact for service providers?
1 2
3 4
Traditional apps don’t meet expectations
Connectivity is cumbersome, not mobile-first
Suffering from a lack of team collaboration platforms
Want flexibility in terms of workplace
34% of employers are not providing flexible workspaces
37% are weak on mobile-first comms; Many workers have better broadband
at home
66% would like to use more personal tech and apps for work
#1: Team collaboration tools are the most highly desired
#OvumDF17 @Ovum
The Ovum Top 10: making work a thing we do, not a place we go
5G
</>
AI
Consumerization of IT
Virtual collaboration for virtual teams
Augmented/mixed reality Security and digital identity
Analytics
The Internet of Things
5G and programmable networks
Open APIs and programmable platformsSelf-service
Automation, machine learning and AI
#OvumDF17 @Ovum
Monetization: service providers may benefit, but may also miss opportunities (again)
#OvumDF17 @Ovum
Study demographics
North America
Asia Pacific
Europe
35 and
under
Advanced Markets
Smartphone
300 qualitative conversations with millennials
10 interviews with senior industry leaders
1,204workers
#OvumDF17 @Ovum
Millennials’ Top 3: all map to service provider assets
Which of the following technologies are most likely to have a major impact on how you work? (1 least; 10 = most)
Can telcos make the shift?
1. Telco core: 5G/superfast BB and other superfast connectivity options promise to meet future demand.
2. Telco potential: IoT. There is an appreciation of its value but telcos are stuck at the connectivity layer.
3. Telco questionable: BI. Telcos have taken tentative steps.
6.9 Superfast mobile BB
6.5 The IoT
5.5 Big Data/Analytics
2.0 3D Printing
#OvumDF17 @Ovum
2nd wave consumerization: Workers think apps, but telcos retain device-centric approach
Can telcos make the shift?
1. Visibility, not just control.
2. Risk management and assessment.
3. App-centricity
39%
24%
16%
21%IT is aware, but I can do what I want
I do what I want and IT doesn’t know
I can use them with approval from IT
I cannot use them and there is no approval process
Consumer apps: over 3 of 5 millennial employees use consumer apps at work without explicit IT approval
#OvumDF17 @Ovum
Consumer apps: familiarity, ease, consistency
Can telcos make the shift?
1. The enterprise user as a consumer. Telcos must evolve segmentation.
2. Federation. Telcos are good at thinking beyond the firewall. Can they bestow credentials for stake-holders beyond the walls of one company?
“Technology [at my
company] is a nightmare. IT is run by people who don't understand needs
of employees - millennial
More familiar than
those provided by IT
Easier to use than
those provided by IT
Same app desired for personal and business use
Top reasons employees use consumer apps in the workplace
1
2
3
#OvumDF17 @Ovum
Collaboration: “App beats Apple”
Can telcos make the shift?
1. Collaboration is not UC: Providers will need to move beyond thinking of UC as voice-based.
2. The office remains important: Mobility also occurs inthe office. Do telcos have the right ‘local’ network and applications skills?
22%
19%
19%
18%
9%
7%7%
Collaboration tops list of tools employees want most (topmost)
Team collaboration apps Apple products
Tablets Wearables
Virtual/augmented reality Video conferencing
App store
“Being in an office is great for meetings, teamwork, etc. But my most creative moments come when I'm at home or at a cafe” -
millennial
“
#OvumDF17 @Ovum
Secur i ty : Mi l lennia ls understand i ts importance, but a lso f ind i t cumbersome
Almost ¾ believe security,
encryption and biometrics will have a major impact on work
72%
45%
But almost half said security is
so restrictive, it prevents them from getting the job done
#OvumDF17 @Ovum
Security: But many know there’s a trade-off for access
2.84
2.68
2.93
2.87
3.09
2.75
1.00 1.50 2.00 2.50 3.00 3.50
Fingerprints
Retina prints
Voice prints
Physical location data
Application usage data
Social media data
Willingness to share data for better access
Can telcos make the shift?
1. Invisible, seamless: Telcos have an opportunity to secure data from DC, to network, to device, to identity.
2. Analytics: a crucial behind the scenes role.
““I'm willing to share. It has just become an
easier way to function.” - millennial
(1=never; 5=very willing)
““Security is essential, but we must avoid
encumbering users.” – enterprise leader
#OvumDF17 @Ovum
Everyone as a coder?: adaptable, app -centric, distr ibuted IT
Don't know, 9%
No, 33%Yes,
57%
Would you be interested in learning to code, for example to customize
collaboration tools?
Can telcos make the shift?
1. Telco focus on stakeholders: market and sell as enabling IT to meet stakeholder needs.
2. Telco as enabler: secure access to development platforms.
“Millennials have a disproportionate interest in training and development than other groups.”
– Head of Talent
“
#OvumDF17 @Ovum
Network strategy: An appl ication -aware, user -focused approach is a must
1. Improveapplication
performance
2. Improvenetworksecurity
3. Simplifynetworkstructure
5. Supportconsolidatedor virtualizeddatacenters
4. Run newapps on
the WAN
78% 77% 67% 64% 61%
Enterprises’ top 5 drivers for network investment
n=100 ICT decision makers in multinational corporations.
Source: Ovum SD-WAN survey, 2016
“The way we procure tech isn’t about what’s best for the company. It’s about being for the user, not about what the CTO is looking at in his tech stack
#OvumDF17 @Ovum
What’s a telco to do? Many options, but some constants
Orchestration becomes critical to build ‘value in the network’. The SaaS model points a way forward.
Network – work-load-centric secure connectivity
Partnering for solutions – many telcos are bad at this
Skills – apps, PS, and solution sales skills are rare and costly
Choosing what else to do is a challenge. Even the biggest telcos can only differentiate in a handful of areas. Position and partner for others.
Not just about who you sell to.Digital transformation of the enterprise must be mirrored within the telco.