T h eE n g a g e m e n tS o l u t i o n

Discovery Worksheet

D R E A MC L I E N T

© Lauren Zavlunov

© Lauren Zavlunov

Digging Deep

In order for us to get engagement on our social mediaposts (and ultimately make sales), we need to dig deepinto exactly who we are posting for!

How will we speak to them?

How will we create and discover great content toshare?

How can we "read their mind" and know what they areover the moon about?

On the following pages I have included detailedquestions to answer when identifying your dreamclients.

Fill out your answers in this worksheet and watchyour detailed client emerge!

© Lauren Zavlunov

Are they male or female?

What is their age?

Where do they live? (Country, State, City)

Is their home rural, urban or suburban?

What is their profession?

What is their income?

Do they have a family? Kids?

What do they like to do in their time off?

What kind of activities do they like to participate in?

© Lauren Zavlunov

Where do they hang out? (Bars, Clubs, Coffee Shops)

Do they have a hobby?

What kind of books do they read?

What magazines do they subscribe to?

Do they watch TV? If so, what shows?

How would they describe their personal style? (Punk,

Elegant, Modern, Indie)

What types of music do they enjoying listening to?

Do they use social media? If so, what social mediaplatforms do they enjoy using?

Who are they following on social media?

© Lauren Zavlunov

What clothing/accessory brands do they like to wear?

How much do they generally spend in one purchaseon these items?

How much do they generally spend a month onaccessories?

What is their deepest fear?

What is most important to them in life?

Do they like to travel? If so, where to? (Abroad, Locally)

Do they like to shop in stores or online only?

What would they say that they needed more of in theirlife right now?

© Lauren Zavlunov

These questions will help you get started creating anavatar that will be living and breathing.

Make sure you fill out this worksheet and feel free toadd more details too!

Once you have a clear picture of your ideal client, youare all set for part two of this series!

Questions? Want to throw some ideas around?

Head to the Facebook group and ask away. I am hereto support you!

Love and Light,Lauren

www.lovesocialjewels.com