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The Elevator Talk Making a good impression Ankur Desai UW-Madison With prior material for Rachel O’Brien, Heather Macdonald and Carolyn Gale http://outtacontext.com/blog/2014/08/i-talk-to- strangers-in-elevators/

The Elevator Talk...The Elevator Talk Making a good impression Ankur Desa i UW-Madison With prior material for Rachel O’Brien, Heather Macdonald and Carolyn Gale

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Page 1: The Elevator Talk...The Elevator Talk Making a good impression Ankur Desa i UW-Madison With prior material for Rachel O’Brien, Heather Macdonald and Carolyn Gale

The Elevator

Talk Making a good

impression

Ankur Desai UW-Madison

With prior material for Rachel O’Brien, Heather Macdonald and Carolyn Gale

http://outtacontext.com/blog/2014/08/i-talk-to-strangers-in-elevators/

Page 2: The Elevator Talk...The Elevator Talk Making a good impression Ankur Desa i UW-Madison With prior material for Rachel O’Brien, Heather Macdonald and Carolyn Gale

Why do we hate elevators?

v Can you explain what you do to a stranger before the elevator ride ends?

http://www.constructionweekonline.com/pictures/Burj-Khalifa.jpg

Page 3: The Elevator Talk...The Elevator Talk Making a good impression Ankur Desa i UW-Madison With prior material for Rachel O’Brien, Heather Macdonald and Carolyn Gale

v At an academic interview, you will be asked over and over by undegrads, grad students, faculty, hard of hearing half-awake emeritus professors, the search committee, the Dean, at a noisy restaurant with food in your mouth, while walking between buildings in a blinding blizzard, in a stuffy conference room, walking up 6 flights of stairs, on the ride from the airport, and yes, an elevator: v Tell me a little bit about what you’re working on

v Silence is not an acceptable answer

Page 4: The Elevator Talk...The Elevator Talk Making a good impression Ankur Desa i UW-Madison With prior material for Rachel O’Brien, Heather Macdonald and Carolyn Gale

Therefore, let’s:

v Talk about telling a good story in an uncomfortable space (10-15 minutes)

v Practice doing so (15-20 minutes) v Discussing our fears (10 minutes)

Page 5: The Elevator Talk...The Elevator Talk Making a good impression Ankur Desa i UW-Madison With prior material for Rachel O’Brien, Heather Macdonald and Carolyn Gale

How do you tell a good story?

v Randy Olson, Don’t Be Such a Scientist v Focus on the emotional arc v Good stories have a beginning, middle,

and end v We have a tendency to tell A, A, A

stories, but most narratives are A, B, T

Page 6: The Elevator Talk...The Elevator Talk Making a good impression Ankur Desa i UW-Madison With prior material for Rachel O’Brien, Heather Macdonald and Carolyn Gale

A A A ?

v And, And, And

v Scientists have a tendency to drone, focus on details, construct a linear storyline.

Page 7: The Elevator Talk...The Elevator Talk Making a good impression Ankur Desa i UW-Madison With prior material for Rachel O’Brien, Heather Macdonald and Carolyn Gale

A B T?

v And, But, Therefore v Tell a story in 5 seconds v “But” as a source of tension v Josh Schimel, Writing Science

v Make it STICKY: Short, Unexpected, Concrete, Credible, Emotional, Stories

v Use OCAR: Opening, Challenge, Action, Resolution

Page 8: The Elevator Talk...The Elevator Talk Making a good impression Ankur Desa i UW-Madison With prior material for Rachel O’Brien, Heather Macdonald and Carolyn Gale

What do you need to convey?

v What’s your field? v What do we already know? v What is your question? v Why does it matter? v What’s a really cool thing you found

by answering your question? v How did you figure that out? v How does it change what we knew?

Page 9: The Elevator Talk...The Elevator Talk Making a good impression Ankur Desa i UW-Madison With prior material for Rachel O’Brien, Heather Macdonald and Carolyn Gale

Consider your audience

v Colleagues in your discipline v Academic search committee

v Colleagues outside your discipline v Funding agency program managers v A Dean or Provost v Students (grad or undergrad) v Your relatives (remember Aunt Tillie!)

v Details vs. Bottom line

Page 10: The Elevator Talk...The Elevator Talk Making a good impression Ankur Desa i UW-Madison With prior material for Rachel O’Brien, Heather Macdonald and Carolyn Gale

DNUEAAJ

v Do not use excessive acronyms and jargon

v Short sentences, first person v Communicate passion and

excitement v Explain relevance or significance

Page 11: The Elevator Talk...The Elevator Talk Making a good impression Ankur Desa i UW-Madison With prior material for Rachel O’Brien, Heather Macdonald and Carolyn Gale

Say it, don’t spray it

v Eye contact v Smile, posture v Vary tone of voice v Don’t talk with your mouth full, fly

unzipped, or shoes untied v Don’t overthink or over-rehearse it,

though

Page 12: The Elevator Talk...The Elevator Talk Making a good impression Ankur Desa i UW-Madison With prior material for Rachel O’Brien, Heather Macdonald and Carolyn Gale

Your turn v Groups of 8-10, take turns v Spend a few minutes to frame an elevator talk v Audience: Academic Dean in your college, at an

academic job interview, a scientist, not in your field v Question: Tell me about your recent research (1

minute) v Elevator type: Pullman, just the two of you, hot

v  In this case, stairs outside

v Spend 15 minutes going through everyone v Come to consensus on favorite ideas or moments

to share with larger group