The EFQM Excellence Model in Action

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    The EFQM Excellence Model In ActionAdvice Booklet 00: Starting Out

    P u b l i c a t i o n s

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    EFQM values diversity and seeks to produce material that is free of stereotypes, cultural caricaturesand gender bias. However, there may be occasions where the male personal pronoun is used torepresent men and women.

    2000 EFQMIt is the EFQMs intent to encourage the widespread use of this material within companies and organisations.However, no part of this publication may be reproduced, stored in a retrieval system, or communicated in any formor by any means (be this electronically, mechanically, through photocopy or recording, or otherwise) without the priorwritten permission from the copyright owner."

    Starting Out on the journey to Excellence

    Sectionection

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    1

    IntroductionThe EFQM Advice BookletsAudience and Purpose

    1 The journey to Excellence1.1 Mapping out the route1.2 Using the EFQM Levels of Excellence

    2 What is Excellence & Why is it important?2.1 A brief history of Excellence in Europe2.2 The EFQM Fundamental Concepts of Excellence2.3 The EFQM Excellence Model2.4 PDCA and the logic of RADAR

    3 Where are you on the journey to Excellence?3.1 Self-Assessment3.2 Benchmarking

    4 How do you put Excellence into practice?4.1 The Role and Ownership of change4.2 Setting Objectives for Change4.3 Involving your People in Change4.4 Project Management

    5 Reprise

    6 Acknowledgements

    6.1 Organisations featured in all Booklets6.2 Authors and contributors

    7 AppendicesAppendix 1 The EFQM Fundamental Concepts of ExcellenceAppendix 2 The EFQM Excellence ModelAppendix 3 Pathfinder Card and RADAR Scoring Matrix Appendix 4 The five main approaches to Self-AssessmentAppendix 5 More information on Benchmarking

    8 Further Sources of Knowledge -A list of useful reading, websites and training courses

    Starting Out

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    The EFQM Advice BookletsThese Booklets have been primarily designed to support organisations with an interest in the Committed to Excellencestrand of EFQMs three-tiered EFQM Levels of Excellence European Recognition Scheme. However, they will also appealto anyone interested in introducing the concepts, or improving the practices, of Performance Excellence in their organisation.Booklet 0 is the introductory Booklet. It gives general advice on the implementation of Excellence into an organisation usingthe EFQM Excellence Model. It will outline what you can expect to read in the other 9 Booklets, as well as establishing the

    links and complementary relationships between the Booklets. It will alsointroduce you to the EFQM Levels of Excellence European RecognitionScheme, specifically the Committed to Excellence strand, and explain howyour organisation can become involved.

    Booklets 1 - 9 are based on the 9 Criteria of the EFQM Excellence Modeland provide advice and ideas for developing Good Practice approachesacross all 9 Criteria. The structure and style of the Booklets is similar, eachexploring the key concepts of one Criterion. Examples and quotes fromorganisations with a proven track record are included throughout, eitherhighlighting the relevance of a concept to them or describing how they haveput a concept into practice. At various points, you will be asked questionswhich help you to consider your own organisation and how to implementGood Practice.You are currently reading Booklet number 0 - STARTING OUT.

    Audience and PurposeThe EFQM Advice Series of Booklets is relevant to all types of organisations: commercial or public, for profit, not-for-profit,voluntary, charities, large or small, because all organisations need to strive for sustainable Excellence.

    We have designed these Booklets as a practical knowledge tool to support you in considering how to achieve PerformanceExcellence . There may be professionals within your organisation who specialise in Financial Management, ProjectManagement, TQM, Quality Control, Human Resource Management, TPM, or any of the other quality and management

    disciplines and their expertise may help you to understand and implement some of the suggestions in these Booklets.However, these Booklets are aimed at everyone who is involved with the leadership and management of an organisation andwishes to improve.

    Organisations begin on the journey to Excellence from many different start points. You may already be familiar with goodbusiness practice and now wish to use the concepts of Excellence to bring everything together. Perhaps you have beeninvolved in obtaining ISO 9000 certification or other quality initiatives and now wish to take a wider look at your managementpractices. Or maybe you just want to improve your organisation and want to find out if there is anything that could help you.Whatever your start point, the EFQM Advice Series of Booklets are designed to help you understand the basis of Excellence.

    The purpose of this Booklet is to stimulate your creativity, helping you to produce ideas for turning other organisations GoodPractice into your own unique way of starting out on the journey to Excellence!

    In this Booklet, we will consider the main reasons why Excellence and the use of the EFQM Excellence Model areimportant to your organisation. We also want to demonstrate the linkages between the how you manage what you do (theEnablers) and what is being achieved in relation to your Results.

    We will look at several of the many Good Practices for obtaining realistic and useful measures. We willthen consider how you prioritise, plan and implement improvements and some of the proven techniques for doing this.Throughout we will give real-life examples of how other organisations have approached the issues raised.

    Throughout this Booklet, you are invited to consider the implications for yourself and your organisation. Practice, not theory isthe basis for all the Booklets in the EFQM Advice Series.

    Welcome to the EFQM Starting Out Booklet -number 0 in the series of 10 Advice Booklets.

    Booklet 0 Starting Out Booklet 5 ProcessesBooklet 1 Leadership Booklet 6 Customer ResultsBooklet 2 Policy and Strategy Booklet 7 People ResultsBooklet 3 People Booklet 8 Society Results

    Booklet 4 Partnerships and Resources Booklet 9 Key Performance Results

    The EFQM Excellence Model is a registered Trademark

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    P u b l i c a t i o n s

    The EFQM Excellence Model In ActionAdvice Booklet 01: Leadership

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    EFQM values diversity and seeks to produce material that is free of stereotypes, cultural caricaturesand gender bias. However, there may be occasions where the male personal pronoun is used torepresent men and women.

    2000 EFQMIt is the EFQMs intent to encourage the widespread use of this material within companies and organisations. However, nopart of this publication may be reproduced, stored in a retrieval system, or communicated in any formor by any means (be this electronically, mechanically, through photocopy or recording, or otherwise) without the prior writtenpermission from the copyright owner."

    Sectionection

    Leadership is about getting extraordinaryresults from ordinary people

    Sir John Harvey Jones

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    IntroductionThe EFQM Advice BookletsAudience and Purpose

    1 What is Leadership?1.1 Overview1.2 Who are Leaders?1.3 What do Leaders do?

    2 How do you put Leadership into Practice?2.1 Establish a Vision and Mission2.2 Instil Values and a Culture of Excellence2.3 Communication, Communication, Communication2.4 Act as agents of change

    3 How do you review and improve your leadership?3.1 Reviewing techniques3 .2 How to Improve

    4 Reprise & linkages

    5 Acknowledgements

    5.1 Organisations featured in this Booklet

    6 Further Sources of Knowledge -A list of useful reading

    Leadership 1

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    2

    The EFQM Advice BookletsThese Booklets have been primarily designed to support organisations with an interest in the Recognition of Commitmentto Excellence strand of EFQMs three-tiered European Recognition Scheme. However, they will also appeal to anyone inter-ested in introducing the concepts, or improving the practices, of Performance Excellence in their organisation.

    Booklet 0 is the introductory Booklet. It gives general advice on the implementation of Excellence into an organisation usingthe EFQM Excellence Model. It will outline what you can expect to read in the other 9 Booklets, as well as establishing thelinks and complementary relationships between the booklets. It will also introduce you to the European Recognition Schemeand specifically the Recognition of Commitment to Excellence strand and explain how your organisation can become involved.

    Booklets 1 - 9 are each based on one of the 9 Criteria of the EFQM Excellence Model and provide advice and ideas for devel-oping Good Practice approaches across all 9 Criteria. You are currently reading Booklet number 1 - LEADERSHIP.

    Leadership is Criterion 1 in the EFQM Excellence Model and isdefined as "How Leaders develop and facilitate the achieve-ment of the vision and mission, develop values required forlong term success and implement these via appropriateactions and behaviours, and are personally involved inensuring that the organisations management systems aredeveloped". We can see how LEADERSHIP fits into a frame-work of Excellence (left).

    For more information about the EFQM Excellence Model or

    Self-Assessment, please contact the Brussels RepresentativeOffice at [email protected], or check out EFQM's website onwww.efqm.org.

    Audience and PurposeThis Booklet is relevant to all types of organisations: commercial or public, for profit, not-for-profit, voluntary, charities, largeor small because all organisations need Leaders.

    We have designed this Booklet as a practical knowledge tool to support you in considering how to achieve PerformanceExcellence. We want the Booklet to stimulate your creativity, helping you to produce ideas for turning other peoples GoodPractice into your own unique way of developing and implementing Leadership.

    We will consider the main attributes and purpose of Leadership. We will then concentrate on a few of the many practices of

    good Leadership, giving real-life examples of how other organisations have approached the issues raised. We will then lookat a few of the ways of assessing your Leadership. Leadership is one of the 5 Enablers of the EFQM Excellence Model. Wealso want to demonstrate the linkages between the how you manage what you do (the Enablers) and what is being achievedin relation to your Results.

    Throughout the Booklet, you are invited to consider the implications for yourself and your organisation. Practice, not theory,is the basis for this Booklet

    Welcome to the EFQM Leadership Booklet -number 1 in the series of 10 Advice Booklets.

    The EFQM Excellence Model is a registered Trademark

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    P u b l i c a t i o n s

    The EFQM Excellence Model In ActionAdvice Booklet 02: Policy & Strategy

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    EFQM values diversity and seeks to produce material that is free of stereotypes, cultural caricaturesand gender bias. However, there may be occasions where the male personal pronoun is used torepresent men and women.

    2000 EFQMIt is the EFQMs intent to encourage the widespread use of this material within companies and organisations.However, no part of this publication may be reproduced, stored in a retrieval system, or communicated in any formor by any means (be this electronically, mechanically, through photocopy or recording, or otherwise) without the priorwritten permission from the copyright owner."

    Sectionection

    Would you tell me, please,which way I ought to go from here?

    That depends a good deal on whereyou want to get to, said the Cat.

    I dont much care where, said Alice.Then it doesnt matter which way you go,said the

    Cat.Acknowledgements to Lewis Carroll - Alices Adventures in Wonderland

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    1

    IntroductionThe EFQM Advice BookletsAudience and Purpose

    1 How do you know who your Stakeholders areand their expectations of your organisation?

    2 What information, from what sources, do you useto help inform your future direction?

    3 How do you develop, review and update your plansfor the future?

    4 How do you deploy your plans for the futurethroughout the organisation?

    5 How are your plans for the future communicatedand implemented?

    6 Reprise & Linkages

    7 Acknowledgements

    7.1 Organisations featured in this Booklet.

    8 Further Sources of Knowledge -A list of useful reading

    Policy& Strategy

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    2

    The EFQM Advice BookletsThese Booklets have been primarily designed to support organisations with an interest in the Recognition of Commitmentto Excellence strand of EFQMs three-tiered European Recognition Scheme. However, they will also appeal to anyoneinterested in introducing the concepts, or improving the practices of Performance Excellence in their organisation.

    Booklet 0 is the introductory Booklet. It provides general advice on the implementation of Excellence, based on the EFQMExcellence Model. It outlines what you can expect to read in the other 9 Booklets, as well as establishing links andrelationships between the Booklets. It will also introduce you to the European Recognition Scheme and how your organisationcan become involved.

    Booklets 1 - 9 are each based on one of the 9 Criteria of the EFQM Excellence Model and they provide advice and ideas fordeveloping good practice approaches across all 9 Criteria. You are currently reading Booklet 2 - POLICY & STRATEGY.

    Policy & Strategy is Criterion 2 in the EFQM Excellence Model andis defined as "How the organisation implements its missionand vision via a clear stakeholder focused strategy,supported by relevant policies, plans, objectives, targets andprocesses."

    We can see how POLICY & STRATEGY fits into a framework ofExcellence (left).

    For more information about the EFQM Excellence Model or Self-

    Assessment, please contact EFQMs Representative Office [email protected], or check out EFQMs web site onwww.efqm.org The EFQM Excellence Model is a registered Tradema

    Audience and Purpose

    This Booklet is relevant to all types of organisations: commercial or public, for profit, not for profit, voluntary and charities, largeor small.

    We have designed this Booklet as a practical knowledge tool to support you in considering how to achieve performanceexcellence within this Criterion. We want the Booklet to stimulate your creativity, helping you to produce ideas for turning otherpeoples Good Practice into your own unique way of building, deploying and reviewing how you determine your futuredirection. We also want to demonstrate the linkages between the how you manage what you do (the Enablers) and what isbeing achieved in relation to your Results.

    All organisations have a purpose, a "raison dtre". They exist to do something, be it the delivery of a product or a service.Many organisations summarise this reason for existing within what is often called a Mission statement. For instance, YellowPages , a UK based subsidiary of BT, with operations also in the USA, describes its business purpose as follows

    Welcome to the EFQM Policy & Strategy Booklet -number 2 in a series of 10 Advice Booklets.

    "The 4 Ps Planning Prevents Poor Performance."

    Edinburgh International Conference Centre

    The EFQM Excellence Model is a registered Trademark

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    The EFQM Excellence Model In ActionAdvice Booklet 03: People

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    EFQM values diversity and seeks to produce material that is free of stereotypes, cultural caricaturesand gender bias. However, there may be occasions where the male personal pronoun is used torepresent men and women.

    2000 EFQMIt is the EFQMs intent to encourage the widespread use of this material within companies and organisations.However, no part of this publication may be reproduced, stored in a retrieval system, or communicated in any formor by any means (be this electronically, mechanically, through photocopy or recording, or otherwise) without the priorwritten permission from the copyright owner."

    Sectionection

    The secret of our success is our major resource:PEOPLE PEOPLE PEOPLE

    ST Microelectronics

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    INTRODUCTIONThe EFQM Advice BookletsAudience and Purpose

    1 Why People?1.1 Overview1.2 Who are your people?1.3 What do people mean to your organisation?

    2 How do you manage, develop and involve the Peoplein your organisation?2.1 Plan, manage and improve your people resources2.2 Develop your peoples knowledge and competencies2.3 Involve and Empower your people2.4 Communicate with your people2.5 Reward, recognise and care for your people

    3 How do you review and improve your people management?3.1 Reviewing techniques3 .2 How to Improve

    4 Reprise & linkages

    5 Acknowledgements5.1 Organisations featured in this Booklet

    6 Further Sources of Knowledge:A list of useful reading and websites

    People

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    2

    The EFQM Advice BookletsThese Booklets have been primarily designed to support organisations with an interest in the Recognition of Commitmentto Excellence strand of EFQMs three-tiered European Recognition Scheme . However, they will also appeal to anyoneinterested in introducing the concepts, or improving the practices, of Performance Excellence in their organisation.

    Booklet 0 is the introductory Booklet. It gives general advice on the implementation of Excellence into an organisation usingthe EFQM Excellence Model. It will outline what you can expect to read in the other 9 Booklets, as well as establishing thelinks and complementary relationships between the Booklets. It will also introduce you to the European Recognition Schemeand specifically the Recognition of Commitment to Excellence strand, and explain how your organisation can becomeinvolved.

    Booklets 1-9 are each based on one of the 9 Criteria of the EFQMExcellence Model and provide advice and ideas for developingGood Practice approaches across all 9 Criteria. You are currentlyreading Booklet number 3 PEOPLE

    People is Criterion 3 in the EFQM Excellence Model and is definedas " How the organisation manages, develops and releasesthe knowledge and full potential of its people at an individual,team-based and organisation-wide level, and plans theseactivities in order to support its policy and strategy and theeffective operation of its processes ".

    We can see how PEOPLE fits into a framework of Excellence (left).

    For more information about the EFQM Excellence Model or Self-Assessment, please contact EFQMs Representative Office [email protected], or check out EFQMs web site on www.efqm.org

    Audience and PurposeThis Booklet is relevant to all types of organisations: commercial or public, for profit, not-for-profit, voluntary, charities, largeor small because all organisations need People.

    We have designed this Booklet as a practical knowledge tool to support you in considering how to achieve PerformanceExcellence . The Booklet is not intended to be a manual covering the many aspects of Human Resource Management. Thereare many publications that can help you with the legal, administrative and practical aspects of employing and managing

    people. The purpose of this Booklet is to stimulate your creativity, helping you to produce ideas for turning other organisationsGood Practice into your own unique way of developing, empowering and recognising your People .

    We will consider the main reasons why People are important to your organisation. We will then concentrate on some of themany Good Practices for getting the best from your people, giving real-life examples of how other organisations haveapproached the issues raised. We will then look at a few of the ways of assessing how well you manage your people. Peopleis one of the 5 Enablers of the EFQM Excellence Model. We also want to demonstrate the linkages between the how youmanage what you do (the Enablers) and what is being achieved in relation to your Results.

    Throughout the Booklet, you are invited to consider the implications for yourself and your organisation. Practice, not theory isthe basis for this Booklet.

    Welcome to the EFQM People Booklet -number 3 in a series of 10 Advice Booklets.

    The EFQM Excellence Model is a registered Trademark

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    P u b l i c a t i o n s

    The EFQM Excellence Model In ActionAdvice Booklet 04: Partnerships & Resources

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    Sectionection

    EFQM values diversity and seeks to produce material that is free of stereotypes, cultural caricaturesand gender bias. However, there may be occasions where the male personal pronoun is used torepresent men and women.

    2000 EFQMIt is the EFQMs intent to encourage the widespread use of this material within companies and organisations.However, no part of this publication may be reproduced, stored in a retrieval system, or communicated in any formor by any means (be this electronically, mechanically, through photocopy or recording, or otherwise) without the priorwritten permission from the copyright owner."

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    1

    IntroductionThe EFQM Advice BookletsAudience and PurposeWhy Partnerships & Resources?

    1 Partnerships1.1 What do we mean by Partnerships?1.2 How do I decide who could be a good Partner for me?1.3 What about my current suppliers, where do they fit?1.4 What are the benefits of adopting a Partnership approach?

    2 Resources2.1 What do we mean by Resources?

    3 Financial Management3.1 How do you manage your finances to support your plans

    in the future?

    4 Buildings, Equipment & Material4.1 How do you manage your buildings, equipment and material

    in support of your plans?

    5 The Management of Technology5.1 How do you manage technology to help improve your current

    performance and your plans for the future?

    6 The Management of Information & Knowledge6.1 What do we mean by Information & Knowledge?

    7 Reprise & LinkagesRepriseLinkages

    8 Acknowledgements8.1 Organisations featured in this Booklet

    9 Further Sources of Knowledge -A list of useful reading and websites

    Partnerships& Resources

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    2

    The EFQM Advice BookletsThese Booklets have been primarily designed to support organisations with an interest in the Recognition of Commitment toExcellence strand of EFQMs three-tiered European Recognition Scheme. However, they will also appeal to anyoneinterested in introducing the concepts, or improving the practices, of Performance Excellence in their organisation.

    Booklet 0 is the introductory Booklet. It provides general advice on the implementation of Excellence, based on the EFQMExcellence Model. It outlines what you can expect to read in the other 9 Booklets, as well as establishing links andrelationships between the Booklets. It will also introduce you to the European Recognition Scheme and how your organisationcan become involved.

    Booklets 1 - 9 are each based on one of the 9 Criteria of theEFQM Excellence Model and they provide advice and ideasfor developing Good Practice approaches across all 9 Criteria.You are currently reading Booklet 4 - PARTNERSHIPS &RESOURCES.Partnerships and Resources is Criterion 4 in the EFQMExcellence Model and is defined as How the organisationplans and manages its external partnerships and internalresources in order to support its policy & strategy and theeffective operation of its processes.

    We can see how PARTNERSHIPS & RESOURCES fits into aframework of Excellence (left).

    For more information about the EFQM Excellence Model orSelf-Assessment, please contact EFQMs RepresentativeOffice, [email protected] or check out EFQMs web site onwww.efqm.org.

    Audience and PurposeThis Booklet is relevant to all types of organisations: commercial or public, for profit, not for profit, voluntary and charities, largeor small.

    We have designed this Booklet as a practical knowledge tool to support you in considering how to achieve PerformanceExcellence within the area of Partnerships & Resources. We want this Booklet to stimulate your creativity, helping you toproduce ideas for turning other peoples Good Practice into your own unique way of making best use of both partnershipopportunities and the resources at your disposal.

    We also want to demonstrate the linkages between how you manage what you do (the Enablers) and what is being achievedin relation to your Results.

    Why Partnerships & Resources?Any organisation has a finite number of resources at its disposal. The challenge is how to make best use of these finiteresources.

    One such resource is its workforce and the issues of how best to manage that specific area, (its human capital), is dealt within Booklet 3.

    The other resources at an organisations disposal can be segmented into two categories.

    There are those resources that are within its four walls The organisation has direct control over these inanimate resourcesand typical examples would be the buildings , the machinery , the documented systems and procedures , the materials ,

    technology , patents , etc.

    The second grouping defines those resources an organisation has access to outside its four walls. This second groupingconsists of other organisations that it could do business with, organisations that can help it, for instance, to deliver customersatisfaction or share investment in expensive research. These organisations could be some of your suppliers. Perhaps if youare a public sector entity, it could be a commercial business, university, and even, in certain circumstances, your competitors.

    Welcome to the EFQM Policy & Strategy Booklet -number 4 in a series of 10 Advice Booklets.

    The EFQM Excellence Model is a registered Trademark

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    P u b l i c a t i o n s

    The EFQM Excellence Model In ActionAdvice Booklet 05: Processes

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    EFQM values diversity and seeks to produce material that is free of stereotypes, cultural caricaturesand gender bias. However, there may be occasions where the male personal pronoun is used torepresent men and women.

    2000 EFQMIt is the EFQMs intent to encourage the widespread use of this material within companies and organisations.However, no part of this publication may be reproduced, stored in a retrieval system, or communicated in any form orby any means (be this electronically, mechanically, through photocopy or recording, or otherwise) without the priorwritten permission from the copyright owner."

    Sectionection

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    IntroductionThe EFQM Advice BookletsAudience and Purpose

    1 What do we mean by Processes?

    2 How do I identify my Key Processes?

    3 Building a Process Model of the Organisation

    4 The Process Model and Process Mapping Tools

    5 The Role of Measurement in Process thinking

    6 How do you Manage and Review your Processes?

    7 Key Learning Points & the Seven Deadly Sins

    8 Reprise & Linkages8.1 Reprise8.2 Linkages

    9 Acknowledgements9.1 Organisations featured in this Booklet

    10 Further Sources of Knowledge -A list of useful reading and websites

    Processes

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    2

    The EFQM Advice BookletsThese Booklets have been primarily designed to support organisations with an interest in the Recognition of Commitmentto Excellence strand of EFQMs three-tiered European Recognition Scheme . However, they will also appeal to anyoneinterested in introducing the concepts, or improving the practices, of Performance Excellence in their organisation.

    Booklet 0 is the introductory Booklet. It provides general advice on the implementation of Excellence, based on the EFQMExcellence Model. It outlines what you can expect to read in the other 9 Booklets, as well as establishing links andrelationships between the Booklets. It will also introduce you to the European Recognition Scheme and specifically theRecognition of Commitment to Excellence strand and explain how your organisation can become involved.

    Booklets 1 - 9 are each based on one of the 9 Criteria of theEFQM Excellence Model and they provide advice and ideasfor developing Good Practice approaches across all 9 Criteria.You are currently reading Booklet 5 - PROCESSES.

    Processes is Criterion 5 in the EFQM Excellence Model whichis defined as How the organ-isation designs, managesand improves its processes in order to support its policy& strategy and fully satisfy, and generate increasingvalue for, its customers and other stakeholders. We cansee how PROCESSES fits into a framework of Excellence(left).

    For more information about the EFQM Excellence Model orSelf-Assessment, please contact EFQMs RepresentativeOffice, or check out EFQMs web site on www.efqm.org.

    Audience and PurposeThis Booklet is relevant to all types of organisations: commercial or public, for profit, not for profit, voluntary and charities, largeor small, because all organisations use processes, knowingly or otherwise, to deliver their products and services.

    This Booklet offers guidance to people in organisations thinking about starting on the journey towards a Process view of theworld and includes examples from others recognised for their levels of Excellence in this area.

    Organisations that have changed to a Process perspective agree it is a journey without end. Making the shift from traditional,vertical management to a horizontal approach requires considerable commitment and planning to be successful, and we havedesigned this Booklet as a practical knowledge tool to support you in considering how to achieve Performance Excellencewithin the area of Processes.

    We want this Booklet to stimulate your creativity, helping you to produce ideas for turning other peoples Good Practice intoyour own unique way of managing your organisation from a Process rather than functional perspective, recognisingits value in helping you to deliver outstanding performance in all Stakeholder areas.

    Processes is one of the five Enablers of the EFQM Excellence Model and we also want to demonstrate the linkages betweenhow you manage what you do (the Enablers) and what is being achieved in relation to your Results.

    Throughout the Booklet you are invited to consider the implications for yourself and your organisation. Practice, not theory, isthe basis for this Booklet.

    Welcome to the EFQM Processes Booklet -Number 5 in a series of 10 Advice Booklets

    The EFQM Excellence Model is a registered Trademark

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    P u b l i c a t i o n s

    The EFQM Excellence Model In ActionAdvice Booklet 06: Customer Results

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    EFQM values diversity and seeks to produce material that is free of stereotypes, cultural caricaturesand gender bias. However, there may be occasions where the male personal pronoun is used torepresent men and women.

    2000 EFQMIt is the EFQMs intent to encourage the widespread use of this material within companies and organisations.However, no part of this publication may be reproduced, stored in a retrieval system, or communicated in any formor by any means (be this electronically, mechanically, through photocopy or recording, or otherwise) without the priorwritten permission from the copyright owner."

    Sectionection

    If you dont measure you cantimprove and if you dont measure in

    the correct way you dont knowexactly where you are

    Esther Toledo del Castillo. Director, Alstom Transporte Spain.EFQM European Quality Awards Finalist 1999

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    1

    INTRODUCTIONThe EFQM Advice BookletsAudience and Purpose

    1 Why are Customer Results Important?1.1 Overview1.2 Definition of a Customer1.3 Definition of a Customer Result "Hows" lead to "Whats"1.4 Lagging and Leading Indicators explained1.5 Beyond Customer Satisfaction

    2 What are you Measuring and Reporting?2.1 Perception Measures2.2 Performance indicators2.3 Range of Results (Scope and Segmentation)2.4 Setting Targets2.5 Trends2.6 Benchmark Data

    3 How are you Presenting and Communicating the Results?3.1 Use of Graphics3.2 Communication Strategies

    4 Reprise & Linkages

    5 Acknowledgements5.1 Organisations featured in this Booklet

    CustomerResults

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    2

    The EFQM Advice BookletsThese Booklets have been primarily designed to support organisations with an interest in the Recognition of Commitmentto Excellence strand of EFQMs three-tiered European Recognition Scheme. However, they will also appeal to anyoneinterested in introducing the concepts, or improving the practices, of Performance Excellence in their organisation.

    Booklet 0 is the introductory Booklet. It provides general advice on the implementation of Excellence, based on the EFQMExcellence Model. It outlines what you can expect to read in the other 9 Booklets, as well as establishing links andrelationships between the Booklets. It will also introduce you to the European Recognition Scheme and how your organisationcan become involved.

    Booklets 1 - 9 are each based on one of the 9 Criteria of theEFQM Excellence Model and they provide advice and ideasfor developing Good Practice approaches across all 9Criteria. You are currently reading Booklet 6 -CUSTOMERRESULTS.

    Customer Results is Criterion 6 in the EFQM ExcellenceModel and is defined as " What the organisation isachieving in relation to its external customers. "

    We can see how CUSTOMER RESULTS fits into a frame-work of Excellence (left).

    For more information about the EFQM Excellence Model orSelf-Assessment,please contact the Brussels RepresentativeOffice at [email protected], or check out EFQM's website onwww.efqm.org.

    Audience and PurposeThis Booklet is relevant to all types of organisations: commercial or public, for profit, not-for-profit, voluntary, charities, largeor small, because all organisations have customers! Well be taking a closer look at the definition and application of the termcustomer in Section 1 of this Booklet.

    We have designed this Booklet as a practical knowledge tool to support you in considering how to achieve PerformanceExcellence . We want the Booklet to stimulate your creativity, helping you to produce ideas for turning other peoples GoodPractice into your own unique way of building and presenting Customer Results . We also want to demonstrate the linkagesbetween how you manage what you do (the Enablers part of the EFQM Model) and what is being achieved (Results) inrelation to your customers.

    Welcome to the EFQM Policy & Strategy Booklet -number 6 in a series of 10 Advice Booklets.

    The EFQM Excellence Model is a registered Trademark

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    P u b l i c a t i o n s

    The EFQM Excellence Model In ActionAdvice Booklet 07: People Results

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    EFQM values diversity and seeks to produce material that is free of stereotypes, cultural caricaturesand gender bias. However, there may be occasions where the male personal pronoun is used torepresent men and women.

    2000 EFQMIt is the EFQMs intent to encourage the widespread use of this material within companies and organisations.However, no part of this publication may be reproduced, stored in a retrieval system, or communicated in any formor by any means (be this electronically, mechanically, through photocopy or recording, or otherwise) without the priorwritten permission from the copyright owner."

    Sectionection

    For, by and with employeesNashuatec, The Netherlands - Motto of the Employee Satisfaction Project Team

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    1

    INTRODUCTIONThe EFQM Advice BookletsAudience and Purpose

    1 Why are People Results important?1.1 Overview1.2 Starting with the Enablers

    2 How do you Measure and Report People Results?2.1 Choosing the right measures2.2 Perception Measures2.3 Performance Measures2.4 The path to excellent results2.5 Getting started

    3 Communicating and Acting on your People Results?3.1 Communication strategies3.2 Completing the loop

    4 Reprise & linkages

    5 Acknowledgements

    5.1 Organisations featured in this Booklet

    6 Further Sources of Knowledge -A list of useful websites

    PeopleResults

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    2

    The EFQM Advice BookletsThese Booklets have been primarily designed to support organisations with an interest in the Recognition of Commitmentto Excellence strand of EFQMs three-tiered European Recognition Scheme . However, they will also appeal to anyoneinterested in introducing the concepts, or improving the practices, of Performance Excellence in their organisation.

    Booklet 0 is the introductory Booklet. It gives general advice on the implementation of Excellence into an organisation usingthe EFQM Excellence Model. It will outline what you can expect to read in the other 9 Booklets, as well as establishing thelinks and complementary relationships between the Booklets. It will also introduce you to the European Recognition Schemeand specifically the Recognition of Commitment to Excellence strand and explain how your organisation can become involved.

    Booklets 1-9 are each based on one of the 9 Criteria of theEFQM Excellence Model and provide advice and ideas fordeveloping Good Practice approaches across all 9 Criteria. Youare currently reading Booklet number 7 - PEOPLE RESULTS.

    People Results is Criterion 7 in the EFQM Excellence Modeland is defined as "What the organisation is achieving inrelation to its people".

    We can see how PEOPLE RESULTS fits into a framework ofExcellence (left).

    For more information about the EFQM Excellence Model orSelf-Assessment, please contact the Brussels RepresentativeOffice at [email protected], or check out EFQM's web site onwww.efqm.org.

    Audience and PurposeThis Booklet is relevant to all types of organisations: commercial or public, for profit, not-for-profit, voluntary, charities, largeor small because all organisations have People.

    We have designed this Booklet as a practical knowledge tool to support you in considering how to achieve PerformanceExcellence . While there may be professionals within your organisation who specialise in Human Resource Management, thisBooklet is aimed at everyone who is involved with leading or managing people. The purpose of this Booklet is to stimulateyour creativity, helping you to produce ideas for turning other organisations Good Practice into your own unique way ofbuilding and presenting People Results.

    We will consider the main reasons why People Results are important to your organisation. We will then concentrate on a fewof the many Good Practices for obtaining realistic and useful measures, giving real-life examples of how other organisationshave approached the issues raised. People Results is one of the 4 Results Criteria of the EFQM Excellence Model. We alsowant to demonstrate the linkages between the how you manage what you do (the Enablers) and what is being achieved inrelation to your Results.

    Throughout the Booklet, you are invited to consider the implications for yourself and your organisation. Practice, not theory isthe basis for this Booklet.

    Welcome to the EFQM People Results Booklet -number 7 in a series of 10 Advice Booklets.

    The EFQM Excellence Model is a registered Trademark

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    P u b l i c a t i o n s

    The EFQM Excellence Model In ActionAdvice Booklet 08: Society Results

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    EFQM values diversity and seeks to produce material that is free of stereotypes, cultural caricaturesand gender bias. However, there may be occasions where the male personal pronoun is used torepresent men and women.

    2000 EFQMIt is the EFQMs intent to encourage the widespread use of this material within companies and organisations.However, no part of this publication may be reproduced, stored in a retrieval system, or communicated in any formor by any means (be this electronically, mechanically, through photocopy or recording, or otherwise) without the priorwritten permission from the copyright owner."

    Sectionection

    The raw materials used for Coco-Mat productsare natural materials and their use inmanufacturing ecological and totally

    hypoallergenic products is a matter of principle.Coco-Mat lays special stress on protectingthe environment as is evident in a variety of

    its choices such as using no chemicals(a fact resulting in 96% purity of natural rubber)

    or using recycled materials for all packingmaterials of company products (including

    the company brochures and bulky companyprofiles which are made from dry corn leaves.

    COCO-MAT, European Quality Award 2000 Finalist, Subsidiary SMEs

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    1

    INTRODUCTIONThe EFQM Advice BookletsAudience and Purpose

    1 Why are Society Results Important?1.1 Overview1.2 Definition of Society1.3 Starting with the Enablers Policy and Strategy

    1.4 Making Actions Tangible

    2 Producing Tangible Results2.1 A Culture of Non-Measurement2.2 Perception Measures2.3 Performance Indicators2.4 Achieving Excellent Society Results2.5 Setting Targets2.6 Trends2.7 Use of Benchmark Data2.8 Range of Results (Scope and Segmentation)

    3 How are you Communicating the Results?3.1 Communication Strategies

    4 Reprise & Linkages4.1 Reprise4.2 Linkages

    5 Acknowledgements5.1 Organisations featured in this Booklet

    6 Further Sources of Knowledge -A list of useful reading and websites

    SocietyResults

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    2

    The EFQM Advice BookletsThese Booklets have been primarily designed to support organisations with an interest in the Recognition of Commitmentto Excellence strand of EFQMs three-tiered European Recognition Scheme . However, they will also appeal to anyoneinterested in introducing the concepts, or improving the practices, of Performance Excellence in their organisation.

    Booklet 0 is the introductory Booklet. It provides general advice on the implementation of Excellence, based on the EFQMExcellence Model. It outlines what you can expect to read in the other 9 booklets, as well as establishing links andrelationships between the booklets. It will also introduce you to the European Recognition Scheme and how your organisationcan become involved.

    Booklets 1 - 9 are each based on one of the 9 Criteria of the EFQM Excellence Model and they provide advice and ideas fordeveloping good practice approaches across all 9 Criteria.You are currently reading booklet 8 - SOCIETY RESULTS

    Society Results is Criterion 8 in the EFQM Excellence Modeland is defined as "What the organisation is achieving inrelation to local, national and international society asappropriate" .

    We can see how SOCIETY RESULTS fits into a framework ofExcellence (left).

    For more information about the EFQM Excellence Model or

    Self-Assessment, please contact the Brussels RepresentativeOffice at [email protected], or check out EFQM's website onwww.efqm.org.

    Audience and PurposeThis Booklet is relevant to all types of organisations: commercial or public, for profit, not-for-profit, voluntary, charities, large orsmall because all organisations engage with Society in some shape or form! Well be taking a closer look at the definition andapplication of the term "Society" in Section 1 of this Booklet.

    There may be certain process owners in your organisation, such as Facilities Managers, Procurement Units and the PublicRelations/Marketing Groups for whom this books contents represent core activities. However, we have designed this Bookletas a practical knowledge tool to support all people in your organisation to consider how to achieve Performance Excellencethrough your Society Results.

    We want the Booklet to stimulate your creativity, helping you to produce ideas for turning other peoples Good Practice intoyour own unique way of building and presenting Society Results . We want to demonstrate the linkages between the howyou manage what you do (the Enablers part of the EFQM Model) and what is being achieved in relation to your SocietyStakeholders.

    Welcome to the EFQM Policy & Strategy Booklet -number 8 in a series of 10 Advice Booklets.

    The EFQM Excellence Model is a registered Trademark

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    P u b l i c a t i o n s

    The EFQM Excellence Model In ActionAdvice Booklet 09: Key Performance Results

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    EFQM values diversity and seeks to produce material that is free of stereotypes, cultural caricaturesand gender bias. However, there may be occasions where the male personal pronoun is used torepresent men and women.

    2000 EFQMIt is the EFQMs intent to encourage the widespread use of this material within companies and organisations.However, no part of this publication may be reproduced, stored in a retrieval system, or communicated in any formor by any means (be this electronically, mechanically, through photocopy or recording, or otherwise) without the priorwritten permission from the copyright owner."

    Sectionection

    Our objective is to produceconsistent superior business

    results by helping ourcustomers to win in markets

    around the world, and bybalancing their needs with the

    needs of our other stakeholders Ron Sullam, President, Air Products Europe

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    1

    INTRODUCTIONThe EFQM Advice BookletsAudience and Purpose

    1 Begin with the End in Mind1.1 Overview1.2 The Significance of Results1.3 Definition of a Key Performance Result

    1.4 Differences between Commercial (large and small),Public Sector & Not-for-Profit organisations1.5 Achieving "Excellent" Key Performance Results1.6 Trends1.7 Setting Targets1.8 Use of Benchmark Data1.9 Range of Results (Scope and Segmentation)1.10 Organisations without a Culture of Measurement

    and Results-Orientation

    2 Building a Culture of Measurement and Results2.1 Where to Begin2.2 Data Collecting, Reporting and Communicating2.3 Employee Involvement and Empowerment2.4 Role of Leaders and Managers2.5 Training for Measurement, Results and Improvement2.6 The Improvement Process

    3 Reprise & Linkages3.1 Reprise3.2 Linkages

    4 Acknowledgements4.1 Organisations featured in this Booklet

    5 Further Sources of Knowledge-A list of useful reading and websites

    KeyPerformanceResults

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    2

    The EFQM Advice BookletsThese Booklets have been primarily designed to support organisations with an interest in the Recognition of Commitmentto Excellence strand of EFQMs three-tiered European Recognition Scheme .

    However, they will also appeal to anyone interested in introducing the concepts, or improving the practices, of PerformanceExcellence in their organisation.

    Booklet 0 is the introductory Booklet. It provides general advice on the implementation of Excellence, based on the EFQMExcellence Model. It outlines what you can expect to read in the other 9 Booklets, as well as establishing links andrelationships between the Booklets. It will also introduce you to the European Recognition Scheme and and specifically theRecognition of Commitment to Excellence strand and explain how your organisation can become involved.

    Booklets 1 - 9 are each based on one of the 9 Criteria of theEFQM Excellence Model and they provide advice and ideasfor developing good practice approaches across all 9 Criteria.You are currently reading Booklet 9 - KEY PERFORMANCERESULTS

    Key Performance Results , is Criterion 9 in the EFQMExcellence Model and is defined as What the organisationis achieving in relation to its planned performance .

    We can see how KEY PERFORMANCE RESULTS fits into a

    framework of Excellence (left).

    For more information about the EFQM Excellence Model orSelf-Assessment, please contact EFQMs RepresentativeOffice at [email protected] or check out EFQMs website onwww.efqm.org

    Audience and PurposeThis Booklet is relevant to all types of organisations: commercial or public, for profit, not-for-profit, voluntary, charities, large orsmall, because all organisations provide something for someone! Well be taking a closer look at the definition and applicationof the term Key Performance Results in Section 1 of this Booklet. Of course, all results matter and in Booklet No.6, No.7and No.8 we address Customer Results, People Results and Society Results. In Booklet No.9 we will concentrate on resultsrelated to your financial performance, the performance of your business processes, the consequences of your relationshipswith suppliers and partners and some of the activities that you undertake in support of your core business, e.g. managementof technology, equipment, buildings, knowledge and other material assets. We will explore the range of results that

    organisations use and, in some of the common result areas, we will give you real examples of the level of performance beingachieved

    In this Booklet we will extrapolate ideas and practices from organisations that are using approaches that can help you to builda set of measures and results that you want. We will also take a look at methods and tools of measurement and improvement.Above all, we will be demonstrating the linkages between how you manage what you do (the Enablers part of the EFQMModel) and what is being achieved in relation to your external Stakeholders.

    We have designed this Booklet as a practical knowledge tool to support all people in your organisation to consider how toachieve Performance Excellence through your results. We want the Booklet to stimulate your creativity, helping you toproduce ideas for turning other peoples Good Practice into your own unique way of building and presenting KeyPerformance Results . Throughout the Booklet you are invited to consider the implications for yourself and your organisation.Practice, not theory, is the basis for this Booklet.

    Welcome to the EFQM Key Performance Results Booklet -number 9 in the series of 10 Advice Booklets.

    The EFQM Excellence Model is a registered Trademark