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Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
The effects of humor on attention in magazine advertisingThomas J Madden; Marc G WeinbergerJournal of Advertising (pre-1986); 1982; 11, 000003; ABI/INFORM Globalpg. 8
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.
Reproduced with permission of the copyright owner. Further reproduction prohibited without permission.