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8/14/2019 the effect of colors, sounds, moods and music on consumer
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Effect of colors, sounds,Effect of colors, sounds,music and moods on themusic and moods on theconsumersconsumers
Presented to:Presented to:
Sir Anees Hassan ZuberiSir Anees Hassan Zuberi
Presented by:Presented by:Najma Javed (06-013)Najma Javed (06-013)
Qurat-ul-ain Riaz (06-146)Qurat-ul-ain Riaz (06-146)
Sidra Tanveer (06-228)Sidra Tanveer (06-228)
Mehreen Raza (06-419)Mehreen Raza (06-419)
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COLORZ
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COLORS
Red represents joy, passion, sensitivity, rage,
anger, leadership, courage, longing, malice, and
love.
Brown suggests stability and denotes masculine
qualities.
Yellow is the color of sunshine. It's associated with
joy, happiness, intellect, and energy.
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Colors (cont)
Green is the color of harmony, growth & health.
Blue is the color of the sky and sea. It is oftenassociated with depth and stability. It symbolizes
trust, loyalty, wisdom, confidence, intelligence,
faith, truth, and heaven.
Black is associated with power, elegance,
formality, death, evil, and mystery.
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Green color is associated withKnorr..
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School going kids are attracted towardsbright colors like yellow because it is
the color that shows energy..
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Boys go for colors like blue ..
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Girls like light colors like pink ..
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SOUNDZ
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MOODZ
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Moods
Mood states are particularly important set of affectivefactors, they form a part of all marketing situations and
may influence consumer behavior in many contexts.
Informal analysis has suggested three areas wheremood effects appear to be significant and where mood
states can be influenced by marketing tactics:
3. service encounters,
4. point of purchase stimuli,
5. and communications.
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MUZIK
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MUSIC
Arousing music speeds up customer activity.
Musical fit increases purchasing.
Relaxing music increases on-hold waiting time.
Rebellious adolescents listen to rebellious music.
sedate customers sometimes prefer no music while
shopping.
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Research by Fontaine and Schwalm (1979) An experiment was conducted to learn how individuals engaged in a shopping
activity might be affected by environmental music varying in its perceivedfamiliarity to the shoppers.
It was reported that, relative to no music or unfamiliar music, playing familiar
music increased subjects' arousal level. Thus, it is expected that individuals
listening to familiar music will be more aroused and spend more time shopping
than individuals listening to unfamiliar music.
listening to familiar music seems to cause individuals to be more observant
compared to listening to unfamiliar music, shoppers were expected to perceive
more time passing.
Because individuals were expected to feel more comfortable in an environment
featuring familiar music, theirproduct evaluations were expected to be more
favorable.conclusion:
Individuals were expected to evidence more arousal, more pleasure, and a greater
sense of dominance when listening to familiar music than unfamiliar music.
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Hotel Restaurant
Cafe
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Picture A
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Picture B
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Any Questions ???
Thank you !