The DIGITAL MEDIA IN 2014

Several records broken and new records were set

India became the second largest country in terms of

number of internet users

Digital ad spends accounted for 10.5% of the total ad

spends of INR 14 billion in India

The growing middle class Low plan tariffs Availability of low cost smart phones The advent of 4G services Healthy growth in number of 3G subscribers Continued adoption of 2G by masses Offline Internet Mobile First technology Second screen phenomenon

• India trumps

Ethinos Digital marketing

Ethinos Digital marketing

Ethinos Digital marketing

Ethinos Digital marketing

Ethinos Digital marketing

Ethinos Digital marketing

Ethinos Digital marketing

Ethinos Digital marketing

Ethinos Digital marketing