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Paul Sonnier
Keynote Address – Nov 17, 2015
Overview
About Me
Digital Health Definition
Problems Addressed
Investment Overview
Example Solutions
What You Need To Know
Weekly Newsletter / Announcement
Sent to 37,000+ Professionals
29,000+ Followers
Social Influencer
What is Digital Health?
Digital health is the convergence of the digital
and genomic revolutions with health,
healthcare, living, and society.
For PDF files, click
here to view this
video on YouTube
What is Digital Health?
Acknowledgements
2011
2013
2015
2007 J. Craig Venter
Dr. Eric Topol
Our Smartphones, Ourselves?
Problems Addressed
Chronic Disease (86% of $3T per year)
Diabetes
Obesity
Heart Disease
Cancer
Mental Health ($6T by 2030 (Global))
Sleep (Insomnia $100B)
Readmissions ($30B per year)
Aging Population (20% by 2025)
Key Risk Factors of Chronic Disease
Mostly Behavior-Driven
Physical inactivity
Excessive alcohol consumption
Tobacco use and secondhand smoke
Poor diet
High blood pressure
High body mass index
High concentration of fats or lipids in the blood
Inevitable Disruption of Health & Healthcare
70% of healthcare organizations will invest in
digital health by 2018 (global)
Apps, wearables, remote monitoring, virtual care
7,700 global startups are developing digital
health solutions
$7B invested in digital health
Aging, Oncology, Cardiology, Diabetes
50% / $3.5B focused on 50+ market
$1B in wearable tech
Investment Trend $8.6B /
789
Biotech &
Medical
Devices
Internet increases sociability, civic engagement, intensity of family
and friendship relationships
Smartphone Penetration: 84% Korea vs. 64% United States
Social Networks: Doctors
500,000 members
Doctors, nurses,
EMTs
Diagnose & treat
Anonymous
Social Networks: Patients
200,000 members
Social Networks: Professionals
PROFESSIONAL LEVEL
FOUNDED
Founded Aug, 2009
Nexus of the global
digital health
ecosystem
Credible, respected,
spam-free
37,000+ members
Digital Health Apps
Diet & fitness
(60%)
Smoking
Mental health
Medication
Respiratory
Diabetes
165,000 health &
fitness (8.6%)
85% Wellness &
disease management
15% Health info
Of 26,000…
36 = 50% of downloads
10% connect to device,
sensor
34% connect to social
media
10 Most Popular Apps (2014)
+
Sports & Fitness: Under Armour
140 million users
62 million log in
each month
Fitness tracking
Nutrition
Social network
Business growth
Women’s & Prenatal Health
4,000,000+ downloads Pregnancy guide
Health info
Diet & Fitness
Tracking
Sleep
RF sensing
Accurate
Movement
Respiratory
Biofeedback
breathing
Advice
Report for
MD
Mental Health: Guided Meditation
3,000,000+ users
Stress reduction
Relationships
Addiction
Heart rate
Blood pressure
Respiration
Mental Health: Neurosignaling
Physical relaxation
Mental calming
Stress reduction
Energy boost
Mental Health: Gaming
Therapy for ADHD, Autism,
Depression
Alzheimer’s prediction
Virtual reality mazes (Germany)
Aging: Home + Consumer + Insurer
Telehealth
$700M market cap
Convenient
One-to-many
Mental health (Talkspace)
1,000,000+ visits
Heart Disease
Sample of 2,000 users…
25% reduced blood pressure
numbers by 22 points
50% reduction in heart attack risk
Apple Watch users ~4x more
likely to keep using app
50,000 Dowloads
Telehealth
(Cuff-less) Blood
Pressure
Heart Rate
Temperature
Blood Oxygen (SpO2)
Urinalysis
Test
Consumerization of Healthcare
Smartwatches
Fitness Devices
Clothing
Socks & Shoes
Patches
Head-worn
Medical
Consumers
Workers
Prosthetics
Exoskeletons
Wearable Tech
2019
200-300 million units
(1.6B smartphones)
$22.5B market
2015
76 million units
$5B market
Wearable Tech: Fitness
$6.4 billion market cap
20 million devices sold since
2007
85% market share
50% abandonment
Wearable Tech: General Purpose
5-6 million sold
10,000 apps
Fitness tracking
Heart rate
HealthKit (Healthcare,
EHR)
ResearchKit (Clinical
trials)
6% abandonment
83% say it contributes to
their overall health
Stand Up
Activity
Rings
Wearable Tech: Sports
Wave count
Top speed
Time surfed
Tide tables
Wearable + Insertable: Chronic Disease
Wearable: Remote Cardiac Monitoring
Wearable + Ingestible: Medication Adherence
Ingestible sensor
Validates medication
compliance
Otsuka Pharmaceuticals
antidepressant drug Abilify
Imaging: Point-Of-Care
125 million ultrasound scans/year
$50B cost savings potential
450 million more studies/year
3-D semiconductor-based
ultrasound (cheap, small, mm
resolution, kill tumor cells)
60% of world has no ultrasound
1% is Point-Of-Care
Data: Accessibility
Data accessible to
healthcare
Health trends
Behavior intervention
Genomic Revolution
Precision Wellness
Precision Medicine
Carrier Screening & Family Planning
Newborn & Prenatal Testing
Pharmacogenomics
Genome Editing
Gene Therapy
Clinical Trials
Companion Devices & Apps
Drug Discovery
Microbiome
Artificial Intelligence & Machine Learning
Precision Wellness: Behavior Change
FITNESS AND WELLNESS
DEEP LEARNING Behavioral Modification
OME DIGITAL HEALTH
PLATFORM
What You Need To Know
We are digital. Business is digital. Connective
fiber of society is digital.
All industries—including health and
healthcare—must move into alignment
Chronic disease prevention (86% of costs) is
outside the healthcare system and pharma
Customer value—and business profit—is at the
digital interfaces and drives industry
convergence
The (Digital) Customer Interface
World’s largest taxi company owns no vehicles (Uber)
World’s most popular media owner creates no content (Facebook)
Biggest retailer has no inventory (Alibaba)
World’s largest accommodation provider owns no real estate (Airbnb)
World’s largest digital health platform is not in healthcare (Under Armour – 140M)
Most patient members is not a hospital system (Teladoc – 12.6M)
Most accessed source of medical information is not doctors (WebMD – 80M/month)
Customer Convergence Interface
Scaling Digital Health
Tidal Bore Surfing on the La Gironde River in France