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Brand

The Digital Evolution of a Brand

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Portfolio covering the launch of Selfridges.com digital launch to online fashion.

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Page 1: The Digital Evolution of a Brand

Brand

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Homepage designsS e l f r i d g e S

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Homepage designsS e l f r i d g e S

The Sel fr idges .com homepage has undergone a dramatic t ransformation in the las t 12 months , developing into an editorial ly - focused, design-led page with vast ly improved convers ion and cl ick-through rates . The bespoke hero and content spots combine catwalk, brand and in-s tore imager y with the Sel fr idges s tyle guide and make use of rol l -over s tates and animation to create an inspir ing, on-brand customer experience.

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Weekly emailsS e l f r i d g e S

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boutiques

S e l f r i d g e S

Brand Boutiques are unique landing pages designed to showcase branded content and highlight key products and launches . Created in-house in collaboration with the industr y’ s leading brands, they are among the most vis i ted and best per forming pages on Sel fr idges .com.

Brand

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E-mail

newslet ters

S e l f r i d g e S

Each email newslet ter i s created with the Sel fr idges editorial team and sent to hundreds of thousands of subscribers . They have evolved greatly s ince the s i te launched, and are also replicated in the Sel fr idges content channel .

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A complete redesign of the women’s

designer floor at Selfridges Oxford Street,

the Womens Designer Galleries was a high

profile multi-channel launch that included

a bespoke micro-site as well as 18 extended

Brand Boutiques. Covered by the

leading industry press and viewed all over

the world, it’s one of the largest and most

successful launches in Selfridges history.

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Editorial content pagesS e l f r i d g e S

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Page Layouts & magazine designs

C o C o s a . C o m

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Print

P r e c i s P e t i t e - A u t u m n W i n t e r c At e r l o g u e

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Print

F U E L B A R - C o v E n t G A R d E n

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Print

J o n e s B o o t m a k e r - L o o k B o o k

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Thank you for v iewing my por t fo l io