The “Digital Car” - 2018 World Car Awards :: World Car ... Car of the Year Study_Global...Trend 1: Connectivity | The “Digital Car ... “Renault Zoe - If it wins the resistance

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  • Global Automotive Trends 2013

    The Digital Car

    Connectivity Hype and E-Car Recession

    New York, March 2013

  • March 2013 2005 March 2013 Period

    Methodology Combining international expert views with global media trends

    Research Institute PRIME Research in cooperation with the World Car Awards

    Global Automotive Trends 2013

    World Car Awards

    Automotive Expert Panel

    PRIME Research

    Automotive Media Panel

    66 Top Automotive Journalists

    All World Car of the Year Jurors and

    Members of the Steering Committee

    Top 1.000 Opinion Leading Media

    TV, Print, Online Media

    EU (G5), USA, BRIC, Japan Countries

    Full Benchmark [> 100 brands] Brands

    All automotive coverage Scope

  • Trend 1: Connectivity | The Digital Car

    Infotainment Systems are essential to appeal to new and young customers.

    Advanced Driver Assistance Systems with focus on Safety are key.

    Scepticism towards autonomous driving.

    Trend 2: Efficiency

    Fuel efficiency technologies are top trending topics in 2013.

    Affordable light weight technologies are seen as an important addition.

    Trend 3: Plug-in Hybrids

    Plug-in Hybrid Electric Vehicles are the most promising technology of today.

    Pure Battery Electric Vehicles are facing increasing scepticism: ongoing e-car recession.

    But: Four new e-cars highly anticipated in 2013:

    Top Automotive Trends 2013 | Overview

    Tesla Model S

    BMW i3

    Nissan Leaf

    Renault Zoe

  • Global Automotive Trends 2013 4

    Infotainment Systems

    Advanced Driver

    Assistance Systems

    Content

    Top Automotive Trends New Energy Cars

    The Digital Car

  • Global Automotive Trends 2013 5

    Connectivity

    Efficiency

    Plug-in Hybrids

    0% 10% 20% 30%

    Design

    Light Weight

    E-Cars

    Budget Cars

    Marketing, Image

    Safety

    Cost Savings

    Automotive Trends 2013 Connectivity, Efficiency and Plug-in Hybrids are the Top Trends in 2013.

    2013

    What will be the most important trends in the automotive industry in 2013?

    Top

    Trends

    Top 3

  • Global Automotive Trends 2013 6

    Efficiency

    Connectivity

    Connectivity

    Efficiency

    0% 5% 10% 15% 20% 25%

    E-Cars

    Plug-in Hybrids

    Cost Savings

    Design

    Budget Cars

    Safety

    Marketing, Image

    Light Weight

    Automotive Trends | Comparison 2012 to 2013 E-Cars are losing credit in 2013. Light Weight made it into the top 5 trends for the first time.

    2012

    What will be the most important trends in the automotive industry in 2012 / 2013?

    0% 5% 10% 15% 20% 25% 30%

    Plug-in Hybrids

    Design

    Light Weight

    E-Cars

    Budget Cars

    Marketing, Image

    Safety

    Cost Savings

    2013

    Decreasing

    importance

    Top 2

    Top 5

  • Global Automotive Trends 2013 7

    Infotainment Systems

    Advanced Driver

    Assistance Systems

    Content

    Top Automotive Trends New Energy Cars

    The Digital Car

  • Global Automotive Trends 2013 8

    Ongoing E-Car Recession Battery electric vehicles are facing increasing scepticism: they arrived in reality.

    2,0%

    2,9%

    4,8% 5,1%

    4,6% 4,3%

    0%

    3%

    6%

    9%

    12%

    2008 2009 2010 2011 2012 2013 2014

    100% = Total automotive media coverage in respective year

    Media Panel | Share of coverage Expert Panel | Key quotes

    Emerging Trend Hype Slowdown

    Renault Zoe - If it wins the resistance against

    EV in the European market, the doors for this

    kind of car will be open worldwide.

    The death of electric engines.

    Backpedaling on electrics without losing face and

    while getting most out of the huge investments made.

    Their market-share is irrelevant and none

    offer technological breakthroughs.

    Just delivering high-volume, small-car

    performance and comfort at premium mid-

    segment prices won't work for any of them.

    Will electrification be identified as a failure?

    The continual, gradual electrification of the motor car.

    -

    -

    -

    -

    -

    +

    +

  • Global Automotive Trends 2013 9

    Plug-in hybrids

    Electric vehicles with

    range extender

    Fuel cell vehicles

    Battery electric vehicles

    1,88

    2,42

    0,67

    0,44

    2,16

    1,54

    -0,02

    -0,42

    -3 -2 -1 0 1 2 3

    Most promising technology: plug-in hybrids Plug-in hybrids are the most promising technology of today. Full electric vehicles are facing increasing

    scepticism.

    From your point of view, what are the most promising powertrain options regarding e-mobility?

    very poor very good mixed

    2012 Expert Panel

    2013 Expert Panel

    Plug-in hybrids will be the most popular

    theme in 2013.

    +

    Plug-in hybrids are currently on a

    winning path.

    +

  • Global Automotive Trends 2013 10

    Tesla Model S

    BMW i3

    Nissan Leaf

    Renault Zoe

    Chevrolet Volt

    smart ed

    VW e-Golf

    VW XL1

    MB SLS electric drive

    Volvo V60 PHEV

    Mahindra Reva E20

    Renault Twizy

    Mitsubishi i-MiEV

    0% 5% 10% 15% 20% 25%

    Top 4 EV

    models in 2013

    Seen as a possible breakthrough-model

    Price leadership

    Groundbreaking new concept

    Range, performance

    2013 Expert Panel

    From your point if view, what are the most important EV models this year?

    Top New Energy Cars Tesla Model S, BMW i3, Nissan Leaf and Renault Zoe are highly regarded e-cars in 2013.

  • Global Automotive Trends 2013 11

    Japan

    Germany

    USA

    France

    China

    UK

    Italy

    Spain

    2,11

    1,34

    1,24

    1,09

    0,91

    0,69

    -0,45

    -0,93

    -3 -2 -1 0 1 2 3

    Japan is the key driving market for e-mobility Japan is seen as the key driving market behind e-mobility, followed by Germany and the USA. China

    follows in a distant fifth.

    Which markets will be key drivers for e-mobility?

    2012 Expert Panel

    very poor very good mixed

  • Global Automotive Trends 2013 12

    Infotainment Systems

    Advanced Driver

    Assistance Systems

    Content

    Top Automotive Trends New Energy Cars

    The Digital Car

  • Global Automotive Trends 2013 13

    Internet-based

    Infotainment

    Systems

    Driver Assistance

    Navigation

    Communication

    Connectivity Trends 2013 Internet-based infotainment systems will be the most important connectivity topic in 2013 in

    addition to advanced driver assistance systems.

    What will be the most important connectivity trends in the automotive industry in 2013?

    0% 20% 40% 60%

    2013

  • Global Automotive Trends 2013 14

    Yes, as it becomes a priority for

    young buyers. It is becoming a key factor,

    because younger people do not care

    on powertrains, maximum speed and

    emotional driving anymore.

    Not yet but is going to grow once

    they sort out the basics.

    No. Ease of use is, but connectivity

    is not critical. It's also very difficult to

    communicate, given that average

    readers just want to know if they can

    plug the phone in or not.

    Already

    [29%]

    Increasingly

    [42%]

    Not yet

    [17%] No

    [12%]

    Connectivity is a key factor in evaluating a car For 71% of automotive journalists, connectivity already is or is quickly becoming a key factor in

    evaluating a car.

    Is connectivity a key factor in evaluating a car?

  • Global Automotive Trends 2013 15

    Infotainment Systems

    Advanced Driver

    Assistance Systems

    Content

    Top Automotive Trends New Energy Cars

    The Digital Car

  • Global Automotive Trends 2013 16

    Brake Assist Systems

    Pre-Crash Systems

    Intelligent Lights

    Pedestrian Detection

    Blind Spot Detection

    Adaptive Cruise Control

    Automated Crash Reporting

    Traffic Sign Recognition

    Attention Assist

    Nightvision Systems

    Lane Keeping Systems

    Park Assist

    Autonomous Driving

    1,98

    1,84

    1,73

    1,59

    1,57

    1,55

    1,35

    1,31

    1,06

    1,04

    0,92

    0,73

    -0,16

    -3 -2 -1 0 1 2 3

    Advanced Driver Assistance Brake assistance, pre-crash systems and intelligent lights are the top safety trends 2013.

    Autonomous Driving is evaluated most sceptically.

    How important and desirable are the following Advanced Driver Assistance features from your point of view?

    Top Safety

    Features

    not important at all very important mixed

    2013 Expert Panel

  • Global Automotive Trends 2013 17

    Yes - manufacturer's are moving

    more and more in that direction

    In certain environments that can be

    supported by infrastructure, yes.

    Yes, but fortunately well after I am

    retired.

    No. Not completely because of unique

    challenges of certain driving situations

    that only humans can handle.

    Definitely

    [47%]

    Yes, under certain

    conditions

    [23%]

    Yes, but I