The development strategy of Disabled e-Sports Presenter : KyungDong University Professor, Sok-Rok Song Translator : Ayana Jimin Ahn - The necessity and

The development strategy of Disabled e-Sports

Presenter :KyungDong University Professor, Sok-Rok Song

Translator : Ayana Jimin Ahn

- The necessity and structure of Disabled e-Sports organization -

Disability is an opportunity to find new ability!

International Disabled e-Sports Federation

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Contents

I. Outline of Disabled e-Sports

Development IV. Korea Disabled e-Sports Federation

III. The present condition and analysis

of Disabled e-Sports

V. Environmental Analysis of Disabled

e-Sports related associations

II. Social and cultural environment

analysis of Disabled e-Sports

Contents

VI. International Disabled e-Sports

Federation and its Organization

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○ Hub of Disabled e-Sports culture • Human peace and realization of welfare in society • Provide new cultural contents • Improvement of international disabled sports prestige

Preparation

Disabled e-Sports

Disabled e-SportsBase for development

International coordination and

Cooperationsystematization

○ Build Disabled e-Sports promotion foundation • Build Disabled e-Sports organization• Foster national and local culture cluster • Expand the base of the number of participants in e-Sports

E-Sportstournament

The upswing

Internationalization

Before 2010

2014

20132012

2011

○ Harmony of mankind and a place for peace

• Borderless network• Social, cultural and sustainable space to communicate among disabled / non-disabled people • Spreading the message of functional e-Sports

○ National future growth engine•Job creation/ Establishment of branches,

facility, development, instructor, etc. •Increase in national interest /

International federation, e-Sports promotion and development of allied industries

•Improvement of national dignity/ unity of the people, global responsibility and diplomacy

1. Prospect and1. Prospect and ObjectiveObjective1. Prospect and1. Prospect and ObjectiveObjective

cultural heritage of E-Sports

Disabled e-Sports

We make in our generation

cultural heritage of E-Sports

Disabled e-Sports

We make in our generation

I. Outline of Disabled e-Sports Development

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II. Social and cultural environment analysis of Disabled e-Sports

Essential

particularDetails Note

The needs of the times

• Switch from Mass production industrial society to knowledge-based economic society

• Stress on mental work more than physical work

• The quality of work comes to the limelight more than the quantity of it

• Change in perception of disabled people / non-disabled people in our society

• No alienation, discrimination or isolation

• Change of terms(handicapped, disabled and physically challenged)

• Disabled people use their skills in a different way

• Emphasize maximum and effective flexibility of stereotypes in the individual’s creativity

• The 20th Century industrial society

• The 21st Century knowledge-based economic society

Prohibition of disability

discrimination/ Korea

• Realize social participation, equality, human dignity and human values on living territory through prohibition of discrimination •Awareness of discrimination law enforcement : 55.4% of disabled people and 49% of non-disabled people don’t know about the law and facilities in 40 % of public institutions are not equipped for disabled people

• Established in 2007• Enforced in 2008• By The Ministry for

Health and Welfare in 2010

Disabled sports

• Established Korea Sports Association for the Disabled/2005.11 (Article 34 of Sports Promotion Act)

•65 articles of disability discrimination on art and culture activities / 128 discrimination articles on local governments (Korea Disability rights forum, 2009)

•Inadequate participation rate of Disabled people in sports activities (7 %)

( A forum organized by the Ministry of Culture and Sports on 2010.5/Minister, In-chon Yoo participated)

• 28member organizations

• researched the rule of16 national metropolitan councils

• Lack of social

Infrastructure

1. 1. Development of social and and cultural environment 1. 1. Development of social and and cultural environment

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Essential

particularDetails Note

Number of disabled people

/ Korea

•10% of total population / Criteria of WTO• 2,150,000 / The Ministry of Health and Welfare / In 2005• 4.59 people of 100 / 4.59% % of total population• 1 disabled household of 8 households • 2,410,000 (5% of total population)/ In 2009

• Expansion of disability category due to medical advances, diseases, accidents, etc.

• Enrollment 77.7%

Types of Disability

/ Korea

• Physically challenged people :1,005, 618

• Brain lesions 270,853/ Hearing-impaired people 229,159/ Visually impaired people 221,166/ Mentally challenged people 125,563

• Intellectual disability 91,253/Cardiac disability 42,007

• Renal impairment 40,355/ Respiratory disability 30,186

• Developmental disability 23,478 / Language impairment 20,947

• Intestinal fistula and urinary fistula 15,508/ Facial disorders 4,394 • Seizure disorders 14,756/ Liver impairment 13,443

• The percentage of physically challenged people

is almost 50 % of total population

World• USA 54,000,000 (340,000,000) / In 2008

• China 83,000,000 (1,330,000,000)/ In 2008

• Germany 6,400,000 / 10.2% of total population

• Rate of disability

Australia 18%

America 20.6%


2. Category of disabled people2. Category of disabled people andand the number of disabled peoplethe number of disabled people2. Category of disabled people2. Category of disabled people andand the number of disabled peoplethe number of disabled people

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Types of

disability

Game scene Note

Visually

impaired

People

• Goalball

Brain

lesions• Boccia

Physically

challenged

people

• Sitting Volleyball

•Wheelchair Basketball

3. Disability types in3. Disability types in major sportsmajor sports3. Disability types in3. Disability types in major sportsmajor sports

★ In accordance with types of disability sports ★ In accordance with types of disability sports

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III. The present condition and analysis of Disabled e-Sports

1. The present of General1. The present of General e-Sportse-Sports1. The present of General1. The present of General e-Sportse-Sports

E-Sports

developmental

history Details Note

e-Sports / birthplace

Korea

• E-Sports term was mentioned for the first time by Minister of the Ministry of Culture and Tourism, Ji-won Park (2000.2) • 21st Pro Game Association (2000), Korea e-Sports Association (2003.12)• E-Sports Star (Yo-hwan Lim), Secure new generation icons• Founding of conglomerate teams (KTF, Samsug)

•12 hundred thousand audience in final pro league in 2004• WCG/2000, ESWC/2003, CPL(1997), CGS(1997), etc.• Opened game cable, on game net (2000.7)

• StarCraft released /

1998

• There are about 450 pro e-Sports players

e-Sports

The present

• Government-driven promotion policy/medium and long-term development plan• Founding of pro e-Sports teams /activated 12 teams • Internet broadcasting, DMB, etc. New media broadcasting• Increased media related sponsors, right of broadcasting / Introduced pro league right of broadcasting (2007)/IEG• International Symposium (from 2006 to the Present)• Launched International e-Sports Federation /15 member countries, expected to expand 30 member countries in the long term• Held amateur e-Sports President Cup / local governments participated

• e-Sports fans :

18,000,000 people

• There are 15 member countries

In International e-Sports Federation

e-Sports

Implications

• Increase the role of International e-Sports Federation and lead in standardization• Fabricate the outcome of e-Sports games, conflict with Blizzard Entertainment over intellectual property right• Government support, confirm disability status• Bankruptcy of large scale international tournaments/ESWC, CGS, CPL, etc.• e-Sports become more popular and part of every-day life

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2. Disabled2. Disabled e-Sportse-Sports2. Disabled2. Disabled e-Sportse-Sports

Definition of

disabled e-Sports

Definition of

disabled e-Sports

Combined game and sports, Online sports , various games with competition factors ,e-Sports is to compete by using your physical or mental abilities

through a specific game in virtual space, online

Meaning and worth of

Disabled e-Sports

Meaning and worth of

Disabled e-Sports

• New cultural contents in knowledge-based society• Provide the change for new cultural enjoyment by solving the problem of movement and access • Increase opportunity for use of spare time / leisure• Increase in opportunities to communicate not to feel alienated• Increase in mingling between disabled and non-disabled people • Confidence, motivation for life• Motivate from online to offline activities• Fun, entertainment, pleasure, standardization, rule, etc.

From “The disabled”(incompetent, handicap) to a Person with disabilities(including personality),

or a person who is capable in a different way

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3. The present condition of Disabled3. The present condition of Disabled e-Sports tournamente-Sports tournament 3. The present condition of Disabled3. The present condition of Disabled e-Sports tournamente-Sports tournament

Major e-Sports

TournamentDetails Note

National vocational training

Competition

• Korea Game Industry Agency, Korea Employment Agency for the Disabled

• Chosen as a demonstration sport in e-Sports section• In 2008

President’s Cup Disabled e-Sports

Games• Organized by Korea Disabled e-Sports Federation • In 2009

National Disabled

e-Sports Games• Korea Institute for Special Education, Korea Creative Content Agency • In 2005

National Youth Sports

Games for the Disabled

• Participated as a demonstration sport, but now, It is an official sport

• Korea Sports Association for the Disabled, Korea Disabled e-Sports tournament

• In 2008

Local Games

• “We are the one” e-Sports Game/ Chungbuk Disabled Welfare Center• National amateur e-Sports Game, Invitation Tournament for Disabled / Gumi City

• Ansan City Bravo e-Sports Festival /Ansan City★ The most popular sports for disabled people ★ Lack of Disabled e-Sports tournament / Recognized as an invitational tournament ★ Lack of social awareness / negative perception★ Need to increase in project budget consistently

★ The most popular sports for disabled people ★ Lack of Disabled e-Sports tournament / Recognized as an invitational tournament ★ Lack of social awareness / negative perception★ Need to increase in project budget consistently

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4. Disabled4. Disabled e-Sports Tournament Scenese-Sports Tournament Scenes 4. Disabled4. Disabled e-Sports Tournament Scenese-Sports Tournament Scenes

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IV. Korea Disabled e-Sports Federation

1. Korea Disabled e-Sports1. Korea Disabled e-Sports FederationFederation1. Korea Disabled e-Sports1. Korea Disabled e-Sports FederationFederation

Classification Primary Contents Note

Establishment

• Established in 2008.9 (Seoul, The 1st President, Young-teak Ha)/ The 2nd President, Yoon-tae Lim (2011)• Recognized by Korea Sports Association for the DisabledKorea Sports Association for the Disabled / 2009.3

Purpose of foundation

• A management organization of Disabled e-Sports to make Disabled e-Sports active by creating culture and propagating e-Sports • Activate rehabilitation and perform an assistant role by using e-Sports

Organization• The president : 1 person, The director : 1 person• Team leader : 1 Person, Staff : 1 person

Main business

• Manage national Disabled e-Sports games• Hosted e-Sports in National Youth Sports Games for the Disabled /Korea Sports Association for the Disabled• Support various games, bring up players and propagate e-Sports • Promote International Disabled e-Sports Federation Establishment• In agreement with Nowcome (broadcasting, marketing, tournament operation, etc.) • 2009.03

Implications

• Lack of holding sustainable and stable tournaments• Lack of budget support / cultivate disabled people’s absolute perception • In dire need of interest in e-Sports, improvement and support

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Tournament

Korea Disabled e-Sports Festival, KoDeF (Korea Disabled e-sports Federation) Disabled e-sports Festival SKT, Disabled Youth IT challenge competition Host with SKT - solve information gap and improve athletic performance An official sport in national youth sports for disabled Held by The Ministry of Culture, Sports and Tourism and Korea Sports Association for the Disabled A demonstration sport in National Sports Games for Disabled - held by The Ministry of Culture, Sports and Tourism and Korea Sports Association for the Disabled Hold e-sports games in 16 cities, provinces and branches Organized by Korea Disabled e-Sports Federation in Seoul, Gyeonggi, Busan, Daegu, Incheon, etc. Korea Disabled e-Sports Federation president’s cup game held every year

Education

Train manpower – manage life sports class / e-Sports instructor, referee, etc. Train skilled manpower - manage professional sports class Hold a regular seminar for disabled e-Sports development / every year - players, game, e-Sports information, research, suggest prospects, etc.

Etc. Recruit sponsors, member companies Secure budget Public relations to secure popularity , build a web page

3. Main3. Main Business PlanBusiness Plan3. Main3. Main Business PlanBusiness Plan

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4. Main4. Main Tournament ScenesTournament Scenes4. Main4. Main Tournament ScenesTournament Scenes

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V. Environmental Analysis of Disabled e-Sports related Associations


Outline

E-Sports presiding organizations /establish major e-Sports government policy, support the related matters The Ministry of Culture, Sports and Tourism including game contents industry and management division / Korea Contents Game Industry team An affiliated organization of The Ministry of Culture, Sports and Tourism, Korea Creative Content Agency (KOCCA) mainly manage the business affairs In the early stage, supported by government to promote and institutionalize e-Sports

•Disabled cultural Sports section belongs to the department of Sports

Support of

e-Sports

Support or promote e-Sports and all matters related to activities for activation Activate e-Sports, functional games and game creation - Train human resources in games , international commerce, support overseas expansion of cultural contents, etc. Organized amateur President’s Cup e-Sports Games (KeG) / after 2009 Support national disabled e-Sports Games / after 2005 Korea Institute for Special Education E-Sports Experience business / e-Sports Experience for Special education students Support International e-Sports Federation Establishment / 2008 Support International e-Sports forum / after 2006 • Announce medium and long-term development plan • Mediate e-Sports conflict / ex) Blizzard Entertainment’s demand for intellectual property right

Raised from ministry’s cup (in 2007)

to president’s cup (in 2009)

Future plan

Develop e-Sports games for disabled people / e-Sports innovation 2.0(2010) Improve interest in Disabled e-Sports Address the need for active and particular support for disabled people - ex) e-Sports Federation own business, International federation establishment, hold tournaments, support research project, etc.

• Lack of awareness about disabled e-Sports

1. Ministry of Culture, Sports and Tourism / Korea Creative Content Agency (KOCCA)1. Ministry of Culture, Sports and Tourism / Korea Creative Content Agency (KOCCA)1. Ministry of Culture, Sports and Tourism / Korea Creative Content Agency (KOCCA)1. Ministry of Culture, Sports and Tourism / Korea Creative Content Agency (KOCCA)

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2. KOSAD (Korea Sports Association for the Disabled)2. KOSAD (Korea Sports Association for the Disabled)2. KOSAD (Korea Sports Association for the Disabled)2. KOSAD (Korea Sports Association for the Disabled)


Outline

Established Korea Sports Association for the Disabled / 2005.11(Article 34 of Sports Promotion Act) Korea Sports Association for the Disabled - Physical Education Development Center is in charge of 28 member organizations Perception of support in e-Sports (in 2008) - Lack of Disabled people’s movement and facilities for them causes the limit of Sports facilities access - In particular, the need for functional e-Sports for severely disabled people Exchange and cooperation with Korea Game Industry Agency (2008.03)

Support of

e-Sports

Held National Youth Sports Games for the Disabled and e-Sports Games / was a demonstration sport in 2008, adapted as a regular sport in 2009 (3 matches - MaguMagu, KartRider, Freestyle, etc.)

Was a demonstration sport (in 2010) in National Sports Games for Disabled People Approved by Korea Sports Association for Disabled / 2009.03

Supported Disabled e-Sports seminar

Developed functional e-Sports equipment

- Exercise prescription models such as Fusion Cycles and Hand Bikes

Future plan

Support recognition of Disabled e-Sports in member countriesAfter establishing Asia e-Sports federation, develop International organization (International Disabled e-Sports Federation)- After securing Asia member countries, support preoccupancy of International member countries

- Support adaption of a demonstration sports in Incheon Asian Game (2014)

- There is a practical limit

• Active response from Korea Sports Association for the Disabled

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2.1 KOSAD (Korea Sports Association for the Disabled)2.1 KOSAD (Korea Sports Association for the Disabled)2.1 KOSAD (Korea Sports Association for the Disabled)2.1 KOSAD (Korea Sports Association for the Disabled)

★ Interest in development of functional (customized) e-Sports equipment, rehabilitation and healing purpose★ Interest in development of functional (customized) e-Sports equipment, rehabilitation and healing purpose

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3. International e-Sports Federation / Korea e-Sports Association3. International e-Sports Federation / Korea e-Sports Association3. International e-Sports Federation / Korea e-Sports Association3. International e-Sports Federation / Korea e-Sports Association


Outline

StarCraft and PC room business, confirm the potential of e-Sports through‘Star Fever’ Activate e-Sports, create healthy game culture, enhance rights and interests of members/ enhance rights and interests of International e-Sports members, standardization of e-Sports ,Globalization Korea e-Sports Association / Established the 21st century pro game association on Feb 19, 2000 ( The Ministry of Culture, Sports and Tourism ) International e-Sports Federation (IeSF) constituted 8 member countries / 2008.8.18 Hold national e-Sports Games, train players / hold International e-Sports Games, transfer, approval, etc.

• Birthplace

• Strengthen the national brand

E-Sports

Task

Cultivate world’s best infrastructure / Open Yong-san e-Sports stadium (world’s first) e-Sports fans 18 million, number of e-sports players 10 million / statistics from KeSPA Hold amateur e-Sports President’s Cup Games Manage Sinhan bank pro league Manage 12 teams and approve matters related to players Manage pro e-sports players and approve their qualification, etc. e-Sports Industry estimated 126 billion (in 2010) / KeSPA Exchanged International Sports, held an e-Sports challenge /2009

• Driven by professional sports people

• Expansion of support to make e-Sports as a part of life

• Expand member countries (to 45 countries)

Future plan

Build e-Sports Stadium/ 800 seats, 10 additional seats invest about 45 billion, completion in 2012 Expand pro league, development of national games and e-Sports Lead International standardization, hold the 1st International e-Sports Game / Daegu-City Consult with Disabled Federation on holding a competition, cooperate in business, manage international organizations, know-how cooperation, etc.

• invitation to disabled games


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3.1 3.1 TournamentTournament ScenesScenes of International e-Sports Federation of International e-Sports Federation and Korea e-Sports Associationand Korea e-Sports Association3.1 3.1 TournamentTournament ScenesScenes of International e-Sports Federation of International e-Sports Federation and Korea e-Sports Associationand Korea e-Sports Association

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Strength WeaknessStrateg

y• Teamwork, initiative and passion

• Korea Disabled e-Sports Federation established in 2008• Disabled e-Sports competitions were held for 3 consecutive years• Capability of holding International games

(secure international prestige)• Preside over Global disabled cultural industry

(cooperation from IPC – International Paralympic Committee)

• Need for practical financial structure• Need for business achievement and research project• The actual activities of the Disabled Federation started from 2010 even though it was established 2008• Need for practical long-term development plan

• SO

• ST

• WO

• WT

Opportunity Threat• Growing interest in Disabled e-Sports • Disabled people’s high participation rate and tournament passion

• Communication between disabled and non-disabled people

• Announce medium and long-term development plan (The Ministry of Culture, Sports and Tourism)

• Support of Korea Sports Association for the disabled (an approved organization)

• Established Sangam-dong World e-Sports Stadium

• Recognition of government branches (The Ministry of Culture, Sports and Tourism, Korea Creative Content Agency)

• Growth of e-Sports organizations (KeSPA, IeSF)

• Increase in international interest

• Lack of understanding of disabled e-Sports,

- e.g. ‘computer game’ image, match fixing

- There is still the downside of excessive immersion

• conflict over intellectual property right / Blizzard Ent. • Lack of international mutual assistance system • Disabled e-Sports / boundary of sports and games

- Game contents industry section in

(The Ministry of Culture, Sports and Tourism)

- disabled culture sports section belongs to the Department of Sports

1. Environmental SWOT Analysis of Disabled1. Environmental SWOT Analysis of Disabled e-Sportse-Sports1. Environmental SWOT Analysis of Disabled1. Environmental SWOT Analysis of Disabled e-Sportse-Sports

- Need to strengthen International solidarity for e-Sports Development -

VI. International e-Sports Federation establishment and its organization (Agenda)

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2. The need of organization to strengthen2. The need of organization to strengthenInternational solidarityInternational solidarity2. The need of organization to strengthen2. The need of organization to strengthenInternational solidarityInternational solidarity

- Strengthen international solidarity through e-Sports -


Classification

Members

Note

IOC 205114 people

IPC 170 -

FIFA 208IOC

member

IAFF 212IOC

member

FIA 120 -

WTF 200 OC member

IFFT 215IOC

member

FIVB 202IOC

member

- International solidarity of Sports associations -

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33. . The fundamental condition to establish International The fundamental condition to establish International Disabled e-SportsDisabled e-Sports Federation Federation (Agenda)33. . The fundamental condition to establish International The fundamental condition to establish International Disabled e-SportsDisabled e-Sports Federation Federation (Agenda)


MultilateralMultilateral

Mediation

Standards

Equality

Trust Among

Countries

Cooperation

PrincipleE-Sports

Prosperity of Humankind Pursuit of

Peace

HorizontalitySpontaneity

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Strengthenexpertise E-Sports expert, scholar, developer ,etc.

Strengthenexpertise E-Sports expert, scholar, developer ,etc.

Aim for Openness Secure autonomy / The open door

Aim for IndependenceNonprofit/NGO/ Non-politics

4. The basic direction of International Disabled e-sports Federation Establishment4. The basic direction of International Disabled e-sports Federation Establishment4. The basic direction of International Disabled e-sports Federation Establishment4. The basic direction of International Disabled e-sports Federation Establishment

Secure transparency

(ex: IOC, FIFA)

Secure transparency

(ex: IOC, FIFA)

Aim for AccessibilityAwareness/Closeness/Reliability

Strengthensupport

Support rather than control or supervise, mediative function

VI. International e-Sports Federation and its organization (Agenda)

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5. Organization of International Disabled e-Sports Federation5. Organization of International Disabled e-Sports Federation (Agenda)(Agenda)5. Organization of International Disabled e-Sports Federation5. Organization of International Disabled e-Sports Federation (Agenda)(Agenda)


* This organization can be expanded or reduced stage by stage depending on situations.

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6. Development strategy of International Disabled e-Sports6. Development strategy of International Disabled e-Sports Federation (AgendaFederation (Agenda))6. Development strategy of International Disabled e-Sports6. Development strategy of International Disabled e-Sports Federation (AgendaFederation (Agenda))

VI. International e-Sports Federation and its organization (Agenda)

Systemized organization Systemized organization Internationalized Disabled e-SportsInternationalized Disabled e-Sports

invigorated cooperative invigorated cooperative

• Access stage by stage : 3 stages

• Establishment and organization of secretariat : place, expert, etc.

• Expansion of member countries :

Executive Committee, Full member or associate member

• International Disabled e-Sports regular tournaments

• Active participation /international cooperation /Forming a bond of sympathy

• Build international network and share information

• Popularity : Project development/ Support underdeveloped countries such as games, equipment,

know-how, etc. through cooperation.

• Collaborative model linked in Multinational corporations

• Invigoration of sponsorship and marketing tool

• Development of e-Sports content / to be Financed by The Ministry of Culture, Sports and Tourism

• Building and support of Korean e-Sports Model

Contribute to

the development

of Disabled e-

Sports

Contribute to

the development

of Disabled e-

Sports

Corporative Disabled e-SportsCorporative Disabled e-Sports

• Master plan of Disabled e-Sports

• Articles of association and regulation development and systematization

• International standardization of

Disabled e-Sports

• Administrative Support (The Ministry of Culture, Sports and Tourism)

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Thank you.

Disability is an opportunity to find new ability!

Documents

The development strategy of Disabled e-Sports Presenter : KyungDong University Professor, Sok-Rok Song Translator : Ayana Jimin Ahn - The necessity and