The Design ProcessWeek 2 – Intro to the Design Process

Purpose Audience Content Layout Publication

5 Elements

Purpose Audience Content Layout Publication

5 Elements

What is the publication meant to do? Educate, inform, entertain, or advertise?

What information, product or service is it describing or selling?

Purpose

What is this publication’s purpose?

What is the Purpose?

Informs the reader that Heinz is made up fresh tomatoes.

Possibly says that Heinz grows its own tomatoes?

Heinz Print Ad

Purpose

Audience Content Layout Publication

5 Elements

Who do you want to read your publication? What do they like? What appeals to them? How does your message meet their needs?

Audience

Who does this prompt appeal to?

Delsey’s Print Ad Audience

Travelers Travelers who are tired of

lugging heavy baggage Travelers whose bags

aren’t very durable

Purpose Audience

Content Layout Publication

5 Elements

What is needed to effectively achieve your purpose?

Should you use mostly written information or illustrations?

Content

Content: Information

Flyer with mostly written information

Using the header to attract attention

If interested, they’ll read more

Little to no pictures because it would serve no purpose

Content: Illustration

Using a picture to grab attention

Who will this attract? MEAT EATERS!

Once picture grabs attention, they’ll read the rest.

Purpose Audience Content

Layout Publication

5 Elements

How do you make your content visually appealing and easy to read for your audience?

Have to capture the reader’s attention. What size text and how should it be

organized? Where should illustrations go? How do you guide the reader to important

info?

Layout

Visually Appealing

Visually appealing Easy to read Bench captures

attention Text size is important

Not So Appealing

No idea who this ad is for

Too much text Pictures don’t do

anything Reader would see

this and move on Doesn’t guide the

reader anywhere

Purpose Audience Content Layout

Publication

5 Elements

Is the info accurate? Proofread and edited? Should it be a web page or print? Or both? Printed on a single page? Multiple pages? Website: intereactive?

Publication

Spelling Mistakes?!?

“Insurance” spelling incorrectly

Would you trust a doctor that can’t spell?

Simple oversight = lack of attention to detail

Purpose Audience Content Layout Publication

Review of the 5 Elements