Magazine # 2

Magazine

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The DenimWindow™

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Austris wears Denim jacket: DDI

Index—PAG.4—

TDW NEXT

—PAG.5— TDW 2019 DREAM TEAM

—PAG.6 > 14— TDW SPRING 21 TRENDS

—PAG.16 > 18— HOW WE SEE THE FUTURE

The DenimWindow™

magazine #3

photos of this issue by: Alberto Bobbera > IG Amsterdam_city_textures

Thirza Matilda wears Jacket and jumpsuit : TWINSKeyring: CADICA

“The Denim Window is a dynamic environment where we like to experiment with different

collaborations, projects, products and companies participation.”

We want to surprise and inspire you every time with something different.

Stay tuned for 2020 TDW Dream Team:The new team of companies will be announced

in January 2020 on our website www.thedenimwindow.com

Sign up to our newsletters at info@thedenimwindow.com

Save the date for TDW next event & new collections presentation in Amsterdam

January 23 2020Do you want to attend?

write to us info@thedenimwindow.com

NEXT!The DenimWindow™

These are the denim companies that have chosen to be part of

THE DENIM WINDOW in 2019

EMAIL: info@thedenimwindow.com

WEBSITE: www.thedenimwindow.com

INSTRAGRAM: thedenimwindow

FACEBOOK: the denim window

ADDRESS: Joris Van den Berghweg 101 Hal A Oost-zolder1067HP Amsterdam _ The Netherlands

The Window_DreamTeam

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photography Alberto Bobbera

Cillian wears Denim Jacket: DINGHUILaurie wears Denim Jacket: TWINS

Austris wears Denim jacket: DDIDenim pant: SAAB

Key Ring and Bandana: CADICA

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.# 9 Parthavi wears

Bomber Jacket: GREENWEARPant: PG DENIM

Key Ring: CADICA

Jeremiah wears Bomber Jacket: GREENWEARDenim Pant: SAABBandana: CADICA

Thirza Matilda wearsJacket: PG DENIMJumpsuit: ANUBHA

Parthavi wears Denim Shirt: BERTO

Short/Skirt: DINGHUIEarring and Bandana: CADICA

Cillian wears Jacket: ANUBHA

Denim Pant: Genesis-M&J GroupLeather Chain: CADICA

Laurie wears Bomber Jacket: GREENWEARDenim Pant: DDIBag: CADICA

Austris wears Parka: GREENWEAR

Shirt: BERTODenim Pant: Genesis-M&J Group

Keyring: CADICA

T he sustainability in Berto is both towards the beautiful

environment that has hosted the company for over 130 years,

and towards the people that work for the company. SUSTAINABILITY is a process

closely linked to RESEARCH and INNOVATION. Over the years, all

production processes have been redesigned and improved to ensure

MAXIMUM EFFICIENCY, TRANSPARENCY and SUSTAINABILITY.

For the new SPRING SUMMER 2021 collection we are going to present a further

improvement in sustainable fabrics.We enlarged the offer of GOTS certified

fabrics, that are made with organic cotton.We also increased the number of GRS

certified fabrics: for those fabrics we used regenerated yarns that has got a FASHION

and PARTICULAR aspect. In this collection we improved the use of

a SPECIAL PRE-REDUCED INDIGO DYEING that allowed us to reduce the use of che-

micals by half (only 15% of all denim mills use pre-reduced indigo).

But what’s the title of this collection? We titled BERTO SPRING SUMMER 2021

“FREE SPIRIT”.We let ourselves be inspired by young

people, by that “Z generation” that has a really “free spirit” but at the same time is personally involved in the fight against

climate change. We want to follow their needs, with an extrovert collection,

characterized by special colours and images, but always with a 360° degrees

attention to sustainability.

A SEASON OF REWARDED CREATIVITY

T his season PG DENIM collaborated with the brand

Peppinopeppino for a unique new collection designed for the

stores, that will premiere at Pitti Uomo 97 in January 2020. Moreover, PG DENIM has

gladly been part of the Milan Fashion Week participating at the event “Denim. Science,

ethic and aesthetic”.Furthermore,PG DENIM made its entry in the US

market, while Paolo Gnutti has also been included in the 2019 Rivet’s Influential 50, the index of the most creative and forward-thinking leaders of jeanswear

industry. As for the new SS 2021 collections, interpretations are focused

on the world renowned PG creativity, once again proposing a unique “wizard touch”,

especially in printings, reinterpreted in their most colored techniques, starting

from Provence, and further expanding the “Studio 54” line as well as the “Garage

Denim” one, in a constant melting pot with Japan, Italy and USA.

PG DENIM believes that the future will be more and more oriented towards a 100% sustainable product, but keeping in mind

trends and fashionability, curiosity, and out of the box thinking. This is because

we believe that a product should generate emotions, and this is the approach

undertaken to design every new collection.

W e, as Anubha, believe that collaboration

with like-minded businesses is essential,

during our journey to sustainable denim.On our 5thAnniversary, we are proud to

be partnering with MUDJeans, with collaboratively designed pocketing

fabric, which is 100% organic cotton, ethically woven and carrying our message:

Together, we turn this walk into a march.

A s part of its long-term com-mitment to sustainability and the company’s Planet Agenda

platform, The LYCRA Company recently introduced LYCRA® EcoMade

fibre. This new fibre is the company’s first branded elastane/spandex product that is

made with pre-consumer recycled materials.

LYCRA® EcoMade fibre offers the same lasting comfort, fit and freedom of

movement as the original LYCRA® fibre, but is made with waste collected at the

company’s manufacturing sites and blended with virgin fibre at specific

concentrations. This reduces waste and puts it back into production.

Product Sustainability is one of the three interdependent pillars under The LYCRA

Company’s Planet Agenda, which also includes Corporate Responsibility and

Manufacturing Excellence. This framework represents the company’s commitment

to developing products and technologies that minimize its environmental footprint,

enhancing the performance of its customers’ offerings, and safeguarding

the health and safety of its employees and the communities where they work.

H O W W E S E E

T H E F U T U R E

D estro collections are produced inside Eurotessile spa, starting from the

raw material (bale of cotton) till the weaving. Focused on every detail

through all stages of production, working for and with the customer, in order to pursue beauty,

respect and love for what we do. Quality, environment, safety and social responsabili-

ty are our values. The company has integrated them into one management system, according to the standard UNI EN ISO 9001:2015 and our

products comply with the regulation REACH 1907/2006. The company has recently obtained

OEKO-TEST certification for yarns and fabrics and its short-term goal is GRS (Global Recycled Standard). Eurotessile is also a member of BCI

organization. Futhermore the company produces each year about 680.000 kwh with

its 2 photovoltaic systems, reducing 360.000kg of CO2 in the atmosphere and saves energy with

new lighting and air-conditioning systems.TAKA

Is one our bestseller for Chino Trousers.We studied the construction of Chino

fabrics from their first appearance in the 19th Century, to WW2, to the evolution in the 50’s and

60’s till. Its coming back in the 80’s with a new name: Superlibertador, more resistant and lasting than before, made of 100% cotton

twisted in warp and weft.It is here that starts the story of our article

TAKA, we have reproduced exactly the same with the finest natural yarn, so full of threads and

compact that is hard to sew and dye, but only made in that way, it can be rich as the original.

MEASURING SUSTAINABILITY.GENESIS:M&J GROUP

SETS NEW STANDARDS IN GARMENT MANUFACTURING

D uring the last months GENE-SIS:M&J Group presented its highly innovative proposals

and latest advancements in the world of garment manufacturing. The stra-tegy behind the new approach is based on

three main pillars: an accurate supply-chain selection, unique

sustainable data control with START TO MEASURE™ system improved, and the

development of safer work conditions and processes. To stay at the forefront of gar-ment washings the company also recent-

ly adopted a new washing process that allows to recycle treated effluent from ETP (Wastewater Treatment Plant). This sets a

new standard in GENESIS facility, that is able to recycle the treated effluent directly in the garment washing process, reducing

fresh water requirements by 50%. New developments were presented also

for the new s/s 2021 collection: more sustainable than ever. New trends involve

eco-conscious fabrics such as organic cot-ton, recycled fabric and polymer, realizing

blends with natural fibers like hemp & linen while working also with a wide variety of

biodegradable materials.

REUSING AND REDESIGNING

D inghui, would like to show one of the many approach we can

have when it comes to work on a sustainable denim collection,

in this case we talk about reusing and redesigning.This is a pair of

super short jeans, we found it in a box of samples we were about to throw away. It used to have a big hole on the back joke and was not longer usable. The designer thoughts he can repair it and give to him

a new attractive and modern look turning it into a new proposal sample. This denim

short has an allover laser flower pattern and the hole has been repaired creating an interesting contrast in shades. Adding a PU

material skirt on top, handmade embroidered with the same flower

pattern as the short, this garment is fully transformed into something new.

The successful makeover of this special product has given designers a new direction: reusing and redesigning

denim. We believe there will be more redesigning denim in the future collection.

When designing in a conscious way, we can add a little contribution to the

environmental protection.

C adica SS2020 collection will be focusing on colors and shapes, but with a retro-mood inspired by ‘the

future in the 1970s’. In other words, a return of the 70s but with modern techni-ques and materials projected in the future.The denim selection will also have a strong impact with a dedicated capsule, thanks to

Cadica’s continued blue-addicted soul: stratification techniques, manual processes,

chalk effects, multilayers, craft application of fabrics and seams. Cadica’s new lines and products are proof of the continued research

for authenticity, supporting and promoting new languages and values: the respect of the

environment, not only the natural one but also the social, cultural and artistic ones.

During the next months, the company aims to evolve its ETHICAL CHOICE project,

by supporting all sustainable activities such as reducing plastic waste and promoting

ùre-usable/sustainable products. For example with this eco-philosophy

Cadica next actions will be:-substituting all its corporate materials by following these

ethical concepts: recyclable, biodegradable, natural, no waste, re-use. -the launch of a

new special Ethical Collection that will be presented next December, will

illustrate our new trims and accessories that respect the planet.-continuing

the collaboration withTree-Nation (www.Tree-nation.com).This will help the environ-

ment with a simple action: reforesting the world and planting new tree in a selected

forest around the world, that will be considered Cadica’s forest!

H O W W E S E E

T H E F U T U R E

NEXT SHOW

ALLYEAR LONG

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