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The Delray Beach Downtown Development Authority
designed and developed an international, award-winning
program that has generated excitement among the
business community, reached an affluent, fashion-conscious
audience, and increased awareness of Downtown Delray’s
fashion shops and sophisticated style.
Delray Beach Fashion Week is a unique event that
showcases local, national, and international designs found
in the small business boutiques in Downtown and features
high energy fashion shows, beauty experiences, finale
shopping event. This 5th Anniversary event will once again
strut the runway down the middle of Atlantic Avenue in
front of thousands of consumers.
Quality of Brand Exposure Delray Beach Fashion Week continues to build a diverse audience of fashionable,
forward-thinking consumers, across multiple demographics.
By showcasing fashions found throughout the Downtown, the week
draws local, regional and international audiences and high media attention.
Cultivate the Fashion and Design Scene Since the launch of Fashion Week, an increase in fashion retailers, emerging local and international designers, hair and makeup specialists and a large
fashion forward audience are making Downtown Delray their community to
shop and invest. Be a part of a highly publicized
community event.
WHY SPONSOR
DB Fashion Week At a Glance:
Wed., Jan. 24 – Sun., Jan. 28, 2018
4 Fashion Shows: Wed., Jan. 24: Opening Fashion
Show on E. Atlantic Ave; Jan. 25: Shades of Blue
Delray Designer and Hair Show; Jan. 26: Tropical
Paradise Luncheon and Show; Jan. 27: Swim and Surf
Fashion Closing Show
Fashions and Designs: 35 Fashion Boutiques, 12
Delray designers, 20 Beauty Salons & stylists,
showcasing designs for Spring and Summer
Models: 70 male and female models
Events: Variety of beauty and fashion events
throughout the week including Model/Designer Meet
and Greet
Audience: High-end fashion–minded attendees;
residents and visitors
Give Back: Proceeds benefit the local Achievement
Center for Children and Families
Hospitality Opportunities: Host clients, employees, VIPs
at the many different events and engage with
community leaders, local designers and media
Fashion Week Boutique: Sunday, Jan. 28, 18-20 of the
Fashion Week participants will set up shop at the Old
School Square Field House Event space for a Funday
Shopping Event
SPONSORSHIP LEVELS We can customize for you!
PLATINUM$10,000
Onsite activation at all 4 Fashion Shows: Opening Show, Designer Showcase, Tropical Paradise & Swim & Surf
Logo on Fashion Week Homepage Banner on DowntownDelrayBeach.com (40-50,000 web visits/month)
Logo on Fashion Week Cube Banner on DowntownDelrayBeach.com
Dedicated cube banner on DowntownDelrayBeach.com for six months
Three dedicated posts on Facebook.com/DelrayDDA (Facebook – 62,000+ Likes)
Opportunity to address the attendees from the stage at the Opening Show in front of The Colony Hotel
6 Tickets to all Fashion Week pre, during, post events
Primary logo placement in 30-second Fashion Week Television commercials and event video
Primary logo placement on Fashion Week Airport Digital Signage at PBIA & FLL Airports
Primary logo placement on runway backdrop screens at each evening fashion show
Primary placement of logo on all print & digital event materials and advertisements
Primary placement of sponsor name in all media releases as “Platinum Sponsor”
Primary placement of sponsor logo on step-and-repeat banner displayed at each event
Sponsor recognition on all social media channels (Facebook, Instagram, Twitter, LinkedIn, including
Facebook.com/DelrayFashion)
Sponsor recognition & web hyperlink on DelrayFashionWeek.com
Sponsor product/information included in SWAG Bags
Verbal recognition of sponsor throughout the 5 day event as the “Platinum Sponsor”
GOLD $5,000
Onsite activation at 2 of the Fashion Shows - Opening Show and Swimwear Show
Dedicated cube banner on DowntownDelrayBeach.com for three months Two dedicated posts on Facebook.com/DelrayDDA (62,000+ likes) 4 Tickets to all Fashion Week pre, during, post events Sponsor logo in Fashion Week Television commercials and event video Logo placement on Fashion Week Airport Digital Signage at PBIA & FLL Airports Logo presence on runway backdrop screens at each evening fashion show Logo placement on all print & digital event materials and advertisements Sponsor name listed in all media releases as “Gold Sponsor” Inclusion of sponsor logo on step-and-repeat banner displayed at each event
Sponsor recognition & web hyperlink on DelrayFashionWeek.com Sponsor recognition on all social media channels, including Facebook.com/DelrayFashion Opportunity to distribute product in SWAG Bags Verbal recognition of sponsor throughout the 5 day event as a “Gold Sponsor”
SILVER $3,000
Onsite activation at the Opening Evening Wear Show One dedicated post on Facebook.com/DelrayDDA (62,000+ Likes) 2 Tickets to the opening and closing fashion shows Logo inclusion in Television commercials and recognition in event video Logo placement on Fashion Week Airport Digital Signage at PBIA & FLL Airports Logo placement on all print & digital promotional event materials and advertisements Sponsor name listed in all media releases as Silver Sponsor
Logo on step-and-repeat sign displayed at all five events Logo presence on runway backdrop screens at each evening fashion show Sponsor recognition & hyperlink on DelrayFashionWeek.com Sponsor recognition on all social media channels, including Facebook.com/DelrayFashion Opportunity to distribute products in SWAG Bags Verbal recognition of sponsor throughout the 5 day event as a “Silver Sponsor”
BRONZE $1,000
Onsite activation at Finale Show – Swim & Surf Show Logo placement on all print & digital event materials (Brochure, Poster & Event
Programs) & advertisements (print ads & email marketing to 10,000+ subscribers) Sponsor name listed in all media releases as “Bronze Sponsor” Logo on step-and-repeat sign displayed at all five events Sponsor recognition & hyperlink on DelrayFashionWeek.com Sponsor recognition on all social media channels, including
Facebook.com/DelrayFashion Opportunity to distribute products in SWAG Bag Sponsor logo in Fashion Week post event video Verbal recognition of sponsor throughout the 5 day event as a “Bronze Sponsor”
R E C O R D - B R E A K I N G P A R T I C I P A T I O N I N 2 0 1 7
38 Downtown
Fashion
Boutiques
12 Downtown
SALONS
22 Hair Stylists
70 VOLUNTEER
MODELS
DONATED
100s OF HOURS OF THEIR TIME
Exposure to
5,000+
attendees DelrayFashionWeek.com
R E C O R D - B R E A K I N G P A R T I C I P A T I O N C O N T I N U E D …
50+ STUDENT
VOLUNTEERS
Johnson & Wales +
Toussaint L’Ouverture
DelrayFashionWeek.com #DelrayFashionWeek
6 FASHION EVENTS &
3 RUNWAY SHOWS
8 Downtown
Art Galleries
4 Downtown
Host Venues
6 Downtown
Vendors
68 TOTAL Downtown Delray Beach
Businesses Participated $50K raised for:
D E L R A Y B E A C H F A S H I O N W E E K 2 0 1 7 - R E C A P
P R I N T A D V E R T I S I N G
DelrayFashionWeek.com #DelrayFashionWeek
S A V E T H E D A T E C A R D
DelrayFashionWeek.com #DelrayFashionWeek
E V E N T P R O G R A M S , B R O C H U R E & I N - S T O R E P O S T E R
DelrayFashionWeek.com #DelrayFashionWeek
P A L M B E A C H I N T E R N A T I O N A L A I R P O R T & F O R T L A U D E R D A L E A I P O R T D I G I T A L
S I G N A G E – 1 0 S E C O N D V I D E O S P O T S O N 8 S C R E E N S I N B A G G A G E C L A I M
DelrayFashionWeek.com #DelrayFashionWeek
PUBLIC RELATIONS
Press Releases: • “Delray Beach Fashion Week Hits Downtown Jan. 25-29”
• “Delray Beach Fashion Week Kicks Off Jan 25 and Runs Through Jan 29 Media Advisory and Photo Opp”
• “Delray Beach Fashion Week Swim & Surf Show Media Advisory and Photo Opp”
Coverage in
26
Publications
DelrayFashionWeek.com #DelrayFashionWeek
Photo/Video Attendance at Events:
• Carl Dawson, VMA Studios: Photographer
• Andrew Fogell, VUP Media: Videographer
Guest photographers/videographers:
Photographer: Mohammed F. Emran - twoseventymag.com
Photographer: Van Johnson Sr.
Photographer: Charles McCurdy – LOCAL magazine
Photographer: Humberto Vidal
Photographer: Pedro Heshike
Photographer: Garrin Evan
Photographer: Gary Rothstein - UPI
Videographer: Alexis Paige - twoseventymag.com
Videographer: Rod Estrada
Videographer: Runway Solutions
Videographer: Cam Brooks
105+
Media Placements
PR Placements
DelrayFashionWeek.com #DelrayFashionWeek
Media Attendance
• Delray Newspaper
•Modernbocamom.com
•Boca Life Magazine
•Boca Raton Magazine
•Observer Newspaper
•Fabulously 50+ Mag
•Resort & Travel Mag
•Pbcharity.com
•Discover the Palm
Beaches
• PuckerupBeauty.com
• Livingfla.com
• Pellerini.com
• LocalMomScoop.com
• LLScene.com
• AprilGolightly.com
• SouthFloridaFinds.com
• MascaraMavenandMore.com
• TwoSeventyMag.com
• FashionablyFrenchFried.com
• TakeABiteOutOfBoca.com
S T E P & R E P E A T
DelrayFashionWeek.com #DelrayFashionWeek
T V C O M M E R C I A L / P R O M O T I O N A L V I D E O
DelrayFashionWeek.com #DelrayFashionWeek
• 781 thirty-second TV commercials run through the Comcast network, from West Palm Beach – Boca Raton, from December 11, 2016 – January 29, 2017 • Networks: BET, CNN, ENT, FOOD, FRFM, HGTV, HLN, LIF, LMN, MNBC, MTV, NICK, OXYG, TBSC, TLC, TNT, TOON, TV1, USA, VH1 •Video also posted on: YouTube, Facebook Sponsored Posts, DelrayFashionWeek.com, DowntownDelrayBeach.com/Videos & more
E M A I L M A R K E T I N G
G E N E R A L S A V E T H E D A T E B O C A
M A G A Z I N E
F E M A L E
F A S H I O N
DelrayFashionWeek.com #DelrayFashionWeek
SPONSOR ONSITE ACTIVATION - EXAMPLES
DelrayFashionWeek.com
Full image. Give photo credit or location and event name in small text here
FASHION WEEK SPONSORSHIP OPPORTUNITIES Laura Simon,
Executive Director, DDA 561-243-1077
