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The Dawn of Mass Culture
Mr. White’s US History 1
Big Questions As you complete these notes, think
about the following questions: Compare and contrast the way that
Americans spent their leisure time in the early 1900s with how they spend it today. Are they more alike, or different?
Compare and contrast mass culture of the early 1900s with today.
Compare and contrast shopping and advertising in the early 1900s with today.
American Leisure Leisure time was primarily a middle-
or upper-class activity – why? Over the early 1900s, Americans
would enjoy more and more leisure activities Amusement parks Bicycling and tennis Spectator sports Baseball
Amusement Parks Parks were built
that had picnic areas and rides to go on
Coney Island in New York opened in 1884
First Ferris wheel opened in Chicago in 1893
Bicycling and Tennis Previously male-only – tires were
all rubber, kind of dangerous After invention of safer bicycles,
women begin to cycle – meant freedom for many of them
Tennis – not as big now, but people then enjoyed it
Snacks Coca-Cola –
originates in 1886, hitting mainstream by 1900s
Hershey’s chocolate bars
Spectator Sports and Baseball Boxing and baseball became popular as
spectator sports – had just been for fun before
Baseball – appeared in the US in 1845, and became popular during the Civil War
By 1900s, game had been standardized, and clubs were appearing everywhere in the country
Mass Culture Newspapers – worked harder to grab
readers’ attention with interesting stories – “sin, sex, and scandal.”
Fine arts – art galleries appear in cities, many free and public libraries
Popular fiction – more book writers start writing light fiction, as opposed to heavy literature
Shopping First shopping center appears in
1890 – people could come, stroll around, and view window displays
Department stores – actually begin as early as 1865
Chain stores – stores that offered the same products at many locations saved money by buying in large quantities
Advertising Money spent on advertising went from
$10 million in 1865 to $95 million by 1900 Advertisers used innovative methods –
put advertisements on buildings, rocks, etc.
Catalogs introduced – people could look through the catalog and order through a form, then have it delivered to their house
Discussion Questions When you have free time, what kind of
leisure activities do you do? How are these different from those in the late 1900s?
Compare and contrast news and media of the early 1900s (newspapers) to today. How are they the same? Different?
Compare and contrast shopping and advertising of the early 1900s (newspapers) to today. How are they the same? Different?