The Contented Customer

Content ed‘

A guide by

How Content Management Systems

Create Contented Customers.

We won’t be content until you are. We provide contentment by :

Our impressive list of global customers includes BP, WeightWatchers, Marsh, The New South Wales Rural Fire Service, Golf World, Hitachi, Aviva, Castrol, Walker Corp., INTO University Partnerships, Leatherman, Sage, Golden Corral, Time Warner, Mantra Group, National Express, Office Depot, Ricoh, Shell, Swiss Post, US Military, TNT, Bank of Tampa and many, many more. We also work closely with respected design agencies and consultancies to make their vision a reality.

ALWAYSDELIVERING

QUALITYBASED ON

EXPERIENCE

DELIVERINGCONTENTMENT

TO YOURCUSTOMERS

BEINGFLEXIBLE

ANDAGILE

BUILDINGYOUR

CONFIDENCE

WORKINGWITH YOU

AS ONETEAM

PROVIDINGINCREMENTAL

IMPROVEMENTS

BEINGHONEST

AND IMPARTIALWITH YOU

BEINGEXPERTS

UNDERSTANDINGYOURNEEDS

WE BELIEVE IN CONTENT’ED CUSTOMERS

Page | 1 Glanton Content’ed Management System

Glanton Content’ed Management System | Page 2

THE CONTENT’ED MANAGEMENT SYSTEMTo have contented customers you need more than a website, you need a Contented Management System. A collection of digital tools and processes to converse, convert and connect with your customers.

Central to these activities is your web content management system. A robust web platform chosen to meet your needs, expertly implemented and integrated across all aspects of your business, from digital marketing to commerce through to sales and support.

CONTENT MANAGEMENT SYSTEM

Your choice of CMS is important; it is where you will createand present your content and it is where your clients will interactwith you. But look beyond the features of the CMS itself and consider your hosting and infrastructure requirements. Think about how it will behave on mobile and how you will manage the installation and monitor performance and metrics.

Glanton specialises in selecting and implementing webplatforms and applications designed to connect you to your customerusing the ‘best of breed’ suite of web publishing, collaboration,secure social and customer management tools. All implemented and fully supported by Glanton’s global network of industry specialists.


Your Content Management System is the heart of your digital presence. Selecting, implementing and maintaining your CMS is critical - and it’s what Glanton specialises in.

What should you consider when implementing your CMS?


Build Social Engagement into your site and let your customers formcommunities to interact with you and each other. Let them answer theirown questions or create lively, current content. Why send them toFacebook when they can stay with you?

Glanton implements private social networks for companies who are looking to engage with their customers and users in a securecontrolled environment. Ask us how.

COMMUNITY


IdeationGroups

Following

Updates

Gameification

Friends

Sharing

SOCIAL ENGAGEMENT

Your website is not just about customer engagement - what about your employees, vendors, franchisees or partners? Create secure, confidential and controlled intranets and extranets to collaborate and share to improve communication and reduce costs.

Talk to us about our intranet and collaboration solutions to get people working together across time and geography.


COLLABORATION

INTRANETS/ EXTRANETS

EXTRANETS

INTR

ANET

S


CONTENT

CONTENT IN CONTEXT

Every piece of content on your website, from copy, images and video through interactive functionality to e-commerce and social needs contribute to your users’ experience and their relationship with you. It needs to contribute to the story you are telling and add to customer contentment. That’s what we mean by ‘content in context’. We will help you get the most of your CMS and website’s potential by guiding you in how to get found, get read and get business.


IDENTITY

IDENTIFY AND AUTHENTICATE

We believe that you should have a single view of your customers. Don’t let your users have separate and fragmented identities across your systems. Find ways to let your users simply and seamlessly authenticate across the cloud. We are experts in identity management and integration for web platforms and have a number of products integrating with Active Directory, SAML and social login.


CONVERSE

DIGITAL MARKETING

It’s no longer just about search engines. It’s about marketing in adigital world. Social media and email marketing are part of the mix along with SEO. Take advantage of rich content and community analytics to understand visitor patterns and content interests to refine your messaging and web site content. We can help you make the right choices on strategy and tools. From two way integration with the popular social sites to your own social areas with advanced features.

EMAI

L MAR

KETI

NG

SOCIAL MARKETING

SEO


CONNECT

INTEGRATE YOUR BUSINESS

Your business systems are all about satisfying your customer. So why not connect them straight to your business.

Ask us about our experience and solutions to connect your CMS to popular Customer Relationship Management Systems and other cloud and enterprise systems.

LEAR

NING

MAN

AGEM

ENT

REST, SOAP, XML


PROJECTS

ON TIME, ON BUDGET

We can work your way or ours. We understand enterprise processes, ITIL and corporate governance. We can work with your project managers or we can do it for you. We use an agile approach wherever possible.

DEPL

OY

DEFINE

DESCRIBEDEVELOP DELIVER


SUPPORT

HELP WHEN AND HOW YOU NEED IT

Our professional support and assistance packages are tailored for those customers who are looking for a technical partner to provide support services on an ongoing basis for their business critical web applications.

WHO ARE WE

To deliver contented customers, service and quality are at the heart of everything we do. We are a close knit team with global reach and great experience. We are plugged in to the right networks to be able to staff up to meet project demands or to call in world class domain experts when needed. That’s how we continue to solve big problems


Our core team operate out of the UK, Australia, Poland and India - and our alliance partners are all around the world.

We practise what we preach and our entire organisation runs in the cloud, leveraging best of breed, integrated solutions. Our business, contract management and support runs on Salesforce™ giving us a unified 360 degree view of our customers. We collaborate with Google™ Apps for Business. Our Agile projects are run on JIRA. The exploitation of web technologies drives everything we do. We can do it for you too.


[email protected]

http://glanton.com

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http://twitter.com/glantonsolution

Copyright © 2014 Glanton Solutions Limited

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The Contented Customer