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The Connected ConversationVolume 1 / Issue 8 / August 2015
Do Wearables Make you Healthier?pg. 3
There’s No Turning Backpg. 6
News Flashpg. 2
Fun Factspg. 5
IoT Universepg. 12
Come See Us Atpg. 13
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News Flash: First Responder Monitor
Collecting Vitals via Nose ClipsCambridge Design Partnership announced a new wearable device that clips onto a person’s nose and can collect critical information for first responders and athletics. The First Response Monitor attaches to the bridge of the nose and records the person’s breathing rate and heart rate. Additionally, the app can track this information and displays it in a graph that shows how the individual’s breathing rate and heart rate have changed overtime. Source: mHealth Intelligence.
Is Reality TV Ready for Makers?Intel’s maker competition is moving to TBS in the first half of 2016. Here, makers will have to compete in front of a panel of judges for several weeks, making the most out of Intel’s Curie Module. Though the hardware may be small, the prize isn’t—$1 million to the winner. Hard to turn down that opportunity. Stay tuned.... Source: Wareable.
Apple to Dominate Smartwatch MarketBy the end of 2015, we could see Apple take about 68% of the market. According to Tractia, despite the Apple Watch’s cost, it should make up about 16.7 million of the total 24.4 million smartwatches sold in 2015. Source: Wareable.
Wearables Trivia In 2013, what percentage of the wearables market did fitness trackers take up?
a. 32% b. 64% c. 89% d. 77%
The Answer is B.
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Do Wearables Makeyou Healthier?
Wearables are the latest craze; everyone wants to be able to track their fitness levels and see how hard they were working on that last run. By Nicole Garbarino
Devices that connect to smartphones can now track heart rate, steps, sleep, and even posture. These devices can be worn around your wrist, ankle, stuck to your chest, put in your ears and more. The real question everyone is asking though, is if these devices will help you lose weight and live a healthier life? Also, if there is a health benefit, is it large enough to make up for the cost?
Looking at numerous devices I have found positives, but also negatives when it comes to fitness wearables.
The Positive
Sometimes all it takes is to be aware of what you are doing. You may think that you walk a lot during the day, however, when wearing a fitness tracker you realize that you don’t get that “10,000 steps” in for the day. This can encourage you to park farther away in the parking lot, or to take the stairs, and even though it doesn’t seem like much, all of those little changes add up.
Many of these apps allow you to log what you eat in order to know how many calories you can have based on what you burned that day. They may think they are eating well until they see that their small piece of cake
actually had a couple hundred calories in it. Seeing this can help people realize that even if it seems like a small amount, some foods should not be eaten all the time. In addition to this some people may think twice about eating that doughnut if they know they will have to enter it into their log for the day.
Wake Forest University did a study on obese people who wanted to lose weight, of which half of them wore a fitness tracker during the process. This study was over 10 months and half of that time was focused on weight loss. At the end of the study it was found that those who wore a wearable weighed 10 percent less than they did at the beginning and those who did not have a wearable weighed 5 percent less (KnowledgeExchange@Southern). This shows that although the fitness tracker does not force you to work out, it helps you along the way. Yes, some of these are expensive, however, it is much cheaper than hiring a personal trainer to be there with you for every workout.
Fitness trackers can also combine as headphones for those that don’t want another device to wear while working out. There is a fitness tracker out there for almost everyone because each tracker usually specializes in one specific measurement. You can even find wearables that are meant for different sports or activities.
The Negative
There is no wearable that does it all, if you want to be able to track every activity you participate in, it looks like
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you would have to buy multiple fitness trackers. One for swimming, biking, running, and whatever other activities you enjoy. This would be incredibly expensive and difficult to keep track of, primarily sice most trackers are worn on the wrist, meaning leg exercises are difficult to track unless you are moving your whole body along with it; additionally, moving that arm around too much may make the tracker think you are walking or running when in reality you are sitting. This can result in incorrect data that can change the number of calories burned. For those who use their tracker to know how many calories they can eat in a day, this can cause over eating or under eating. If the tracker thinks you were running for a period of time that you were not, the number of calories it will tell you that you can eat will be much larger.
The calorie counter for some may seem great, however, others it may actually cause them to eat more than they would otherwise. If it is the end of the day and you see that you still have calories left to meet your goal you may feel that you want to eat more even though you are not hungry.
In addition to inaccurate calorie counting, most wearables you see are not FDA approved. This means that they are not necessarily accurate, so if you were
hoping to use one of these devices to keep your heart rate at a certain level for medical reasons they may help but cannot be relied on.
Final Thoughts
Overall, the idea of wearables is great: It is motivating to be able to see your progress in an app before you may see results in the mirror. One of the hardest things when it comes to losing weight and increasing the quality of a person’s health is motivation. People become obsessed about that number on the scale and don’t even realize that they ran those 2 miles 3 seconds faster than last time. Your fitness tracker will now be able to make you aware of that and you can see day by day that you are making progress.
Yes, there isn’t a fitness tracker that does everything, but products are getting closer and closer to that. For example, AmpStrip, which plans to release its beta version to KickStarter backers in January, tries to cover this by including: heart rate & zones, resting heart rate, heart rate recovery, respiration, skin temperature, posture, sleep, stress, calories burned, active time, and steps, all while being waterproof. In addition to this AmpStrip sticks to your upper abdomen, allowing people of any size to be able to use it and to avoid faulty results that looser fitting fitness trackers can provide.
Since the product has not been released yet, there is no telling whether this will work, but it is a step into the future of fitness tracking, and in my opinion, a step in the right direction. The more hands off a tracker can be, the more people will be inclined to use it for a prolonged amount of time. There may be negatives to wearables at the moment, but as the IoT expands, so will the capabilities of these devices. With this in mind I think that wearables are worth the cost if you are willing to use them consistently and not as a medical device.
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Fun Facts: Wearables
Top 3 Fintess/Activity Trackers in 2013Of all of the smartphone-enabled fitness and activity trackers that were on the market in 2013, three major brands dominated the market:
—Fitbit (68%)
—Jawbone Up (19%)
—Nike Fuel Band (10%)
—Other fitness/activity trackers (3%)
Web Browsing Reaches New HeightsIn 2014, Google Glass wearers, sometimes lovingly referred to as “Glassholes”, increased thier web browsing by 135%. Apparently, having almost limitless access to a screen that’s connected to the Internet on your face will increase the amount of time spent searching for things online. This massive increase in browsing with Google Glass topped the growth that mobile devices and tablets gained (38% and 39% respectively).
Wearables at WorkCan wearables, like Google Glass or smart gloves, really improve efficiencies and operations on the factory floor? What about in an office setting? Apparently so—at the end of 2014, employees that wore wearable devices in the workplace saw an increase in productivity (8.5%) and in job satisfaction (3.5%). Perhaps this is because many feel that their wearables make them more informed and or because they are able to receive critical information in a much more convenient and intuitive fashion.
Source: CMO.
Image Source: Creative Digest
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There’s No Turning Back
The fallout after intelligent wearables hit the scene has been incredibly disruptive.By Joyce Deuley
Improved connectivity technologies, smaller microchips and the advent of visualized data through interactive applications have helped propel the industry to near space age imaginings. It is safe to say that the tech landscape has changed drastically since we decided to strap sensors to our bodies, and it is only changed further as we find new ways to integrate the technologies to gain deeper perspectives on what it means to live.
Roadblocks
Despite the rising popularity of wearables, roadblocks exist, including: security issues, potential risks of wearables in the workplace, connectivity challenges, and the overall stickiness of wearable devices.
The security of wearables should always be a concern, particularly since most wearable devices are tied directly to a smartphone and can be easily hacked due to lax encryption on the device or due to poor security measures on the customer’s part. Because of this, device manufacturers need to take a security by design approach, though most will argue that method may impede innovation and increase time to market. Yet, because of the lack of education amongst consumers, it’s one of those better safe than sorry scenarios.
Personal information, however, isn’t the only thing at risk: Businesses too, are being forced to deal with the integration of wearables in the office and to figure out how to integrate those wearables with company networks. (Read more on The Dawn of Ransomware by Symantec).
Beyond security risks, connectivity is also a concern. Budget constraints and trying to determine what the best type of connectivity is for a company can hamper production, as 3G/4G options tend to use more power than 2G, significantly reducing a device’s battery life. Another determining factor is the cost and since 3G/4G networks cost significantly more, wearable companies tend to stick to the cheaper option, increasing their ability to scale affordably.
As 2G is phased out by most major carriers during 2016, wearables companies are going to have to figure out either how to transition over to 3G/4G options, or move over to smaller, more regional carriers to maintain current connectivity. Bluetooth LTE and other low power wide area (LPWA) options are also available, which have proven to be incredibly disruptive in other portions of the IoT stack. Another option that has diminished some with the rising popularity of LPWA or LoRa networks would be to create a wearables specific network: Wi-Bo. Wi-Bo or Wireless Body would be a “micro-range wireless networking standard that [is] used to interconnect devices that are mounted on [in]
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the body” (WearableTech). Though LPWA networks are much more affordable than traditional networks, they aren’t terribly efficient and many companies have struggled with their ability to scale. Overall, while many may argue that they are satisfied with their current 2G data plans, I’m certain this is a case of if you give ‘em an inch, they’ll take a mile—or more accurately, if you give ‘em more data, they’ll find a way to use it.
Lastly, the stickiness of individual wearables is subject to debate as most consumers stop wearing their wearables within the first 6 months to a year. This partially stems from the fact that the convenience of wearables isn’t completely justified with the need to charge the devices constantly. Style has also become a big factor for wearables as well, though every day use is subjective, particularly for fashion-minded consumers. (Read more on wearable design principles). Additionally, the value of data is different between what’s pertinent for the consumer and the provider; there’s an avalanche of data that is collected and much of it can seem intrusive to consumers. However, the desire to have this information collected is there—from both the provider and the consumer perspective. Consumers feel that they are more informed about their health, activity and more by having wearable technology and the market benefits greatly from having access to concrete demographical data. But spotty user adoption leads to problems; intelligent wearables show the wearer information that is collected over time, so sporadic bursts of information aren’t nearly as impactful as consistently tracked data. Ultimately, the value of that information isn’t fully reflected when consumers don’t continuously wear their wearables. In order to overcome this, companies are going to have to further blend functional, security and aesthetic design principles into their wearables, as well as make consumers feel comfortable and safe with sharing their collected information. (Check out Wearable tech: Between awkward intrusiveness and useful value exchange).
Trends
Despite the challenges, there are several markets within the wearables space that are showing increasing growth: lifelogging, the quantified baby, m-commerce, family tracking, manufacturing, healthcare, pet wearables, and—of course—fitness & activity tracking. Wearables are extending the power of the IoT by putting it right into the hands of the end-user. Consumers are able to stay “connected” longer and receive valuable information right at their fingertips. Because of the flexibility and diversity modern wearables possess, we are seeing some unique applications for these technologies.
Lifelogging
One aspect of the wearables craze that has had the most impact is lifelogging or the “documenting, measuring, capturing or logging one’s life” (DNM Analytics). The “Quantified Self” is part of this movement that focuses more on the analytical data of one’s behaviors rather than simply photographing or cataloguing events/occurrences of one’s life. The amount of food consumed, what the surrounding air quality is, a person’s state of being or mental/physical performance are all common metrics of the Quantified Self movement. Our culture has shifted and most people are not only interested in, or are actively participating in, recording health and wellness activities, but also in improving professional and personal performance. To take this further, gamification has also risen in popularity—it takes the information
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collected and turns it into a rewards-based experience, encouraging participants to become more interactive within the community and to meet challenges for rewards (either for points or some monetary value). This has fueled much of the innovation and consumer desire for more wearable technologies and has influenced many markets within the wearable space, such as the Quantified Baby.
The Quantified Baby
New parents have been encouraged for years to record feeding times and when diaper changes occur to better understand what is normal for their baby. But, with the advent of the Quantified Baby, we are now able to take this further than before, including the tracking of the baby’s mood, activity, doctor appointments, sleep patterns, milestones, the amount of breast milk pumped and then consumed, and more. Many parents feel that when equipped with more information, they will become better parents, as well as stave off disasters such as Sudden Infant Death Syndrome (SIDS).
The Owlet monitoring sensor, for example, is a small shoe made of soft fabric that babies can wear until they’re about two. Within the “smart sock”, there are four pulse oximeters that accurately measures temperature, sleep quality and position (roll over detection), heart rate and oxygen levels. The Owlet device was meant to combat SIDS, but at $250 a pop this device isn’t meant for parents on a budget. One has to wonder though if parents are even going to understand all of the data that is collected and how it correlates with average measurements for children of similar ages compared to what is normal for their child.
Similarly, MonBaby is a button-type wearable that attaches to the baby’s clothes and tracks breathing movements and sleep positions that can send alerts to the parent in case the baby rolls over. The company refers to the device as a “baby care aid” and directly specifies that it should not be used as a medical device or as a
parent-replacement, and is only available in the U.S. It is splash resistant; and, while the sleeping orientation is “highly accurate,” the breathing detection doesn’t work in a moving swing or vehicle. Additionally, the battery lasts for about 2 months and the antennae has a range of 60 ft. depending on interference within the home, but the device has an alarm that sounds when the sensor is out of range. Eventually, MonBaby would like to add audio and video monitoring as well. Priced at $170, the device is a bit more affordable, but still not something that will be in every home.
While the Tempdrop is more Quantified Self rather than Quantified Baby, it is closely related. Instead of having to wake up at various times in the night, women who are trying to conceive just need to attach the Tempdrop sensor to either the torso or the arm to get an accurate basal temperature. The device will track and record the wearer’s temperature throughout the night and can be integrated with other fertility tracking applications, making the tracking process as seamless as possible. The device ships worldwide and has a battery life that can last up to a year. Plus, it’s the most affordable device yet: $85, which includes a one-month supply of hypoallergenic, medical-grade adhesive strips. The armband can be purchased for another $15 and 3-month adhesive packages can also be purchased for $15.
M-commerce
Moving away from lifelogging, let’s focus on one area that has gained a lot of interest lately, the mobile payment space. When discussing mobile payments or “m-commerce” (mobile commerce), how can we not talk about the Disney MagicBand? This mobile payment and hospitality “magic wand” is something that had been anticipated and salivated over for a while now. Wearers can schedule rides, make purchases, be found by wait staff, have access to their hotel rooms and more. (For more read Sara Brown’s article, Where POS and Building Automation Converge, or Do They?). Other companies are also trying to find ways to fully integrate their
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services into a one-stop solution such as a wristband or a room card, enabling a seamless customer experience.
Apple Pay, the Apple Watch and Google Wallet are also stretching their legs in the m-commerce market, and many banks are making the transition to accommodate them. Well, except some: Barclays is the only mobile street bank that hasn’t set up Apple Pay. Instead, it launched its own set of mobile payment wearables, bPay, to be used at 300,000 locations within the U.K., including a fob, a wristband and a sticker (WearableTech). Positive brand association with Apple’s products may make it a leader in the space, but with the high price tag, consumers may seek other more affordable options. However, all of this is a matter of time before more banks and wearable companies branch into the m-commerce space, making physical wallets a thing of the past.
Family Trackers
Family tracking is rising in popularity, particularly as wearable technologies continue to advance. Parents can now have their children wear wristbands that will track their location, provide them with emergency buttons and more. This market is also expanding with potential wearables for children with disabilities that may need special attention or who wander off unexpectedly.
HereO, a wearables company based in Israel, wanted to give parents peace of mind and developed their simple, but colorful kids smartwatch that allows parents to know where their child is at all times. The interface is electronic paper, that just let’s the children know what time it is, but
enabled by a 2G network that can connect to any carrier within 120 countries worldwide, parents can keep tabs on their little ones through their smartphone or desktop. Playing off of kids’ love of heroes, HereO helps children feel more independent and parents more secure. But, the HereO GPS watch isn’t just for children; the entire family can be monitored so that everyone will be right where they should be. The company is currently taking pre-orders and expects to roll out its product soon.
Manufacturing
Manufacturing is another market where wearables are being incredibly disruptive. No matter how skilled new employees are, there are learning curves associated with new company policies and software training, in addition to operational differences. Shop floors and manufacturing lines are incorporating wearables, such as Google Glass and scanners that can be worn on the finger, which are used to scan product labels. There are three main reasons for incorporating these kinds of wearable devices: increased safety, reduced training times, and increased accountability. Employees can be checked in with their devices, the system will know who scanned what label, and Google Glass can be used to help assist with real-time training tutorials and assistance, rapidly reducing the need for weeks of hands on training; instead, the experience is more immersive and engaging.
Healthcare
Adding wearable devices into medical treatments is one of the market’s biggest drivers and challenges. The usefulness of continuous data collection of a patient’s activities, food consumption, sleep, heart rate and more could completely revolutionize how treatments are structured. Additionally, having access to such aggregate amounts of patient data could lead to breakthroughs in medicine that could potentially reverse the diabetes crisis and others. With the increase in obesity and diabetes,
Image Source: Indiegogo
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along with the aging global population, the healthcare industry is looking for ways to innovate and make dynamic changes—wearables could be one way to do that. However, the amount of red tape involved with integrating wearables into hospital networks and policies, and the issue of the accuracy of heart rate monitors and other tracking features are huge obstacles—and let’s not forget security and patient privacy challenges as well. But, like many hurdles within IoT, these too will be overcome with time—the hope is that we are able to make the changes sooner, rather than later.
FitLinxx, for example, is no stranger to the wearable or healthcare space, with more than 20 years of experience as a provider of health/activity trackers and wellness applications; most notably, the creator of the Pebble activity tracker. As Nicole Garbarino mentioned earlier in this issue, Fitlinxx announced last year its latest device, the AmpStrip, a heart rate patch that can be attached to the torso like a Band-Aid. Set to release next year, AmpStrip has gained popularity from the company’s IndieGoGo campaign, with just under 4,000 pre-orders. Additionally, the company has been approached by interested parties in healthcare, probably because this is one of the few—if not only—heart rate monitors that doesn’t need to use uncomfortable, constricting chest straps or cords.
Pet Wearables
Man’s best friends are now able to join in the quantified movement, to which I’m sure many of them are relieved—we wouldn’t want them to feel left out. One such company is Australian startup, Squeaker, who recently launched a Kickstarter campaign to fund its product, the Buddy. The Buddy dog collar claims to roll up multiple pet wearables into one, including your pet’s temperature, activities, location, and diet; plus, the collar lights up, increasing visibility at night. In addition to its tracking capabilities and luminescence, the Buddy can manage pet owners’ ACs based on their
pet’s temperature (compatible with Nest thermostat and Philips Hue). However, the price is not something the average pet owner may be willing to shell out—once the early bird price on Kickstarter is sold out, to receive all of the collar’s capabilities, consumers will need to fork over $300.
Virtual Reality Devices
The Occulus Rift is one of the most anticipated VR devices and will be released in Q1 of 2016. Not only is it equipped with spatialized audio, but it’s resolution quality is mind boggling, plus the refresh rate and that it has a wide field of view makes it one of the more immersive experiences out there. Enthusiasts can also look forward to Manus Machina’s entrance into the market, which is a set of Bluetooth-enabled hand tracking gloves that can individually track each finger’s movements. It’s supposed to be launched in 2016 as well for a cool $200, but it’s taking the VR space to the next level.
Fitness Wearables
The current fitness and wellness tracker market takes up more than 70% of the entire wearables industry. While the market has some big hitters, such as FitBit and the Samsung Gear, there is plenty of room for other fitness wearables to enter the space, particularly to help differentiate between serious trackers for athletes and more middle of the road consumers. For instance, Under Armour’s wearable platform, UA Record, has surpassed 140 million unique users, has logged more than 1 billion workouts and over 5 billion meals. According to Under Armour CEO, Kevin Plank, UA Record is “growing [its] community at more than 30 percent year over year,” in addition to adding 100,000 unique users to its platform every day. Yet, even as new fitness wearables enter the space, some rollups have already started to occur; Under Armour’s recent acquisitions include Gritness, MapMyFitness, MyFitnessPal, Endomondo (Mobile Health News).
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Speaking of Fitbit, Bloomberg just released a video discussing the company’s leading numbers for Q2, which came as a bit of a shock since the Apple Watch hit the scene earlier this summer. But, despite the fact that the Apple Watch pre-orders were sold out almost immediately, Fitbit still came out on top—in the video, Bloomberg’s Steven Pulvirent seems to think that Apple Watch’s presence in the market has actually been really good for Fitbit as it further highlights the options available to consumers. However, Mindfull Investor’s Stuart Ruddick thinks that as Jawbone and Misfit incorporates heart rate monitors into its devices, Fitbit will have to find new ways to retain customers beyond the traditional 6-month mark—this is a prime opportunity for the company to roll out new features that encourages consumers to buy new devices instead. Pulvirent also mentioned other trends in the health/wellness wearable segment that includes Muse, a wearable meant to foster brain health by measuring brain waves and that utilizes gamification to the encourage the user to meditate and or relax.
As I mentioned previously, aesthetics, comfort and the stickiness of wearables aren’t always in sync. That’s why companies like San Antonio-based wearable startup, WiseWear®, are so influential—they are focusing on finding the right balance between beauty and brains—and by that we mean breakthrough technology fused with elegant design. Initially founded as a way to make healthy a habit, WiseWear is set to deliver luxury smart jewelry like never before. They are currently accepting pre-orders for its Socialite ™ collection of smart bracelets, set to release this fall: including the Duchess ™, the Kingston ™ and the Calder ™. One reason why professional women don’t continuously wear their fitness wearables is because the style of the band or bracelet isn’t conducive to professional life: WiseWear is set to change that. Each bracelet has the ability to monitor your step count, calories burned, distance traveled, time active/inactive, and is equipped with distress messaging and
Image Source: WiseWear
mobile notification capabilities. The WiseWear team is a powerful set of engineers, PHDs, C-level executives, MBAs, and noted researchers (hence, brains) who have teamed up with lead fashion designers to create the perfect smart accessory. Fashion minded wearables are rising in popularity, and will serve as compelling selling points for professional men and women alike, note Fossil CEO’s opinion here. More examples include Huawei’s smartwatch and Ungaro’s smart ring, Omate.
A Wearable Future
The diversity of wearables technologies is evident—and there’s no way we’re turning back. Technologies and applications will only continue to increase in power and functionality, and, in response, we will only continue to integrate them into our daily lives. In order to increase the flexibility of the wearable industry is to figure out how to untether wearables from smartphones, develop more accurate sensor technologies as well as increase battery life. If there was any indication that wearable technologies were enhancing performance and ingenuity, NASA’s search for a device to use on the International Space Station is it.
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IoT Universe
We’ve been IoT industry watchers for years and years, and as more new companies seek to leverage the value of connected devices for their businesses, we can’t help but notice a prevalent confusion in the overall market about exactly who does exactly what. If only these new prospects had some sort of map that classifies who does what in the M2M and IoT industries – particularly with so many promising “end-to-end” solutions.
Some break the value chain down into a few categories – hardware, connectivity, platforms and applications. Unfortunately, it is easy to agree that this approach, in spite of massive industry consolidation, still doesn’t show the true breadth and depth of M2M and IoT. It is our goal to change that, in partnership with Calysto Communications, by introducing The IoT Universe the definitive ecosystem map that classifies nearly 20 different categories of products and services that make up a complete IoT solution. There is no doubt, multiple IoT players cross multiple product/service segments– but we believe no one in the market today covers them all.
So to help newcomers to the market, we intend to create a tool to understand all the players and exactly where they add value. This is not a contest. We aren’t planning to choose favorites, issue awards, or compete with those who do. What we want to do is develop an umbrella view that includes everybody on the playing field. While we all know, in the real world, every player can’t win – it does help for the judges to know who’s in the game.
If your company participates in any part of the IoT value-chain, we want to hear from you! Tell us what you do and why it matters. We’ll help you find your rightful place in the IoT Universe by functional area and domain strength. As we know many companies fall cover multiple functional areas, we’re asking for your input.
Please respond to our Call for Participation today to make sure your company and its offerings are accounted for. Questions, contact Sara Brown at [email protected] today.
S
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CTIA Super Mobility Conference: Vegas, Sept. 9-11
Don’t forget to register for the upcoming CTIA Super Mobility Conference held in Las Vegas. Join us and immerse yourself fully in the latest in all things mobile. At CTIA, the entire ecosystem has come together to innovate, educate and rejoice in everything mobile. Register here.
If you are interested in meeting with James Brehm & Associates at the conference, please contact [email protected] in order to to set up a meeting date and time.
Come See us At
James Brehm & Associates (JBA) is a consulting and marketing intelligence firm that provides project-based and retained strategic advisory services to technology companies worldwide. With a firm focus on the Internet of Things (IoT), Machine-to-Machine (M2M), and Big Data Analytics, JBA provides actionable insight and direction to a wide range of organizations including Communication Service Providers, Hardware Manufacturers, Software Vendors, OEMs, Private Equity, and Venture Capital Firms. Through projects on market size and share, competitive intelligence, product development, go-to-market strategy, and client-specific consulting services, we help companies reach their maximum potential. http://www.jbrehm.com
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