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©20
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…THEN HERE ARE ALL THE THINGS YOU CAN DO
CONSUMER
IMAGE IS ILLUSTRATIVE EXAMPLE ONLY
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THE INTERNET AND THE CLOUD
No acceptable consumer device today comes without always on connectivity
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INDUSTRY TRANSFORMERS
1946, ENIAC (the world’s first computer) could perform 385 multiplications per sec versus the iPhone 4 perform at 2,000,000,000 instructions per sec
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CONNECTED DEVICESare outpacing the global population
7BN IN 2013IF THIS TREND CONTINUES...
SOURCE: GSMA, FEBRUARY 2012
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50BN
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CONNECTED DEVICESare outpacing the global population
BY 2020SOURCE: ORACLE/CISCO
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MOBILE IS THE “CONSTANT COMPANION”%
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Source: Nielsen People Meter, Nielsen Netview, Nielsen Mobile Mediaview, July 2012
Distribution of Adult Time Spent/Platform by Hour in the U.S.
51% of online usage occurs during the working hours of 9am to 5pm
53% of TV usage occurs during prime time
Mobile usage is relatively flat during throughout waking hours
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GROWTH AND TRANSITION TO MOBILE IS REAL
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NIELSEN MEASUREMENT – EVOLVING Becoming a Text Book Use Case Is Not Our Goal
Miami
Peoria
Chicago
RenoStatistical and projectable Opt-in Panels
The New Model For Measurement
Statistical and projectable Opt-in PanelsVolume and Breath of Internet Exposure &
GRP’s, Reach & Frequency
Impressions Ratings
TV Originated Content
Native Digital Content
ONE ENCODING PROCESS
COMPARABLE RATINGTV Ratings
Digital Ratings
Cross
Platform
ONE CLIENT-SIDE IMPLEMENTATION
BIG DATA ENABLED MEASUREMENT
GOLD STANDARD PROCESS
Census Measurement for Digital Platforms
Digital Measurement Changes• Changed definition of
TV Household so that broadband is now a measurable source
• Introduced OCR online video ad impressions via tags and received MRC accreditation
– Facebook aggregate demos
– Experian consumer classification data
• X-Platform from NPR and OCR
• Digital Program Ratings to launch in September for online program impressions
Digital ads with Nielsen tag
NPM panel
Online Ratings
TV ads with Nielsen Audio Watermark
Tablets and Mobile
• New mobile SDK that applies identifiers/metadata to content• ID3 tag and watermarks• Players to be enabled with Nielsen app that captures metadata for crediting• Census based approach• Reporting commences Sept 2014
EmbeddedNielsen SDK
Advanced Display Technology• 4K (Ultra HD)• OLED
Getting Connected
Beyond TV Advances and the Industrial Internet• 4th Screen and Health• Internet of Things
• Cloud Service, NFC, Bluetooth Smart, MEMS• Wearable Technology and Virtual Reality• Dolby game changer• TV control and new interfaces• Connected homes and home automation• Mobile everything
Topics
4K – The Likely Theme of 2014 CES
105 inch 21 x 9 Curved Screens from LG and Samsung 3840 x 2160 pixels and top line sets are 5120 x 2160
DISPLAY INNOVATION – 4K
4k or Ultra HD
• Price point at $5k • Very little 4K
content available • Bandwidth intense
• 4 times the resolution of 1080P
• WiFi motion-and-voice-control Web browser, app and 3D
• Cloud supported
Display Technology
• LG• Samsung• Sony• Hisense• Sharp• Toshiba
Developments Consumer Acceptance Manufacturers
DISPLAY INNOVATION - OLED
Organic Light Emitting Diode
(OLED)
• OLED is 1080P and content ready
• Expensive
• Deep blacks, rich color 0.16” thick, fast response rate
• WiFi, motion-and-voice-control Web browser and apps
• Cloud supported
Display Technology
• LG• Samsung• Sony• Hisense
Developments Consumer Acceptance Manufacturers
DISPLAY INNOVATION – OLED & 4K
OLED & 4K
• Price – No price point
• Very little 4K content available and it requires a great deal of bandwidth for transport
• 4 times 1080P or 2160P, vivid colors
• Optimal picture res available
• WiFi “connected”, motion-and-voice-Web
• Cloud supported
• Sony• Panasonic
Display Technology Developments Consumer Acceptance Manufacturers
DISPLAY INNOVATION – Connected HDTV
LCD, LED & Plasma
• Online and brick and mortar sales have been solid
• Chinese lower priced products entering the market and eroding several points of margin
1. 1080P display resolution
2. Best bargain3. Add on kits WiFi kits4. Some cloud support
and 3D5. Plasma dying out
(again)
Display Technology
• All
Developments Consumer Acceptance Manufacturers
Dolby HDR TechnologyConcentrating on Contrast Ratio and Color
Dolby new HDR technology (high dynamic range video improvement) … may improve video as much as 4K and OLED
Should be on display at LG booth
Display Technology Market Realities
• Goodbye Panasonic – exiting the Plasma business while offering the three highest ranked TV sets in terms of performance. The “enemy of the best …”
• Sony a pioneer in display technology and 4K but struggling with a 40% reduction in 2013 revenues
• Sharp – the leader in ultra large LED … may be sold off or acquired by a fellow OEM
• The flat panel business as a whole was flat in 2013 per the CEA and is typically a 2-3% margin business based on volume
• Samsung and LG are the leaders today. Tomorrow will be ….
Connectivity
• Bluetooth – resurrected and now highly energy efficient for transport
• NFC – easy simple data transfer technology
• MEMS – miniature sensors - revolutionary microelectromechanical systems
• HDMI 2.0 – don’t buy 4K without it
Wearable Technology
• Apple iWatch started much of the hype• Watch will mate with your smartphone• Health business enabled by Bluetooh
Smart and Nike Fuelbands and Fitbit have become household names
Control Over TV
• TTVGesture/Voice/Retinal Control Or Use a Smartphone or Tablet
TV with Camera andFacial Recognition
Consumer Interfaces Expand
Vuzix Smart Glasses M100• Connects users to the cloud with color
display, GPS, and camera• Google Android O/S• Linked to smartphone
Google Glass• Virtual display of content• Internet-connected glasses and digital
information is displayed in front of your eyes
Human Interface Growth Via The Smartphone
Virtual Reality Becomes Real
• Virtual Reality - Occulous Rift and full 3D user effect• Singular experience but a gamers paradise
Tablets – Personal Screens
• Low cost tablet producers are flooding the market and driving prices down
• Digital content sales and rental becoming more relevant than the hardware
• Likely to become a loss leader for the sake of digital sales and apps
Tablet & Desktop Convertible• Increasingly consumers want to have a choice with O/S and seek a value
add with multi-use devices
• Dual boot O/S – Android and Windows
• Convertible – desktop to laptop
• Some with detachable keyboard and touch display as a tablet
• PC’s continue under pressure with growth only in the business sector
Flexible Phone Display
• Youm - bendable OLED screen uses thin plastic instead of glass
• Curved displays will be a hot item in 2014
Phablet (phone and tablet)
Huawei Ascent Mate• 6.1 inch• Pixel density of 361ppi• 1.8 GHz quad-core processor• 4000mAh battery• 9.6mm thick body
Phone/Tablet Functions Co-joined
Ultra Books In, Netbooks Out
The device type that Intel and Microsoft hope to see re-establish the PC market. Lightweight, touch enabled and a powerhouse
Home Automation - Wifi Bridge & Bulbs
• Home automation with remote control lights and locks• DIY security systems• Controlling WiFi lights and effects via your smartphone or tablet
Self Driving Cars and the 4th Screen
• A tangible safety improvement that will save lives – collision avoidance
• Cars loaded with terrain guidance and radar systems that do work
• Ford C-MAX Solar Energi Concept
Auto and Entertainment
• CEA forecasts anticipate that sales of factory-installed vehicle technologies will grow by about 20 percent in 2014 to reach $11 billion
• The 2014 CES show, auto accounts for 10% of the floor display
• Google becoming a major player, Gracenote, many more• The smartphone and vehicle mirroring will be key
CES 2014 – Measuring Mobile Is A Must
Hi-Quality Mobile &
Home Display Technology
Machine Intelligence & Big Data
Predictive Modelling
Robotics
Hybrid and Convertible
Devices
Virtual Reality
Wearable Computing