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The company was found in 1981The company was found in 1981
Set up in USASet up in USA
Carries on a rich heritageCarries on a rich heritage
TThe Vermont Teddy Bear brand he Vermont Teddy Bear brand
carries on a rich heritage based carries on a rich heritage based on the best American values of on the best American values of compassion, generosity, compassion, generosity, friendship, and a zesty sense of friendship, and a zesty sense of whimsy and fun. founded in 1981 whimsy and fun. founded in 1981
On the 14 November, 1902On the 14 November, 1902
The 26The 26thth president of USA-Theodore Roosevelt president of USA-Theodore Roosevelt
Called the toy “teddy bear”Called the toy “teddy bear”
The first time created company with teddy The first time created company with teddy bearbear
Market segmentMarket segment Ages Ages grandma beargrandma bear
baby bearbaby bear
classic birthday bearclassic birthday bear
Personality traitsPersonality traits Cheerleader bearCheerleader bear
LifestylesLifestyles golf beargolf bear
cowboy/girl bearcowboy/girl bear
Life-cycle stagesLife-cycle stages bride & groom bearbride & groom bear
pregnancy bearpregnancy bear
anniversary bearanniversary bear
CCultural Effectsultural Effects on the on the Consumer Buying Consumer Buying
DecisionDecision
Corresponding With Corresponding With VTB’s Marketing VTB’s Marketing
StrategiesStrategies
Cultural effects &TDB’s Cultural effects &TDB’s strategiesstrategies
Rituals
• Valentine’s Day• Thanksgiving Day• Halloween bear• Christmas • Wedding• Birthday• Graduation• ……
Cultural EffectsCultural Effects
ValueValue
RitualsRituals
Cultural effects &TDB’s Cultural effects &TDB’s strategiesstrategies
Values
Success
•Pilot bear•Policeman bear•Businessman bear•Doctor bear•Fire fighter bear•Teacher bear•……
Values
Progress
•An easy-way of bears ordering system
•Nationwide retail chain
•A trusted gift delivery service
•A world-renowned customer service
•Safe•Hand-crafted Vermont Quality•Rounded Ultra-suede paw pads•Flame resistant , hypoallergenic and machine washable•Bear hospital when even injured
Success
Guarantied Quality!
ConvenientService!
Cultural effects &TDB’s Cultural effects &TDB’s strategiesstrategies
Values
Success
Process
Youth&Health
•Fitness bear•Official NFL bear•Karate bear•……
Cultural effects &TDB’s Cultural effects &TDB’s strategiesstrategies
Values
Success
Process
Youth&Health
Other value factors
IMAGEe.g Corporations’ image bear
PERSONALITY•Limited edition bear•Self-designed bear
Personal FactorsPersonal Factors
Varieties of bear styleVarieties of bear style
Personal FactorsPersonal Factors
Varieties of bear styleVarieties of bear styleReasonable priceReasonable price
Personal FactorsPersonal Factors
Varieties of bear styleVarieties of bear styleReasonable priceReasonable priceBuying waysBuying ways
Psychollogical FactorsPsychollogical Factors
Durable productsDurable products
Psychollogical FactorsPsychollogical Factors
Durable productsDurable productsCard massageCard massage
Psychollogical FactorsPsychollogical Factors
Durable productsDurable productsCard massagesCard massagesAttending the process of makinAttending the process of making Teddy Bear--Unigue Teddy Beag Teddy Bear--Unigue Teddy Bearr
Psychollogical FactorsPsychollogical Factors
Durable productsDurable productsCard massagesCard massagesAttending the process of Attending the process of making Teddy Bear--Unique making Teddy Bear--Unique BearBearThe theme style of Teddy The theme style of Teddy BearBear
--Good collection.--Good collection.
Founding Founding market in Asiamarket in Asia
There are rich There are rich materialmaterial
Human capitalHuman capital
Huge market in Huge market in herehere
1.1. Children SafetyChildren Safety
2.2. Customer Service timeCustomer Service time
3.3. Possibility of damage in deliveringPossibility of damage in delivering
4.4. Delayed delivery Delayed delivery
