The Coca Cola Company s Approach to Global Quality and Food Safety (1)

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    The Coca-Cola CompanysApproach to Global Quality

    & Food Safety

    Carletta OotonVP, Chief Quality & Product Integrity Officer

    The Coca-Cola Company

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    The Coca-Cola Companys Approach toGlobal Quality & Food Safety

    Enterprise Profile

    y Operate in 200+ Countriesy Provide 2,800+ Beveragesy Produce in 1,100+ Plantsy Deliver 1.6BN Servings/Dayy Worlds Largest Juice Companyy Employ 90K+ Company and 900K+System Associates Globally*

    y Own 13 $1BN+Brands

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    The Coca-Cola Companys Approach toGlobal Quality & Food SafetyThe Coca-Cola Companys Approach toGlobal Quality & Food Safety

    Business Landscape

    Challenges Facing Our System

    Raw Materials ProductionDistribution Customer/Consumer

    WasteCapture

    Ensure Food Safety & Security Across Entire Supply Chain While:

    Maintaining Quality in a Rapidly Evolving Business Environment

    Producing Products Compliant to Increasing Regulatory

    Requirements & Consumer Expectations 3

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    The Coca-Cola Companys Approach toGlobal Quality & Food Safety

    Business Landscape Self-Imposed Challenges Moving From a Few Stable Products to an Ever-Increasing

    Diverse Portfolio of New & Different Products via Innovation & Acquisition

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    The Coca-Cola Companys Approach toGlobal Quality & Food SafetyWHY IS QUALITY & FOOD SAFETYIMPORTANT?

    External Challenges Many StakeholdersHave Rising &Changing Expectations

    CEOPeers Consumer

    Suppliers The Future(Kids)

    B2BBuyers

    Competitors

    Industry

    Assoc.

    Academia

    ThinkTanks

    Media

    Communities

    Employees

    NGOs

    Regulators

    Politicians

    PlaintiffsBar

    Banks ShareholdersCapitalMarkets Insurers

    5

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    Quality & Product Integrity:External Challenges

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    The Coca-Cola Companys Approach toGlobal Quality & Food Safety

    Brussels

    Tokyo

    Atlanta IstanbulShanghai

    Mexico CityPune

    Manila

    LagosKualaLumpar

    Rio de Janeiro

    JohannesburgSydney

    Buenos Aries

    Global Quality is focused on strong quality and food safety governance.We haveidentified our critical, key priorities and drive these throughout our system.We haveover 200+associates based in 14+ countries to help ensure consistent quality and food

    safety.

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    The Coca-Cola Companys Approach toGlobal Quality & Food Safety

    Global Qualitys Key Priorities

    Establish Policies andRequirements

    y Standards& Specifications(Package,Process, Ingredients Sales &

    Marketing Equipment)

    y ShapingExternal Stds. Landscape

    y Authorizations

    y Innovation - Adaptation, Assimilation,& Assessment

    y Microbiology Expertise

    y

    FoodSafety

    PoliciesRisk Management

    y Hindsight & Best Practices

    y PIOC/Issue Detection

    y IMCR

    PLAN

    Subject

    MatterExpertsADAPT

    New IssuesEmerging

    Risks

    Deploy &

    SuGQExecute

    EVALUATE

    Execute

    y Innovation alignment -leveragetransferof

    technology

    y SMENetworkFacilitation

    y

    Select QualityCapabilityy Productivity,Field Quality,

    & CustomerSupport

    y DivisionAudit

    Measure Performance (Audit)

    y Capability & Calibration Strategy

    y Audit-type Alignment

    - Customer Requirements

    y

    Audit Accountability & Trend Analysis

    MeasuresGovernance &

    Oversight

    Measure Performance (Analytics)

    y External Lab Approvals

    y Capability & Calibration Strategy

    y Operations Managementy Data Strategy & Governance

    9

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    Quality & Food Safety ChallengesThat Impact TCCC:

    Facing theChallenges

    y The Company must face differentchallenge areas to define

    strategies towards success

    y Diversifying Portfolio

    y Business Growing Glob

    ally

    y Demographics Changing Rapidlyy Food Safety Systems Evolving

    y Environmental Changes Bringing New Challengesy

    Food Recalls Eroding Consumer Confidence

    y Regulations Rapidly Changing

    y Media Creating Perceived Risks

    y

    Increa

    sing Competition 10

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    The Coca-Cola Companys Approach toGlobal Quality & Food Safety

    Establish Policies

    ...business-relevant policies, requirements and programs ...

    to ensure product and food safety...protect the integrity of

    ourbrands...

    y Staff w/ Subject Matter Experts

    y Engage Actively in Product and Packaging Design and Commericalization

    y Leverage System Expertise

    y Manage KORE (KO-Requirements) Process:

    Provides Full Transparency & User Access Operates by a Single Process

    Reports Generated

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    The Coca-Cola Companys Approach toGlobal Quality & Food SafetyThe Coca-Cola Companys Approach toGlobal Quality & Food Safety

    Establish Policies

    ...business-relevant policies, requirements and programs ... to ensure

    product and food safety...protect the integrity of ourbrands...

    UALITYSYSTEM

    y Adjusted our strategy looking forward and atthe external environment.

    MS)

    y Reviewed externalmanagement systemapproaches.

    y Simplified our systemby identifying the mostcritical requirements for Quality,Environment, &Safety.

    9001

    14001

    18001

    22000

    2008 2009

    effm Evolution II

    The Coca-Cola Quality System Evolution I

    The Quality Systemof The Coca-Cola Company

    1995

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    The Coca-Cola Companys Approach toGlobal Quality & Food Safety

    Deploy and Execute

    ...leverage system expertise...enhance people skills and

    capabilities throughout our System...

    y Develop Customer-Focused and System Quality Initiatives:

    Implement Protocols to Adequately Respond to Food Safety & Integrity

    Issues with Key Customers, Develop Relationships to Proactively Drive Value

    Support Strategic Security Risk Assessments & Training

    y Improve Internal & System Capability Through:

    Oversight of Subject Matter Expert (SME) Networks

    Direction of Targeted Process Improvement Projects

    Identify 2020 Vision Capability Needs

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    The Coca-Cola Companys Approach toGlobal Quality & Food SafetyThe Coca-Cola Companys Approach toGlobal Quality & Food Safety

    Measures, Governance and Oversight

    ...world-class analytical capabilities...using a systematic audit approach...

    y Develop/Maintain Range of Analytical Tools & Techniques

    y Monitor Ingredients & Products for Compliance to Standards and toIdentify Potential/Emerging Risks

    y Implement Global Laboratory Strategy to: Support Companys Long-

    Term Sustainable

    Growth Plans

    Mitigate System Risk Drive Innovation

    Brussels

    Atlanta Shanghai

    MexicoCityPune

    Rio de Janeiro

    Johannesburg

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    The Coca-Cola Companys Approach toGlobal Quality & Food SafetyThe Coca-Cola Companys Approach toGlobal Quality & Food Safety

    Measures, Governance and Oversight

    ...world-class analytical capabilities...using a systematic audit approach...

    y

    Utilize Risk-Based Auditing Strategy (QE

    OSH

    ) To: Focuses Resources

    Target Our Audit Spend

    IncreasesEffectiveness

    y Operate a Zone Audit Organization In:

    Asia & Pacific Americas

    Europe & Eurasia

    y Blended Audit Program

    Use Internal & External Resources

    Selection-* Capability -* Calibration

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    The Coca-Cola Companys Approach toGlobal Quality & Food SafetyThe Coca-Cola Companys Approach toGlobal Quality & Food Safety

    Adapt New Issues, Emerging Risks

    ...mitigate and minimize risks...

    Identify Issues & Risks Through: Audit Findings & Laboratory Data Results

    Specific Market/Field Actions

    Formal Working Groups

    PROACTIVE REACTIVE

    AWAT IMCRPIOC

    Advance WarningAgainst Threats

    Incident MgmtCrisis Resolution

    Product IntegrityOversight Committee

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    The Coca-Cola Companys Approach toGlobal Quality & Food Safety

    Key Learnings

    y Anticipate Potential Risks, Issues, & Opportunities

    y Be Responsive Engage Experts When There Is A PotentialMarket Action Brewing... and Do It Fast!

    y Be Transparent Share What You Know...the PublicExpects It & Employees Deserve It!

    y Do The Basics Basic GMP Violations Are at theHeart of

    Many Recalls!

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    Thank You!