The CCO in the Age of Technology · honors, the firm was awarded the Cannes Lions Grand Prix for PR, named one of 2018 “Agencies to Watch” by Advertising Age and “Global Agency

The CCO in the Age of Technology

November 9, 2017

Columbia Faculty HouseNew York City

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The role of the Chief Communications Officer is dramatically evolving and is often quite different from company to company. To help advance the

role of the CCO, the CCO Council was created in partnership with Columbia Business School’s Center on Global Leadership to build the first executive network consisting of communications leaders from top companies, major government agencies, and the non-profit world.

The fourth event of the CCO Council is the “Discussions Around Leadership” Summit. Focusing on leadership topics specific to communications execu-tives, this one-day conference implements a core education methodology focused on small group scenario work, peer-to-peer learning and exposing the CCOs to the best communications scholars and latest information.

Discussions Around Leadership

2 CCO Council: Discussions Around Leadership

Morning Consult is a leading survey research, media & technology company that is changing how leaders use public opinion to make key decisions & drive strategy. With offices in New York, Washington, D.C., and Chicago, Morning Consult provides groundbreaking research and brand tracking technology for over 150 Fortune 500 companies and industry associations, in addition to conducting regular public opinion polling for major media organizations including POLITICO, Bloomberg, and The New York Times.

Our Partners

CCO Council is a first-of-its-kind peer-to-peer community and learning platform that connects professional communicators in the business world and beyond. The Council brings together top communicators, leading academics and researchers and third party experts to tackle the rapidly evolving communications challenges of the digital world.

The Center on Global Brand Leadership creates, gathers, and shares insights on how to build and manage strong brands. Combining the research and intellectual capital of academia’s foremost thinkers on branding with real world business cases, we show how all elements of an organization – from marketing and communications to supply chain and operations – can affect brands and their relationships with stakeholders.

Conveners

Edelman is a leading global communications marketing firm that partners with many of the world’s largest and emerging businesses and organizations, helping them evolve, promote and protect their brands and reputations. Among its many honors, the firm was awarded the Cannes Lions Grand Prix for PR, named one of 2018 “Agencies to Watch” by Advertising Age and “Global Agency of the Year” by both the Holmes Report and PRWeek, and cited five times by Glassdoor as one of the “Best Places to Work.” Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, lifestyle).

Convenors

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Dear CCOs,

Thank you all for taking part in our fourth Chief Communications Officer Council event, “Discussions Around Leadership.” We look forward to hosting you for an enlightening day of discussion and peer-to-peer learning.

Leadership today looks very different from what it looked like even a decade ago. As societal and technological advances empower more and more individuals and lead to seeing value in decentralized systems, it has become more important than ever for organizations to have a clear definition of what leadership means for their particular organization. In addition, economic, technology, and media consumption changes are altering the methods and norms around which businesses, society, and government leaders interact and connect with their stakeholders.

Over the course of the day, we will explore many aspects of leadership as it relates to brands, communications, and organizations as a whole. In a fireside chat, we will converse with Lew Frankfort ’69, Chairman Emeritus of Coach, whose leadership helped transform the once-cottage industry manufacturer of leather goods into a premier American accessories brand with a global presence. Our colleagues at Morning Consult will dive into the latest consumer attitudes and perceptions around leading brands. There will also be sessions examining public trust and leadership and strategic leadership in a time of increased uncertainty. Finally, we will leverage you—our diverse peer network of communications leaders—to discuss best practices and challenges in building an effective team and driving communications leadership within the organization.

Needless to say, a single day of discussion on these issues represents only a starting point. Our continuing aim for the CCO Council is to establish a growing community of CCOs that will come together to share knowledge with each other—and among other experts—to help each other best navigate the changes of the future to continue to build strong brands and develop as leaders. We look forward to hearing about your challenges and hopes as we further develop programming for the CCO Council, working in partnership with you.

We will be planning our next summit for the November 4, 2019, and we look forward to staying in touch during the course of the next year and hosting you again—in both in-person formats as well as through conference calls—to examine specific content areas.

Sincerely,

Matthew Quint and Bernd SchmittCenter on Global Brand LeadershipColumbia Business School

Ken Stern and Ilana GolantMarketing Innovation Network

Welcome Note


8:45 – 9:30 AM Welcome and Introductions (with breakfast)

9:30 – 10:30 AM Leadership and PurposeA fireside chat on building brands and incorporating purpose.

Presenter : Lew Frankfort ’69, Chairman Emeritus, CoachInterviewer : Matthew Quint, Director, Center on Global Brand Leadership

10:30 – 10:45 AM Networking Break

10:45 – 11:30 AM Perceptions Driving Brand LeadersA look at the latest consumer attitudes around leading brands and the elements that people expect from leading brands

Facilitators : Kyle Dropp, Co-Founder & Chief Research Officer; Morning Consult Jeff Cartwright, Managing Director of Content; Morning Consult

11:30 – 12:45 PM Organizational Development and LeadershipA look at best practices and challenges in building an effective team and driving communications leadership within the organization.

Member Facilitated

Agenda

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12:45 – 2:00 PM Lunch

2:00 – 3:30 PM Strategy Isn’t What It Used to Be; and What You Need to Know about ItHow leaders get blindsided because they are trapped in a notion of their advantages; especially when things are going well, and how communication matters more than ever in an environment of increased uncertainty

Facilitator: Rita Gunther McGrath, Faculty, Columbia Business School; author, “The End of Competitive Advantage”

3:30 – 3:45 PM

3:45 – 4:30 PM

Networking break

Trust and LeadershipAn examination of Edelman’s Trust Barometer and what is influencing public trust and global business leadership

Facilitator: Justin Blake, Global Head, Leadership Positioning, Edelman

4:30 – 4:45 PM Concluding Discussion

Agenda


Justin Blake Global Head, Leadership Positioning, Edelman

Justin Blake heads Edelman’s Global Leadership Positioning office, guiding leaders in telling their authentic stories in today’s complex communications environment. Justin counsels CEOs and other executive-level leaders to develop differentiating and relevant messages and communicate them through a range of channels, including media, conferences, digital, and direct-to-influencer engagement.

A 19-year Edelman veteran, Justin has done work that spans a number of sectors and geographies. He has worked with CEOs, government officials, university presidents, and NGO heads for more than two decades, including leaders from eBay, Samsung, and Yale University. He has worked with numerous new FORTUNE 500 CEOs and executives.

Justin leads Edelman’s client work at Davos, which he has attended since 2002. He has worked with CEOs from more than 30 companies for their Davos engagement, including media training and prep. He is a Duke University Media Fellow and is a former Young Leader of the Milken Institute and BMW Foundation. He is a Trustee of the Classic Stage Company in New York.

Matt Anchin VP & CCO, Consumer Reports

An accomplished marketing and communications executive, Matt joined Consumer Reports in April 2017 as Vice President and Chief Communications Officer. In this role, Matt leads Consumer Reports’ communications department and is responsible for maximizing the communications effectiveness of the organization, providing strategic counsel to advance CR’s mission and enhance the organization’s brand and reputation. Matt serves as a key member of the executive leadership team and leads the efforts to harness all communications disciplines to drive CR’s vision for a better marketplace forward. Matt brings two decades of extensive global experience across corporate and consumer media and industry relations, shareholder and employee communications, and marketing communications with a focus on developing and executing strategies that build brand, reputation, and revenue. Before joining CR, Matt worked at Monster Worldwide, where as Senior Vice President of Global Communications and Content he oversaw a portfolio of traditional and emerging external and internal communications efforts, the creation of a new division producing original content and related products, as well as leading reputation management across audiences including consumers, investors and clients. Prior to that, he was Senior Vice President of Global Marketing and Communications with Nielsen, Vice President of Online Communications with American Express, and held a number of high-level communications roles with IBM. Matt earned his Bachelor of Arts in Public Communications from American University.

Ben Branham CCO, The Port Authority of NJ & NY

Ben Branham is the Chief Communications Officer for The Port Authority of New York and New Jersey, which builds, operates, and maintains critical transportation and trade assets, including the region’s three major airports (JFK, Newark Liberty and LaGuardia), the PATH train system, 6 bridges and tunnels, the nation’s busiest bus terminal, the region’s seaport facilities and the 16-acre World Trade Center campus. In the midst of 10-year, $32B capital plan that includes redevelopment projects for all three airports, the scale of the Port Authority’s investment in rebuilding 21st century infrastructure is unparalleled.

In leading the marketing and communications functions for an organization with such a diverse array of critical public facilities and services, Ben’s core imperative is that of adopting a holistic focus on customer experience, which demands a balance between big picture strategic thinking and nimble responsiveness. He previously served in senior roles for the global communications marketing firm, Edelman, where he led business development and operations for the New York Corporate and Public Affairs group, as well as the City of New York under Mayor Michael R. Bloomberg, where he served as Chief Strategy Officer for the New York City Economic Development Corporation. Ben obtained his Master in Public Policy from the Harvard Kennedy School and his Bachelor of Arts from the University of Illinois. He lives in Brooklyn.

Participants

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Jano Cabrera Consultant

Jano Cabrera most recently served as Corporate Senior Vice President of U.S. communications, Global Media, and Public Relations for the McDonald’s Corporation. Previously, Jano served as Worldwide Vice President for Burson-Marsteller. In that capacity, he worked across various offerings - advertising, digital and social engagement, messaging research, issues and crisis management, consumer brand marketing and global strategy - to ensure the firm pursued new opportunities and services its existing clients in an integrated, strategic and ideas-driven way. In 2005, Jano lived in Baghdad, Iraq and through the National Democratic Institute worked daily with members of the Transition National Assembly on the Iraqi constitution and the historic elections in December. During the 2004 campaign, Jano served as the Communication Director for the Democratic Party. He also served as a national spokesman for former Vice-President Al Gore from 1998 to 2002.He serves on the board of directors for Results for Development, a non-profit that is focused on unlocking solutions to tough development challenges that prevent people in developing countries from realizing their full potential. Jano is a graduate of Pomona College, where he earned his degree in Politics.

Susan Brown Global Head of Communications, PwC

Susan Brown is the head of global communications for PwC. In this role, she is responsible for driving communications across the global network - 158 territories, 250,000 plus employees. She oversees internal and external communications, social media, executive communications, issues/crisis and reputation management as well as the organization’s activities at the World Economic Forum and APEC . Prior to joining PwC in 2018, Susan spent 14 years working overseas where she served as Director of Corporate Communications for global aviation technology leader SITA based in Geneva, Head of PR and Social Media for Emirates Airline and Group based in Dubai and Head of Communications for Irdeto based in Amsterdam.

She holds a bachelor’s degree in journalism from Arizona State University and a master’s degree in International Policy Studies from the Middlebury Institute of International Studies at Monterey.

Laura Burke Head of Corporate Communications, Prudential

Laura Burke leads Prudential’s Corporate Communications team, with a focus on promoting and protecting thecompany’s reputation among employees and externally in the marketplace. In addition to leading the company’sfinancial communications, executive visibility, policy communications, crisis response and enterprise-wide culturecommunications, the Corporate team also partners with the Office of the Vice Chairman and across the CorporateFunctions to enhance Prudential’s positioning in the market. Prior to joining Prudential in 2016, Burke was anexecutive vice president at Edelman where she built the U.S. Financial Services Sector team, led the global CharlesSchwab client relationship across three regions and nine offices and executed a variety of internal and externalcampaigns for leading brands such as GE Capital, Citi, AQR Capital, Allianz and Barclays. Burke also spentalmost 10 years at FTI Consulting, serving as a managing director, Strategic Communications, and previouslyheld positions at Hill & Knowlton and Sawyer Miller Consulting. Burke holds an MBA in finance from New YorkUniversity’s Stern School of Business and a B.A. in political science from Tufts University. She is also a member ofthe Financial Women’s Association and the Financial Communications Society.

Participants


Kyle Dropp Co-Founder and Chief Research Officer, Morning Consult

Kyle is Co-Founder and Chief Research Officer of Morning Consult, an integrated media & technology company that is changing how modern leaders use data and information to make decisions. Dr. Dropp is a leading scholar in survey research and data science who cofounded Morning Consult in 2013. He leads Morning Consult’s research division, where he oversees research relationships with dozens of Fortune 500 companies, media organizations, and industry trade associations. In 2016, Morning Consult changed the polling and market research industry by providing creative, accurate and fast survey research on the most important topics in politics and business. Since 2013, Dr. Dropp has served as an assistant professor in the Department of Government at Dartmouth College. He leads Dartmouth’s Washington, D.C. off campus program and has taught undergraduate courses in statistics, government and applied data science. Kyle’s research and work examines how Americans form opinions on political topics, how to improve the quality of and expand the capabilities of survey and market research, and how election laws can influence election outcomes. He received his Ph.D. in Political Science from Stanford University in 2013 and was a Visiting Associate Research Scholar at the Woodrow Wilson School of Public and International Affairs at Princeton University.

Jeff Cartwright Managing Director of Content, Morning Consult

Jeff Cartwright is the Vice President of Content for Morning Consult, a leading technology company revolutionizing ways to collect, organize, and share survey research data to transform how leaders in business and government make key decisions.

He joined Morning Consult in 2015 and oversees the company’s communications, marketing and editorial divisions and serves as the spokesperson for the brand.

Before Morning Consult, he worked as the Director of Communications for National Journal and worked on the public relations team for The Atlantic magazine. He earned his BA degree in Journalism and Strategic Communications from the University of Wisconsin-Madison.

He has been cited in The Washington Post, Forbes, and CBS News and has appeared on numerous broadcast outlets, including CNBC’s “Power Lunch” and the PR Week Podcast.

Lew Frankfurt ‘69 Founder, Benvolio Group

Lew Frankfort is the founder of Benvolio Group, an investment firm that focuses on direct investing in early stage disruptive consumer-facing concepts. Lew serves on the Board of Directors of We Company (WeWork), Mindbodygreen, Advanced Assessment Systems LLC and Recycle Track Systems (RTS). Lew is a member of the Board of Overseers at Columbia Business School. Lew is also affiliated with several non-profit organizations. Since 2014, Lew holds the title Chairman Emeritus of Coach Inc., where he was previously Chairman and CEO. During his 35 years with Coach, he built the NYC based leather goods company into a leading global accessories and lifestyle brand. Lew began his career in NYC government, culminating as Commissioner of NYC’s Head Start and Day Care programs.

He holds a BA degree from Hunter College and an MBA from Columbia University.

Participants

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Chris LaPlaca SVP, Corporate Communications, ESPN

Chris LaPlaca was named ESPN’s senior vice president, corporate communications in June 2008. He is responsible for the Company’s worldwide internal, public and media relations strategies, including oversight of consumer, corporate and employee communications for ESPN’s 50 business units. He also oversees the company’s day-to-day working relationship with The Walt Disney Company’s corporate communications group, and plays a pivotal role in ESPN’s ongoing collaborations with TWDC’s investor relations team. LaPlaca, a 38-year veteran of ESPN, had been senior vice president, communications (2006-08), overseeing public and media relations. Prior to that he was senior vice president, consumer communications (2003-06), overseeing consumer media and public relations efforts for domestic services ESPN, ESPN2, ESPNEWS, ESPN Classic, ESPN.com, ESPN The Magazine, ESPN Radio and other brand extensions. He is based in ESPN’s Bristol, CT headquarters. In 2014, LaPlaca received the Corporate PR Professional of the Year Award from PR News, one of the industry’s highest honors. LaPlaca received a bachelor of arts degree in journalism/mass communication from St. Bonaventure University in 1979, and remains active in support of the University’s Russell J. Jandoli School of Communications. In 2017, he was presented with an honorary Doctor of Humane Letters from the school.

Ilana Golant Chief Operating Officer and Managing Director, Palisades Media Ventures

Ilana is COO and Managing Director of Palisades Media Ventures.

Previously, Ilana served as the senior director for strategy and business development at NBCUniversal News Group where her portfolio included the TV and digital properties of NBC News, MSNBC, and CNBC.

Ilana also served as editorial director for strategic content and news partnerships at CNBC. At NBCU, Ilana focused on content monetization and new business models; she launched the live events and sponsored content businesses across the News Group portfolio.

Prior to joining NBCU, Ilana was an attorney-advisor in the Office of Financial Stability at the U.S. Department of the Treasury and an attorney at Mayer Brown LLP. Ilana received her B.A. from Columbia University and her J.D. from New York University School of Law, where she was the Editor-in-Chief of the Journal of Law & Business.

Dorie Klissas CMO, Icahn School of Medicine and VP of Marketing and Communications, Mount Sinai Health System

As Chief Marketing Officer, Dorie Klissas leads all marketing, communications, media relations, crisis management, branding, creative, digital and social media, as well as video and podcast production for Icahn School of Medicine at Mount Sinai in New York City while serving concurrently as Senior Associate Dean of Marketing and Communications. She is also VP of Marketing and Communications for the Health System, one of the largest integrated health care systems in the nation.

As an Emmy Award winning network television producer, Dorie Klissas is committed to the power of story-telling. She worked as a producer for NBC’s Today Show for nearly fifteen years -- and had stints at the CBS Evening News with Katie Couric, as well as CBS and NBC Sports. She got her start in journalism as an assistant to tennis commentator Bud Collins at the US Open. She earned a BA in European History from Harvard University and studied at the Graduate School of International Affairs in Geneva, Switzerland. She was also a nationally ranked junior tennis player.

Participants


Rita Gunther McGrath Faculty, Columbia Business School

Rita Gunther McGrath is a best-selling author, a sought-after speaker, and a longtime professor at Columbia Business School. Rita is one of the world’s top experts on innovation and growth and is one of the most regularly published authors in the Harvard Business Review.

She is consistently ranked among the top 10 management thinkers in the world and was ranked #1 for strategy by Thinkers50. Her best-selling books include The End of Competitive Advantage (Harvard Business Review Press, 2013) and Seeing Around Corners: How to Spot Inflection Points in Business Before They Happen (Houghton Mifflin Harcourt, 2019).

Michael Marinello Independent Consultant

Michael is currently providing strategic counsel to major brands, startups, NGOs, non-profits, political leaders, corporations and philanthropic entities. Michael is also a member of the Tech:NYC Leadership Council, part of the The Hive collective (a social impact consultancy), on the Board of CCNY’s Brand and Integrated Communications Program, on the advisory board of Turbine Labs, the board of New Yorkers for Culture and Arts, and serves as a Special Advisor to the C40 Cities Climate Leadership Group. Most recently he served as SVP, Strategic Communications for Turner Broadcasting, building and running their corporate communications, public affairs, corporate partnerships, corporate marketing, media relations and executive communications operation. He also served as CEO & Chairman John Turner’s external communications lead and sat on the Senior Leadership Team of their Global Technology and Operations (GTO) organization. Previously, he worked at Bloomberg LP as Head of Global Communications for Brand, Innovation and Sustainability, where he created and ran a cross-platform positioning effort for the Technology, Innovation and Design organization at Bloomberg and worked closely on public affairs issue specifically related to the companies sustainability and philanthropic efforts.

Tim McIntyre EVP, Communications, Domino’s Pizza

A seasoned veteran with 30 years of experience in communication and public relations, Tim McIntyre was named Executive Vice President of Communication, Investor Relations and Legislative Affairs in May 2016. He is responsible for Domino’s internal communication, public and media relations, event management, crisis communication, philanthropy, investor and government relations functions. He is Domino’s chief spokesperson and has represented the Company in major national and international media. He led media relations during the elimination of Domino’s famous 30-minute guarantee in 1993. In 2009, McIntyre was named “Crisis Manager of the Year” by PR News for his handling of an unauthorized employee video posted on YouTube.He has been a speaker on many communication and public relations topics throughout the United States, Canada, Europe, Asia and Australia, and coauthored the 2009 book Hire the American Dream: How to Build Your Minimum Wage Workforce into a High-Performance, Customer-Focused Team. McIntyre holds a journalism degree from Eastern Michigan University, and was presented with Eastern Michigan University’s Alumni Achievement Award in 1997. He currently serves on the Board of Directors of Ann Arbor-based Food Gatherers, as well as Eastern Michigan University’s College of Business Marketing Advisory Board.

Participants

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Michelle Russo Chief Communications Officer, U.S. Chamber of Commerce

Michelle Russo is executive vice president and chief communications officer at the U.S. Chamber of Commerce. She leads the communications team’s media relations, digital, speech writing, message and narrative development, and PR strategy to promote the Chamber’s free enterprise and pro-business mission. Before joining the Chamber, Russo spent four years in London as executive vice president of Global Communications for Discovery, Inc., where she supervised cross-functional marketing and communications teams across the U.S., Europe, Latin America, and the Asia Pacific. In addition, she led the top-to-bottom communications and public affairs strategy for the company’s groundbreaking first broadcast of the Olympic Winter Games across Europe. Prior to relocating to London, she served as the company’s senior vice president of Corporate Affairs & Communications in the U.S. There she built and managed Discovery’s reputation as a global media leader, including its debut as a publicly traded company.Earlier in her career, Russo was the primary spokesperson on media regulation at the Federal Communications Commission (FCC) under both Democratic and Republican leadership. There she led public relations for major policy initiatives, including the relaxation of media ownership rules and regulatory reviews of industry mergers. She also served on the FCC crisis response team after the September 11 attacks. Russo earned a Master of Arts in Communication Management from the Annenberg School for Communication & Journalism at the University of Southern California, and a Bachelor of Arts in Communication Studies, with an emphasis in business administration, from UCLA.

Matthew Quint Director, Center on Global Brand Leadership, Columbia Business School

Matthew Quint is the Director of Columbia Business School’s Center on Global Brand Leadership, which creates, gathers, and shares insights and tools that inspire strategic thinking and decision-making. Matthew is also the co-producer of the Center’s acclaimed BRITE Conference series which brings together over 500 big thinkers in industry and academia to discuss how innovation and technology help build strong brands.

Previously, Matthew held positions at Columbia University in which he developed the Columbia Center on Sustainable International Investment, and managed print and digital communications materials for Columbia Law School. Prior to moving to New York City, Matthew was the Assistant Counsellor (Nuclear Science & Technology) at the Embassy of Australia in Washington, DC, where he was instrumental in the negotiation effort that extended the Foreign Research Reactor Spent Nuclear Fuel program. Matthew has been interviewed and cited in dozens of media outlets including NPR’s Marketplace, The Washington Post, and Forbes. Matthew has a M.S. in strategic communications from Columbia University and a B.A. in political science and history from Cornell University. He is a board member of the American Marketing Association New York and New York City Children’s Theater, and an advisory member of The Shuffle Concert.

Sebastien Reyes VP, Communications, U-Haul

Sebastien Reyes is a respected and award-winning strategist, advisor and business leader who has a breadth of experience working with public companies, nonprofit organizations and family businesses. As Vice President of Communications for U-Haul International, Sebastien is responsible for External Communications, Internal Communications, Investor Relations, Community Relations and Corporate Sustainability for over 21,000 retail locations serving millions of U-Haul customers annually.

Sebastien is a member of the Board of Directors for Ronald McDonald House Charities of Phoenix and the Alumni Association at Loyola Marymount University in Los Angeles. He is a City Commissioner for Phoenix Sister Cities and a member of the Men’s Arts Council at Phoenix Art Museum. He is a past executive board member of Phoenix Suns Charities 88. The Arizona Republic honored Sebastien in their inaugural class of “Who’s Next” as one of the “State’s Next Great Communicators.” The Phoenix Business Journal named him a “40 Under 40” in 2018.

Participants


David Steel EVP and Head of Corporate Affairs, Samsung

Dr. David Steel is the Executive Vice President and Head of Corporate Affairs for Samsung Electronics America, where he leads the corporation’s public affairs, corporate communications, product communications and corporate citizenship teams in the United States. Dr. Steel has more than two decades of experience at Samsung, most recently serving as head of the company’s Global Communications Group in Seoul, South Korea. He first joined Samsung in 1997 in the Global Strategy Group, where he managed strategy and business development. He went on to hold several other high-level positions, eventually becoming Samsung’s first non-Korean corporate executive when appointed to serve as Vice President and Head of Marketing for the Digital Media Business in 2002.

Prior to joining Samsung, Dr. Steel worked at the global consulting firm McKinsey & Co. and Argonne National Laboratory of the U.S. Department of Energy. He holds a PhD in Physics from MIT, an MBA with Honors from the University of Chicago, and a BA in Physics from Oxford University. While at MIT, he was presented with the Karl Taylor Compton Prize, the university’s highest award for achievements in citizenship. He spent 2017 as an Advanced Leadership Fellow at Harvard University.

Bernd Schmitt Professor of International Business, Columbia Business School

Bernd Schmitt is the Robert D. Calkins Professor of International Business at Columbia Business School and faculty director of the Center on Global Brand Leadership. He is widely recognized for his major contributions to branding, marketing, and management through his unique focus on creativity, innovation and the customer experience. Schmitt has authored or co-authored seven books, which have been translated into 20 languages, including Happy Customers Everywhere (2012) and The Changing Face of the Asian Consumer (2014).

At Columbia Business School, Schmitt teaches the course Managing Brands, Identity and Experiences, and won an award for innovation in the classroom for the course Corporate Creativity. Schmitt’s research focuses on language in consumer behavior, experiential marketing, and brand management. His research has been published in leading marketing and psychology journals including Journal of Marketing, Journal of Marketing Research, Marketing Science, Journal of Consumer Research, Journal of Consumer Psychology, Journal of Personality and Social Psychology, and Journal of Experimental Psychology: Applied. Schmitt has appeared on BBC, CNBC, CNBC-Asia, CNN, NHK, and The Daily Show with Jon Stewart. He has also contributed articles to The New York Times, the Asian Wall Street Journal, and the Financial Times.

Ken Stern Co-Founder and President, Palisades Media Ventures

Ken Stern leads the creative and business teams at Palisades Media Ventures, a media development company with afocus on public affairs and building inventive thought leadership platforms.

Stern is the author of the national best-seller “Republican Like Me: How I Left the Liberal Bubble and Learned to Love the Right” (HarperCollins 2017) and “With Charities For All: Why Charities Are Failing and A Better Way to Give” (Doubleday 2013). He is also a frequent contributor to publications such as Vanity Fair, The Atlantic, Slate, and the Daily Beast.

Prior to launching PMV, Stern was the CEO of National Public Radio, where he led NPR to a period of unprecedented growth. Stern also launched NPR’s world class digital efforts which included two satellite channels, its mobile and podcast services, NPR Music and oversaw the successful expansion of NPR.org.

Prior to joining NPR, Stern was a senior executive in American International Broadcasting. Earlier in his career, he held positions in Democratic politics. He began his media career with Radio Free Europe/Radio Liberty in Munich. Stern, a lawyer by training, holds degrees from Haverford College and Yale Law School.

Participants

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Laura Washington Director of Communications, Andrew W. Mellon Foundation

Laura Washington has worked at The Andrew W. Mellon Foundation since April of 2015, when she was hired to build the first communications department in the Foundation’s nearly 50 years of existence. She crafted and is executing a communications strategy that supports the organization’s core mission while advancing grant-making strategies and priorities. A true communications professional, she has more than a decade of senior leadership experience communicating the value and importance of non-profits to a broad cross section of stakeholders. From 2005-2015, Ms. Washington served as head of communications at the New-York Historical Society. Among many notable accomplishments was a 400 percent increase in attendance during her tenure. Prior to that, she worked as a journalist at Consumers Union, Time Warner, Dow Jones, and Condé Nast Publications. Ms. Washington earned a BA in history from Vassar College and holds an MS in Strategic Communications from Columbia University. She serves on the board of trustees at Historic Huguenot Street, is a member of the WNET programming committee and the Tri-State Community Advisory Board, and was an inaugural member of the Council of Urban Professionals’ Leadership Board.

Participants


Notes

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Notes

Notes

Program Contact Information

Ilana Golant | [email protected]

Documents

The CCO in the Age of Technology · honors, the firm was awarded the Cannes Lions Grand Prix for PR, named one of 2018 “Agencies to Watch” by Advertising Age and “Global Agency