THE CATHOLIC CHURCH IN WESTERN SYDNEY AND THE BLUE … · Parramatt a as the Catholic Church in Western Sydney and the Blue Mountains. 2. Create a clear, consistent and impactf ul

THE CATHOLIC CHURCH IN WESTERN SYDNEYAND THE BLUE MOUNTAINS

Brand Identity Guidelines

MARCH 2016

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HOW TO USE THESE GUIDELINES

Th ese guidelines have been created to introduce our brand and educate on how to correctly use our visual identity system to strengthen our brand’s presence and integrity.

Our visual identi ty system - our brandmark (logo), colour palett e, typography, and graphics - contain the essence of our brand and are the building blocks of all Diocesan communicati on.

It is important that this styleguide is adhered to at all ti mes in order to communicate our message clearly and consistently using a unifi ed visual language.

While correct usage of the brand elements is essenti al, using your creati vity within the scope of our visual identi ty system is the key to sustaining and growing our brand.

Here are the secti ons contained in this document:

OUR STORYOur profi le, statement of purpose and brand essence.

OUR VISIONOur creati ve vision that leads all our communicati ons.

OUR BRANDThe offi cial name of the Diocese.

BRANDMARKInspirati on, symbolism and vision behind the new brandmark logo.

BEST PRACTICEInstructi ons on correct and incorrect use of our brandmark and visual identi ty.

VISUAL IDENTITY SYSTEMSpecifi cati ons and correct usage principles for the colour palett e, typography, and graphics.

EXAMPLES OF USEExamples to show correct, consistent and creati ve applicati on of our brand identi ty system for print and online communicati on.

COAT OF ARMSHistory, specifi cati ons, correct usage principles and examples of use for our Diocesan Coat of Arms.

©2016 Diocese of Parramatt a Brand Identi ty Guidelines

Designed and produced by Aphrodite Delaguiadowith permission and approval from:

Very Rev Peter G WilliamsDiocesan Administrator

Rev Chris de SouzaDelegate of the Diocesan Administrator

Geoff Offi cerChief of Operati ons & FInance

Joseph YounesDirector of Communicati on Services

Please direct any queries to: Communicati ons – Diocese of Parramatt aEmail: [email protected]: 02 8838 3400

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OUR STORY

The Diocese of Parramatt a proclaims the word of Jesus Christ and his message of love and salvati on to the people of Western Sydney and the Blue Mountains.

Created by Pope John Paul II on 8 April 1986, the Diocese nurtures the spiritual lives of the 330,000 Catholics in its care and supports thousands more in the local community through its 83 schools and 12 agencies and ministries.

From Dundas Valley in the east, west to Katoomba, south to Luddenham, and north to Richmond, the Diocese of Parramatt a has 47 vibrant Parishes.

Each of these Parishes has its own unique story to tell and place in the history of the Diocese’s formati on and growth.

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OUR VISION

1. Establish an aligned and stronger brand for the Diocese of Parramatt a as the Catholic Church in Western Sydney and the Blue Mountains.

2. Create a clear, consistent and impactf ul narrati ve to ensure that the Diocese of Parramatt a is easily identi fi able in the community and raise awareness of its presence.

3. Sustain and grow our brand by enriching all forms of our communicati on with stories from the people who make our Diocese unique.

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OUR BRAND | The name of the Diocese

The offi cial name of the Diocese is: Diocese of Parramatt a

This name should be used in the following:

On all lett erhead, business cards, email signatures

On the front of any document relati ng to the Diocese of Parramatt a

When speaking to the media or any external stakeholder

The following names should not be used:

Parramatt a Diocese

Parramatta Catholic

Catholic Diocese of Parramatta

Catholic Parra

Parramatta Catholic Diocese

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BRANDMARK | Inspiration

THE PEOPLE AND PLACES IN WESTERN SYDNEY AND THE BLUE MOUNTAINS

JESUS CHRIST AND HIS MESSAGE OF LOVE AND SALVATION

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BRANDMARK | Inspiration

PARRAMATTA - THE SEAT OF OUR DIOCESE

THE NEPEAN AND HAWKESBURY RIVERS

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BRANDMARK | Symbolism

The new brandmark of the Diocese of Parramatt a is a creati ve response to Pope Francis’ call to:

“...be bold and creative in this task of rethinking the goals, structures, styles and methods of evangelisation.”

The shield, Chi Rho, river swirls, mountain slopes and colours from the offi cial crest are preserved and refreshed in a modern abstract design.

P represents Parramatt a and Chi Rho is the symbol of Christ.

The new brandmark represents not only the literal geographic profi le of the Diocese but also its important role and presence as the Catholic Church in Western Sydney and the Blue Mountains.

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BRANDMARK | Versions

The horizontal confi gurati on is the preferred version of the brandmark and should be used wherever possible.

The fonts used in the text are Minion Pro Regular (all capitals) for “DIOCESE”, Minion Pro Italic (lowercase) for “of” and Minion Pro Regular (all capitals) for “PARRAMATTA”.

The text should be the same point size and always in black unless in reverse white format.

Minion Pro RegularUPPERCASE


Minion Pro Italiclowercase

DIOCESE of PARRAMATTA

same font sizesame colour: Black

Th e new brandmark is a modern graphical reincarnation of our Coat of Arms and a symbol of our Diocese moving forward with the changing times and landscape. Whilst the colours and symbolism of our Coat of Arms are preserved, the clean and simplifi ed design of our brandmark combined with the functional visual identity solidify our presence in today’s digital age of communication.

Diocesan brandmark - Horizontal confi gurati on

Diocesan brandmark - Inline confi gurati on

Diocesan brandmark - Verti cal confi gurati on

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BRANDMARK | Colour Reproduction

The Diocesan brandmark should, where possible, be reproduced in colour (CMYK, RGB or Spot) on a white background or a light coloured background. Use the reverse white version if reproducing on a grey or black background.

Greyscale and monochrome versions are reserved for single colour printing or applications.

In all methods of reproduction, colour must be matched to these Pantone® references. The CMYK breakdowns must match to the Pantone Plus Series® Color Bridge™ system.

PANTONE Process Blue CMYK = 82, 41, 0, 0RGB = 23, 130, 197HEX = #1681C4

PANTONE 7562CMYK = 25, 37, 73, 2RGB = 191, 155, 93HEX = #BF9A3D

PANTONE 485CMYK = 5, 98, 100, 0RGB = 227, 39, 38HEX = #E32726

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BRANDMARK | Minimum size and clear space

Diocesan brandmark - Horizontal configuration

Diocesan brandmark - Inline configuration

Diocesan brandmark - Vertical configuration

Horizontal configurationminimum 35mm/220pixels width

Inline configurationminimum 10mm/37pixels height

Vertical configurationminimum 13mm/50pixels width

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BRANDMARK | Best Practice

Horizontal confi gurati on with clear space.

The brandmark should always be on a white or light coloured background.

Monochrome can be used on grey. Reverse white should be used on black.

The brandmark can be on a light gradient where white space is dominant.

The brandmark can be on an image with at least 70% white transparent layer.

The brandmark can be on an image or ti nt at 50% opacity.

Verti cal confi gurati on with clear space.

Inline confi gurati on with clear space.

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BRANDMARK | Incorrect use

Permission should be sought before reproducing the logo independent of the brandmark.

The colours of the logo should not be modifi ed in any way.

The logo should not be pixelated or blurred.

Dropshadows and transparencies should not be applied to the logo.

The logo should not be skewed, stretched or rotated.

No other words should be added or fonts used for the text “Diocese of Parramatt a” other than Minion Pro.


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The brandmark should not be rotated.

The brandmark should not be on a dark background.

Reverse white should not be used on a light background. No dropshadow or other transparency eff ects should be applied.

The brandmark should not be used with colours outside the colour palett e.

The brandmark should not be on a heavy gradient or solid colour.

The brandmark should not be directly on an image.

The brandmark should not be reproduced smaller than the minimum size allowed.

The brandmark should not be cropped. The positi on and proporti on of the brandmark should not be modifi ed.

BRANDMARK | Incorrect use

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VISUAL IDENTITY SYSTEM | Colours

PANTONE 7562CMYK = 25, 37, 73,2RGB = 191, 155, 93HEX = #BF9A3D

PANTONE Blue O621CMYK = 49, 0, 5, 0RGB = 117, 207, 235HEX = #74CFEA

PANTONE Process BlueCMYK = 82, 41, 0, 0RGB = 23, 130, 197HEX = #1681C4


These are the main colours of the Diocesan crest and brandmark.

100% BlackCMYK = 0, 0, 0, 100RGB = 0, 0, 0HEX = #000000

PANTONE 286CMYK = 100, 91, 2, 1RGB = 36, 61, 148HEX = #233D93

The text “Diocese of Parramatta” must always be in black unless in reverse white format.

These secondary colours can be applied to fonts and graphics around the Diocesan crest and brandmark.

Main and secondary colours can be combined to create 2-colour and 3-colour gradients.

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VISUAL IDENTITY SYSTEM | Typography

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VISUAL IDENTITY SYSTEM | Typography

Minion Pro is the only font to be used with the Diocesan crest, logo and Catholic Outlook masthead.

Lato font family is the official Diocesan secondary font to be used in communications for web and print (text, body, headings, titles, details, etc)

Extended licence must be purchased for all fonts.

Georgia and Calibri are standard PC fonts and can be used as substitutes when Minion Pro and Lato are not available or where the recipient will not have access to these fonts.

Regular ABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

LightABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

RegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

BlackABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

Black ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

Light ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

Regular ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz0123456789!@#$%^&*()

GeorgiaRegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ItalicsABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

CalibriRegularABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

BoldABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

Bold ItalicABCDEFGHIJKLMNOPQRSTUVWXYZabcdefghijklmnopqrstuvwxyz

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VISUAL IDENTITY SYSTEM | Examples of use for print

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VISUAL IDENTITY SYSTEM | Examples of use for web

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COAT OF ARMS | History and symbolism

The Arms of the Diocese of Parramatta is a metaphor of the geography of the Diocese and the signs of the unifying force of Christ.

It reflects colours and images that are identified with Parramatta and the wide area of the See.

Next to the shield is a processional cross, and above it is a mitre: these insignia show that this is a Roman Catholic Diocese.

The blue of the shield runs from the City to the Blue Mountains, as shown by two points at the top of the top of the shield.

The shield is cut in half by the river - this represents the Nepean Hawkesbury River.

The colours used by Parramatta generally are blue and gold and are the basis of our shield.

Over the shield is the monogram representing Christ the King - the letters X and P (Chi Roh) are, in Greek, the first two letters of the name ‘Christ’ - and this monogram is crowned, showing the kingship of Christ in our lives: in heraldry, this shows the Diocese is protected by Christ.

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COAT OF ARMS | Versions

Th e Diocesan coat of arms is an integral part of our history and of who we are as a Diocese. It is important to our story and our brand that we preserve its integrity.

The use of the Diocesan coat of arms is reserved for the Bishop of Parramatt a only. In lieu of a Bishop, the coat of arms must only be used by the Diocesan Administrator. Discreti on will be left to the Bishop or Diocesan Administrator if they choose to use the offi cial crest or Diocesan brandmark.

Diocesan coat of arms - Horizontal confi gurati on

Diocesan coat of arms - Inline confi gurati on

Diocesan coat of arms - Verti cal confi gurati on

The horizontal confi gurati on is the preferred version of the Diocesan coat of arms and should be used wherever possible.

The fonts used in the text are Minion Pro Regular (all capitals) for “DIOCESE”, Minion Pro Italic (lowercase) for “of” and Minion Pro Regular (all capitals) for “PARRAMATTA”.

The text should be the same point size and always in black unless in reverse white format.



Minion Pro Italiclowercase

DIOCESE of PARRAMATTA

same font sizesame colour: Black

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COAT OF ARMS | Colour Reproduction

The Diocesan coat of arms should, where possible, be reproduced in colour (CMYK, RGB or Spot) on a white background or a light coloured background. Use the reverse white text if reproducing on a grey or black background.

The Diocesan coat of arms has no greyscale, monochrome or reverse white version.

In all methods of reproduction, colour must be matched to these Pantone® references. The CMYK breakdowns must match to the Pantone Plus Series® Color Bridge™ system.

PANTONE Process Blue CMYK = 82, 41, 0, 0RGB = 23, 130, 197HEX = #1681C4

PANTONE 7562CMYK = 25, 37, 73, 2RGB = 191, 155, 93HEX = #BF9A3D


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COAT OF ARMS | Minimum size and clear space

Diocesan coat of arms - Horizontal configuration

Diocesan coat of arms - Inline configuration

Diocesan coat of arms - Vertical configuration

Horizontal configurationminimum 35mm/220pixels width

Inline configurationminimum 13mm/50pixels height

Vertical configurationminimum 13mm/50pixels width

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COAT OF ARMS | Best Practice

Horizontal confi gurati on with clear space.

The coat of arms should always be on a white or light coloured background.

Reverse white text should be used on dark grey. Reverse white text should be used on black.

The coat of arms can be on a light gradient where white space is dominant.

The coat of arms can be on an image with at least 70% white transparent layer.

The coat of arms can be on an image or ti nt at 50% opacity.

Verti cal confi gurati on with clear space.

Inline confi gurati on with clear space.

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COAT OF ARMS | Incorrect use

The coat of arms should not be reproduced without the text “Diocese of Parramatt a”.

The colours of the coat of arms should not be modifi ed in any way.

The coat of arms should not be converted to monochrome, black or reverse white.

Dropshadows and transparencies should not be applied to the coat of arms.

The coat of arms should not be skewed, stretched or rotated.

No other words should be added or fonts used for the text “Diocese of Parramatt a” other than Minion Pro.


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The Diocesan coat of arms should not be rotated.

The coat of arms should not be on a dark background.

Reverse white text should not be used on a light background. No dropshadow or other transparency eff ects should be applied.

The coat of arms should not be used with colours outside the colour palett e.

The coat of arms should not be on a heavy gradient or solid colour.

The coat of arms should not be directly on an image.

The coat of arms should not be reproduced smaller than the minimum size allowed.

The Diocesan coat of arms should not be cropped or appear pixelated.

The positi on and proporti on of the Diocesan coat of arms should not be modifi ed.

COAT OF ARMS | Incorrect use

17 March 2016

Dear brothers and sisters in Christ,

Lorem ipsum dolor sit amet, consectetur adipiscing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum dolore eu fugiat nulla pariatur. Excepteur sint occaecat cupidatat non proident, sunt in culpa qui officia deserunt mollit anim id est laborum.



With my prayers,

Very Rev Peter G Williams Diocesan Administrator

with compliments

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COAT OF ARMS | Examples of use

©2016 Diocese of Parramatta Brand Identity Guidelines

Designed and produced by Aphrodite Delaguiadowith permission and approval from:

Very Rev Peter G WilliamsDiocesan Administrator

Rev Chris de SouzaDelegate of the Diocesan Administrator

Geoff OfficerChief of Operations & FInance

Joseph YounesDirector of Communication Services

Please direct any queries to: Communications – Diocese of ParramattaEmail: [email protected]: 02 8838 3400

Documents

THE CATHOLIC CHURCH IN WESTERN SYDNEY AND THE BLUE … · Parramatt a as the Catholic Church in Western Sydney and the Blue Mountains. 2. Create a clear, consistent and impactf ul