The CATCH Program

Behavior change is influenced or determined by the environment –

because environments value and reward certain behaviors.

CATCH Basic Assumption

Portion Distortion!

What are our environments like now?

Taken from IOMReport Release on:

We are eating more & moving less…

What is the result of a lifestyle with consistently too much energy in (calories) and not enough energy out (physical

activity)?

1999

Obesity Trends* Among U.S. AdultsBRFSS, 1990, 1999, 2010

(*BMI 30, or about 30 lbs. overweight for 5’4” person)

2010

1990

No Data <10% 10%–14% 15%–19% 20%–24% 25%–29% ≥30%

Prevalence* of Self-Reported Obesity Among U.S. Adults by State and Territory, BRFSS, 2011

*Prevalence estimates reflect BRFSS methodological changes started in 2011. These estimates should not be compared to prevalence estimates before 2011.

CA

MT

ID

NVUT

AZNM

WY

WA

OR

CO

NE

ND

SD

TX

OK

KS

IA

MN

AR

MO

LA

MI

IN

KY

ILOH

TN

MS AL

WI

PA

WV

SC

VA

NC

GA

FL

NY

VT

ME

HI

AK

PRGUAM

NH

MA

RI

CTNJ

DEMD

DC

15%–<20% 20%–<25% 25%–<30% 30%–<35% ≥35%

15%–<20% 20%–<25% 25%–<30% 30%–<35% ≥35%

Prevalence* of Self-Reported Obesity Among U.S. Adults by State and Territory, BRFSS, 2012

*Prevalence estimates reflect BRFSS methodological changes started in 2011. These estimates should not be compared to prevalence estimates before 2011.

CA

MT

ID

NVUT

AZNM

WY

WA

OR

CO

NE

ND

SD

TX

OK

KS

IA

MN

AR

MO

LA

MI

IN

KY

ILOH

TN

MS AL

WI

PA

WV

SC

VA

NC

GA

FL

NY

VT

ME

HI

AK

NH

MA

RI

CTNJ

DEMD

DC

PRGUAM

15%–<20% 20%–<25% 25%–<30% 30%–<35% ≥35%

Prevalence* of Self-Reported Obesity Among U.S. Adults by State and Territory, BRFSS, 2013

*Prevalence estimates reflect BRFSS methodological changes started in 2011. These estimates should not be compared to prevalence estimates before 2011.

CA

MT

ID

NVUT

AZNM

WY

WA

OR

CO

NE

ND

SD

TX

OK

KS

IA

MN

AR

MO

LA

MI

IN

KY

ILOH

TN

MS AL

WI

PA

WV

SC

VA

NC

GA

FL

NY

VT

ME

HI

AK

NH

MA

RI

CTNJ

DEMD

DC

PRGUAM

4th Grade Prevalence of Overweight* by Public Health Region in Texas, 2004-2005

*Overweight is > 95th Percentile for BMI by Age/Sex

Would you agree . . .…if we want children to eat healthy foods & be physically active, we must work toward providing an enjoyable and supportive environment that teaches and encourages them how to be healthy for a lifetime?

Coordinated School Health

A process which brings a school community together to teach children to be healthy for a lifetime.

What is Coordinated School Health & CATCH?

CATCH A resource that helps

schools make it fun and doable to implement CSH.

A coordinated program that can be implemented campus-wide to create & support a healthy environment

Why CATCH? Because it works!

If you change the environment, behavior will follow!

• Implement Coordinated School Health – CATCH – to help create a healthy environment and promote healthy habits.

• The CATCH Program breaks down implementation activities into smaller, doable tasks – a new task every 9-week grading period.Resources needed to implement your task(s)

are provided!

What are we being asked to do?

What do we use?

The CATCH Program Materials

• ALL materials needed are available electronically.

To be a school where everyone is working together

and speaking a common language that creates and maintains a healthy school

environment.

Goal

• CATCH blends coordination throughout a campus by using a common and consistent language. – CATCH MVP– GO, SLOW, & WHOA Foods

The “Language of CATCH”

CATCH Schools aim to achieve healthy behaviors and positive outcomes in the following areas:

•Move and stay active

•Value healthy eating

•Practice healthy habits

CATCH MVP School

• GO foods are lower in fat, and/or added sugar, and/or they are less processed relative to foods in the same food group and are commonly described as ‘whole foods’.

• SLOW foods are higher in fat, and/or added sugar, and may be more processed than GO foods.

• WHOA foods are highest in fat, added sugar, and/or are the most processed.

GO – SLOW – WHOA

CATCH Coordination Toolkit

• Guides a school’s efforts to implement the program– Led by the CSH/CATCH Champion &Team

• Implementation efforts follow our 9-week grading periods– 1 to 3 tasks per 9-weeks

• Resources are provided and available electronically

• There are 4 Themes (1 theme each 9-weeks) in that focus implementation on a common

school-wide initiative.

• Themes:– Our CATCH School: Creating Healthy Change– Talk the Talk: Speaking the Language of CATCH– The Home Team: Family Matters– CATCH MVPs: Celebrating Success

CATCH Program Organization

How do we know what to do?

• There is specific information, tasks, and ready-made resources for everyone on campus.

Look for updates and/or

emails from me or the CSH Team about

what theme we are in, the tasks we are asking you to do, and where you can easily find your resources.

Coordination FoldersIncludes information about:

―Why CATCH?―Your CATCH Role―CATCH MVP School―CATCH Coordination Guide

―Using the Guide―Making it Happen

―Making It Happen―Theme Implementation Tasks―Resources (Spanish and English)

Task Pages: Theme Initiatives

Resource Icon

My Health Booster

Star Initiatives

Thank you for what you do for kids…