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The Casegood Gal Las Vegas Market is right around
the corner!
July 30-August 3rd
We hope to see you there!
“If people like you they’ll listen to you, But If they trust you they’ll do business with you.”
Zig Ziglar
4th
Of July Facts
• On July 4, 1778, George Washington ordered a double ration of rum for his solders to celebrate the holiday.
• July 4th wasn’t deemed a federal holiday until 1870, nearly 10o years after the nation was founded.
• Americans consume around 155 million hot dogs on the Fourth of July each year.
• Only 2 men signed the Declaration of Independence on July 4 1776, John Hancock and Charles Thompson.
How is your website looking? If you need assistance in getting it started let us know!
If you are closed on July 4th, and not receiving deliveries please email Karen, [email protected]
Tips to have a RECORD sales month!!
How about a Parking Lot Grill out?
How about letting your local Girl Scouts have a lemonade stand outside your store? (who doesn’t like lemonade on a hot day?)
How about a Sidewalk sale? Tent Sale? Nothing says SALE louder than a tent in your parking lot.
How about a Dunk Tank? Get the Mayor to get dunked for a local charity.
How about Food Trucks in your parking Lot?
How about Christmas In July? Bring a wrapped gift and get a discount?
How about a beach towel giveaway?
A sale is not something you pursue; its
what happens to you while you are
immersed in serving your customer.
Unknown.
Are you posting on Facebook? Here are a few images used in a post titled Ornate Oasis.
Who says you can’t have style and comfort? With its stately design and upholstered headboard, our Moluxy bedroom set creates a luxurious and relaxing atmosphere.
This is a fun post, one of our retailers is getting their consumers involved!
Ask fun questions!
As reported by David Perry in the June edition of Furniture Today, Ashley continues to set a torrid growth pace in the mattress industry, recording a 19% sales gain last year to crack the Top 10 with bedding revenues of $119 million. NO other Top 15 bedding producer could match that growth rate.
In May of 2017, the Annual Furniture Today Bedding conference was held. This conference examined the key details of mattress retail. Here are 4 things that one of the bloggers from Furniture Today learned from the conference.
1. “The return on investment of social media is that your business will exist in five years.” That powerful statement was made by a keynote speaker, Eric Qualman who is a digital guru. Qualman also went on to mention that technology does not erase the need for face to face meetings.
2. “ I am not responsible for my first thought. I am responsible for my second thought.” That quote was delivered by Jim Jacobus, whose spoke about the traits of top salespeople. “I love the humanity of that insight, which recognizes that we are all human and that we sometimes react with a full range of emotions, including anger, denial and the urge to strike back. But the true professional will let your emotions go and then react with calm and cool precision to the situation at hand.” David Perry
3. 26% of consumers responding to a broad survey of mattress shoppers said they bought a mattress online. If one quarter of consumers who recently shopped for a bed bought online, the bedding world is changing right before our eyes.
4. “Todays mattress buyer is not the Baby Boomer we've grown accustomed to. Rather, today’s buyer is younger, with a broad range of needs and motivations for purchase.” Phil Johnson also said that the core buyers are between 25-44. He suggested that retailers should have Millennials and Gen Xers on their sales staffs.
Are you selling Sierra Sleep? Be a part of the WINNERS CIRCLE! Lets get a bedding department set up! If you don’t have room for a bedding department, display our line of bedding on your beds in your vignettes! Increase your sales per square foot!
Back in college I applied for a job at the chain sub shop Jimmy Johns.
There were two parts to the application: the basic application form, background
check, etc., and memorizing what was on each sandwich. Before securing the job,
I had to take a test and write out what each sandwich had on it.
As I stood in Jimmy Johns buying a sandwich the other day, I thought about how
useful this technique could be to furniture retailers.
It’s obvious that having salespeople memorize your product’s details means they
can be more helpful to customers. In fact, many industry insiders have told me that
educating salespeople is the most important aspect of consumer education.
But perhaps part of the hiring process should include an entry-level memorization
test to see if the potential employee is right for the job.
Not only can this show you which employees really want the job, it can give you a
feel of how they both memorize and relay the information given to them.
Try having applicants memorize a small amount of information about your
products — whether it’s the brands you carry, the different styles of furniture you
offer or the materials used in certain pieces. Include in the job description that they
will be responsible for some memorization before being hired.
If you hire them, you’ll know three things: 1) they’re motivated enough to handle
this type of job; 2) they’re able to learn, retain and relay information; and 3) they
know the basics on their first day. From there, you can continue their education
and help them evolve into a true sales professional.
The best way to ensure salespeople can help customers is by making sure they’re
properly educated. And the earlier you start, the easier it will be for them to make
sales and thrive as an employee.
Having the right team of people is so important in your furniture store. They have to work together as a team. We found this article interesting. What do you think? We would love to hear your feedback on any of our topics in our newsletters!
Written by Alex Milstein
team·work noun the combined action of a group of people, especially when effective and efficient.
Ashley Direct has a regularly updated Limited Product Availability list? Be proactive! Make it a daily task to view this report for current stock outages.
This report will show you the items that are out of stock, and will give you a tentative date of
when product will be available.
B209
D721
B504
Available 7/10
B225
Available 7/17
D578 Available 7/17
D335
If you are need of
anything,
Please feel free to
contact us!
WE ARE A TEAM!
http://casegoodsgal.com
Your Ashley Casegoods Team!
Gay Hynds 1-512-422-7083
Administrative Assistant Karen Prendergast
Office 321-752-6941 Toll Free: 800-429-9464
Fax: 321-989-0333
Please make it a habit to check our website often. It has the recently discontinued items posted, and lots of great information. If you have any suggestions for our website we would love to hear them!
Choose to by Extraordinary!!
