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The Case for the Consumer June 18, 2015

The Case for the Consumer June 18, 2015. Confidential Property of Real Appeal – Do not copy or distribute without permission Copyright - 2015 2 Keep Customers

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The Case for the ConsumerJune 18, 2015

Confidential Property of Real Appeal – Do not copy or distribute without permissionCopyright - 2015

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Keep Customers+

Win Customers

Confidential Property of Real Appeal – Do not copy or distribute without permissionCopyright - 2015

Surgeon General Clip

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Confidential Property of Real Appeal – Do not copy or distribute without permissionCopyright - 2015

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80M X $8,000 = $64B

Confidential Property of Real Appeal – Do not copy or distribute without permissionCopyright - 2015

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Scienceof

Small Steps

Big Results

Confidential Property of Real Appeal – Do not copy or distribute without permissionCopyright - 2015

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Diabetes Prevention Program

Muted Consumer Interest

OK Seth, let’s hear it.

Phew, that was a close one.

Wait, what?

Uh oh.

Hmm... I didn’t like High School all that much the first time.

Guaranteed weight loss! Count me in!

Confidential Property of Real Appeal – Do not copy or distribute without permissionCopyright - 2015

The Same Science with a New Look and Feel

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Proven Science

Scalable Disease Prevention

Lasting Behavior Change

Massive Medical Savings

Top-notch Entertainment

Direct-to-Consumer Principles

Confidential Property of Real Appeal – Do not copy or distribute without permissionCopyright - 2015

Introducing Real Appeal

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Film Clip

Confidential Property of Real Appeal – Do not copy or distribute without permissionCopyright - 2015

Ohio Test Results

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IndividualsPercent of Workforce

Percent ofEnrolled

Workforce 671 100%Enrolled 400 60%

Lost Weight 275 41% 69%

Clinical Success 118 18% 30%

Confidential Property of Real Appeal – Do not copy or distribute without permissionCopyright - 2015

Action Steps You Can Take Now

To participate yourself GoRealAppeal.com For B2B site RealAppealSales.com

PW: realappeal1

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Confidential Property of Real Appeal – Do not copy or distribute without permissionCopyright - 2015

Text Me to Come Visit Your Market this Summer

Seth Tuckerman – 310-729-7551

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Confidential Property of Real Appeal – Do not copy or distribute without permissionCopyright - 2015

The Consumer Experience

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Film Clip

Confidential Property of Real Appeal – Do not copy or distribute without permissionCopyright - 2015

Launching this Summer/Fall

• Target• MetLife• Delta Air Lines, Inc.• Cisco• UnitedHealth Group

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Confidential Property of Real Appeal – Do not copy or distribute without permissionCopyright - 2015

Frequently Asked Questions

• How is Real Appeal priced and paid?• What is the ROI on Real Appeal?• What is the Science behind Real Appeal?

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Confidential Property of Real Appeal – Do not copy or distribute without permissionCopyright - 2015

What You’ll Find at RealAppealSales.com

• Videos• PowerPoint Slides• FAQ’s

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