The CareFree Cook Project Proposal CS 410 Group 2 Spring 2004 4 May 2004

The CareFree CookThe CareFree CookProject ProposalProject Proposal

CS 410CS 410Group 2Group 2

Spring 2004Spring 2004

4 May 20044 May 2004

4 May 2004 2CareFree Cook

Team MembersTeam Members


Problem StatementProblem Statement

Proper monitoring of meat is inconvenient Proper monitoring of meat is inconvenient and cooking can result in inconsistent and cooking can result in inconsistent quality and safety of prepared food.quality and safety of prepared food.


Problem CharacteristicsProblem Characteristics

• Inconvenience of constant monitoringInconvenience of constant monitoring• Lack of expert cooking knowledgeLack of expert cooking knowledge• Over- or undercooked meatOver- or undercooked meat• Food poisoningFood poisoning


Solution StatementSolution Statement

Develop an oven control unit that interfaces Develop an oven control unit that interfaces with a meat thermometer to provide accurate with a meat thermometer to provide accurate and consistent cooking results. The user and consistent cooking results. The user inputs collect via a convenient GUI and are inputs collect via a convenient GUI and are used to control the oven to adjust cooking used to control the oven to adjust cooking times and temperatures.times and temperatures.


Solution CharacteristicsSolution Characteristics

The CareFree Cook will:The CareFree Cook will:• Provide user with pertinent cooking Provide user with pertinent cooking

informationinformation• Allow user interaction via a GUIAllow user interaction via a GUI• Automatically start, monitor and cook the meat; Automatically start, monitor and cook the meat;

shutting oven off at the appropriate timeshutting oven off at the appropriate time• Safeguard consumers from the dangers posed Safeguard consumers from the dangers posed

by foodborne illnessby foodborne illness


Solution CharacteristicsSolution Characteristics

The CareFree Cook will not:The CareFree Cook will not:• Interfere with the traditional operation of the Interfere with the traditional operation of the

ovenoven• Eliminate food poisoningEliminate food poisoning• Support baked goods other than meatsSupport baked goods other than meats• Retrofit into existing ovensRetrofit into existing ovens


Management PlanManagement Plan


Research & Development PlanResearch & Development Plan

Required HardwareRequired Hardware• LCD DisplayLCD Display• Clock/TimerClock/Timer• Thermocouple Thermocouple • ProcessorProcessor• Digital/Analog Digital/Analog

convertersconverters• Signal ConditionerSignal Conditioner


Research & Development PlanResearch & Development Plan

Required SoftwareRequired Software• User interfaceUser interface• Database of Database of

cooking times cooking times and temperaturesand temperatures

• Hardware layer Hardware layer controlscontrols


Time-Temp ControllerTime-Temp Controller

• Receives periodic temperatureReceives periodic temperaturereports from the Temp Probe reports from the Temp Probe InterfaceInterface

• Receives final user selections Receives final user selections from GUI Controllerfrom GUI Controller

• Retrieves time-temperature cooking profile from Retrieves time-temperature cooking profile from Database that matches the user selectionDatabase that matches the user selection

• Controls the oven temperatureControls the oven temperature• Compares current temperature & end-state Compares current temperature & end-state

temperature for shutdown & warm mode decisionstemperature for shutdown & warm mode decisions


GUI ControllerGUI Controller

• Receives user input through theReceives user input through the pointing device interface pointing device interface

• Generates the graphics displayGenerates the graphics displayand sends it to the LCD screen and sends it to the LCD screen interfaceinterface

• Initiates cooking profile downloads through the Internet Initiates cooking profile downloads through the Internet interfaceinterface

• Retrieves cooking profiles and graphics from the DatabaseRetrieves cooking profiles and graphics from the Database• Sends final user selections to the Time-Temp ControllerSends final user selections to the Time-Temp Controller


DatabaseDatabase

• Provides cooking profile data toProvides cooking profile data tothe time-temp controllerthe time-temp controller

• Provides cooking profile data Provides cooking profile data and graphic images to the GUI and graphic images to the GUI controllercontroller

• Parses cooking profile data in an XML Parses cooking profile data in an XML format from the Internet interfaceformat from the Internet interface

• Retains information in persistent memoryRetains information in persistent memory


Temp Probe InterfaceTemp Probe Interface

• Receives serial data from Receives serial data from the thermocouple via the the thermocouple via the A/D converterA/D converter

• Converts non-linear voltage Converts non-linear voltage vs. temperature data into vs. temperature data into degrees Celsiusdegrees Celsius

• Transmits periodic temperature reports to Transmits periodic temperature reports to the Time-Temp Controllerthe Time-Temp Controller


Oven Control InterfaceOven Control Interface

• Receives on/off commands from Receives on/off commands from the Time-Temp Controllerthe Time-Temp Controller

• Receives temperature commands Receives temperature commands from the Time-Temp Controllerfrom the Time-Temp Controller

• Relays commands to the oven via the Relays commands to the oven via the Digital/Analog converterDigital/Analog converter


LCD Screen InterfaceLCD Screen Interface

• Relays the graphical user Relays the graphical user display from the GUI display from the GUI controller to the color LCD controller to the color LCD hardwarehardware

• Contains the driver for the serial connection Contains the driver for the serial connection to the LCD displayto the LCD display


Select Type of MeatSelect Type of Meat


Select Cut of MeatSelect Cut of Meat


Select Cut of MeatSelect Cut of Meat


Select TasteSelect Taste


Input WeightInput Weight


Select Time to EatSelect Time to Eat


Start CookingStart Cooking


Evaluation PlanEvaluation Plan

• Design ReviewsDesign Reviews• All plans evaluated and updated during each sub phase and at the end of All plans evaluated and updated during each sub phase and at the end of

each of the production phases.each of the production phases.• Past review used in initiation phase review to correct mistakesPast review used in initiation phase review to correct mistakes

• Quality ReviewsQuality Reviews• Evaluate manner in which tasks are completed by team membersEvaluate manner in which tasks are completed by team members• Evaluate deliverables at every stageEvaluate deliverables at every stage• Ensure documentation is being createdEnsure documentation is being created

• TestingTesting• Testing at every phaseTesting at every phase• Testing of integration phasesTesting of integration phases• Testing of overall productTesting of overall product

• Customer Satisfaction EvaluationCustomer Satisfaction Evaluation


Marketing PlanMarketing Plan

Major Appliance Manufacturer Profile:Major Appliance Manufacturer Profile:• A proven performer in range oven technologyA proven performer in range oven technology• An extensive research and development An extensive research and development

departmentdepartment• An established market share in the major An established market share in the major

appliance industryappliance industry• A strong vision and marketing strategy that A strong vision and marketing strategy that

complements our productcomplements our product



Manufactures and markets a full line of major Manufactures and markets a full line of major appliances and related products, primarily for appliances and related products, primarily for home usehome use

www.whirlpoolcorp.comwww.whirlpoolcorp.com


Whirlpool’s Current Whirlpool’s Current Oven Range TechnologyOven Range Technology

PolaraPolaraTMTM




• Nearly 50 manufacturing and technology research Nearly 50 manufacturing and technology research centers worldwidecenters worldwide

• Markets Whirlpool, KitchenAid, Brastemp, Markets Whirlpool, KitchenAid, Brastemp, Bauknecht, Consul and other major brand names Bauknecht, Consul and other major brand names to consumers in more than 170 countriesto consumers in more than 170 countries

• Whirlpool is the largest supplier of major Whirlpool is the largest supplier of major appliance to Sears, Roebuck and Company under appliance to Sears, Roebuck and Company under the Kenmore brandthe Kenmore brand



Market Share ComparisonMarket Share Comparison

0

2

4

6

8

10

12

Net Sales(In Billions)

1999 2000 2001 2002

Year

Maytag

Whirlpool

Source: Maytag and Whirlpool 2002 Annual Reports



Whirlpool’s Mission Whirlpool’s Mission Statement:Statement:

““Every Home… Every Home… Everywhere. With Everywhere. With Pride, Passion and Pride, Passion and Performance.”Performance.”




Interest Rate Forecast

0123456789

10

2000 2001 2002 2003 2004 2005

Years

Inte

res

t R

ate

Fixed-rate

ARMs

Prime Rate



• New home sales New home sales are growing, are growing, promoting growth promoting growth in major appliance in major appliance salessales

New Home Growth

700

800

900

1000

1100

1200

1300

Dec-99 Jun-00 Jan-01 Jul-01 Feb-02 Sep-02 Mar-03 Oct-03 Apr-04

(in thousands)

http://www.nahb.orghttp://www.nahb.org



Design Center Concept, New Home Design Center Concept, New Home TechnologiesTechnologies

• June 2003June 2003• 32 Builders 32 Builders • Major SuppliersMajor Suppliers

• Whirlpool Corp.Whirlpool Corp.• Masco Corp.Masco Corp.

• Provide New Home Buyers With Provide New Home Buyers With An Array Of OptionsAn Array Of Options

• Finance Options Into Cost Of HomeFinance Options Into Cost Of Home

Source: BIG BUILDER Magazine Publish Date: 2003-08-Source: BIG BUILDER Magazine Publish Date: 2003-08-2020

New Home Growth

700

800

900

1000

1100

1200

1300

Dec-99 Jun-00 Jan-01 Jul-01 Feb-02 Sep-02 Mar-03 Oct-03 Apr-04

(in thousands)

http://www.nahb.orghttp://www.nahb.org



Potential SalesPotential Sales• 1,106,000 new home sales 1,106,000 new home sales

in January 2004 according in January 2004 according to NAHB to NAHB

• A target goal of 2.5% A target goal of 2.5% would yield 27,650 in would yield 27,650 in CareFree Cook range CareFree Cook range ovens for the month of ovens for the month of January aloneJanuary alone

Potential Sales of CFC with only2.5% Market Penetration

(ranges sold)27,650

1,106,000

New Home Sales

Potential CFC Sales


Competition MatrixCompetition Matrix

Convenient Convenient CookingCooking

Oven Oven Cooking Cooking ResultsResults

Integrated Integrated Meat Meat

ThermometerThermometerProgrammable Programmable

CookingCookingProgrammable Programmable

DatabaseDatabase TemperatureTemperature

Traditional Gas & Traditional Gas & Electric Range Electric Range

OvensOvensNONO

Dependent Dependent On CookOn Cook

NONO NONO NONOUser Preset User Preset

TempTemp

Microwave Microwave OvensOvens

YESYES *Inconsistent*InconsistentSelected Selected ModelsModels

YESYES NONONone (Power None (Power

Level)Level)

Carefree Cook Carefree Cook Integrated OvenIntegrated Oven

YESYES ConsistentConsistent YESYES YESYES YESYESCPU CPU

ControlledControlled

*source: http://www.whirlpool.com/shopguide/microwaves.htmls *source: http://www.whirlpool.com/shopguide/microwaves.htmls


Potential MarketPotential MarketWhat increase in overall oven price would

you pay for this feature?

54

239

43

134

0

20

40

60

80

100

120

140

160

Would Not Buy $50-$100 $100-$200 $200-$300 $300+

227 people surveyed


Phase 0: ConceptionPhase 0: ConceptionMajor DeliverablesMajor Deliverables

• Feasibility PresentationFeasibility Presentation• Milestone PresentationMilestone Presentation• Final PresentationFinal Presentation• SBIR Grant ProposalSBIR Grant Proposal• Project WebsiteProject Website


Phase 0: ConceptionPhase 0: ConceptionOrganization ChartOrganization Chart


Phase 0: ConceptionPhase 0: ConceptionScheduleSchedule

Full WBS at end of Phase 0 slidesFull WBS at end of Phase 0 slides


Phase 1: Proof of ConceptPhase 1: Proof of ConceptMajor DeliverablesMajor Deliverables

• Assemble TeamAssemble Team• PapersPapers

• Creative Writing PaperCreative Writing Paper• Descriptive Writing PaperDescriptive Writing Paper• Technical Support ContractsTechnical Support Contracts• Budget White PaperBudget White Paper• User ManualUser Manual

• Prototype DesignPrototype Design• Market ResearchMarket Research• Project WebsiteProject Website• Lab PrototypeLab Prototype• SBIR Proposal (Phase II)SBIR Proposal (Phase II)


Phase 1: Proof of ConceptPhase 1: Proof of ConceptOrganization ChartOrganization Chart


Phase 1: Proof of ConceptPhase 1: Proof of ConceptScheduleSchedule



Phase 1: Proof of ConceptPhase 1: Proof of ConceptBudgetBudget


Phase 2: Prototype DevelopmentPhase 2: Prototype DevelopmentMajor DeliverablesMajor Deliverables

• Product Design SpecificationsProduct Design Specifications• Management PlanManagement Plan

• Personnel PlanPersonnel Plan• Testing & Evaluation PlanTesting & Evaluation Plan• Working Production ModelWorking Production Model

• SoftwareSoftware• Integration of HardwareIntegration of Hardware

• Marketing PlanMarketing Plan• ContractContract


Phase 2: Prototype DevelopmentPhase 2: Prototype DevelopmentOrganizational ChartOrganizational Chart


Phase 2: Prototype DevelopmentPhase 2: Prototype DevelopmentScheduleSchedule



Phase 2: Prototype DevelopmentPhase 2: Prototype DevelopmentBudgetBudget

EACHYEARLYSALARY DAYS

SALARYCOST

Project Manager 1 $63,821.00 164 $40,256.00Hardware Engineer 1 $40,470.00 134 $20,858.00Software Engineers 2 $41,358.00 116 $36,904.00Budget Manager 1 $43,356.00 82 $13,674.00Marketing Manager 1 $61,189.00 110 $25,888.00Marketing Assistant 1 $35,598.00 110 $15,061.00Customer Support 1 $23,127.00 160 $14,232.00Technical Writer 1 $35,941.00 20 $2,765.00Quality Assurance 2 $48,212.00 100 $37,086.00Lawyer 1 $77,535.00 120 $35,785.00R&D Manager 1 $46,287.00 54 $9,613.00Web Designer 1 $35,000.00 40 $5,385.00Chef 1 $43,019.00 86 $14,229.00Database Engineer 1 $39,187.00 88 $13,263.00Preliminary Total $284,999.0040% Overhead $114,000.00

$398,999.00

Unit Cost Units

ExtendedCost

Workstation $1,000.00 9 $9,000.00Freezer $4,000.00 1 $4,000.00Food $5,000.00 1 $5,000.00Components $182.00 1000 $182,000.00Assembly of Components $2.00 1000 $2,000.00Misc. & Cables $50.00 10 $5,000.00

$207,000.00

Total Personnel Costs $398,999.00Total Hard Resources Costs $207,000.00Total Phase 2 Budget $605,999.00

PERSONNEL

REQUIRED HARD RESOURCES

PHASE 2 BUDGET SUMMARY


Phase 3: ProductionPhase 3: ProductionMajor DeliverablesMajor Deliverables

• Customer Acceptance TestingCustomer Acceptance Testing• Documentation to be shipped with unitDocumentation to be shipped with unit• Sales ContractsSales Contracts• Customer Support LocationCustomer Support Location• Release the productRelease the product• Out year strategyOut year strategy


Phase 3: ProductionPhase 3: ProductionOrganization ChartOrganization Chart


Phase 3: ProductionPhase 3: ProductionScheduleSchedule



Phase 3: ProductionPhase 3: ProductionBudgetBudget

EACHYEARLYSALARY DAYS

SALARYCOST

Project Manager 1 $63,821.00 YEARLY $63,821.00Budget Manager 1 $43,356.00 YEARLY $43,356.00Marketing Manager 1 $61,189.00 YEARLY $61,189.00Marketing Assistant 1 $35,598.00 YEARLY $35,598.00Customer Support 10 $23,127.00 YEARLY $231,270.00Quality Assurance 1 $48,212.00 YEARLY $48,212.00Lawyer 1 $5,000.00 YEARLY $5,000.00R&D Manager 1 $46,287.00 YEARLY $46,287.00Technical Consultants 2 $150.00/hr 180 hrs $27,000.00Preliminary Total $534,733.0040% Overhead $213,893.00

$748,626.00

PERSONNEL


Schedule RecapSchedule Recap


Project Budget RecapProject Budget Recap

Initial Production (Units) 100,000Initial Selling Point $225.00Production Cost $191.48Profit per Unit $33.52Initial Cost of 100,000 Units $19,148,000Number Sold to Meet Cost 85,102

PROFIT (100,000 Units) 3,352,000$

** Production costs include Hardware and Salaries per Component

Profit Analysis


ProfitProfit

0

0.5

1

1.5

2

2.5

3

3.5

4

0 20 40 60 80 100 120

(in

mil

lio

ns

)

(in thousands)

Units Sold

Pro

fit


Risk Management PlanRisk Management Plan

1.1. Social acceptanceSocial acceptance

2.2. Limited resourcesLimited resources

3.3. Costly componentsCostly components

4.4. Limited primary Limited primary marketmarket

LIKELIHOOD

1, 2

3

8 6 4

55

12, 13 10, 11 9 7

CONSEQUENCE*Order of risk severity is read diagonally from top to right. See the supplemental section for in depth analysis of all risks and the proposed mitigating actions.


Risk MitigationRisk Mitigation

Social acceptanceSocial acceptance• Likelihood: High (5)Likelihood: High (5)• Consequences: Severe (5)Consequences: Severe (5)• Mitigation: Mitigation:

• Easy and intuitive interfaceEasy and intuitive interface• Advertising campaign emphasizing convenience and health benefitsAdvertising campaign emphasizing convenience and health benefits

Limited resourcesLimited resources• Likelihood: High (5)Likelihood: High (5)• Consequences: Severe (5)Consequences: Severe (5)• Mitigation: Mitigation:

• Pursue funding from government agenciesPursue funding from government agencies• Obtain capital investment from Whirlpool or another major manufacturerObtain capital investment from Whirlpool or another major manufacturer


Risk MitigationRisk Mitigation

Costly componentsCostly components• Likelihood: Above Average (4)Likelihood: Above Average (4)• Consequences: Severe (5)Consequences: Severe (5)• Mitigation:Mitigation:

• Protect LCD from heat, grease and damageProtect LCD from heat, grease and damage• Design probe for ten-year lifespanDesign probe for ten-year lifespan

Limited primary marketLimited primary market• Likelihood: Above Average (4)Likelihood: Above Average (4)• Consequences: Severe (5)Consequences: Severe (5)• Mitigation:Mitigation:

• Fashion control unit to mesh easily and seamlessly with existing modelsFashion control unit to mesh easily and seamlessly with existing models• Ensure per unit price is competitive with other convenience accessoriesEnsure per unit price is competitive with other convenience accessories


ConclusionConclusion

• The required technology exists and is The required technology exists and is readily availablereadily available

• The required resources are minimal and can The required resources are minimal and can be acquired in a timely mannerbe acquired in a timely manner

• The societal objections can be overcome The societal objections can be overcome though advertising and exposure to the though advertising and exposure to the productproduct


The EndThe End


Component Price BreakdownComponent Price Breakdown

$28.00

$4.80

$9.60

$60.00

$33.60

Color LCD Screen $39.20

$6.40

Total $181.60

Thermocouple Probe

Texas Instruments Model DAC7731D/A Converter

Input Device

Analog Devices Model AD670

JUKI Model 752-486 w/ VGA

Cirque Easy Cat Touchpad

Sharp model LM32019T Quarter VGA

Single Board CPU

Thermoworks Model 113-173Signal Conditioner

Analog Devices Model AD595A/D Converter


Supplemental InformationSupplemental Information

Each year…Each year…• 76 million people are infected with some 76 million people are infected with some

type of food poisoningtype of food poisoning• 325,000 people are hospitalized325,000 people are hospitalized• 5,000 people die5,000 people die



Each year…Each year…• 5 to 6 billion dollars is spent in direct and 5 to 6 billion dollars is spent in direct and

indirect medical care for food poisoningindirect medical care for food poisoning• $1 billion is spent treating Salmonella alone$1 billion is spent treating Salmonella alone• $9.6 billion in lost productivity and wages$9.6 billion in lost productivity and wages



• Maran & Co.Maran & Co.http://www.http://www.maranmaran.co..co.ukuk

• Federal Communication CommissionFederal Communication Commissionhttp://www.http://www.fccfcc..govgov

• United States Department of AgricultureUnited States Department of Agriculturehttp://www.http://www.usdausda..govgov

• Food and Drug AdminstrationFood and Drug Adminstrationhttp://www.http://www.fdafda..govgov



• National SemiconductorNational Semiconductorhttp://www.http://www.netdevicenetdevice.co..co.krkr

• Boedeker PlasticsBoedeker Plasticshttp://www.http://www.boedekerboedeker.com.com

• Oak Ridge National Laboratory, Metals and Ceramics Oak Ridge National Laboratory, Metals and Ceramics DivisionDivisionhttp://www.ms.http://www.ms.ornlornl..govgov//mchomemchome..htmhtm

• First Principles, Inc.First Principles, Inc.http://www.http://www.firstprinciplesfirstprinciples.com.com



• Virginia Department of Agriculture and Consumer Virginia Department of Agriculture and Consumer ServicesServiceshttp://www.http://www.vdacsvdacs.state..state.vava.us/index.html.us/index.html

• University of Rhode Island, Department of MicrobiologyUniversity of Rhode Island, Department of Microbiologyhttp://www.uri.edu/cels/cmbhttp://www.uri.edu/cels/cmb

• Texas InstrumentsTexas Instrumentshttp://www.http://www.titi.com.com

• Net Device Co., Ltd.Net Device Co., Ltd.http://www.netdevice.co.krhttp://www.netdevice.co.krMaxim Integrated Products Maxim Integrated Products http://www.maxim-http://www.maxim-icic.com.com



• Association of Home Appliance Manufacturers Association of Home Appliance Manufacturers http://www.aham.org/report/files/trends.htmhttp://www.aham.org/report/files/trends.htm

• National Association of Home Builders National Association of Home Builders http://www.http://www.nahbnahb.org.org

Documents

The CareFree Cook Project Proposal CS 410 Group 2 Spring 2004 4 May 2004