The Canberra Times Good Food Month Presented by Citi in association with

Enlighten Festival

Friday February 27 – Sunday March 15, 2015

Introduction

One of Australia’s most popular food events, Fairfax Event’s Night Noodle Markets, is coming to Canberra as part of the

annual Enlighten Festival for the first time in March 2015. The Enlighten Night Noodle Markets will be held over 10

nights in the nation’s capital from 27 February to March 8 on the shores of Lake Burley Griffin.

And there's more! Following the first-ever Canberra Times Good Food Month presented by Citi in October, 2014 a

limited number of creative, one-off restaurant-based celebrations will accompany the Night Noodle Markets launch.

Favourite Good Food Month features will return for just 10 days only, including Let’s Do Lunch presented by Yalumba,

Coopers & Thatchers, Hats Off Dinners presented by Tanqueray and Drink and Dine.

Let’s Do Lunch offers a great-priced set lunch with a matched drink from Yalumba wine, Coopers beer or Thatchers

cider; Hats Off Dinners are a chance for The Good Food Guide hatted chefs to get extra creative and create one-off

menus with a Tanqueray gin cocktail on arrival; Drink and Dine is all about the drinks from wine to cider to craft beer to

champagne.

This is just a taster of the full Canberra Times Good Food Month presented by Citi, which will return alongside Enlighten

in March 2016.

If you are a Canberra restaurant, cafe, bar or food producer, this is your chance to showcase what you do best,

highlighting Canberra's fabulous cultural diversity as well as regional produce and wine.

Event submissions are now sought for the restaurant program, to run alongside Enlighten and to be published in The

Canberra Times and on-line.

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How to get involved

We encourage everyone to participate in the exciting 2015 Canberra Times Good Food Month. We want to make the

registration process as simple as possible and have put together some great tips to make this seamless. The feature

event categories are designed to inspire and assist you in creating fun and engaging events – focussing on highlighting

you and what you do best!

For the first time in 2015 you can express your interest in creating your own bespoke event. These will be taken into

consideration by the Good Food Month team. We are looking for innovative ideas that showcase Canberra and what it

has to offer, collaborations with international and/or national chefs or big public celebrations of food and drinks. The

sky’s the limit!

If you are unsure which category best suits your event please email the Good Food Month Team for advice and

assistance at goodfoodmonth@canberratimes.com.au, with a full overview of your event. We are happy to help!

Event submission

•Registrants are required to agree to all terms and conditions specific to their chosen event category

•If you represent a group of venues or restaurants we recommend you nominate one person in your organisation to

register multiple events.

•Be as creative as possible and let your imagination run wild.

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Key Dates

Wednesday Dec 10 Good Food Month Event Registrations OPEN

Friday January 30

Good Food Month Event Registrations CLOSE

Saturday February 21 Good Food Month Program Wrap Released

Tuesday January 23

Distribution of event holder marketing collateral

Friday Feb 27 The Canberra Times Good Food Month BEGINS

Sunday March 15 The Canberra Times Good Food Month CONCLUDES

Key Selection Criteria

Your Event Concept

•Your events need to be held between Friday February 27 – Sunday March 15

•It needs to highlight quality food/drink experiences and the strengths of your business

•It is a unique offering, specially designed for Good Food Month

•It offers good value when compared to other offers currently available at your restaurant/venue

•Every effort is made to deliver a premium event in line with the Good Food Month objectives

General Terms and Conditions

•As per our terms and conditions, the Good Food Month team reserves the right to up to four tickets for each event to

be used for hospitality at our discretion. Please advise all staff members in your team about this promotion to prevent

confusion between both parties. Any additional food and beverage brought on top of your promoted deal, or additional

tickets requested will be paid for in full.

•Your event must be open to the public

•All festival event submissions are subject to approval by the Good Food Month team.

•Full event terms and conditions are available on the registration form

Sales and Marketing

Marketing

• Participation in Good Food Month profiles your event (and your business) via an extended marketing and

promotional campaign, beginning in January 2015 and continuing throughout the festival.

• Marketing is via a Good Food Month program wrap release and social media mentions in conjunction with Enlighten

Festival marketing

• A strong PR campaign ensures maximum editorial opportunities. But remember, the better your event and the more

active you are in promoting it via Twitter, Facebook etc, the better the results will be. We will provide you with a PR/

Marketing Tips document to assist you in maximising your event exposure.

Event Sales and Promotion

• You will display The Canberra Times Good Food Month logo and distribute marketing and research material as

provided

• You will supply us with accurate event details in a timely manner, including updates where appropriate

• You will acknowledge The Canberra Times Good Food Month when holding your event

• The logo and brand guidelines can be downloaded on the Media Page of The Canberra Times Good Food Month

website.

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www.facebook.com/goodfoodmonth @goodfoodmonth

#goodfoodmonth

@goodfoodmonth

#goodfoodmonth

Social Media

Good Food Month

Event Categories Let’s Do Lunch

Hat’s Off Dinner

Drink and Dine

Create your own bespoke event

Let’s Do Lunch

Fee $195

Leading restaurants in Canberra featured in The Sydney Morning Herald Good

Food Guide 2015 offer a set lunch (one course or more) and beverage*.

This is a great opportunity to promote your restaurant to new customers, so a

good-value, mouth-watering menu is a must!

Please note:

• Your restaurant must be featured in The Sydney Morning Herald Good Food

Guide 2015

• Set price of $38 per person including coffee/tea.

• Your restaurant must serve one beverage from the following options: A glass of

Yalumba wine, Coopers beer or Thatchers cider*

• Your event menu must be available during lunch trading hours Monday to Friday, with the option to extend the offer over weekends

** Registrants in this category will be forwarded contact details for beverage

partner suppliers

Hats Off Dinner

Single date fee $195

Multi-date fee $245

Hatted restaurants from the Sydney Morning Herald Good Food Guide 2015 create a cleverly

themed one-off dinner, throwing out the normal menu for a night.

Please note:

• Your restaurant must have been awarded a least 1 “Chefs Hat” in the Sydney Morning Herald

Good Food Guide 2015

• Your menu must be creative and unusual, different from your daily offering

• Your menu must be a set price/menu

• The maximum price is $160 per person (this may or may not include wine)

• You must serve a Tanqueray gin cocktail to each guest upon arrival*

* Registrants in this category will be forwarded contact details for beverage partner suppliers

Drink & Dine

Single date fee $195

Multi-date fee $245

Sommeliers, winemakers, bartenders, baristas and chefs team up for special meals with a

matched drink theme focus.

Please note:

A drink theme focus and incorporate an eating experience/meal

There is no set price but it must be good quality and good value

We cannot promote individual wineries or beverage companies due to our sponsorship

commitments. We encourage collaboration with our beverage sponsors (Coopers, Yalumba,

Thatchers and Schweppes) or use of generic beverage categories - varietals, ACT wine

regions, coffees, teas...

Bespoke events

Create your own bespoke event

Single date fee $195

Multi-date fee $245

For 2015 you can now express your interest in holding a create your own bespoke event by

emailing goodfoodmonth@canberratimes.com.au

This is a great opportunity to showcase what you and your restaurant do best. Be as creative

as possible!

We are looking for innovative ideas that showcase Canberra and what it has to offer,

collaborations with international and/or national chefs or big public celebrations of food and

drinks. The sky’s the limit!

Each event will be taken into consideration by the Good Food Month team and you’ll be

advised on whether or not the event fits the Good Food Month objectives.

How to Register

•Once you’ve created an event concept and found a suitable category, head to www.goodfoodmonth.com to register

your event.

•Complete the registration form online - please ensure all mandatory fields marked with an asterisk are filled in. The

more detail you can provide the better!

•Your event registration can not be saved, so please ensure you have the following details ready to register;

All booking and contact details

The event title, restaurant/bar name, date, time, cost, and if beverages are included

Event summary (200 characters), website summary (1000 characters)

Specific menu description for Let’s do Lunch, Hat’s Off Dinner and Drink and Dine (150 characters)

Food image for website listing. High res images needed. Dimensions – 1024 x 1024

•If you do not have all the event details at the time of purchase, please enter holding information. To update your event

details you can go back into your event registration via the ‘view order details’ link in your confirmation email sent to you

after purchase.

•Event registrations need to be finalised by payment via PayPal or credit card . Visa and MasterCard accepted.

Contact Details

Good Food Month is brought to you by Citi and is managed by Fairfax Events.

For all general inquiries and questions relating to The Canberra Times Good Food Month, please contact the team via

email at goodfoodmonth@canberratimes.com.au.

James Laing, Head of Food

Georgina Baldock, Senior Event Manager

Catherine Burton, Event Manager

Tullia Mawter, Event Executive

Follow us

Facebook - www.facebook.com/goodfoodmonth

Twitter - @goodfoodmonth

Instagram - @goodfoodmonth

Interested in being part of the Enlighten Night Noodle Markets?

Expressions of interest are to be taken via our website http://canberra.goodfoodmonth.com/