The Business Case for Breastfeeding

Section 6Building Your Plan

Sneak Preview – Section 6• Learning objective: Develop a strategic plan for implementing “The

Business Case for Breastfeeding” in a community.

• Topics: Strategies for implementing the MCHB worksite lactation resource kit

• Resources: – The Business Case for Breastfeeding

The Training is Over: Now What?• Send thank-you notes to those who helped make

the training a success

• Refine the leadership team/steering committee to include any new stakeholders from the training

• Set up a listserv for attendees and others who may want to join the project

• Review the plans submitted

PIC Funding

• Subcontract through HCDI: $10,000 in Participant Implementation Costs (PIC)

Deliverable Due Date Funds Awarded

#1 – Strategic Plan

60 days after training

$5,000

#2 – Revised Strategic Plan and 6-month progress summary

6 months after training

$3,500

#3 – Draft annual summary report

12 months after training

$1,500

Other Requirements for the PIC Funds

• Approach AT LEAST 10 businesses (per SBC) to introduce The Business Case for Breastfeeding and encourage them to implement lactation programs

• Provide at least 1 additional educational event• Participate in monthly teleconference calls and

other communications• Complete required documentation, forms,

reports, and plans

Components to your Plan

• 1st Deliverable: Strategic Plan – Begins during training event– Review recommendations from planning groups– Includes info on businesses to outreach, who will

make the outreach visits, and how the outreach will help address identified needs in the community/’state

– Include partners who will help

Outreach with Worksites• Options to consider:– Developing or expanding a recognition program– “Mini grants” to jump start the effort– Select outreach workers who are skilled and

knowledgeable about business issues– Select “low hanging fruit” for quick success– Attend business meetings/conferences– Engage the Chamber of Commerce and service

organizations that already work with businesses – Reach out to labor unions and other groups that

address employee concerns – Develop a community “Resource Guide” for

businesses

Allowable Expenses for Worksite Outreach

• Recognition program promotional materials, plaques, certificates, etc.

• Mini grants for lactation room start-up costs• Stipends to potential outreach workers• Travel expenses to the businesses• Printing costs for community resource guide

• NOT allowable: food for meetings or recognition ceremonies

Educational Events

• Handout H: “Education Options”• Options to consider:

– Training in another part of your state to extend your reach– Presentations before Chamber, Rotary, Kiwanis, or other business

group (Module 9)– Workshop at a WIC, breastfeeding, or other health related conference

(Modules 1-3)– Training for service providers to new families(WIC staff, childbirth

educators, Early Head Start, Visiting Nurses, La Leche League Leaders, etc.) (Module 5)

– Workshops for childcare centers and other related groups (Modules 3 and 5 and related resources)

Allowable Expenses for Education Events

• Invitations and mailing costs• Continuing education application fees• Facility fees• Audio-visual expenses• Travel expenses for trainers• Reproducing curriculum materials• Training props and supplies• Follow-up evaluation

• NOT allowable: food for training events

Project Promotion

• Options to Consider:– Company employee health fair exhibits– Presentations, exhibits, and/or poster presentations

• SHRM and other business related conferences/meetings• WIC conferences• Breastfeeding conferences• State insurance company annual meetings

– Presentations at Chamber, Rotary, and other events– Media – press releases, interviews, ribbon-cutting

events

Allowable Expenses for Promotion• Production of exhibit displays • Materials (beyond the Resource Guide) such as

community contacts and resources• Conference registration and exhibit fees• Travel fees associated with providing

speakers/presenters• Poster and handouts for conference poster

session

• NOT allowable: food or legislative advocacy

Related Activities

• Provide information to childcare centers• Set up events with community partners• Conduct tracking/evaluation of the impact of

your efforts

Tracking and Evaluation

• Trainings conducted, attendance, evaluations• Businesses contacted and follow-up• Results of contacts, concerns, lessons learned,

and opportunities• Changes in businesses (using USBC checklist)• Qualitative satisfaction data

(See Folder #3, “Tool Kit” for feedback forms)• Breastfeeding duration and exclusivity rates- long

term

Collaboration/Partnerships• Continue collaboration between Healthy Start and state/local

breastfeeding coalitions• Recruit existing partners from both organizations• Expand to new partners• Potential partners:

– WIC– Government agencies– Healthcare related organizations– Business organizations– Colleges/universities– Worksite wellness councils– Labor unions– Chambers of commerce

Technical Assistancefrom HCDI and Every Mother

• Monthly group teleconferences for 1 year• Individual teleconferences as requested• Ongoing assistance via email and phone• Toll-free telephone line: 1-866-435-4808 • Web site assistance: www.hcdi.

com/hrsa/worksitelactationsupport/index.html

• Limited on-site visits

Additional Resources

• Project web cast• Office on Women’s Health• National Business Group on Health• United States Breastfeeding Committee• Centers for Disease Control• ILCA “Employer Directory”

See the “Resource Guide” in Folder #3, “Tool Kit,” for comprehensive list of helpful resources