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The Builder APP sponsorship prospectus 2011
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The Builder APP.sponsorship prospectus
CSR Building Products
3 39 Delhi Road North Ryde NSW 2113
Australia
CSR Building Products
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Ellandebis
www.csr.com.au
Name
Description
Address
Website
CSR Building Products
the BuiLDer App | sponsorship prospectus
The Builder APP?What is
The Builder APP is a revolution for the building industry -
connecting consumers to trades people and suppliers.
It is the ultimate directory service allowing consumers to
find trades people and suppliers with a tap on their iPhone,
iPad or Android (soon to be released) device. Similarly the
service provides trades people with access to products,
suppliers, industry employment and government information
with the same level of speed and ease.
What is The Builder APP?the BuiLDer App | sponsorship prospectus
How does it work?
The Builder APP works by connecting consumers, trades people
and suppliers together in an easy to use and convenient format.
With an increasingly time-poor community, The Builder APP is
truly an innovative and novel addition to the industry.
there are two primary users of the Builder App:
1. Trades people. This user pays an annual fee to be listed on the
APP, and provides a major revenue stream. Trades will benefit
from the APP through gaining contact from consumers directly,
and from receiving alerts for relevant local jobs that they can
decide whether they would like to prepare a quote. Additionally,
they can search for products and local suppliers, providing a
valuable and specialised resource.
consumer
TrAde
ProducTs suPPliers
governmenT informATion
Trades Purchase annual membership online
List business details on APP
Respond to direct contact or to job alerts posted by users
How does it work?the BuiLDer App | sponsorship prospectus
2. Consumers. Consumers download the APP for free
from iTunes and utilise it to find trades people, suppliers
or products. They then can contact the trades people and
suppliers directly, or post a job that local trades people
get alerted to, and can respond to in a set timeframe.
consumeroption 1
Search for trade, supplier or product
Select area “near me”
Review lst of trades/products suppliers contact details
Contact
consumer option 2
List “job” details
Alert automatically sent to local trades
Quotes received from interested trades people
How does it work?the BuiLDer App | sponsorship prospectus
Who is it for?
The primary users of the Builder APP are:
1. Trades people2. End consumers
The APP is also relevant for:
1. Suppliers2. Product manufacturers/ distributors
For the primary users, the target audience refers to trades
people and end consumers, whose profiles are detailed on
the following page.
Who is it for?the BuiLDer App | sponsorship prospectus
Trades people
• Are experts in their trade across a broad range of
categories including everyone from plumbers and
cabinetmakers to architects and interior designers.
Every trade that has a relevance to building and
renovating is included
• Are time poor and rarely in an office, often on
the road or on site
• Need information quickly and easily
• Happy to pay for results
• Located around Australia (metro and regional)
End consumers
• Men and women who are homeowners living all
over Australia
• Carrying out renovations or require reliable
trades people
• Aged 25 – 45 who use a smart phone device (iPhone
or Android), an iPad or the web to find tradespeople
• Time poor and often unsure where to turn to find a
reliable trades person
• Located around Australia (metro and regional)
Ultimately The Builder APP has a wide reaching audience
that encompasses industry and end consumers, meaning
it offers flexibility and unique sponsorship opportunities.
Who is it for?the BuiLDer App | sponsorship prospectus
& public relationsmedia support
The Builder APP has a structured marketing strategy
that incorporates traditional, digital and social channels.
Through development of this strategy there is a clear
identification of the target audience and how they are
to be reached.
One of the owners of The Builder APP is television
presenter Shelley Craft. Shelley is currently co-presenting
Channel Nine’s The Block, a program that had an extremely
successful 2011 season achieving over 3 million viewers for
the final episode. With a new series of The Block to start
shooting in October 2011, The Builder APP will be able to
leverage their relationship and gain strong exposure
throughout above and below the line campaigns.
Media support & public relationsthe BuiLDer App | sponsorship prospectus
The Block 2012.....making it the ‘must have’
tool for everyone.
PR activity is planned to capitalise on the
interest surrounding Shelley and The Block
to truly catapult The Builder APP into the
hands of trades people, consumers, suppliers
and product distributors all over Australia,
and make it the ‘must have’ tool for renovating.
The Builder APP campaign will utilise a wide variety
of media channels in the coming months, including:
• iPhone, iPad and Android Applications
• Website
• Social media
• YouTube
• Viral video/ online webisodes featuring Shelley and contestants from The Block
• Electronic Direct Mail (EDM)
• Banner advertising
• Search engine paid search
• Magazine advertising
Media support & public relationsthe BuiLDer App | sponsorship prospectus
The Builder APP?Why sponsor
Within the first 2 weeks since launch, The Builder APP has:
Achieved over 2,600 downloads from iTunes
4,900 trades members signed
2,400 suppliers signed, with 1,200 signings in just the first week post launch
Been listed by Melbourne’s Herald Sun as one of the ‘Top 5 must have renovation tools’
Achieved brand exposure on Channel Nine’s The Block 2011 on the final show (a show that was watched by over 3 million viewers)
Why sponsor The Builder APP?the BuiLDer App | sponsorship prospectus
With such an overwhelming and positive response in the
first 2 weeks, The Builder APP is growing at a rapid rate
that will continue. The goal over the next 12 months is to
sign up 100,000 trades, suppliers and products and achieve
200,000 downloads from the APP store.
The results so far clearly demonstrate that there is huge
excitement and a need for this APP from all aspects of the
industry. In turn this reflects a large potential for your brand
to be involved and reach a huge number of trades people,
suppliers and end consumers across a number of mediums.
Your brand can be part of The Builder APP through
sponsorship, and be an important part of the launch.
At this exciting stage sponsorship will allow you to
capitailse on potential exposure of a concept that will
capture the imagination of the industry.
Why sponsor The Builder APP?the BuiLDer App | sponsorship prospectus
The Builder APP offers your brand the following benefits:
• A unique opportunity to connect with the building industry
and the end consumer in the one place
• Associate your brand with cutting edge technology of iPhone,
iPad and soon to be released Android platforms
• To capitalise on The Builder APP’s marketing and media plan
that includes a variety of mediums to allow you to reach your
target audience
• Involvement with the profile of Shelley Craft. As one of the
owners of the APP, Shelley will increase media interest and
attention across multiple media channels. This has already
been demonstrated with The Builder APP gaining advertising
within the national The Block Magazine, the HIA
Melbourne Home Show and Melbourne’s Herald Sun
within the first week of launching!
• Association with high rating Channel Nine
program The Block
• National exposure
The Builder APP will transform the building and
construction industry through offering a service
that recognises and promotes the good people
within the industry like never before!
Why sponsor The Builder APP?the BuiLDer App | sponsorship prospectus
opportunitiessponsorship
The Builder APP is offering sponsorship opportunities across three different levels: Platinum
Gold
Silver
Each level provides you and your brand with a different offering to be associated with the APP that is transforming the building and construction industry.
Sponsorship opportunitiesthe BuiLDer App | sponsorship prospectus
The benefits for a platinum
level sponsor are:• Exclusive negotiated naming rights (there will be only one platinum sponsorship available)
• Category exclusivity
• Presence of logo on loading screen of the APP
• Presence of logo in platinum position of website homepage
• Presence on each page of the website in sponsor footer
• Sponsor videos and TVCs can appear on The Builder APP YouTube channel, and a
sponsor message at the start of each webisode produced by The Builder APP
• Presence of logo in any promotional material utilised to promote the APP
This includes merchandise and advertising
• Inclusion of logo on media releases
• Link to the sponsors website from The Builder APP website
• Link to the sponsors website in any promotional emails being sent
• Opportunities for Channel Nine’s The Block for 2012 to be confirmed, which could
include usage of the APP, merchandise worn by competitors, competitions and prizes.
This represents exposure to an audience of millions of Australian viewers
Platinum
BrouGht to You BY
Your logo featured on the APP landing page
Sponsorship opportunitiesthe BuiLDer App | sponsorship prospectus
Your logo here
The benefits for a gold
level sponsor are:• Sponsor name present as a ‘major sponsor’ for one section – Trade, Supplier or Product
(meaning there will be 3 Gold sponsorships available)
• Premium position on sponsored section within website and APP
• Presence on each page of the website in sponsor footer
• Logo on Facebook Custom Application and YouTube page
• Inclusion of logo on media releases
• Link to the sponsors website from The Builder APP website
• Link to the sponsors website in any promotional emails being sent
The benefits for a silver
level sponsor are:• Presence on each page of the website in sponsor footer
• Logo on Facebook Custom Application and YouTube page
• Inclusion of logo on media releases
• Link to the sponsors website from The Builder APP website
• Link to the sponsors website in any promotional emails being sent
Gold
Silver
Sponsorship opportunitiesthe BuiLDer App | sponsorship prospectus
The terms of the sponsorship are to be negotiated
at the time of agreement. If you have specific
requirements or desired outcomes linked to your
sponsorship, we will work with you to tailor a
package that suits your needs.
Sponsorship opportunitiesthe BuiLDer App | sponsorship prospectus
With exciting opportunities for The Block in 2012,
and strong media interest only weeks after launch,
The Builder APP is set for a strong future. With the
execution of a well-structured marketing strategy and
tactical activation plan, now is the ideal time to get
involved with such an innovative and cutting edge brand.
By partnering with The Builder APP, you will gain the
opportunity to increase brand awareness within the
industry and with consumers, and tap into a potentially
new audience.
The Builder APP – the future
the BuiLDer App | sponsorship prospectus
To find out more and get involved contact
The Builder APP at:
T // +61 2 9555 1237
thebuilderapp.com.au