The Buck Radio Media Kit - 2015

The Buck Radio • KAXA-FM 103.7 • KHJQ-FM 93.1 • 874 Harper Road Suite 110 • Kerrville, TX 78028Kerrville: (830) 896-8380 • Uvalde: (830) 232-6493 • Fax: (830) 895-5359 • TheBuckRadio.com

Hit two targetsWith one shot!

Lock and Load!

khjq93.1

brackettvillesabinal

knippa

leakey

camp wood

hondo

batesville

uvalde

la pryor

vanderpool

utopia

concan

kerrville

harper

Junction

centerpoint

fredericksburg

hunt

Ingram

comfort

bandera

boerne

kaxa103.7

9090

10

10

san antonio

Bottom line:You get more bang for your advertising buck with The Buck!

The Buck Radio is the best marketing option to reach consumers in the Texas Hill Country and the Frio River Canyon. The Buck Radio offers unduplicated reach like none other.

Coverage pattern from radio-locator.com.


The buck radioIs growingAs of February 2015, The Buck Radio has broadened its hoofprint with the addition of 93.1 FM KHJQ, a 25,000 watt station broad-casting from Leakey Texas. The Buck Uvalde serves country music listeners in Uvalde and the Frio River Canyon. The Buck Radio can be heard from Fredericksburg to Brackettville.

While both Buck Radio stations play Today’s Best Country, they don’t necessarily play the same commercials. This new combination offers regional advertisers a unique opportu-nity to stretch their reach. With just one Buck Radio marketing plan, the impact will be felt in two vibrant Texas markets.

At the same time The Buck Radio will con-tinue to offer local advertisers the affordable ability to pinpoint their customers in the communities they serve.

Only the music and The Buck Radio branding is heard on both stations. Commercial breaks are market specific – unless you need both markets!

It’s a streamlined approach to maximize your marketing budget. Bottom line, you get more bang for your advertising buck with The Buck!

HelloUvalde


Why advertiseOn the buck?

It’sNew!

At The Buck Radio, we escaped the world of corporate radio and its NO CAN DO ways. Now we’re doing it our way, and

that’s YOUR WAY. YES WE CAN DO THAT is our mantra!

CONTACT US TODAYAND WE WILL GET TO WORK FOR YOU!

The Buck Radio is targeted to listeners aged 18-49.We reach Hill Country residents that are

in their prime buying years.They are purchasing cars, clothes, and homes,

buying out of need, not just want.

They’re ready to hear your messageand develop loyalty to your brand.

People love new puppies, New Cars, and New Clothes! A NEW station, means new listeners, which means

NEW $ales Opportunities to Reach!

NEW is Good!

TheDemo

Attitude


Playing today’sBest country

The Buck Radio plays allof your country favorites

from the artistsyou know and love!

Jason AldeanMiranda Lambert

Eric ChurchKenny Chesney

Toby KeithCarrie UnderwoodLady Antebellum

Brad PaisleyZac Brown Band

Blake SheltonRandy Travis

Eli Young BandGary Allen

Randy HouserJake Owen

George StraitRascal Flats

Garth BrooksDarius RuckerTim McGraw

Brooks & DunnLuke Bryan

And many more!


How many peopleDo you reach?

In our cities of license alone:

Mountain Home 96Leakey 434Total *530

*530 of the finest, friendliest, hard-working country folks around – who have to drive to the cities (which we also serve) to buy groceries, cars, agriculture equipment, etc.

Speaking of those other cities we serve:The Buck Kerrville The Buck Uvalde

The Buck Radio Total Potential Reach: 108,943

Kerrville 22,663

Ingram 1,809

Center Point ‡ 4,260

Hunt † 1,107

Mountain Home ‡ 96

Kerr County (unincorporated) * 20,018

Comfort ‡ 2,363

Harper ‡ 1,192

Bandera 861

Fredericksburg 10,829

The Buck Kerrville Total: 65,198

Uvalde 16,284

Sabinal 1,695

Knippa ‡ 689

Utopia ‡ 227

Uvalde County (unincorporated) * 8,034

Leakey † 425

Camp Wood 707

Real County (unincorporated) * 2,209

Batesville † 1,298

La Pryor † 1,491

Hondo 9,002

Brackettville 1,675

The Buck Uvalde Total: 43,745

Population data from U.S. Census Bureau (2013 Estimate) unless otherwise noted. †=2000 Census. ‡=2010 Census. *Unincorporated county population totals are based on U.S. Census Bureau 2013 estimates for each county, minus the communities listed for the specific county.


The buck radioCombined signal

LocalDistantFringe

khjq93.1


knippa

leakey

camp wood

hondo

batesville

uvalde

la pryor

vanderpool

utopia

concan

kerrville

harper

Junction

centerpoint

fredericksburg

hunt

Ingram

comfort

bandera

boerne

kaxa103.7

9090

10

10

san antonio

LocalDistantFringe

khjq93.1


knippa

leakey

camp wood

hondo

batesville

uvalde

la pryor

vanderpool

utopia

concan

kerrville

harper

Junction

centerpoint

fredericksburg

hunt

Ingram

comfort

bandera

boerne

kaxa103.7

9090

10

10

san antonio



BANNER TEXTLINE TWO

khjq93.1


knippa

leakey

camp wood

hondo

batesville

uvalde

la pryor

vanderpool

utopia

concan

9090

10

10

san antonio

The buck radiouvalde

KHJQ 93.1 FM – The Buck

City of License: Leakey TexasServing: Uvalde & The Frio River Canyon from Hondo to Bracketville – 120 Miles of Hwy 90Power: 25,000 wattsSign on Date: April 2014Format: Today’s Best CountryFeatures: Weather Sponsorships, Texas State Network News, Community Calendar, George’s All RequestWebsite: www.TheBuckRadio.comStream: TheBuckRadio.com & TuneIn.com

LocalDistantFringe

khjq93.1


knippa

leakey

camp wood

hondo

batesville

uvalde

la pryor

vanderpool

utopia

concan

kerrville

harper

Junction

centerpoint

fredericksburg

hunt

Ingram

comfort

bandera

boerne

kaxa103.7

9090

10

10

san antonio



BANNER TEXTLINE TWO

The buck radiokerrville

kerrville

harper

Junction

centerpoint

fredericksburg

hunt

Ingram

comfort

bandera

boerne

kaxa103.7

90

10

10

san antonio

KAXA 103.7 FM – The Buck

City of License: Mountain Home, TexasServing: Kerrville & The Texas Hill Country from Waring to Junction – 90 Miles of IH-10 from “Luckenbuck to Bucktopia”Power: 6,000 wattsSign on Date: February 2011Format: Today’s Best CountryAffiliations: Official Dallas Cowboys Football StationFeatures: Weather Sponsorships, Chamber Community Calendar, New Music Nashville, CD Texas Radio ShowWebsite: www.TheBuckRadio.comStream: TheBuckRadio.com & TuneIn.com Local

DistantFringe

khjq93.1


knippa

leakey

camp wood

hondo

batesville

uvalde

la pryor

vanderpool

utopia

concan

kerrville

harper

Junction

centerpoint

fredericksburg

hunt

Ingram

comfort

bandera

boerne

kaxa103.7

9090

10

10

san antonio



Does theBuck work?

;-)

These people think so. These are just some of the businessesthat have benefitted from advertising

on The Buck Radio in 2014:

Ricks Furniture Co.A&A Tire

Billy’s Western WearHill Country Telephone Cooperative

Trademark Heating & AirYamaha Fun Center of Boerne

Remax KerrvilleDouble L Feed

Jeff Talarico’s AmeriprizeHolloway Plumbing

Scrap SolutionsRancher’s Tractor & ATV

Rhodes TaxidermyAcapulco Mexican Restaurant

Cascade Car WashSpec’s Liquor

Headwaters SaloonPeterson Regional Medical Center

WhataburgerKASS Auto Body

State AireGeneral Rental CarSecor EquipmentBack 40 Supply

Palm Harbor HomesTrue Hunt True Ranch


What areYour rates?

$!?

Wow! Honestly, that’s a trick question.

At The Buck Radio, we believe that it’s not the cost of the spot, but rather the cost (and benefit from) the plan. And since every busi-ness is different, every plan must be as unique

as the business. It is important for us to understand your business goals. Are you

looking to increase $ales? Do you need to improve your image? Would

you like to enhance brand awareness? Our team can create a custom designed

plan to fit your business.

We look forward to discussing your busi-ness strategy and help you manage your advertising expectations around a plan that is as effective as it is affordable.

Documents

The Buck Radio Media Kit - 2015