The Brief of Bvlgari Design__Sofi Wen

8/14/2019 The Brief of Bvlgari Design__Sofi Wen

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The name comes from the surname of the company's Greek

founder, Sotirios Voulgaris (1857-1932).

This company not only made a name for itself with jewelry but also

being a recognized luxury brand.

is an Italian jeweler and luxury goods retailer.


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2: Product Design

1-1. Product Mix1-1.1 Product position

1-1.2 Product category

1-1.3 Price range

1-2. Target Consumer1-2.1 Major consumer

1-2.2 Generation

1-2.3 Occupation

1-2.4 Lifestyle

1: Product Analysis

1-3. Product Image

1-3.1 Concept1-3.2 Product style

1-3.3 Brand personality

2-1 Design trend for 2010 S/S

2-2 Design concept

2-3.Design proposal2-3.1Idea sketches by 1/1 scale

2-3.2Color rendering

2-3.3Computer drawing


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A taste of Italian excellence made of high quality materials.

Delicate Jewelry Crafts of recognizable design which combines the aesthetics of

Greek and Roman classicism with elements of modernism.

A high-valued collectors item.

Fine Gemstone jewelry


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The whole product line of Bulgari includes jewelry, watches, accessories, gifts,fragrances/skin care and hotels/resorts.

Its clear to see that for a consistent customer, having one Bulgari product would

influence the purchase of the other, so thats why Bulgari has a wild variety of

products.


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The frequency and the amount of jewelry purchased may vary but the style remains until a woman

gets to her middle age, almost fifties. From near twenties to forties is the age group that buys themost jewelry. A woman in this age buys jewelry for herself, for her mother, for her daughter, for her

friends, for her friends wedding, for her friends newborn and so on, jewelry is not just a prized

possession but also the preferred gift in every occasion for her.

Female market

20ies~40iesbuys the most jewelry After 50iesbeing a consist taste-lover


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Bulgari jewelry has always been associated with

celebrities, like royal members, movie stars orpoliticians that have set a high profile personality

for the brand.

We could find a Bulgari buyer from the

entertainment industry, business fieldsetc.

She may be a celebrity,a businessman,a rich, or

even an engaged female. They have a common

aesthetic of fine jewelry taste.


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Luxury ShopperIncluding Enterprisers, businessman, celebritiesetc.

They have a variety of social events while buying luxury

goods with unique taste.

They have already become a consistent customer.

Average age over 35.

Business EliteSince they are positive and ambitious at work, they tend to buy the most expensive

products which they could afford.

Luxury-purchasing is not only for desire but also for seeking self-identity.

Average age- 30~50

Modern WomenIncluding celebrities, female businessman, office-ladies and wealthy wives.

Though they dont have the most income in the family,

they build self-esteem via luxury purchasing.

Having a luxury fever for chasing the latest fashion trends.

Average age-30.


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combines the aesthetics of Greek and Roman classicism

with elements of modernism.


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B.ZERO 1 MONOLOGOBULGARIBULGARI

BULGARIBULGARI NEW MONETE

central spirl

Tubogas

Informal

elegant

wild selections

From simple

to colorful

Bulgari

Bulgari logo

Diamonds,

W / Y / P gold

pave diamonds

contemporary

classic

external gold

circle,double logo

Diamonds,

colored gemstones,

black onyx

pave diamonds

modernity

fashionable

external gold

circle,double logo

Diamonds,colored

gemstones,W/Y gold,

black onyx, pearl

pave diamonds

classic

antient coins

engrave the

origin of each coin

Gold,

silver coin


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PARENTESI TONDO CABOCHON OPTICAL

PENDENTI ELISIA WITHDIAMONDS

SPIGA LUCEA

Original and contemporary reinterpretation

"Light and shade" effect

Diamond pave setting conveys movement and express elegance


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The bold and elegant style which fuses classic and contemporaryis the paramount feature of Bulgaris distinctive designs.

Bold & Elegant


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From this universe, we rediscover both the appealing

glamour of seductive movie actresses and the humble

elegance of traditional folklore outfits.

Technology becomes playful in a sweet way.

A new positive high-tech is restarting with references

to the nativity of the 50s.

Technology, Robot,Chemical colors Folk Graphics, Supernature, White

Functional, Modern, Experimental Retro-Hispanic, Preppy, Folk

From:CIFF (Copenhagen International Fashion Fair)


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Inspirational images

2010 S/S New collectionsCABOMI.10

CABOMI.10 = CABOCHON + charmming + 2010

I was inspired by the impressive rings of

CABOCHON collection (2007).

They are elegant yet modern, therefore, used to be

the major shape of my new collection of Bulgari.

Key words Tech / Mystic / Modern/

Minimal/ Elegant / Retro


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CABOMI.10

I started from composing different details of rings,

in order to find the most ideal style.


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CABOMI.10


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CABOMI.10 - Mens steel jewelry

Bracelet Cufflink Tiepin

My concept for this set is to convey a modern kind of contemporary design.

MaterialSteel,Onyx,paved diamonds


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CABOMI.10 - Womens K gold jewelry

Ring Pendent Earring

Keeping the CABOCHON-alike shape, but also want to be bold and stunning.

Materialyellow gold, pearl,paved diamonds


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Documents

The Brief of Bvlgari Design__Sofi Wen