Embed Size (px)
Citation preview
The BRC brings you a
BRAND NEW Radio Audience
Measurement System
BRC RAM: Jan – Jun 2016
BRC RAM -
VITAL SIGNS
BRC RAM - Vital Signs
National sample
13,436k
Random selection, household flooding
36,447k
Households
Individuals
Universe: Population age 15+
38,3 million
5
Q1&Q2 sample size
Consistent area split (sample frame)
BRC RAM - Vital Signs
60%
Small Urban
Rural
20%
20%
Rolling sampleStations with a small base size will be able to roll sample for6 months or 12 months
Metro
Stations included
39297
Commercial and PBS stations
Weighting efficiency85%
Community stations
6
We a
re h
ere
n=7500
Q4 (Oct – Dec)21 year old
adult
22 Dec
n=30,000
BRC RAM - Milestone Chart
n=7500
Q3 (Jul – Sep)14 year old
adolescent
n=7500
Q1 (Jan – Mar)4 days old
new born
n=7500
Q2 (Apr – Jun)7 year old
child
7 Jan 7
SAMPLING, WEIGHTING AND THE GIRL IN THE
PINK DRESS
BRC RAM sample closely reflects the
South African population
Black 56%
Coloured 17%
Indian / Asian 7%
White 21%
Sources: SAARF RAM Jul-Dec’15 (unweighted) (n=31,700); BRC RAM Jan-Jun ’16 (unweighted) (n=36,447); IHS Population estimates June 2015
Black 78%
Coloured 9%
Indian / Asian 3%
White 10%
SAARF RAMS SA Population (IHS)
BRC RAM
Black 76%
Coloured 12%
Indian / Asian 4%
White 8%
(Unweighted) (Unweighted)
9
… and therefore requires less weighting
76%82% 81% 83%
83%
31%
95% 99%
44%
92%
79%86% 86% 85%
78%
34%
88%97%
52%
89%
56%50%
56% 59% 62%
19%
75%86%
39%
80%
78%85% 86% 85%
78%
34%
89%96%
49%
87%
SAARF RAMS
BRC RAM
Black sample
Ranked by differences in SAARF sampleSources: BRC RAM Jan-Jun ’16 (n=27,793); SAARF RAM Jul’15-Dec’15 (n=17,317)
--WeightedUnweighted
GP MPLPNW NCWCECFSKZN
10
8%
14%
2% 3%
5%11%
1%
5%
6%14%
9%
9%
5%9%
4%
15%
1%
5%
9% 15%
21%
36%
20% 23%17%
24%12% 16% 16%
21%
10% 11%5%
8% 6% 15%3% 8% 10%
17%
Ranked by differences in SAARF sampleSources: BRC RAM Jan-Jun ’16 (n=2,924); SAARF RAM Jul’15-Dec’15 (n=6,739)
GP MPLPNW NC WCECFS KZN
11
White sample --WeightedUnweighted
SAARF RAMS
BRC RAM
50%
12%
22%50%
… more representative sample
provides a different spread across the
LSM spectrum
LSM 1-4 LSM 5-7 LSM 8-10
BRC RAMSAARF RAMS
66%
10%
Sources: SAARF RAM Jul-Dec’15 (unweighted) (n=31,700); BRC RAM Jan-Jun ’16 (unweighted) (n=36,447)
40%
12
1 Girl likes Pink
WEIGHT DATA
Results 20 girls like pink
So……All girls like Pink
As a skewed sample can distort the
outcome
7 boys likes Blue3 boys like green
WEIGHT DATA
Results12 boys like blue8 boys like green
So…..60% of boys like blue
13
Weighting is not a ‘corrective’ factor, it is a ‘sample balancing’ factor
BRC RAM has better efficiencies, better coverage and is picking up more realistic audiences, reflective of the SA population
14
10 FINGERSAND 10 TOES
Checks, Back Checks and Validations
All diaries re-checked
Tightened sticker application
Pilots (Day-After-
Recall, sticker application, Hi-Note)
Sample to
continuously build
Reviewed &
tightened editing rules
Checked
weighting
Main vs flooded analysis
Deep-dives &
validations
16
KEY SOUNDBITES
Radio reaches most South Africans …
00
72
28
71
29
75
25
91
11Total
Mon-Fri
Sat
Sun
91% weekly reach =
34,9 million listeners listening anytime
in the week
75% daily reach (Mon-Fri) =
28,5 million listeners on an average
weekday
Source: BRC RAM Jan-Jun ’16 (n=36,447)
18
GP MP
LP
NW
NC
WC
EC
FS
KZN
… everywhere!
90% =
9,0m
88% =
4,0m
96% =
6,9m
91% =
3,3m
87% =
2,6m
95% =
4,4m
82% =
680k
89% =
2,3m
90% =
1,8m
Source: BRC RAM Jan-Jun ’16 (n=36,447)
19
3h36 4h06 4h06 4h12 4h12 4h24 4h30 4h48 5h06
Longer listening per day
3h48 4h18 4h36
W C I B
2h48 3h30 3h54 4h18
English Afrikaans Sepedi IsiZulu Setswana Tsonga IsiXhosa Sesotho Tshivenda Siswati IsiNdebele
3h12 3h54 4h00 4h06 4h18 4h30 4h36 4h36 4h36 4h54 5h18
Source: BRC RAM Jan-Jun ’16 (n=36,447)
Total:
04h12
I W C B
%GP MPLPNW NCWC EC FSKZN
20
Heavier listening per week
SAARF RAMS
Heavy Medium Light(0.25-10 hours pw)(10.25-20 hours pw)(>20 hours pw)
43% 30% 27%
54% 25% 21%BRC RAM
Source: BRC RAM Jan-Jun ’16, Radio listeners (n=33,339)
21
Loyal listeners
57 59 61 61 63 69 70 72 74
59 66 66
59 62 63 66
English Sepedi IsiXhosa Setswana Afrikaans Tshivenda Xitsonga IsiZulu Sesotho Siswati IsiNdebele
59 59 60 61 63 63 64 66 66 69 72
Total:
63% listen to only one station
Source: BRC RAM Jan-Jun ’16, Filter: radio listeners (n=33,339)
%
%
%
%
GP MPLP NW NCWCEC FSKZN
W C I B
22
DEVICE listening brings a newdynamic, capturing HOW people listen
76%listen on a radio
2%listen on a computer/
tablet
8%listen on a television
Source: BRC RAM Jan-Jun’16 (n=36,447)
38% listen on a cell
phone 26%listen on a
vehicle radio
24
87%listen at home
33%listen ina vehicle
11%listen at work/Uni
6%Listen at Restaurant / Shopping centre/ Airport
Source: BRC RAM Jan-Jun’16 (n=36,447)
LOCATION listening adds anothernew dynamic, capturing WHERE people listen
25
Sample Frame
Cross device / Cross location
Heavy / Loyal listeners
The transformation of a Radio
Audience Measurement System …
WHY is it different and WHAT has changed?
26
BRC RAM – in a SOUNDBITE
Validations on the data have been extensive and support the new BRC RAM data
Dynamic capture of listening across device & location
Less light listening which result in lower weekly cumes
This is driven by heavy, loyal listeners, listening to stations for longer periods of time
The instrument has created a paradigm shift, making Radio relevant throughout the day
Less reliance on weighting as a corrective factor as the sample is a good representation of the SA population
3
2
1 4
5
6
27
0
10
20
30
40
50
Mon-Fri Sat-Sun
The curve we were used to…
Radio listening by ¼ hour - National Ave ¼ hour (Mon – Fri; Sat – Sun)
%
SAARF RAM
Source: SAARF RAM Jul-Dec’15 (unweighted) (n=31,700)
29
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun
A brand new curve (Longer, Heavier
and Loyal)
Radio listening by ¼ hour - National Ave ¼ hour (Mon – Fri; Sat – Sun)
%
Source: BRC RAM Jan-Jun ’16 (n=36,447)
30
17
13
8
6
5
5
3
3
2
2
Ukhozi FM
Umhlobo Wenene FM
Lesedi FM
Thobela FM
Motsweding FM
Metro FM
RSG
Ikwekwezi FM
Munghana LoneneFM
Ligwalagwala FM %
Share of Listening
(% of 61.3b listening minutes a week)
21
15
12
10
8
8
4
4
4
4
Ukhozi FM
Umhlobo Wenene FM
Metro FM
Lesedi FM
Thobela FM
Motsweding FM
RSG
Gagasi FM
Ikwekwezi FM
Jacaranda FM %
Share of Audience
(% of 34.9m listeners who listen in a week)
National – Share of audience &
Share of listening
Source: BRC RAM Jan’16-Jun’16 (Radio listeners: n=33,339)
31
GP MP
LP
NW
NC
WC
EC
FS
KZN
Eastern Cape
32
Eastern Cape
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun Mon-Fri Sat-Sun
%
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM Jan-Jun’16 (Eastern Cape: n=4,348)
79
43
23
8
2
Device
93
29
10
8
Location
Eastern CapeNational
00
78
22
75
25
81
19
95
5
Listening
Avg. per day
4h48
Total
Mon-Fri
Sat
Sun
33
65
6
4
3
3
3
3
2
2
1
Umhlobo Wenene
Algoa FM
Ukhozi FM
Metro FM
Lesedi FM
RSG
EC Unitra
EC Forte FM
EC Vukani
EC Inkonjane %
52
7
6
5
4
3
3
2
2
2
Umhlobo Wenene
Algoa FM
Metro FM
Ukhozi FM
EC Unitra
EC Vukani
EC Forte FM
RSG
EC Alfred Nzo
trufm %
Share of Audience
(% of 4.4m listeners who listen in a week)
Eastern Cape – Share of audience & Shareof listening
Share of Listening
(% of 8.8b listening minutes a week)
Source: BRC RAM Jan’16-Jun’16 (Eastern Cape Radio Listeners: n=4,139)
34
GP MP
LP
NW
NC
WC
EC
FSKZN
Free State
35
Free State
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun Mon-Fri Sat-Sun
%
Free StateNational
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM Jan-Jun’16 (Free State: n=1,607)
76
38
23
9
3
Device
87
29
8
7
Location
00
72
22
67
33
73
27
90
10
Listening
Avg. per day
5h06
Total
Mon-Fri
Sat
Sun
36
67
5
4
4
3
3
3
2
2
1
Lesedi FM
RSG
OFM
Metro FM
FS QwaQwa
Umhlobo Wenene
Motsweding FM
5FM
FS Mosupatsela
FS Motheo FM %
58
7
6
5
5
4
3
3
2
2
Lesedi FM
Metro FM
OFM
FS QwaQwa
RSG
FS Motheo FM
Motsweding FM
5FM
Umhlobo Wenene
FS Mosupatsela %
Share of Audience
(% of 1.8m listeners who listen in a week)
Free State – Share of audience & Share of listening
Share of Listening
(% of 3.8b listening minutes a week)
Source: BRC RAM Jan’16-Jun’16 (Free State Radio Listeners : n=1,447)
37
GP MP
LP
NW
NC
WC
EC
FS
KZN
Gauteng
38
Gauteng
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun Mon-Fri Sat-Sun
%
GautengNational
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM Jan-Jun’16 (Gauteng: n=12,199)
73
35
33
8
3
Device
83
41
14
5
Location
00
70
30
68
32
72
28
90
10
Listening
Avg. per day
3h36
Total
Mon-Fri
Sat
Sun
39
13
12
12
6
6
5
4
4
4
3
Ukhozi FM
Metro FM
Lesedi FM
Thobela FM
Motsweding FM
947
Jacaranda FM
Ikwekwezi FM
Kaya FM 95.9
Umhlobo WeneneFM
%
15
11
11
6
6
6
5
5
4
4
Metro FM
Lesedi FM
Ukhozi FM
947
Motsweding FM
Kaya FM 95.9
Thobela FM
Jacaranda FM
YFM 99.2
702 %
Share of Audience
(% of 9.0m listeners who listen in a week)
Gauteng – Share of audience & Share of listening
Share of Listening
(% of 13.7b listening minutes a week)
Source: BRC RAM Jan’16-Jun’16 (Gauteng Radio Listeners : n=11,032)
40
GP MP
LP
NW
NC
WC
EC
FS
KZN
KwaZulu-Natal
41
KZN
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun Mon-Fri Sat-Sun
%
KwaZulu-NatalNational
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM Jan-Jun’16 (KwaZulu-Natal: n=6,069)
87
38
25
6
2
Device
93
33
10
7
Location
00
75
25
77
23
79
21
96
4
Listening
Avg. per day
4h06
Total
Mon-Fri
Sat
Sun
42
67
10
7
3
2
1
1
1
1
1
Ukhozi FM
Gagasi FM
East Coast Radio
Metro FM
Lotus FM
KN Imbokodo
KN Izwi LoMzansi
KN Divine Touch
Umhlobo Wenene
KN Hindvani %
55
15
10
6
2
1
1
1
1
1
Ukhozi FM
Gagasi FM
East Coast Radio
Metro FM
Lotus FM
Umhlobo Wenene
5FM
KN Imbokodo
KN Izwi LoMzansi
Vuma %
Share of Audience
(% of 6.9m listeners who listen in a week)
KZN – Share of audience & Share of listening
Share of Listening
(% of 11.8b listening minutes a week)
Source: BRC RAM Jan’16-Jun’16 (KwaZulu-Natal Radio Listeners : n=5,833)
43
GP MP
LP
NW
NC
WC
EC
FS
KZN
Limpopo
44
Limpopo
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun Mon-Fri Sat-Sun
%
LimpopoNational
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM Jan-Jun’16 (Limpopo: n=2,290)
69
52
18
12
2
Device
89
25
7
5
Location
00
71
29
74
26
75
25
91
9
Listening
Avg. per day
4h24
Total
Mon-Fri
Sat
Sun
45
41
18
12
4
3
2
2
2
2
1
Thobela FM
Phalaphala FM
Munghana Lonene
Capricorn FM
Ikwekwezi FM
Motsweding FM
Jacaranda FM
LP Giyani
Metro FM
LP Mala FM 101 %
35
13
9
9
4
3
3
3
3
2
Thobela FM
Phalaphala FM
Capricorn FM
Munghana Lonene
Metro FM
Jacaranda FM
Motsweding FM
Ikwekwezi FM
LP Sekgosese
LP Mala FM 101 %
Share of Audience
(% of 3.3m listeners who listen in a week)
Limpopo – Share of audience & Share of listening
Share of Listening
(% of 6.1b listening minutes a week)
Source: BRC RAM Jan’16-Jun’16 (Limpopo Radio Listeners : n=2,082)
46
GP
MP
LP
NW
NC
WC
EC
FS
KZN
Mpumalanga
47
Mpumalanga
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun Mon-Fri Sat-Sun
%
MpumalangaNational
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM Jan-Jun’16 (Mpumalanga: n=2,100)
00
71
29
68
32
73
27
87
13
Listening
Avg. per day
4h30
Total
Mon-Fri
Sat
Sun
71
35
27
13
2
Device
84
34
10
5
Location
48
26
24
10
6
6
5
4
2
2
2
Ligwalagwala FM
Ikwekwezi FM
Ukhozi FM
Thobela FM
Munghana Lonene
Jacaranda FM
Metro FM
Motsweding FM
MP Nkomazi FM
RSG %
22
19
11
8
8
7
5
3
2
2
Ligwalagwala FM
Ikwekwezi FM
Ukhozi FM
Metro FM
Jacaranda FM
Thobela FM
Munghana Lonene
MP Emalahleni
MP Nkomazi
Motsweding %
Share of Audience
(% of 2.6m listeners who listen in a week)
Mpumalanga – Share of audience & Shareof listening
Share of Listening
(% of 4.9b listening minutes a week)
Source: BRC RAM Jan’16-Jun’16 (Mpumalanga Radio Listeners : n=1,844)
49
GP MP
LP
NW
NC
WC
EC
FS
KZN
North West
50
North West
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun Mon-Fri Sat-Sun
%
North WestNational
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM Jan-Jun’16 (North West: n=1,607)
77
33
19
6
2
Device
87
27
6
4
Location
00
71
29
68
32
70
30
89
10
Listening
Avg. per day
4h12
Total
Mon-Fri
Sat
Sun
51
43
14
5
4
4
4
3
3
2
2
Motsweding FM
Lesedi FM
NW Mahikeng
NW Mmabatho
North West FM
NW Star FM
Jacaranda FM
RSG
Metro FM
Thobela FM %
42
12
6
6
5
4
3
3
2
2
Motsweding FM
Lesedi FM
North West FM
NW Mahikeng
Jacaranda FM
NW Star FM
NW Mmabatho
Metro FM
Thobela FM
NW Modiri FM %
Share of Audience
(% of 2.3m listeners who listen in a week)
North West – Share of audience & Shareof listening
Share of Listening
(% of 4.1b listening minutes a week)
Source: BRC RAM Jan’16-Jun’16 (North West Radio Listeners : n=1,421)
52
GP MP
LP
NW
NC
WC
EC
FS
KZN
Northern Cape
53
Northern Cape
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun Mon-Fri Sat-Sun
%
Northern CapeNational
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM Jan-Jun’16 (Northern Cape: n=640)
65
42
29
19
5
Device
78
33
10
8
Location
00
67
33
59
41
64
36
82
18
Listening
Avg. per day
4h12
Total
Mon-Fri
Sat
Sun
54
29
21
10
7
7
5
3
2
2
1
Motsweding FM
RSG
Umhlobo Wenene
NC Radio NFM
OFM
NC Kurara FM
Lesedi FM
KFM
Metro FM
5FM %
26
23
11
10
6
6
4
4
4
2
Motsweding FM
RSG
OFM
Umhlobo Wenene
NC Kurara FM
NC Radio NFM
Lesedi FM
KFM
Metro FM
5FM %
Share of Audience
(% of 0.7m listeners who listen in a week)
Northern Cape – Share of audience & Share of listening
Share of Listening
(% of 1.2b listening minutes a week)
Source: BRC RAM Jan’16-Jun’16 (Northern Cape Radio Listeners : n=536)
55
GP MP
LP
NW
NC
WC
EC
FS
KZN
Western Cape
56
Western Cape
0
10
20
30
40
50
00:0
0-0
0:1
5
00:3
0-0
0:4
5
01:0
0-0
1:1
5
01:3
0-0
1:4
5
02:0
0-0
2:1
5
02:3
0-0
2:4
5
03:0
0-0
3:1
5
03:3
0-0
3:4
5
04:0
0-0
4:1
5
04:3
0-0
4:4
5
05:0
0-0
5:1
5
05:3
0-0
5:4
5
06:0
0-0
6:1
5
06:3
0-0
6:4
5
07:0
0-0
7:1
5
07:3
0-0
7:4
5
08:0
0-0
8:1
5
08:3
0-0
8:4
5
09:0
0-0
9:1
5
09:3
0-0
9:4
5
10:0
0-1
0:1
5
10:3
0-1
0:4
5
11:0
0-1
1:1
5
11:3
0-1
1:4
5
12:0
0-1
2:1
5
12:3
0-1
2:4
5
13:0
0-1
3:1
5
13:3
0-1
3:4
5
14:0
0-1
4:1
5
14:3
0-1
4:4
5
15:0
0-1
5:1
5
15:3
0-1
5:4
5
16:0
0-1
6:1
5
16:3
0-1
6:4
5
17:0
0-1
7:1
5
17:3
0-1
7:4
5
18:0
0-1
8:1
5
18:3
0-1
8:4
5
19:0
0-1
9:1
5
19:3
0-1
9:4
5
20:0
0-2
0:1
5
20:3
0-2
0:4
5
21:0
0-2
1:1
5
21:3
0-2
1:4
5
22:0
0-2
2:1
5
22:3
0-2
2:4
5
23:0
0-2
3:1
5
23:3
0-2
3:4
5
Mon-Fri Sat-Sun Mon-Fri Sat-Sun
%
Western CapeNational
Radio listening by ¼ hour – National; Ave ¼ hour (Mon – Fri; Sat – Sun)Source: BRC RAM Jan-Jun’16 (Western Cape: n=5,587)
74
28
28
7
2
Device
81
34
15
7
Location
00
67
33
68
32
74
26
88
12
Listening
Avg. per day
4h06
Total
Mon-Fri
Sat
Sun
57
24
13
11
9
8
3
3
3
2
2
Umhlobo Wenene
Heart FM
RSG
KFM
Good Hope FM
WC Tygerberg
WC Zibonele
Metro FM
WC Voice of the
Cape
Smile 90.4FM %
18
13
10
10
9
5
4
4
2
2
Umhlobo Wenene
Heart FM
KFM
Good Hope FM
RSG
Metro FM
WC Tygerberg
WC Zibonele
WC Valley FM
Smile 90.4FM %
Share of Audience
(% of 4.0m listeners who listen in a week)
Western Cape – Share of audience & Share of listening
Share of Listening
(% of 6.9b listening minutes a week)
Source: BRC RAM Jan’16-Jun’16 (Western Cape Radio Listeners : n=5,005)
58
RADIO IS PERSONAL, IT’S INTIMATE AND IT’S IMMEDIATE
61
54
53
26
53
48
50
53
29
38
Key new measures by station Commercial and PBS
Exclusive listeners
(%)
Average hours per day
Avg. daily cume(Mon-Sun) (‘000s)
One weekcume (000’s)
Source: BRC RAM Jan-Jun’16 (National: n=36,447)
Ukhozi FM 5,406 7,294 3h30
Umhlobo Wenene FM 3,964 5,171 3h48
Lesedi FM 2,433 3,429 3h30
Metro FM 2,273 4,159 1h48
Thobela FM 1,997 2,860 3h06
Motsweding FM 1,754 2,668 2h54
RSG 1,014 1,424 3h24
Ikwekwezi FM 913 1,335 3h30
Gagasi FM 798 1,366 2h00
Jacaranda FM 777 1,329 2h00
53
53
46
56
40
44
24
19
40
24
Exclusive listeners
(%)
Average hours per day
Avg. daily cume(Mon-Sun) (‘000s)
One weekcume (000’s)
Source: BRC RAM Jan-Jun’16 (National: n=36,447)
Munghana Lonene FM 702 1016 3h24
Ligwalagwala FM 673 917 3h30
East Coast Radio 644 987 2h00
Phalaphala FM 594 841 3h42
947 585 927 1h54
Heart 104.9 FM 577 838 2h42
5FM 496 862 1h36
Kaya FM 95.9 462 841 1h42
KFM 449 681 2h12
Good Hope FM 406 658 2h00
Key new measures by station Commercial and PBS
36
22
22
14
11
42
56
22
39
14
Exclusive listeners
(%)
Average hours per day
Avg. daily cume(Mon-Sun) (‘000s)
One weekcume (000’s)
Source: BRC RAM Jan-Jun’16 (National: n=36,447)
Algoa FM (Radio Algoa) 379 576 2h36
YFM 99.2 362 666 1h30
702 323 547 1h42
Radio 2000 238 477 1h42
Capricorn FM 220 549 1h18
Lotus FM 182 276 2h06
OFM 172 291 2h30
North West FM 116 203 1h54
Smile 90.4FM 98 146 2h30
SAfm 95 176 1h54
Key new measures by station Commercial and PBS
3
16
35
13
17
Exclusive listeners
(%)
Average hours per day
Avg. daily cume(Mon-Sun) (‘000s)
One weekcume (000’s)
Source: BRC RAM Jan-Jun’16 (National: n=36,447)
trufm 79 145 1h42
Power 98.7 57 99 2h24
CapeTalk 50 77 2h00
Vuma 103 FM 40 79 1h42
Classic FM 102.7 39 71 1h12
Key new measures by station Commercial and PBS
20
3
34
24
14
1
51
6
30
57
Exclusive listeners
(%)
Average hours per day
Avg. daily cume(Mon-Sun) (‘000s)
One weekcume (000’s)
Source: BRC RAM Jan-Jun’16 (National: n=36,447)
Jozi FM 262 456 2h06
Unitra Community Radio (UCR-FM)
164 283 1h54
Radio Tygerberg 104 FM 143 236 2h12
Mafikeng FM 96.7 131 193 2h42
Radio Zibonele 127 228 2h18
Vukani Community Radio 115 220 1h30
Voice of Tembisa FM 102 142 3h18
Forte FM 102 186 2h12
Thetha FM 100.6 95 177 2h12
Moretele Community Radio 106.6 FM
91 155 2h36
Key new measures by station Community
13
34
22
51
32
20
25
24
17
34
Exclusive listeners
(%)
Average hours per day
Avg. daily cume(Mon-Sun) (‘000s)
One weekcume (000’s)
Source: BRC RAM Jan-Jun’16 (National: n=36,447)
Kasie FM 97.1 88 151 1h54
Voice of the Cape 87 122 3h12
Alfred Nzo 68 136 1h48
Bok Radio 98.9FM 68 96 2h12
CCFM 107.5 68 112 2h18
Imbokodo 96.8FM 62 102 2h54
Radio Pulpit /Kansel 61 97 1h42
Soshanguve Community 61 110 2h18
Izwi LoMzansi 98.0 FM 57 93 2h18
Hindvani 43 65 2h36
Key new measures by station Community
15
17
20
17
3
Exclusive listeners
(%)
Average hours per day
Avg. daily cume(Mon-Sun) (‘000s)
One weekcume (000’s)
Source: BRC RAM Jan-Jun’16 (National: n=36,447)
Mams FM 42 71 2h06
Motheo FM 41 89 1h30
Radio 786 41 66 2h06
Bayfm 107.9 38 65 1h42
Mdantsane FM 30 62 1h18
Key new measures by station Community
BRAND NEW TO RADIO AUDIENCE MEASUREMENT
20
21
18
29
17
20
32
18
20
48
7
8
8
11
10
8
8
11
4
5
Station listening by DEVICECommercial and PBS
Source: BRC RAM Jan-Jun’16 (National: n=36,447)Stations ranked on avg. daily audience (Mon-Sun)
2
2
2
3
2
2
2
2
1
3
88
81
84
73
75
82
83
78
83
71
Ukhozi FM
Umhlobo Wenene FM
(UWFM)
Lesedi FM
Metro FM
Thobela FM
Motsweding FM
RSG
Ikwekwezi FM
Gagasi FM
Jacaranda FM
40
46
38
42
49
36
18
41
43
23
TVRadio Vehicle radioCell phone Computer
69
Source: BRC RAM Jan-Jun’16 (National: n=36,447)Stations ranked on avg. daily audience (Mon-Sun)
Station listening by DEVICECommercial and PBS
79
80
76
73
63
85
66
72
71
81
Munghana Lonene FM
Ligwalagwala FM
East Coast Radio
Phalaphala FM
947
Heart 104.9 FM
5FM
Kaya FM 95.9
KFM
Good Hope FM
10
14
8
12
6
4
10
9
9
8
45
44
29
56
21
25
36
42
27
32
17
24
42
16
60
31
43
33
39
29
1
2
2
1
2
1
3
4
2
4
70
TVRadio Vehicle radioCell phone Computer
10
10
7
8
11
6
9
3
5
7
Source: BRC RAM Jan-Jun’16 (National: n=36,447)Stations ranked on avg. daily audience (Mon-Sun)
Station listening by DEVICECommercial and PBS
2
4
3
3
2
2
6
3
1
0
75
58
64
65
58
84
79
78
68
70
Algoa FM
YFM 99.2
702
Radio 2000
Capricorn FM
Lotus FM
OFM
North West FM
Smile 90.4FM
SAfm
30
58
17
38
63
14
35
38
18
29
27
26
58
31
21
37
46
23
48
34
70
TVRadio Vehicle radioCell phone Computer
Source: BRC RAM Jan-Jun’16 (National: n=36,447)Stations ranked on avg. daily audience (Mon-Sun)Commercial and PBS stations with base=>40
Station listening by DEVICECommercial and PBS
63
68
78
83
79
trufm
Power 98.7
CapeTalk
Vuma 103 FM
Classic FM 102.7
17
9
6
3
7
48
34
5
44
10
23
33
40
5
44
4
2
2
0
3
72
TVRadio Vehicle radioCell phone Computer
Source: BRC RAM Jan-Jun’16 (National: n=36,447)Stations ranked on avg. daily audience (Mon-Sun)
Station listening by DEVICECommunity
83
67
88
75
75
83
75
72
82
82
Jozi FM
Unitra (UCR-FM)
Radio Tygerberg
Mafikeng FM 96.7
Radio Zibonele
Vukani
Voice of Tembisa FM
Forte FM
Thetha FM 100.6
Moretele 106.6 FM
11
6
5
5
6
3
6
6
1
4
42
58
18
54
56
41
44
52
35
42
1
4
1
2
3
1
1
0
1
1
23
28
15
25
16
16
14
11
15
15
73
TVRadio Vehicle radioCell phone Computer
Source: BRC RAM Jan-Jun’16 (National: n=36,447)Stations ranked on avg. daily audience (Mon-Sun)
Station listening by DEVICECommunity
71
94
75
67
78
76
79
84
84
88
Kasie FM 97.1
Voice of the Cape
Alfred Nzo
Bok Radio 98.9FM
CCFM 107.5
Imbokodo 96.8FM
Radio Pulpit/Kansel
Soshanguve
Izwi LoMzansi 98.0 FM
Hindvani
13
1
9
14
2
4
8
1
4
2
45
17
44
17
25
54
13
30
39
9
20
25
11
42
34
13
30
9
12
29
4
0
2
0
3
2
5
0
1
0
74
TVRadio Vehicle radioCell phone Computer
Source: BRC RAM Jan-Jun’16 (National: n=36,447)Stations ranked on avg. daily audience (Mon-Sun)Community stations with base>90
Station listening by DEVICECommunity
79
65
94
63
77
Mams FM
Motheo FM
Radio 786
Bayfm 107.9
Mdantsane FM
4
3
2
16
3
54
58
18
34
57
20
15
15
12
21
1
3
0
2
0
75
TVRadio Vehicle radioCell phone Computer
9
11
8
13
8
8
10
10
8
13
Source: BRC RAM Jan-Jun’16 (National: n=36,447)Stations ranked on avg. daily audience (Mon-Sun)
Station listening by LOCATIONCommercial and PBS
98
98
97
92
98
95
90
96
96
79
Ukhozi FM
Umhlobo Wenene FM
Lesedi FM
Metro FM
Thobela FM
Motsweding FM
RSG
Ikwekwezi FM
Gagasi FM
Jacaranda FM
6
6
4
5
4
4
4
4
5
3
28
27
25
37
24
26
35
24
29
53
Home Vehicle Work/Uni Restaurant / Shopping centre/ Airport
76
9
8
15
8
14
19
15
20
12
19
Source: BRC RAM Jan-Jun’16 (National: n=36,447)Stations ranked on avg. daily audience (Mon-Sun)
Station listening by LOCATIONCommercial and PBS
96
96
87
98
70
89
83
86
80
89
Munghana Lonene FM
Ligwalagwala FM
East Coast Radio
Phalaphala FM
947
Heart 104.9 FM
5FM
Kaya FM 95.9
KFM
Good Hope FM
6
6
5
5
2
10
6
6
6
12
28
35
47
24
67
37
50
42
44
35
77
Home Vehicle Work/Uni Restaurant / Shopping centre/ Airport
19
13
11
13
5
9
12
8
14
10
Source: BRC RAM Jan-Jun’16 (National: n=36,447)Stations ranked on avg. daily audience (Mon-Sun)
Station listening by LOCATIONCommercial and PBS
82
85
70
85
92
91
86
95
72
79
Algoa FM
YFM 99.2
702
Radio 2000
Capricorn FM
Lotus FM
OFM
North West FM
Smile 90.4FM
SAfm
6
8
3
4
7
6
11
7
4
4
35
40
63
37
30
37
51
29
50
44
78
Home Vehicle Work/Uni Restaurant / Shopping centre/ Airport
10
22
8
7
5
Source: BRC RAM Jan-Jun’16 (National: n=36,447)Stations ranked on avg. daily audience (Mon-Sun)Commercial and PBS stations with base=>40
Station listening by LOCATIONCommercial and PBS
91
80
81
94
80
trufm
Power 98.7
CapeTalk
Vuma 103 FM
Classic FM 102.7
10
1
4
3
0
32
43
41
18
49
79
Home Vehicle Work/Uni Restaurant / Shopping centre/ Airport
11
11
9
8
17
9
4
7
7
4
Source: BRC RAM Jan-Jun’16 (National: n=36,447)Stations ranked on avg. daily audience (Mon-Sun)
Station listening by LOCATIONCommunity
95
95
95
95
97
96
99
95
96
97
Jozi FM
Unitra (UCR-FM)
Radio Tygerberg
Mafikeng FM 96.7
Radio Zibonele
Vukani
Voice of Tembisa FM
Forte FM
Thetha FM 100.6
Moretele 106.6 FM
3
15
5
4
4
9
3
4
6
5
31
38
17
45
24
24
19
21
15
18
80
Home Vehicle Work/Uni Restaurant / Shopping centre/ Airport
8
7
3
9
10
14
12
7
16
2
Source: BRC RAM Jan-Jun’16 (National: n=36,447)Stations ranked on avg. daily audience (Mon-Sun)
Station listening by LOCATIONCommunity
93
99
92
80
84
95
93
93
95
93
Kasie FM 97.1
Voice of the Cape
Alfred Nzo
Bok Radio 98.9FM
CCFM 107.5
Imbokodo 96.8FM
Radio Pulpit /Kansel
Soshanguve
Izwi LoMzansi 98.0 FM
Hindvani
5
3
5
9
8
7
5
1
4
2
27
26
20
45
38
21
32
19
16
32
81
Home Vehicle Work/Uni Restaurant / Shopping centre/ Airport
28
10
8
6
16
Source: BRC RAM Jan-Jun’16 (National: n=36,447)Stations ranked on avg. daily audience (Mon-Sun)Community stations with base>90
Station listening by LOCATIONCommunity
92
94
99
97
84
Mams FM
Motheo FM
Radio 786
Bayfm 107.9
Mdantsane FM
2
5
7
3
16
33
27
18
17
32
82
Home Vehicle Work/Uni Restaurant / Shopping centre/ Airport
