Brands for the head and heart

Get Your Brand On-

The Ultimate BrandingExperience

This is an important message for anyone who is sick of working for someone

else, dying to really do their own thing, over feeling like they are dimming

their light in the world, can’t seem to catch a break in the world, so ready to

make their dreams come true, aching to just �nally live their life’s purpose!!

• Are you ready to shine your magnificent light in the world?

• Are you finally ready to allow your brilliance to be seen?

• It is possible to find something that you love to do and get paid beautifully for it

• You were meant to wake up every day, be excited and love your work

• You were meant to have a cool, beautiful, authentic brand that reflects who you truly are.

• Your brand can be visible, successful and profitable.

• You can build a business and brand that is uniquely yours and connects with exactly

the right people who want what you offer.

Say Yes to your dreams, and make a BIG change now.

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Who is The BrandAlchemistDear Friend,

Before I dive into the cool stuff, Let me tell you a little about myself. I am Vanessa Pannikote, and I am an International Branding Expert. I have truly created a lifestyle and brand that is totally ME, and that I love. I get to travel the world and help amazing clients create cool, elegant, glamorous, empowering and authentic brands doing what they have always wanted to do, based on their natural gifts, talents and strengths.

But my life has not always been this way…..

Before I stepped into this lifestyle and claimed my true purpose, I lived in a haze – a lifetime of relationships and jobs I hated. I have done it all from working in banking, the medical industry, massage therapist, worked as PA/EA, beauty therapist, fashion stylist – there is nothing wrong with these careers, but they were not my truth or based on what I was meant to do and I was SO unfulfilled. I studied EVERYTHING on offer – law, environmental studies, Feng Shui, fashion styling, accounting, hypnosis, coaching, Chinese Astrology, nutrition – I could go on and on. .In hindsight I think I was in a spiritual depression – always thinking the next job or next course would be IT! That it would save me and give me purpose. Not surprisingly, nothing did!

I can really say that I was looking for the answer outside of myself.Enrolling in a high end coaching program and a fabulous intensive money course – were the catalysts Working with my mentors - I went deep, deep, deep and really allowed myself to get real with all my “stuff” – to deal and heal it, and excavate what my purpose was, what my inner gifts and natural strengths were. From here I was expertly guided to create my career. I wasn’t allowing myself to create what I wanted, I was letting the world HAPPEN to me rather than creating my world.

I was doing it the wrong way around – trying to fit into the cookie cutter models of the world instead of creating my own lifestyle/business around what I love to do, my natural personality, what I am good at and what was naturally inherent in me. See the world is changing now, people want individuality, realness, connection, enthusiasm and they want to connect with people and work with people who are in love with what they do and are good at it.

Identifying my talents was KEY in changing this life. I will give you an example of one of my highly valuable skills to emphasize my point. One of my naturally inherent gifts is a deep intuition for people and being able to see what they are good at, their BRILLIANCE. I grew up being made to feel like intuition was a curse – something that I should suppress – stop being so sensitive, look at the facts etc etc etc. When I learnt that this was indeed a treasure and also a key to my success – everything changed. I learnt to embrace it and a treat it like a gift. I was beautifully guided to utilize it in my business. It is actually a very unique point of difference to me and my business, and Is one of the elements that clients seek out in me! So my one of my greatest issues has now become something that is the gold in my business.

Now why should you work with me? Here is a little of my ‘official background’ and following that you will �nd some peoples experiences of creating their brands with The Brand Alchemist.

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The Official BioVanessa Pannikote is an International Branding expert, with a commitment to creating conscious Brands that are authentically tapped into your deepest desires and greatest gifts and talents; with the ability to capture these in the creation of an explosive brand for your business. With the gift of intuition in the creation process, she can help you excavate your power and bring it to the forefront of your business. Using branding archetypes as the base of the process, she can assist you to create a real and relevant and successful brand to show the world your brilliance. You will leave with all you need to explode your brand out into the world.

We are all creating our own personal brand everyday; it’s either unconsciously or cons-ciously. Do yourself a favour and create it with awareness. Your brand includes everything about you, your history and background, your relationships, your mindset and everything you do and say, who you spend time with and what you spend time doing. Vanessa has studied some of the most visible brands including Tony Robbins, Apple, Kardashian family, Braveheart Women TV, Deepak Chopra, Obama, Facebook, Mind Movies, Bethenney Frankel, Giuliana Rancic, NRL football, AFL football, Donald Trump, to name but a very small group. She elegantly weaves the best of the best into creating your special brand.

Studied with of Marie Forleo, Neale Donald Walsche, Arielle Ford, Tony Robbins, Bob Proctor, Eben Pagan, Rose Cole, Brendan Burchard, Tara Marino, Dr Ellie Drake, Hen-dricks Institute ,Gina DeVee, Morgana Rae, Wealth Dynamics – Roger Hamilton, Dr John DeMartini, Esther and Jerry Hicks, Elizabeth Purvis, Christopher Howard, Laura Roeder, Kendall Summerhawk.

QualificationsDiploma of Marketing, Arts and EntertainmentDiploma of Social Science (Psychology)Environmental studiesDiploma of Remedial MassageAdv. Diploma of Health Science in Beauty TherapyPerformance Consultant Master of HypnosisMaster Practitioner of Neuro-Linguistic Programming/Advanced Neurological RepatterningMaster Results Coach

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I am so proud of what I have created, and it still touches my heart so much to hear what

people say about working with me.

"I feel unbelievably lucky to have had the honor of working with Vanessa on my

brand. She is so much more than a brand marketer - she is a genius at her craft.

Vanessa really helped me to excavate my highest self and distill that into a brand.

She guided me through the process with ease and joy - I never knew it could be

FUN to work on creating my brand! Vanessa truly held my hand throughout the

process, she was very responsive and made me feel like she would do whatever it

took to make sure I was getting everything I needed. Vanessa also shared several

powerful insights with me which had a huge positive impact on my business. She

truly has a gift for collaborating in the creation of a unique brand vision and

translating that vision into tangible products. Vanessa is worth her weight in gold!

- Vanessa Stanley Miller

Executive Coach

www.akoyapower.com

“Vanessa came into my life at the most perfect moment. She so easily helped me to

clarify what I was wanting to do into a realistic business with tangible products and

services. The mix of Vanessa’s gift of intuition and solid business and marketing/pr

skills is very unique and truly valuable. I can’t believe after only having worked with

her for such a short period of time, all I have already achieved. I will be keeping her

around to help me shape the business going forward for sure!”

- Tony Milstead

Environmental Business Consultant

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What is Brand Alchemy?Most people think its all about the logo and website. But these are a mere expressions of your brand; they are not the soul of your business.

Getting your brand on means lighting up the soul of your business, It’s about being visible in the world, and having a business that is noticed and instills trust in you.

Brand Alchemy skilfully use the ‘lead’ of human experience and turn it into the ‘gold’ of magical fun, unique, and beautiful branding. Everyone has something that is unique and transformative about them, and when we use this artfully we can magically transform our lives and businesses. Metaphorically speaking, the “science” is the marketing and branding principles and the magic is the intuitive aspect that The Brand Alchmist brings to the mix. The science and magic together create a unique perspective on creating empowering and captivating brands.

Now its your turn!!

Its your time to shine a light on your brilliance, and up level your life and business in an elegant and glamourous way, so you can wake up everyday and do something you are proud of, that you love and that you know makes a difference in the lives of people everywhere.

How would you like to:

• Be able to unleash your own business into the world?• Put a little elegance and sparkle into your current brand• Create a super fun, lifestyle business that fits into your life – not the other way around.• Package everything you know about a topic and position yourself as an expert?• Create a bigger presence with your heart-centered business?• Create a big Jennifer Lopez style brand in the world?• Put a little glamour into your brand and life.• Create a relaxed opulence to your lifestyle and business.• Or just find out what you are naturally good at?

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Do any of these apply to you? Then I really think you should keep reading because I have

written this exactly to you!

My unique ability is helping you not only find the ‘gold’ already in you, but to shine your

light in the world. My specialty is really helping people like you really get out there in the

world, and expertly guide you to create a visible, elegant, and successful brand.

Here is what people say about what it means to get your brand on.

“You are a true Alchemist Vanessa. You are magical in what you do. Your SHARP

INTUITION still amazes me every time we work together. You are a true GIFT to this

world! Thank you for sharing it with us and thank you for guiding in �nding the

"uniqueness" within me.”

- Paula Lacobara

Health and Empowerment Expert

www.paulalacobara.com

"Vanessa thank you so much for your lovely energy today. It was so nice to be

surrounded by wonderful feminine energy"

- Emine Mehmet

Interior Designer

www.eminemehmet.com

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The truth is your product/content is important, in the grand scheme of things though it’s only around 30%, but you and your personal brand is 70%. Most people these days buy for who the person is, they buy for their energy, how the person makes them feel, etc. Think about it, remember the last time you considered a product/service/program and you did not like the person; you didn’t connect with the person through their video, marketing copy etc – you didn’t end up buying the product or service.. Your personal brand has to be in alignment with your business – that is key to success in this new economy.

Remember –People buy you!

The new paradigm of marketing and branding is all about authenticity, connection and YOU! Manipulating the client is a no-go now, its all about showing the real you and your journey. This creates a real connection with the person, and allows the potential client to see the real you and your challenges, they can really feel like you “get them”! That is priceless!

At the Brand Alchemist we are interested in creating brands that hit the heart and the head.

Create a brand that is magnet for your ideal clients!

Here’s how it works. The Ultimate Branding Experience has several intensive package offers for you to choose from, depending on what level you are ready to shine your light in the world. Why intensive packages, because all changes made have more impact when done in an intensive environment.

I created these packages when I saw how people were really trying to find their unique place in the world, fulfil their dreams and create something the truly loved to do. And judging by all the feedback I have already gotten, I am quite confident it can help you too.

You see: I have created these intensive packages so you can:

• You can be intuitively guided to find your natural gifts, inherent talents and strengths• Create a cool, fun, conscious brand that gets noticed• Shine the light on YOU and YOUR greatness• Finally get out from under the weight of doing something that makes you unhappy,

working for someone else, feeling unfulfilled.• Quickly get started on your getting your own uniqueness out there in a business that

you love.

So… here they are:

1. Build a World Class Brand/ Universally Admired Brand Package2. The Bite-Size Branding Package

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Build a World Class Brand/Universally Admired Package6 month package

1. Brand Vision Strategy.

This is the big one!

This is the pathway you want your business to take – 3, 6 months, 1, 5 and 10 years time frames. We create an intimate, authentic and inviting marketing strategy.

Can include any of the following– - Speaking - Networking- Teleseminars/podcasts - Joint Ventures- Book/eBooks - International/National/State- Workshop design - Local profiles- TV appearances and/or show - Social media navigation

2. Brand Soul/Concept/Mission Statement/Niche

This is the foundation of your entire brand, your message and your marketing. We will create clear structures on all the above. Also getting clear on what your values are. This is vital as the way people decide who they will do business with, what product to choose essentially comes down to values – we buy each others values!

3. Marketing Story and Bio

This becomes your sales pitch, the way you connect with your ideal clients. We transform this story into a video, sales pitch, web copy, brochure/e-brochure, an also onstage/seminar speech. You also need a great bio to use in publicity and media.

4. Initial 2 x 4 hour meetings OR in person 4-hour day intensive (FILMED)

Discuss vision of individual personal brand, authentic self, challenges and life initiation, gifts and talents, and how to use these to build a unique personal brand.

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5. Ideal Client

TWe analyse and deconstruct and create a profile of your ideal client, and who they are – in preparation to connect and market to them.

6. How to create authentic connections. Learn to connect with your self to create deep and lasting success.

Find where your “power centre for creating” is. It’s the place you create from and make money from. When your brand accesses your customer's heart they will automatically choose you, stay with you and pay whatever you say.

7. Image and colours

Cultivate the best image for your business. We look at your extremely important public/media image, how you present to the world, your stage presence etc, to make sure you are in alignment with your branding. People buy you – so be the best version of yourself.

8. Business Name/Logo/Website Design Brief

Discover the best business name for your business.

We create the structure, look and feel of logo and website – the gateway to your business. We create a website profile that embodies your brand and your unique brilliance.

9. Money mapping

How to price your packages. Work to create exactly the amount of money you need and want.

Determining your “money code”. This will help you attract clients.

10. Action Plan/Brand book/Resource List/Marketing calendar

The follow through, this is when it all comes together and we CREATE

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Bite Size Branding packageA 3-month package.

1. Initial 2 x 4 hour meetings OR in person 4-hour day intensive (FILMED)

Discuss vision of individual personal brand, authentic self, challenges and life initiation, gifts and talents, and how to use these to build a unique personal brand.

2. Brand Soul/Concept/Mission Statement/Niche

This is the foundation of your entire brand, your message and your marketing. We will create clear structures on all the above.. Also getting clear on what your values are. This is vital as the way people decide who they will do business with, what product to choose essentially comes down to values – we buy each others values

3. Ideal Client

We analyse and deconstruct and create a profile of your ideal client, and who they are – in preparation to connect and market to them.

4. Marketing Story and Bio

This becomes your sales pitch, the way you connect with your ideal clients. We transform his story into a video, sales pitch, web copy, brochure/e-brochure, an also onstage/seminar speech. You also need a great bio to use in publicity and media.

5. How to create authentic connections. Learn to connect with your self to create deep and lasting success.

Find where your “power centre for creating” is. It’s the place you create from and make money from. When your brand accesses your customer's heart they will auto-matically choose you, stay with you and pay whatever you say.

6. Brand Vision Strategy.

This is the pathway you want your business to take – 3, 6 months, 1, 5 and 10 years time frames. We create an intimate, authentic and inviting marketing strategy.

Can include any of the following– - Speaking - Networking- Teleseminars/podcasts - Joint Ventures- Book/eBooks - International/National/State- Workshop design - Local profiles- TV appearances and/or show - Social media navigation

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Investment:

Build a World Class, Universally Admired Brand Package$10,000 AUD

What the package includes: 1. 6 month comprehensive package

2. Initial immersion 2 x 4 hour meeting or full day

3. I spend 2 hours a week on research for your brand

4. Provide important Action steps each week

5. Weekly 1 hour SKYPE VIDEO calls

6. Email support and resources supplied.

7. Complete money back guarantee if you feel you did not get what you wanted.

Investment:

Bite Sized Branding Package$6000 AUDCan be paid up front, or in two

What the package includes: 1. 3 month package

2. Initial immersion 2 x 4 hour meeting or full day

3. I spend 2 hours a week on research for your brand

4. Provide important Action steps each week

5. Weekly 1 hour SKYPE VIDEO calls

6. Email support and resources supplied.

7. Complete money back guarantee if you feel you did not get what you wanted.

So now you want to move forward, here is what to do next:

If you want to get on the phone with me and ask any questions you may have, please email me at Vanessa@thebrandalchemist.com.au and we can set up a time to answer any of your questions.