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The Big Wave Media newsletter. Here you’ll find a host of information - from our latest happenings to upcoming events - all designed to keep you informed and ahead of the game!
Citation preview
February 2010 | Issue 8
We can help grow your income -See page 6
The BoardBIGWAVEM E D I A
July 2010 | Issue 10
New products | A guide to display | Free marketing assessment
Search engine optimisation
Contents:Page
number
News3
Newmedia4
Swimmingdevelopment 6
reminders 8
Upcomingevents 9
Upcomingdeadlinereminders 10
Newproducts11
Aguideto...display 12
Freemarketingassessment 14
We’d love your feedback on The Board
and any suggestions for articles
you’d like to see.
Pleaseemailyourcommentsto
PRonline
PRonline
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Business Games a successThe2010ExeterBusinessGameshasonceagainprovedasuccesswith10ExeterbusinessestakingpartinaseriesofsixgamesincludingFrisbeegolf,Volleyball,Rounders,Treasurehunt,pubquizandBellboatracing.
OurBusinessDevelopmentmanagerDebbiMooresitsontheorganisingpanelandthegameswebsitewasdesignedandhostedbyus.
2011willbeanexcitingyearforBigWaveaswe’llberunningthegamesindependently.AnyExeterregionteamsinterestedinsigningupforinformationonhowtotakepartcancompleteanonlineregistrationformatwww.exeterbusinessgames.co.uk
the Big Wave Media newsletter. Here you’ll find a host of information - from our latest happenings to upcoming events - all designed to keep you informed and ahead of the game!
Sweeping up in the World CupWeheldourveryownsweepstakefortheWorldCup.ThefinalpitsTomGoznaagainstMarkLeeforagrandshowdown,whileSimonBeer,SeniorAccountManagertooktheprizeforworstteam–NorthKorea!
Email campaignsFollowingsuccessfultrialswewillbelaunchingouronlinee-marketingsysteminthecomingmonth.Thenewpackagewillfacilitatethesendingoffully‘clickable’bulkemailsthroughanintuitiveemailmanagementsystemthatwillofferaquickandaffordablemeansofcommunicationwithcustomers.
New clientsWearepleasedtoannouncewearenowworkingwith:
Welcome to The Board...
NEWS
eCAMPAIGNSonline
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StaffordCouncil
WorcesterCommunityTrust
There is a lot you and your team can do to improve your placement on search engines such as Google. Here are a couple of simple possibilities;
Improving your site’s contentThemostimportantconsiderationwhenwritingcopyforsearchenginesistheinclusionofsearchterms.Beforewritingapage,haveaclearideaofwhatitisaboutandwhatsearchtermsmightusewhensearchingforthatsubject.Next,incorporatethemnaturallyintocopy,headings,imagealtattributesandthepagetitle.
Becarefulnottousetoomanysearchterms.Twoorthreeperpageisadequate.Ifyouusemore,copymaybecomehardtoreadandtherankingofeachindividualtermwillbereduced.
Donotstuffapagewithsearchtermsasyoumaybepenalised.Theyshouldbeincorporatednaturallyintoyourcopy.Tryreadingyourcopyoutloud.Ifitsoundslikeyouareforcingtheuseofkeywordsitwillrequiresomerewriting.
Ultimatelyallyouneedtodoiswritegoodcopy.Ifitiswellwrittenandengagingitwillalsoattractlinks.
Encourage quality linksYouwillhaveprobablyreceivedanemailfromsomebodywantingto‘exchangelinks’.TheemailmayhaveexplainedthatGooglerankspagesbythenumberofincominglinks.
Thereissometruthinthisclaim.Googledoespartiallyrankpagesbasedonthenumberofsiteswholinktoyou.However,thisisnotthewholestory.
InrealitynobodybutGoogleknowshowtheyranksites.Linksareafactorbutitisnotjustthequantitythatmatter.Googlestatesthat:
Thequantity,quality,andrelevanceoflinkscounttowardsyourrating.
Google looks at a number of factors:• Thesubjectmatterofthesitelinking• Thecopythatappearsinthelink• Thepopularityofthesitelinking• Thereputationofthesitelinking
Further Search Engine Optimisation Tips
NEW MEdIA
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Itisrarelyworthwhilerespondingtolinkrequests,unlesstheycomefromahighprofilewebsitewithappropriatecontent.
Itishoweverworthseekinglinksfromrelevantsites.Whichsiteswouldyouliketoappearonirrespectiveofthebenefitstoyourranking?Whichsitesdoyourtargetaudiencefrequent?Gettingfeaturedonsuchsitesprovidebenefitsoftheirown,independentofthebenefittoyourGoogleranking.
WilltheabovetechniquesgetyoutonumberoneonGoogle?Possibly.Itwillcertainlydoyoursitenoharmunlikemanyoftheothertechniquesoutthere.
For more strategic Search Engine Optimisation or to see how SEO can boost rankings and traffic to your site please call 0845 643 2385. Originalsource:http://boagworld.com/
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• Fullyutilisingpoolspace• Becomingmoresalesfocused• Segmentingtheswimschool marketmoreclearly• Focusingonre-enrolment• Reducingattrition• increasingretention
Theprocessstartswiththecompletionofaswimminglessonsauditoftheswimmingpool.Thisallowsustoidentifythefullpotentialoftheprogrammewithincontractualandoperationalrestraints.Afullwrittenreportandpresentationoffindingsandrecommendationsincludingdemographicanalysisandbenchmarkingisproduced.
The report identifies:• Whereareyounow?• Wherecanwego?• Whatarethefinancialbenefitsover 3years?• Whataretheservicelevel improvementscustomersexpect?
We’ve worked with over 119 swimming pools across the UK in supporting them in developing their Learn to Swim programmes. Our track record on increasing standards, raising income and participation levels is unrivalled.
Ourprovensystemofdevelopmentstartsbyidentifyingthepotentialofyourcentre’sswimmingpoolswithregardtothelearntoswimprogrammeandspecificallylookatthepotentialbaseduponanonsiteauditanddemographicanalysis.
Thispotentialisprimarilybaseduponlookingatthebenefitsof:• Increasingoccupancy• Developingthepoolprogramme andprogrammingforprofit• Movingtoayearround programme
And your Learn To Swim Programme
SWIMMING dEVELOPMENT
Aspartofthesupportprovidedbyus,thefollowingtoolsareprovidedwiththeagreement:• Fiveyearprojectionsales& attritionTargetssheet• Combinedkeyperformance Indicatorsheet• Poolprogrammingsheet• Weeklyinstructorcostsheet• Monthlysalesplatform• Salesactivitysummarysheet• BigWaveswimschoolmanual version4• Marketingre-enrolmentsheet• Swimschoolfoundationaudit• Swimschooladvancedaudit• Swimmingdevelopmentstrategy• Swimschoolteacherpresentation
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Furthersupportisofferedbyusintheproductionofthenecessarycollateraltogetyourmessageacrossincluding:• Outsidebanners• Newslettersparent/teachers• Referralletters• Popupbanners• Receptiontopnotices• AOnoticeboards• Schoolleaflets• Re-enrolmentbanners• Benefitsofthe50week programme
Experiencehasshownthatbestresultsaregainedwithamonthlyvisittosupporttheprocess.Thisalsoincludesagreeinganimplementationtimetableatthebeginningwithclearoutcomegoalsthroughouttheyeartobeachieved.
Bycompletingasimplelearntoswimmatrixwecangiveyouanindicationofyourmarketpotentialbaseduponyourcurrentperformanceandthatisabsolutelyfree.
To see how we can help drive your income please contact Nick Masson on 0845 643 2385 or email [email protected]
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Charity events and annual days:
Summer Fetes (Summer2010)Celebratethe‘glorious’Britishsummer,byholdingaclassicBritishfetepackedfullofactivities.
Parkinson’s UK 110% Walk (1stAugonwards)Encouragespeopletowalktheirwaytofitnessbygiving110%effort-inaidofParkinson’sUK.Thisisauniqueandtotallyflexiblechallengethatisachievableirrespectiveofageorfitnesslevel!
Get on your marks for the Olympic Countdown!(1stAugonwards)Withjust2yearstogobeforethe30thOlympicGameskickoffinLondon,nowisagreattimetogetinspired,ditchthecouchandtryyourhandatanewsport!
International ‘Talk Like a Pirate day’(19thSept)RaisemuchneededfundsforMarieCurieCancerCare.Allyouneedtodoisdonahatandaneyepatchandutterafewarrrs!Easy!
Tacheback 2010!(Sept2010)TachebackisanannualfundraisingcampaignorganisedbyEverymanCancerAwareness.SponsormalestafftogrowamoustachethroughoutSeptember.Itwillbeagreattalkingpointandwillgiveyoufan-tache-ticPR!!
World’s Biggest Coffee Morning(24thSept)RaiseyourmugsforMacmillanCancerSupport.Offeryourcustomerscoffee,tea,cakesandtreatsinexchangeforadonation.
August / September
PRonline is our unique public relations tool that enables you to create, manage and control your own PR.
Other releases:
Turn Over a New Leaf
(Sept2010)
Ifyou’realeisureclientthenthis
oneisforyou-Incorporateactivities
fromthewholecentre-notjust
gymbasedactivitiestogetthe
communitytoturnoveranewleaf
andgetactive.
Don’tforgettoprepare
for‘BacktoSchool’tie-ins!
REMINdERS
PRonline
PRonline
PRonline
PRonlineFOR LEISURE CLIENTS
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Jul 10th CityofExeterRegatta&FestivalFinale
Jul 11th BritishF1GrandPrix
Jul 15th -18th GolfOpenChampionship
Jul 16th Promsbegins
Jul 3rd - 25th TourDeFrance
Aug 4th - 25th EdinburghFringe
Aug 21st - 22nd VFestival
Aug 26th - 28th Serenata,UK’sfirst classical-musicfestival
Aug 27th - 29th LeedsReadingFestival
Sept StudentFresherFairs
Sept 21st - 23rd LeisureIndustryWeek
Oct 31st Halloween
UPCOMING EVENTS
V Festival
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Proms begins
Tour De France
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Deliverytimesmayvary,sopleasespeaktoanAccountManagerforspecificlead-times.
TopicTo guarantee delivery by:
Submit your brief by:
Autumn materials/promotions 01Sept2010 02Aug2010
September ‘Back to School’ promotions 06Sept2010 09Aug2010
University fresher’s fairs 06Sept2010 09Aug2010
Halloween materials 08Oct2010 13Sept2010
Fireworks/Bonfire night materials 22Oct2010 01Oct2010
UPCOMING dEAdLINE REMINdERS
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New display options
Simpletoputup,lightweighttocarrytoeventsandlowpriced!Thesestandsofferanexcellentdisplaysolutionforproductsampling,asaninformationpointora‘signup’stand.Thetopdeskareaoffersasturdybaseforwritingwhilethebasesidesandtopheaderplatecanbecustomisedwithsignage.
PricesincludefreedeliverytooneUKaddress.
To order, or for more information, please contact your Account Manager or call 0845 643 2385.
NEW PROdUCTS
‘Stand’ out from the crowd with these new display stands.
Basic stand (no branding) supplied with carry bag
£150
Branded stand, bespoke produced with artwork
£320
Introductory price
£140
(with FREE delivery)
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Introductory price
£300 (with FREE delivery)
A GUIdE TO... dISPLAY
The reception is one of the most important areas in any building. Everyone who enters the premises will come through this area. It should be a key information point - especially to visitors!
dISPLAY CHECKLIST
Is directional signage clear and well presented?Makesurevisitorsdon’tgetlostwithclearandobvioussignageFoamex signage from £9.99 each
Is there an A-frame unit outside you main door/s?A-framesallowyoutodisplayposterstopeoplewhomightotherwisewalkonby.Units from £125 eachA-frame posters £28 each
Is floor space utilized with roller banners?Makeuseofdeadfloorspacebydisplayingadvertsonpopupbanners.Theseareidealfortakingtoshowstoo.Lightweight roller banners from £175 each
Is literature available and neatly presented?Displayingprintedinformationinoneplacemakesiteasierforvisitorstofind.
Bespoke display units from £50
Are any legal requirements on display?Presentanylegalinfosuchasinsurance/liabilityorlicensedetailsneatly.
Foamex signage from £9.99 each
Is there a mechanism for receiving customer feedback?Yourbestsourceoffeedbackiscurrentcustomers.Provideaone-stoppointtogaintheirvaluablefeedbackBespoke ballot box units from £50
Is wall space utilised?SnapframescomeinvarioussizesfromA4uptoA0andallowyoutodisplaychangeableinformationonyourwalls.Snap frames from £10.78 each
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For a free site audit of your premises please call
0845 643 2385 or email [email protected]
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FREE Marketing assessmentworth £100!
1hourmarketingconsultationcoveringyouroverallobjectives,marketingoptionsandpracticaltipsthatcanbeappliedimmediatelytoyourbusiness.
Or, reserve your
Anin-depthreviewofyourmarketingincludingareviewofcurrentliterature,auditofon-sitepresentationanddiscussionregardingcurrentmarketingactivityandhowyoutrackthesuccess.
£185 (normal fee £300)
To book your FREE assessment or half day audit please call Debbi Moore on 0845 643 2385 or email [email protected]
Marketing is about getting your name out there, leaving an impression and increasing your market share. These days it’s about your brand and how you market your business that determines your future success! As a UK business in a tough economic climate, how can this be achieved effectively and with ever-tighter budgets?
EvenalimitedbudgetcanbespentwiselytogiveagoodROI(returnoninvestment)butgettingitrightmeanscreatingadistinctivebrand,targetingyourmarketingeffectively,measuringthesuccessandthenshoutingaboutit.
Withdaytodaypressuresofoperationsincreasingit’sratherlikejuggling.Managingtheresponsibilityofmarketingwhilsttryingtokeepalltheballsintheaircanbeachallenge!
Thisiswheremarketingsupportcanhelp-supportingyourexistingteamandfreeingthemuptoconcentrateonyourbrandandultimatelyyourprofit.
Is your brand working for you?
FREE MARKETING ASSESSMENT
INCREASE YOUR INCOME!FREE INITIAL MARKETING
ASSESSMENT WORTH £100
HALF dAY MARKETING AUdIT
Offersnotavailabletoexisting‘BigSolution’clients.
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JUST A FEW OF OUR CLIENTS...
Big Wave Media Ltd. 1st Floor, Exeland House, Tudor Street, Exeter, EX4 3BRTel:+44(0)8456432385|Fax:+44(0)8456432386Email:[email protected]|Web:bigwavemedia.co.uk
sports and cultural trust
DAVIDMONKHOUSEConsulting limited
L I F E S T Y L ES PA | H E A LT H | F I T N E S S
www.southsomerset.gov.uk/leisure