The Birth of Advertising

Where we left off…

Printing Press in the 1500s

Lots of knowledge being documented In books.

Development of fantasy and Witchcraft when science did not have Answers.

Societal Change in the 1700-1800s

Agrarian>Industrial Change

Before 1750: Agrarian Society

• Almost all members of society farmed or hand-crafted goods for trade.

After 1750: The Industrial Revolution

• With new energy and transportation, society begins to become more involved in manufacturing than farming and crafting.

Printing in the 1700s

Printing in the 1700s

• Limited to local printers, creating localized print materials such as Newspapers, Flyers, Pamphlets, etc.

• Books were in high demand, but still scarce.

The Small Print Shop

Still uses printing technology from 1500 A.D.

“Graphic Design” in the 1700s

Development of New Fonts

• Most new fonts are blocky, with Serifs.

• “Three Dimensional” fonts are a big hit.

• No Script or Cursive Fonts.

The Sans Serif Font

• Introduced in 1838.

• Created an uproar in the print community.

• Not widely used until after the Civil War..

Birth of Advertising

The Birth of Advertising

• With more and more people earning incomes and needing goods, vendors had to begin to get the word out…

The Broadside

• Printers began to create the Broadside: “A type of printing created on large paper, designed to be plastered to walls”

“The Dunlap Broadside”

Characteristics of a Broadside

• Varied fonts.• Almost all letters, no

graphics.• Blocky fonts. • Minor

Ornamentation.• Included ALL

information regarding event, in fancy terms.

Broadsides and Advertising

A Few Examples…

Your Assignment:

Develop your own

“Broadside”