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THE BIRTH OF A BLOGTHE BIRTH OF A BLOG
Starting Out
Niche & BrandIng
Identify Your Audience
Personality
Expertise
Clear Branding
Branding
Through Your Blog
•Logo’s•Tagline •Put a face to your brand•Consistency
Pick a domain Name
Keywords, not too long, don’t use punctuation, use .com,
Costs about $10/year
Purchase and register through your host
Choose a Host
Great Support
Easy User Panel
Reliable Service
One Click Installation
BlueHost, HostGator, In Motion, Media Temple
Choose a Content Management System
It is Free, Easy to work with, customizable, blog integration, Great support, SEO friendly
Others - Typepad, Drupal, Blogger
Steps to Setting up Your blog
Pick your domain name
The c-Panel
www.yourdomain.com/wp-admin/
Choose a theme
What is a theme. A Pre structured drop in shell for your blog
Free Themes at: Theme Labs, Woo Themes, Dynamic WP, Graph Paper Press
Paid Themes at: StudioPress, Elegant themes, PremiumWP
Easy to navigate, visually pleasing, cost effective custom header/logo
check out the theme demo
Installing your theme
Appearance
Manage Themes
Your Dashboard
Posts
Pages
Add a Post
Title
Formatting
CONTENT
CATEGORIES & TAGS
Search Engine Optimization
Writing for SEO
Heading <H1 Tags>
Content
Sub-Headings <H2 or H3 Tags>
Photos
Internal/External linkingKeyword Density
Alt TagsFile Names
External storage
ADDING MEDIA
Social Bookmarking
Make it easy for readers to share
SU, twitter, Google+ Facebook, Pinterest,
Digg Digg. Add This, Share This
Bottom & side of post
Plugins
Google XML Sitemaps
Database Backup
W3 Total Cache
Yoast/Wordpress SEO
Akismet
Simple Image Widget
TinyMCE Advanced
Community
Global bloggers Network
Travel Bloggers
TBEX
TBU
Resources
www.seomoz.com
www.Problogger.net
www.travelblogsuccess.com
www.thinktraffic.net
Travel writers exchange
www.travelBlogadvice.com
Questions?Questions?• www.theplanetd.com
• Twitter: @theplanetd
• Facebook: ThePlanetD
• email: [email protected]
