The Bingham Group Blackbook 2016

T H E B I N G H A M G R O U P


History & Client Base


The Bingham Group11921 Kingston Pike, Suite 201

Knoxville, Tennessee 37934Phone: 865.523.5999

Fax: 865.523.0999www.binghamgroup.com

National Telly Awards& Over 200

Addy Awards

The Bingham Group is a full-service advertising agency founded by Lisa Bingham in 1990. Building on her years of experience in the Knoxville advertising community, her goal was

to build an agency that was capable of handling every aspect of creative content, from concept to final production, on an in-house basis.

Over the years, The Bingham Group’s body of work has indeed run the gamut of advertising projects, including campaign development, slogans, logos, videos, TV and radio spots,

brochures, posters, websites and more. We also offer a full range of marketing-related services, from account planning and research to public relations and media planning/placement.

We provide our clients top-notch creative services, utilizing state-of-the-art industry tools, resources and software applications in Web design, print and broadcast including the use

of in-house editing equipment, which offers full-range creative control and flexibility.

Most importantly, we have consistently achieved positive, lasting results for our local, regional and national clients. In fact, much of our business is generated from positive

word-of-mouth referrals.

GOLD ADDY AND WINNER OF A

“Best of Show” Award

FOR DIRECT MARKETING

A Brief History of The Bingham Group & Capabilities


• Advertising — Complete design and production of communication tools in all areas of print, electronic and out-of-home media, including targeted marketing.

• Account Planning — Our senior-level team of experienced account managers performs communications audits and needs assessments and prepares written plans.

• Public Relations — A complete service of public relations, community relations and special events from concept to completion and post analysis.

• Media Planning & Placement — Our skilled professionals place millions of dollars in advertising each year through traditional and non-traditional media outlets. This provides our clients with an agency that has strong and healthy relationships with media and allows for the maximum discounts available. We provide a unique strategy for each client and determine the best mix of media formats to maximize their advertising dollars.

• Research — We do our homework. Under the direction of our Chief Media Strategist, we study consumer behavior and media habits as defined by each client's individualized needs. We provide focus groups, online polls, personal interviews and surveys to help our clients with the feedback they desire and the tools necessary to create a thorough strategy that uniquely fits their needs.

• Graphic Design — Using Macintosh systems, our award-wining designers are highly skilled at taking ideas from concept to press-ready files for any type of communications need.

• Illustration — In addition to being recognized for great design, three of the design staff are just as skilled at illustration.

• Website Development & Design — By taking an engineering approach to website solutions, our in-house website developer works in HTML, JavaScript and PHP programming to perform website management, maintenance and website analysis with full use of our in-house T-1 Internet connection. We combine our graphic design capabilities, our web engineering knowledge and our ability to create streaming video for the web to create websites that are beautiful and that work!

• Video Production — The Bingham Group is one of the few agencies in the area with in-house capabilities to produce television commercials, corporate videos and training films at very attractive rates. Both pre-production and post-production services include digital video acquisition, scripting, storyboarding, broadcast graphics, audio production, non-linear editing,

3-D and 2-D animation and compositing and digital convergence to all streams.

Services


Client List


AMERICAN CANCER SOCIETY — A nationwide, community-based voluntary health organization dedicated to eliminating cancer as a major health concern. The Bingham Group

created and organized a benefit gala called An Orange Affair, which included securing business partners and identifying media sponsors. The event resulted in over $56,000 in

donations for the American Cancer Society.

ASTEC INDUSTRIES, INC. — A $450 million industrial manufacturing client headquartered in Chattanooga, Tennessee. The company services clients

around the world by designing, manufacturing, selling and servicing cutting-edge equipment for aggregate processing, asphalt production, asphalt road

paving, pipeline and utility installations. The Bingham Group designs and produces their major communications tools such as annual reports, sales

literature and product photography.

ATHENS FEDERAL COMMUNITY BANK — A community bank offering a full range of financial products and services. The Bingham Group assisted with their name change from

Athens Federal Savings and Loan to Athens Federal Community Bank. Using the theme “All the Bank You’ll Ever Need”, we handled radio, TV, newspaper, public relations, contests

and prizes to spread the word about the bank and their new name..

BANKFIRST — An $813 million financial institution that served the East Tennessee region. The Bingham Group performed complete full-service advertising and public relations

services for the bank for five years. Television, radio, print, outdoor and point-of-sale services were used, and we placed all regional media. The Bingham Group developed its website

complete with online banking and a campaign to announce and promote it. As a result of the campaign, the client experienced significant growth in their online services. Recently,

BankFirst merged with BB&T.

BENEFIELD-RICHTERS — Regional master planners, architects and landscape architects. The Bingham Group is currently creating an identity program, including a sales brochure,

website and other presentation materials. Other services include research, marketing strategy and community relations.

BRYANT BOATS — Boat manufacturer. We handle all aspects of its marketing, all collateral, national advertising, boat show exhibits and other presentation materials. Bryant has

been a client for 22 years. We place all national and local media for Bryant.

BUSH BROTHERS & COMPANY — A national manufacturer of packaged foods. Special collateral materials designed by The Bingham Group support the Bush brand. These

services included design concepts, copywriting, photography and print production.

The Bingham Group Clients


CEDAR SPRINGS PRESBYTERIAN CHURCH — (CSPC) is one of the oldest and biggest churches in the Greater Knoxville Area. After a rise in attendance, the church needed

more buildings and parking for the added membership. To do this, CSPC needed to raise $12,000,000. Knowing The Bingham Group’s experience in marketing and design, CSPC

came to the agency to begin the fundraising process. Other projects have included a 350-foot wall mural, signage, videos, marketing collateral and a website.

CLAYTON HOMES, INC. — Clayton Homes, Inc., builds, sells, finances, leases and insures manufactured homes. It is listed on the New York Stock Exchange (CMH) and operates

in 33 states across the nation. Clayton uses The Bingham Group to write, photograph and create its Annual Report as well as other corporate collateral.

COBALT BOATS — Cobalt Yachts in Vonore, Tennessee, sought out The Bingham Group to brand its new yacht division. The

Bingham Group designed all collateral and created a video for the launch of the new yacht at the Miami International Boat Show. The

Bingham Group also produces a quarterly magazine for the company, targeting Cobalt boat owners and potential customers.

CHRISTUS GARDENS — For nearly 50 years, this staple Gatlinburg attraction drew millions of visitors from all 50 states and dozens

of different countries. The attraction presented the life of Jesus Christ, set in dioramas with music and narration, from His birth to the

Ascension. The Bingham Group provided brochures and collateral material design. We also managed all aspects of public relations

support, including the attraction’s last new diorama, resulting in multi-state press coverage.

CLICK FUNERAL HOME — Click Funeral Home strives to be the leader in service and innovation for funeral homes in the Greater Knoxville Area. With five locations throughout

the region, Click Funeral Home sees expansion in business every year. Projects for Click Funeral Home include direct mail, magazine ads, 30-second commercials, public relations and

a website.

EDFINANCIAL SERVICES — Customer-driven student loan servicing with call center capabilities, financial aid process outsourcing and default prevention services. Work provided

by The Bingham Group has included folder inserts, pocket folder, annual report, brochure and displays..

ENGLISH MOUNTAIN SPRING WATER — A regional bottler of spring water. The Bingham Group was responsible for all creative and marketing services for this regional brand.

Services include point-of-purchase displays, sales presentations, direct marketing, radio and television advertising, website, specific events, consumer trade and public relations.

FIRST BAPTIST CHURCH CONCORD — First Baptist Church Concord (FBC) is the largest Southern Baptist Church in East Tennessee. The Bingham Group assisted FBC in

creating an effective missions campaign targeting the congregation through the use of two touch-screen kiosks for the main lobby that later became the basis for the entire missions

website. Other projects for FBC include logo design and signage.


GETTYSVUE POLO, GOLF AND COUNTRY CLUB — A new community in West Knoxville sought The Bingham Group’s creative expertise when it was time to introduce a new

and exclusive country club. We helped define the target market then provided the creative marketing tools needed to reach that market. Since then, Gettysvue has become a well-

known entity in the Knoxville area. The Bingham Group continues to support Gettysvue for anniversary celebrations, such as its Summer Sidewalk Celebration. We planned and

implemented the entire event from creative to public relations to hiring the entertainment and caterer.

GEMTRON, INC. — An international industrial technology company working with glass fabrication, molded products and manufacturing system development. The Bingham Group

created and continues to update collateral material and a website that position Gemtron as a world-class provider of innovative solutions in a highly competitive manufacturing

environment.

HIWASSEE COLLEGE — Hiwassee College is a coeducational, residential, private, four-year, liberal arts college affiliated with the Holston

Conference of the United Methodist Church. You can find Hiwassee on 400 acres of pastoral rolling hills at the foot of the Great Smoky Mountains in

Madisonville, Tennessee. The Bingham Group vastly improved the quality of the design and production of the recruitment brochures, bringing the

image of Hiwassee to a competitive level. The Bingham Group also designed and placed print ads for the college. As a result, Hiwassee has seen

increased interest by potential enrollees and their parents.

HOWE AUCTION COMPANY — Howe Auction Company is the second largest auction company in East Tennessee. Howe has auctioned for the State, banks and

private clients and has sold real estate and commercial property and held estate sales. The Bingham Group has designed a website, placed media, produced TV and radio spots,

designed newspaper ads and designed a portfolio for Howe Auction Company.

IDLEAIRE — A Knoxville-based company supplying long-haul truck drivers with an alternative to idling their engines during rest periods. When IdleAire launched its Advanced Travel

Center Electrifications product, The Bingham Group was tasked with providing creative and public relations. This included brochures, point-of-purchase displays, in-store displays,

grand opening events, placemats, banners, buttons, press releases, coin pads and media placement.

KNOXVILLE MUSEUM OF ART — One of the area’s leading cultural attractions. The Bingham Group designs and produces innovative print materials to promote specific exhibits

at the museum. Other services include television production and video animation used to promote awareness of the museum itself and special exhibits.

KNOXVILLE WHOLESALE FURNITURE – Knoxville Wholesale Furniture is a family owned and operated wholesale furniture retailer that has operated locally since 1992. With

over 220,000 square feet of furniture available at three locations, they sell more furniture than anyone else in Tennessee. The Bingham Group recently produced three television

spots, designed a new website and created a magazine spread to showcase KWF’s luxurious and diverse furniture offerings.


LOUISE MANDRELL THEATER — The Bingham Group worked directly with Louise Mandrell, providing marketing, advertising and special events support for her Pigeon Forge

dinner theater. We conceptualized, designed and produced all print materials, signage and brochures for the theater. The Bingham Group also planned the theater’s single largest

special event, Louise Mandrell’s 50th Birthday Bash.

MATLOCK TIRE SERVICE — Matlock Tire Service is a regional tire sales company that also does minor service and repair. They are committed to exceptional customer service and

helping clients solve problems. The Bingham Group has shot and produced 3 television ads and redesigned the Matlock website.

MEMPHIS AREA TRANSIT AUTHORITY, MATA — Memphis area’s system of public transit facilities, which includes the bus system, trolley lines and light rail. We provided

marketing services through a contract with TDOT and also directly with MATA that included a strategic plan to increase ridership and job access. This plan also included the brand and

logo design. We created a full-scale advertising campaign, a public relations campaign, new bus signage, new graphics on all vehicles, a new single bus book to replace 43 existing

timetables and other collateral materials. The contract with MATA represented a half million dollars of advertising services.

NATIONAL MUSCADINE FESTIVAL — The National Muscadine Festival is held in September of every year to celebrate the beauty of the harvest season. The City of Sweetwater in

Tennessee hosts the event and is very proud of the positive impact the festival has had in the area. Services provided include logo design, poster design, billboard design, strategic

planning and media placement.

O.P. JENKINS FURNITURE STORE — O.P. Jenkins Furniture Store is a high-end furniture and home accessories store in

downtown Knoxville, Tennessee. After more than 100 years in operation, the furniture store had no position in the market and had

little brand equity. The Bingham Group set to work improving the brand of O.P. Jenkins. This started with the logo and signage and

then moved into the newspaper ads, direct mail, e-blasts and eventually TV spots and a website.

OAK RIDGE ASSOCIATED UNIVERSITIES (ORAU) — A consortium of major Ph.D.-granting academic institutions, which

cultivates collaborative partnerships that enhance the scientific research and education enterprise. The Bingham Group created their

2011 Annual Report with a focus on the tsunami that devastated Japan and ORAU’s response.

PEOPLES BANK OF EAST TENNESSEE — Peoples Bank of East Tennessee is a regional institution with 11 branches throughout Southeast Tennessee and North Georgia. In 2011, the bank obtained

three new locations, and The Bingham Group was used to build awareness. Services provided include print design and placement, billboard design and placement and strategic planning.

REGAL ENTERTAINMENT GROUP — The Bingham Group teamed with the largest theater entertainment company in the U.S. to create a corporate identity program and

materials for the grand opening of their newest theater complex in Denver, Colorado. These grand opening materials will be the foundation for future openings across the nation.

Work for this program included: corporate identity, tagline: “We Do Entertainment Big!,” posters, advertisements and bus signage.


RIPLEY’S AQUARIUM OF THE SMOKIES — The Bingham Group has produced Ripley’s Aquarium

of the Smokies and Ripley’s Aquarium of Myrtle Beach television spots for the past six years. These

creative campaigns have been broadcast in more than 17 television markets across the country and have

appeared nationwide in Regal Cinemas. In addition to broadcast, The Bingham Group has assisted

Ripley’s in various outdoor campaigns and specialized event marketing.

STREET LEGAL INDUSTRIES, INC. — Street Legal Industries is a small, woman-owned, HUBZone certified firm that contracts with government agencies. Often, Street Legal will contract on

projects for which they will need to subcontract labor to firms for video production or graphic design. The Bingham Group has designed logos and produced videos for the company.

TENNESSEE GOVERNOR'S HIGHWAY SAFETY OFFICE – The Bingham Group was awarded a contract as the full-service advertising agency for the State of Tennessee's

GHSO office. This largely consisted of placing media on television and radio as well as online and new media formats. The Bingham Group was able to maximize this contract for the

State by beating their former agency with more than double the frequency and GRPs for their campaign. This resulted in reduced deaths in every county in the State of Tennessee

over the time when The Bingham Group purchased media for the account.

TENNESSEE DEPARTMENT OF HEALTH – The Bingham Group was awarded a contract to raise the awareness for the Tennessee Tobacco Quitline. This was accomplished

through a multi-media campaign including television, radio, print, bus wraps, billboards and other touch points, which caused a significant increase in the number of calls to the

Tobacco Quitline.

TENNESSEE DEPARTMENT OF HOMELAND SECURITY – The Bingham Group has a five-year contract with the State of Tennessee to create a methamphetamine awareness

campaign to include radio, television and visual print media. This is an all-inclusive campaign that highlights the new state laws regarding children in homes where meth is made.

TENNESSEE DEPARTMENT OF TRANSPORTATION — Under a five-year contract with the State of Tennessee, The Bingham Group developed and managed creative strategy,

advertising and public relations concepts to enhance the image of transit service across the state. The agency worked with 24 urban and rural transit systems to meet the needs of

each individual community, as well as unifying and enhancing the image of transit for the State. The work included designing and hosting 24 new websites, logo development,

collateral materials, producing informational videos and conducting special events. Bingham video crews and marketing teams have visited each of the 24 systems as part of the

research and production phase of the campaign. Also, a 15-minute informational video was produced to document “The Status Of Transportation in Tennessee.” The Bingham Group

was also involved in marketing the launch of several new transit systems throughout the state, including two light rail systems.

TENNESSEE STATE BANK — This financial institution has been a pillar of the Sevier County community for decades. When the board of directors decided to expand into

surrounding territories, The Bingham Group was chosen to lead the charge. The Bingham Group was tasked with the difficult responsibility of developing a brand position to increase

deposits and market share, while retaining the personal, local image on which the bank had been established.


TENGASCO, INC. — A publicly traded energy company located in Tennessee and Kansas. Tengasco is involved in the highly focused vertically integrated oil and natural gas

industry. Also, the company is involved in exploration and production of natural gas, including natural gas marketing and pipeline operations. The Bingham Group provided public

relations support and creative services for the company’s annual report and other related sales materials. We have also organized several special events for Tengasco including an

investor relations meeting in New York City and a large celebration when its pipeline was completed.

THE OLDE FARM GOLF CLUB — For over two years, The Bingham Group has been the agency of record for The Olde Farm –

a prestigious golf club located in the rolling hills of western Virginia. The agency handles: strategic planning to increase social

memberships, strategic planning to increase its current rating from No. 8 on “America’s 50 Greatest Golf Retreats” listing, public

relations, E-Blast promotions, tournament events and invitations and magazine and newsletter development and publication.

TOYOTA KNOXVILLE — Toyota Knoxville, the state’s largest Toyota dealership, opened a new Prep & Design Center to cosmetically service and modify customer cars as well as

their own vehicles. To increase the sales of this service and cars in general, The Bingham Group has developed signage, brochures, video and a website for the dealership.

TRADING SPACES — The Bingham Group designed and created the opener for the popular national television show.

TSALI NOTCH VINEYARD – The Bingham Group has increased branding for Tsali Notch products including Muscadine wine bottles, Muscadine jelly and many more. Other

promational material includes rack cards that we have designed and publish as well as a personal stamp for the company.

UNIVERSITY OF TENNESSEE, MEN’S AND WOMEN’S ATHLETIC DEPARTMENTS — Developed graphics for the Neyland Stadium JumboTron, the Buzz Peterson

television show and the Pat Summitt television show.

VALLEY BANK — The Bingham Group worked with this Tennessee financial institution for a total of five years until its sale to AmSouth. Services included complete advertising,

public relations elements and all media placement.

WARREN & TALLENT CPA, LLC — Warren & Tallent CPA, LLC, is a full-service accounting and financial services firm with three locations in Monroe and McMinn County, Tennessee,

and has been increasingly successful since it was founded in 1963. The Bingham Group has provided logo design, web design and strategic planning to Warren & Tallent.

WEARS VALLEY RANCH — Wears Valley Ranch and St. Andrews School is a nonprofit institution that provides a home and education to abandoned and abused children. In 2011,

The Bingham Group produced a video and collateral to present to major donors at an appreciation retreat at RT Lodge in Maryville, Tennessee. The video and collateral outlined a

brief history of the ranch and presented a vision for the future of the programs. The project was a great success and even led to additional donations that very weekend.


WOMEN’S BASKETBALL HALL OF FAME — The Bingham Group produced the latest television commercials for this visually captivating Knoxville landmark. A nationally

recognized tribute to women's basketball, this area attraction draws thousands of visitors each year, including a great many celebrities during its annual induction ceremony.

WORSHAM-WATKINS INTERNATIONAL — An innovative developer with worldwide properties from Maine to Moscow. From the corporate logo to the company portfolio

presentation, The Bingham Group created the entire corporate identity program. We are currently developing an identity program and marketing plan for their new five-star resort

hotel, which will be located in Gatlinburg.

Y-12 FEDERAL CREDIT UNION (FCU) — A federally-chartered, member-owned, non-profit financial cooperative with over 70,000 members. In 2004, Y-12 FCU selected The

Bingham Group as Agency of Record. We began by determining target market, performing category research and creating an image and branding campaign.


Portfolio


Bingham GroupLogos

Logos are personal signatures that blend the various

aspects of an organization into one unified

graphic message. Logos, like the organizations

they represent, have to be unique and

memorable. We pride ourselves in developing

effective logos that represent the client and stand

the test of time.


Logos

the parliament group

teachersroom com

Memphis Area Transit Authority


Logos

Community Health Services

T H E B I N G H A M G R O U PT H E B I N G H A M G R O U P

Knoxville WholesaleFurniture

Knoxville Wholesale Furniture is a family owned and

operated wholesale furniture retailer that has

operated locally since 1992. With over 220,000

square feet of furniture available at three locations,

they sell more furniture than anyone else in

Tennessee. The Bingham Group recently produced

three television spots, designed a new website and

created a magazine spread to showcase KWF’s

luxurious and diverse furniture offerings.

https://www.youtube.com/user/TheBinghamGroup

30-Second Television Spot










A magazine for the people of Monroe County and those who come to visit.

SUMMER 2016

Red, White and BeautifulPhotographer Ben Finch Inspires

HAPPY 100th America’s National Parks!Our Smoky Mountains Ranked #1

Limited Edition PendletonA Must-See At Chilhowee RV

®



A magazine for the people of Farragut, West Knoxville & surrounding communities.

SPRING 2016

MasterCraftWins 2015 IndustryWeek’sBest Plant Award

A Story Of PerseveranceGlen & Mary Summitt

Magazine Spread

Website

ww

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illew

hole

sale

furn

iture

.com


Tennessee Department of Safety and

Homeland Security

The Bingham Group recently won a five-year

contract with the State of Tennessee, Department of

Homeland Security, to create a methamphetamine

awareness campaign to include radio, television and

visual print media. As part of this contract, The

Bingham Group developed a 30-second public

service announcement (PSA) about the dangers and

consequences of making methamphetamine.

Specifically, the PSA deals with newer, stricter laws

regarding making meth around children.

After thoroughly researching the subject matter and

the new methamphetamine laws, the agency began

concept creation and storyboards. The video

focuses on a mother involved in making meth being

sentenced to jail and losing her child as a result of

her actions. The Bingham Group selected talent and

music for the PSA, as well as custom-created

graphics to enhance the PSA’s message. The project

was completed in-house by utilizing the agency’s

own broadcast production facilities. In addition to

creating the video, The Bingham Group is

responsible for media buys and distribution to

media outlets throughout the State. https://www.youtube.com/user/TheBinghamGroup

Public Service Announcement






Homeland SecurityPublic Service Announcement

TELLYVIDEOGRAPHY/

CINEMATOGRAPHY

TELLYPSA COMMERCIAL-REGIONAL TV

& MULTI-MARKET CABLE - PUBLIC SERVICE

ADDYSMETH MOM PSA: ELEMENTS OF

ADVERTISING, CINEMATOGRAPHY;

METH EXPLOSION PSA: PUBLIC SERVICE, BROADCAST/ELECTRONIC/

DIGITAL-TV;

METH EXPLOSION PSA: ELEMENTS OF ADVERTISING, CINEMATOGRAPHY

TELLYPSA COMMERCIAL-REGIONAL TV

& MULTI-MARKET CABLE - PUBLIC SERVICE

Silver

Silver

3 Silver

Bronze


Floor Decal Full Page Print AdPress Release

Website www.methdestroys.org


Homeland SecurityPublic Service Announcement

Department of Safety & Homeland Security • 312 Rosa L. Parks Ave., 25th Floor • Nashville, TN 37243 Tel: 615-251-5131 • tn.gov/safety

FOR IMMEDIATE RELEASE September 24, 2015

CONTACT: Jennifer Donnals

[email protected] OFFICE: 615-251-5131

GOVERNOR’S PUBLIC SAFETY SUBCABINET ANTI-METH COMMUNICATIONS

CAMPAIGN EARNS TELLY AWARDS Prestigious honor awarded to two television commercials communicating the

consequences of violating tougher meth laws

NASHVILLE – An anti-methamphetamine communications campaign created by the Governor’s Public Safety Subcabinet has earned three prestigious national advertising awards. The Telly Awards honor two television commercials included in the campaign, which was part of Gov. Bill Haslam’s first term public safety action plan. “The purpose of the campaign was to communicate the consequences of violating tougher meth laws passed under Governor Haslam’s administration. The new legislation enacted stiffer penalties for manufacturing meth in the presence of children and for purchasing pseudoephedrine for unlawful purposes,” Department of Safety and Homeland Security Commissioner Bill Gibbons said. Gibbons chairs the subcabinet. “The television ads were very effective and emotionally described the heartbreaking toll that meth manufacturing and use can take on a family.” The three year campaign included outdoor advertising, social media, radio and television commercials, and other forms of non-traditional media. It targeted counties in Tennessee with high rates of children removed from homes due to meth-related cases and counties with the highest number of meth lab seizures. The number of children removed from homes in Tennessee decreased 30.1 percent from 2013 to 2014; the number of meth labs seized in Tennessee fell by 24.7 percent in that same time period. The Bingham Group, an advertising agency based in Knoxville, produced the two television spots, “Methamphetamine Explosion” and “Meth Mom.” The campaign earned two silver and one bronze Telly Awards. The Telly Award is a highly respected honor in the advertising and marketing industry. This year, more than 12,000 entries from all 50 state and numerous countries were submitted. Fewer than ten percent of entries received Silver Telly Awards, which is the highest honor possible, and fewer than 25 percent earned Bronze Telly Awards, the second highest award. The Tennessee Department of Safety and Homeland Security’s (www.TN.Gov/safety) mission is to serve, secure, and protect the people of Tennessee.

###

ADDYSMETH EXPLOSION PSA: ELEMENTS OF ADVERTISING, SOUND DESIGN

METH MOM PSA: DIGITAL

ADVERTISING, VIDEO-BRANDED CONTENT 60 SECONDS OR LESS

METH DESTROYS: PUBLIC SERVICE,

INTEGRATED CAMPAIGN

METH MOM PSA: PUBLIC SERVICE, BROADCAST/ELECTRONIC/DIGITAL-TV

METH MOM PSA: TELEVISION, REGIONAL / NATIONAL TV CAMPAIGN

- SERVICES

ANTI METH FLOOR DECAL: PUBLIC SERVICE, POP OR POS MATERIALS

ANTI METH POSTER: PUBLIC

SERVICE, POSTER

METH DESTROYS WEBSITE: DIGITAL ADVERTISING, WEBSITES CONSUMER

- SERVICES

8 Bronze

T H E B I N G H A M G R O U PT H E B I N G H A M G R O U P • P U B L I S H I N G

Tennessee Wildlife Resource Agency

In 2014, The Bingham Group received the new

five-year contract to publish the Tennessee Wildlife

Resource Agency's Guides in the spring of 2014.

The guides include the Hunting & Trapping Guide,

Waterfowl Guide and Fishing Guide.

TWRA has a rich history of providing a service to

the public, affording all residents the right to hunt

wildlife in the great state of Tennessee. The mission

of the Tennessee Wildlife Resources Agency is to

preserve, conserve, manage, protect and enhance

the fish and wildlife of the state and their habitats

for the use, benefit and enjoyment of the citizens in

Tennessee as well as its visitors.

The Bingham Group provides the design, layout,

editing and ad sales for the guide as well as all the

advertising design, placement and quality controls

for the printing process.

The guide provides all hunters and anglers access

to the licensing fees, hunting and fishing

regulations; wildlife management areas; and

hunting and fishing tags and licenses. Wildlife Guides

Opening Spread

Wildlife Guide Ads: Academy, Wayne County Chamber and Bass Pro Shop.

2 32015-2016 Hunting & Trapping Guide 2015-2016 Hunting & Trapping Guide

WELCOMET O T E N N E S SE E

WE’RE WILD That You’re Here!

Welcome to the Great State of Tennessee!

Whether you fish, hunt, or just appreciate

watching birds and wildlife, we’re happy to

have you here. Our state deeply appreciates

and depends on the revenue generated

from visitors like you. In fact, in 2011, state

and nonresidents spent $2.9 billion on wildlife recreation in Tennessee. We

estimate that more than 26 million

wildlife enthusiasts walk the trails, hunt

the woods and fish our pristine lakes and

streams every year. So, whether this is your

first visit or thousandth trek, we hope you’ll

embrace Tennessee as your permanent

home on the wild side of life.

*2011 Census Report

The only stop

for all your outdoor needs

931-722-3575 | www.waynecountychamber.org

Woods, Water & Wildlife

facebook.com/bassproshops twitter.com/bass_pro_shops

ROAM FREE AT BASSPRO.COM or TRACKERBOATS.COM

WHEN FISHING IS YOUR FIRST PRIORITY,TRUST THE EXPERTSWe’re Bass Pro Shops ®.and TRACKER ® Boats—the two greatest forces in fishing. For us, there’s no better place

to be than on the water. And we know many of you feel the same way. So when you’re ready to upgrade your boat,

restock your tackle box, or rethink your rod and reel selection, there’s no need to shop around. Go with those who

know. Trust in the fishing authorities.

BP150240

323 Opry Mills DriveNashville, TN 37214 (615) 514-5200

6140 Macon RoadMemphis, TN 38134 (901) 213-5800

3629 Outdoor Sportsmans PlaceKodak, TN 37764 (865) 932-5600

T H E B I N G H A M G R O U P • P U B L I S H I N G

Monroe LifeMagazine

The Bingham Group launched Monroe Life the

summer of 2009. This publication depicts the rich

history, recreation, business and people of Monroe

County and is targeted at both Monroe County

residents and visitors.

In two years, the magazine became a profitable,

ad-supported publication. The Bingham Group

does the writing, photography, layout and design,

editing, advertising sales and quality controls for the

printing process, as well as the distribution of the

publication in area business and homes.

A broad spectrum of subjects are covered in the

magazine. Readers can take a walk through history,

experience the great outdoors or shop for antique

treasures. From historic people and places to

modern businesses and vacationing sites, the

publication is of interest to a variety of readers.

Monroe Life has won awards for its cover and

several spreads, which were all designed by The

Bingham Group. The magazine is considered a

credible news source in the area and has a very

loyal readership. The magazine’s success has been

so influential that The Bingham Group has also

been awarded new work for design as

a result.

Website

ww

w.m

onro

elife

.com

A magazine for the people of Monroe County and those who come to visit.

SUMMER 2015

The Lost SeaCelebrates 50 Years!

THE FASHION Returns To The Stage

Lake Restaurants

Clifford WilsonNot Your Average Attorney

ADDYS ADDYS ADDYS2 Gold 6 Silver 10 Bronze


Farragut LifeMagazine

Farragut Life is published and created four times a

year at The Bingham Group and is now in its

second year. The agency creates every single

aspect of the magazine, from the layout to the ads,

from the front to the back. We make sure that the

creative sets the magazine apart and that the

stories of the Town of Farragut are told through

graphics and words. Advertisers in the magazine

receive great feedback and have experienced

much growth.

Volume 3, 2015


Antiques In AutumnA Tour Through East Tennessee

BILL ROBINSONThe Longest-Held POW In History

SHARON REEDY-RAMSEYLiving Like No One Else!

CHRIS HIGGINSCapturing the Unexplored

Steve and Donna FileTheir Amazing Life Story

Chief Jim HenryThe Perfect Way To End A Career

Volume 4, 2015


SHOP LOCAL!Your Guide To Local Gifts

And Holiday Events

Beth Haynes’ Fairytale Wedding At The Tennessee Theatre

Governor Bill Haslam Brings A Message Of Challenge And Hope In His Second Inauguration

David FarragutFirst Admiral Of The United States Navy

Inaugural Edition

A magazine for the people of Farragut, West Knoxville & surrounding communities

An Introduction ToThe Bingham Group

Volume 2, 2015


Seasonal Culinary InspirationsTruffle Ricotta Cheese Recipe With Chef Deron Little

DR. HAROLD BLACKOne Of The First African-Americans To Attend The University Of Georgia

KIPPY BROWN Behind The Scenes WithSeattle Seahawks Coach Kippy Brown And His Amazing Life Story

THE MUSCADINE FESTIVAL &

HOT AIR BALLOONS20

Tsali Notch VineyardThe Largest Muscadine Vineyard In The State Is Also The Prettiest!


SPRING 2016

MasterCraftWins 2015 IndustryWeek’sBest Plant Award

A Story Of PerseveranceGlen & Mary Summitt

Website

ww

w.fa

rrag

utlif

e.co

m


McMinn LifeMagazine

McMinn Life is published and created four times a

year at The Bingham Group and is now in its

twelfth season. The agency creates every single

aspect of the magazine, from the layout to the ads,

from the front to the back. We make sure that the

creative sets the magazine apart and that the

stories of McMinn County are told through

graphics and words. The design of the magazine

has won many awards thus far. Advertisers in the

magazine receive great feedback and have

experienced much growth. McMinn Life and

Monroe Life are now the best media outlets for

both counties.

Website

ww

w.m

cmin

nlife

.com

SPRING 2015

Ben Finch Photography

Captures Beth Haynes’

Fairytale Wedding

At The Tennessee Theatre

Governor Bill Haslam

Brings A Message Of Challenge And Hope

In His Second Inauguration

Liberty and Justice For All

Tennessee Supreme Court Chief Justice

Sharon Lee, Leads with Honor

SUMMER 2015

The Plight Of The HoneybeesThe Best Of Lakeside Dining

Mayfield’s Visitor CenterFantastic Flavors, Amazing Numbers!

Ghost Towns And RailRoadsAdventure Awaits On the L&N “Old Line”

A Light HouseAt Christmas

Christmas In Every CornerSanta In Every Room

Homemade ForThe Holidays

HOLIDAY/WINTER 2016

ADDYS

ADDYS

3 Bronze

3 Silver


Tennessee Department of Health

In 2012, The Bingham Group was awarded a

contract with the State of Tennessee Department

of Health to provide services for a multi-media

campaign to raise awareness for the Tennessee

Tobacco Quitline.

Tasks for this contract include:

• Placing existing and newly developed television ads throughout Tennessee. Thirty-five spots were required to run from December 2012 through February 2013.

• Developing and submitting two versions of "The Cost of Cigarettes" multi-media campaign. After extensive research, The Bingham Group created two effective campaign options and presented them to the State.

• Conducting focus groups and telephone interviews in the three Grand Divisions of the State to determine the potential of the new multi-media campaign to motivate smokers to quit through the assistance of the

Tennessee Tobacco Quitline.

Bus Wrap

BillboardADDYS

ADDY

2 Silver

1 Gold


Tennessee Department of Health

• Creating print media, including 35 bus wraps per month per city for Memphis and Nashville and artwork to be utilized on 18" x 24" posters and 8" x 9" bi-fold brochures.

• Broadcasting 200 purchased radio public service announcements. The Bingham Group was required to place 200 spots per the contract. However, they were able to place over 1,700 spots and an additional 1,550 public service announcements.


ADDY1 Bronze


Tsali Notch Vineyard

The Bingham Group has been working with Tsali

Notch Vineyards for the past 2 years. Tsali Notch is a

vineyard specializing in Muscadine grapes, which

are indigenous to the Southeastern United States.

Tsali Notch Vineyards, previously Halo Notch, began

producing in September 2004 and is the largest

muscadine vineyard in Tennessee.

In those years, we have increased branding for their

products, including their Muscadine wine bottles,

Muscadine jelly and many more. Other promational

material includes Rack Cards we have designed and

pubished, as well as a personal stamp for the

company. We have also produced ads for the

company that are featured in the Tennessee

Vacation Guide, Monroe Life and interstates

billboards around the area.

Wine Labels

At Tsali Notch, Tennessee’s largest commercial

muscadine vineyard, our passion is the

muscadine grape. Indigenous to the Southeast, this fruit combines

health benefits with a taste both delicious and sweet. The unique

and lively taste of our muscadine wines won gold medals at the

2015 San Francisco Chronicle Wine Contest and the Wines of

the South Contest in 2014. We also offer an incredibly diverse

variety of sumptuous canned artisanal muscadine products.

Come enjoy them in a setting where rustic simplicity meets

comfortable sophistication.

Rack Cards

Logo Stamp

Ads

7

SPRING 2016 MONROE LIFE

CELEBRATE the

NATURAL

B E A U T Y this

S P R I N G

423.506.9895 • 140 Harrison Rd. • Madisonville, TN 37354 • www.tsalinotch.co

m423.506.9895 • 140 Harrison Rd. • Madisonville, TN 37354 • www.tsalinotch.com

Tsali Notch Vineyard has gifts for your Chrismas List! Stop by today and pick up our Muscadine Wine.Planning a Holiday event or Christmas party? Tsali Notch facilities can accomodate groups of any size. Call to reserve any of our great venues.

With over 200 acres of farmland surrounded by beautiful mountains, your visit to Tsali Notch Vineyard is sure to be memorable!Vineyard Grounds • The Tasting Room The Upper Barn (for large events) The Jackson Lounge • The Pavilion

CELEBRATE the

NATURAL BEAUTY

this Holiday

ADDY1 Gold


Cedar Springs Presbyterian

ChurchThe Bingham Group designed a beautiful, graphic

collage that stretches across the church’s Mission

Hall, which is 15 feet high and 350 feet long. Scenes

of missionaries working with local and international

people scale the mural, while the copy depicts the

countries served, the mission work in progress and

coordinating Bible verses.

Lisa Bingham, owner of The Bingham Group, is

thrilled with the outcome of the piece and says, “I

prayerfully considered how to best communicate

the heartbeat of the CSPC missions ministry. It has

been a blessing to be able to use my team’s talent

to help advance the vision of the missions

department. I pray that the artwork will be a

strong communication tool for the church for

years to come.”

CSPC is excited about the work and hopes to

reconnect people to their ultimate calling of loving

God, one another and the world.

ADDYS3 Bronze


Click Funeral Home has been family owned and

operated since 1965. It began when Glenn and

Polly Click started their own business and traveled

door to door to personally meet the members of

Lenoir City. Since the beginning, Click Funeral

Home has embodied the traditional value of

service. Today, Click Funeral Home remains in the

family, with quality service at the heart of everything

they do.

The Bingham Group traveled back in time with a

30-second commercial demonstrating Click’s

understanding of traditional service. We also

created direct mail media, magazine advertisements,

public relations and a strong online presence with

a complete website.

Click Funeral Home

https://www.youtube.com/user/TheBinghamGroup30-Second Television Spot

ADDY1 Bronze


Matlock Tire Service is a regional tire sales company

that also does minor service and repair. They are

committed to exceptional customer service and

helping clients solve problems. The Bingham

Group has worked with Matlock Tire Service for 5

years and has shot and produced 3 television ads

along with redesigning the Matlock website.

Matlock Tire



ADDYS2 Bronze


Oak Ridge Associated Universities

When ORAU contacted The Bingham Group to

complete their 2011 Annual Report, we suggested

dedicating only two pages for all of the

departments and their descriptions (instead of

the usual page per department). The purpose of

this was to focus the rest of the publication on

telling the story of how the departments reacted

to the crisis caused by the 2011 tsunami in Japan.

With the theme of “connect,” The Bingham

Group helped illustrate the response ORAU has

had throughout the world in times of need. Not

only does ORAU help in dire times, but we also

showed how ORAU connects with medical

centers and trains them on how to be prepared in

extreme emergencies. The story expressed how

ORAU “connects” with consumers on a

new level.

Table of Contents SELECT ACRONYMS Inside Front Cover

STATEMENT FROM THE PRESIDENT 3

ORAU AT A GLANCE 4

JAPAN DISASTER SUPPORT 6

EXPERTISE AND IMPACT 10

UNIVERSITY PARTNERSHIPS 20

ORAU SPONSORING INSTITUTIONS 21

COMMUNITY INVOLVEMENT 22

ORAU MANAGEMENT 24

ORAU BOARD OF DIRECTORS Inside Back Cover

Interactive, Online Version of ReportThis printed report is released with a complementary, interactive micro site available at www.orau.org/annualreport. The micro site provides expanded features, video or audio resources and links to additional content.

R A D I A T I O N E M E R G E N C Y M E D I C I N E S C I E N C E E D U C A T I O N A N D W O R K F O R C E D E V E L O P M E N T S C I E N T I F I C P E E R R E V I E W W O R K E R A N D P U B L I C H E A L T H

Photo credit: AP/Kyodo News

E N V I R O N M E N T A L A S S E S S M E N T S H E A L T H C O M M U N I C A T I O N A N D T E C H N I C A L T R A I N I N G N A T I O N A L S E C U R I T Y A N D E M E R G E N C Y M A N A G E M E N T

PUBLISHED BY THE COMMUNICATIONS AND MARKETING DEPARTMENT OF ORAU

Director of Communications and MarketingPam Bonee

Annual Report EditorWendy West

SELECT ACRONYMS

ARC Appalachian Regional Commission

CalEMA California Emergency Management AgencyCDC Centers for Disease Control and Prevention

DHS U.S. Department of Homeland Security DOE U.S. Department of Energy EERE Office of Energy Efficiency and

Renewable EnergyFBI Federal Bureau of Investigation

HBCU Historically Black Colleges and UniversitiesMEI Minority Educational InstitutionsNIOSH National Institute for Occupational

Safety and Health NNSA National Nuclear Security AdministrationNRC Nuclear Regulatory CommissionORAU Oak Ridge Associated UniversitiesORNL Oak Ridge National Laboratory

Annual Report Associate EditorNicole Merrifield

Annual Report DesignerThe Bingham Group

Oak Ridge Associated Universities (ORAU) provides scientific, health and national security expertise to federal, state, local and commercial customers. Our work

advances scientific research and education, protects public health and the environment, and strengthens national security. We have reach-back capability to a

consortium of more than 100 academic institutions, and we connect universities with research laboratories to advance science education and discovery.

A 501(c)3 nonprofit corporation, ORAU manages the Oak Ridge Institute for Science and Education (ORISE) for the U.S. Department of Energy (DOE).

ORISE is a DOE institute focusing on scientific initiatives to research health risks from occupational hazards, assess environmental cleanup, respond to radiation

medical emergencies, support national security and emergency preparedness, and educate the next generation of scientists.

Contributing WritersSarah BeeneJenna BlairRebecca HopsonNicole Merrifield

ORISE Oak Ridge Institute for Science and Education

REAC/TS Radiation Emergency Assistance Center/Training Site

STEM Science, Technology, Engineering and Mathematics

The financial information provided in this report has been derived from the audited financial statements of the ORAU Corporation and the DOE contract fund for the year ended Sept. 30, 2011. These auditedfinancial statements are presented in separately bound reports.

Our customer focus enables us to be ready at a moment’s

notice to respond to dynamic conditions, including the

devastating earthquake, tsunami and nuclear power plant crisis

that ravaged Japan in March. ORAU experts supported senior

DOE officials on the ground in Japan and provided 24/7

assistance back home with DOE’s Nuclear Incident Team.

Our physicians and staff advised on hundreds of requests for

information regarding potential health hazards and consulted

with federal officials to plan for the possibility of radiation

emergency medical treatment in Japan.

At the same time, ORAU assisted the CDC in hosting a national

conference focused on public health and radiation emergency

preparedness and disseminated information to the U.S.

public to allay fears of atmospheric exposures. In the months

following the crisis, ORAU experts also responded quickly to

characterize possible contamination of maritime assets off the

coast of Japan that likely traveled through the radioactive plume

emanating from the Fukushima Daiichi Nuclear Power Plant.

These examples and others throughout this report highlight not

only ORAU’s ability to provide this type of quick and effective

response, but further illustrate ORAU’s ability to provide the

expertise, research tools, education and training to those who

need to be ready to respond. These capabilities, coupled with

our reach back to a deep community of university research

The federal government and private sector look to companies

whose capabilities are strategically aligned with their missions

and whose solutions are delivered rapidly and efficiently. They

look for companies with an ability to connect… to provide a

tailored, multidimensional approach with comprehensive skills

to generate an effective result. This is even more critical in times

of uncertain budgets and scarce resources.

Throughout 2011, ORAU has remained strong in the face of our

country’s economic challenges by strategically connecting our

expertise with the needs of our customers and our nation and

by integrating our diverse services to provide seamless support.

As reflected in reviews and assessments from our customers

we achieved outstanding and sustained performance through a

continued focus on performance quality and integrity. We have

an exceptional reputation for producing quality work that supports

customers’ missions and is backed by deep subject matter expertise.

This year, we also made great progress in refining the foundation

that supports our business enterprise. We have strengthened our

infrastructure through enterprise architecture, internal reorganization

and capital investments and have documented and articulated

our core competencies. In addition, we have institutionalized

quality management practices to streamline processes, gain

efficiencies and continually improve our services and deliverables. REVENUE IN MILLIONS

Statement from the President

FY07 FY08 FY09 FY10 FY11$232.3 $236.1 $271.4 $324.4 $345.1

partners, are helping us address today’s challenges, as

well as shape our future.

Andy PageORAU President and CEO

3

R A D I A T I O N E M E R G E N C Y M E D I C I N E S C I E N C E E D U C A T I O N A N D W O R K F O R C E D E V E L O P M E N T S C I E N T I F I C P E E R R E V I E W W O R K E R A N D P U B L I C H E A L T H

2

E N V I R O N M E N T A L A S S E S S M E N T S H E A L T H C O M M U N I C A T I O N A N D T E C H N I C A L T R A I N I N G N A T I O N A L S E C U R I T Y A N D E M E R G E N C Y M A N A G E M E N T

Characterizing Maritime Assets off the Coast of Japan

for Potential Radiation Contamination

In the summer of 2011, ORAU’s environmental assessment team

performed a radiological survey of a ship that was located

off the coast of Japan during the days immediately following

the March 11 disaster. With only a few days to mobilize, the team

surveyed the ship’s high-traffic areas, air filtration systems—

which use fans and filters to clean contaminated air outside

a ship before feeding it into inner rooms — and all non filtered

cargo areas. Most elevated radiation levels were found to be

the result of everyday radiation that is present in the natural

environment. Contamination was found within the filters; however,

this finding indicated that the air filtration systems effectively

trapped the vast majority of contamination.

RADIOLOGICAL SURVEY EXPERTISE

24/7C O N S U L T A T I O N

“Our response has been truly impressive, with over 404 contractors joining the federal workforce supporting events in Japan. I truly appreciate the individual and team effort thathas been put forth.”

—Deborah A. Wilber, director of the NNSA Office of Emergency Response

JULY 11-27With only a few days to mobilize, ORAU’s environmental assessment teamperformed a comprehensive, three-week-long radiological verification survey of a maritime transport ship that had been located off the coast of Japan at thetime of the disaster.

AUGUST 23-25At the request of Japan’s National Institute of Radiological Sciences, REAC/TS conducted training in Japan as part of the continuing U.S. response to the Japan radiation emergency medicine nuclear crisis.There were approximately 30 participants.

9

Photo credit: AP/Gregory Bull

RADIATION EMERGENCY MEDICINE

Advising on Medical Aspects of Radiation Exposure in Japan

Because of Japan’s earthquake and tsunami, the Fukushima

Daiichi Nuclear Power Plant suffered catastrophic damage—

ultimately releasing dangerously high amounts of radioactive

material that led to the evacuation of more than 170,000 Japanese

citizens within a 12-mile radius of the crippled plant. Responding

agencies were concerned about the medical impacts of radiation

exposure, the effect on food and water safety and what actions

individuals could take to protect themselves. To provide advice

and consultation, the physicians and health physicists at REAC/TS

were on call 24/7 and responded to more than 200 inquiries in

the days and weeks that followed.

E V A C U A T E D

MARCH 21-24ORAU’s health communication team partnered with the CDC to host “Bridging theGaps: Public Health and Radiation Emergency Preparedness,” a national conferencewith forums for discussing the current state of radiation emergency preparedness,including gaps and barriers, at the local, state and federal levels.

MAY 7In the eight weeks after the Japan earthquake andtsunami, ORAU’s REAC/TS team responded tomore than 200 calls related to the medical effectsof radiation.

170,000

Answering Concerns about U.S. Radiation Emergency Preparedness

and Public Health Response

Upon learning of the unstable condition of several Japanese reactors

following the earthquake and tsunami, some U.S. citizens became

concerned about whether radiation being released from the damaged

Fukushima Daiichi Nuclear Power Plant would disperse across the

Pacific Ocean. As the CDC prepared to assist in the U.S. response

effort, ORAU provided the agency with onsite, staff support at its

Joint Information Center, which operated 24/7 during the event and

distributed radiation emergency information to the public. ORAU

also had a lead role in the development and execution of the CDC’s

first-ever “Bridging the Gaps: Public Health and Radiation Emergency

Preparedness” conference, which was held just 10 days after the

earthquake and served as a forum for discussing the current state of

radiation emergency preparedness in the U.S. and the unfolding

crisis in Japan. During the national conference, two White House

national security senior officials personally thanked ORAU for its

work in making the conference happen despite the challenges this

international disaster posed for responding U.S. agencies.

HEALTH COMMUNICATION

8

Photo credit: AP/David Guttenfelder

MARCH 16The CDC, which activated their Joint Information Center within 24 hoursof the crisis, realized they would need additional subject matterexperts and asked ORAU health education specialists to help with thedissemination of radiation emergency information to the public.

Photo credit: CDC

Annual Report

ADDYS2 Silver


Regal Entertainment

GroupThe Bingham Group teamed with the largest

theatre entertainment company in the U.S. to

create a corporate identity program and materials

for the grand opening of their newest theatre

complex in Denver, Colorado. These grand

opening materials were the foundation for future

openings across the nation.

Work for the program included:

• Corporate Identity - Logo

• Tagline: “We Do Entertainment Big”

• Posters

• Advertisements

• Bus Signage

Corporate Identity

Teaser Ads

Grand Opening Ad

ADDY REGAL CAMPAIGN

Silver


The Olde Farm Golf Club

The Olde Farm is a prestigious golf club located in

the rolling hills of western Virginia.

• Ranked No. 8 on Golf Digest’s list of America’s 50 Greatest Golf Retreats

• Best New Private Golf Course of 2000 by Golf Digest

• Strategic planning to increase social memberships

• Strategic planning to increase their rating on America’s 50 Greatest Golf Retreats listing

• Public Relations

• E-Blast promotions

• Tournament Events and Invitations

• Magazine

• Newsletters

2007 Magazine

2008 Magazine

Newsletter

e-Blast


The Olde Farm Golf Club

Blue-Gray Invitation

Harvest Cup Invitation

Men’s Club Invitation


Brochure

Cobalt BoatsCobalt Boats sought out the firm to brand

their new yacht division. The Bingham Group

designed all collateral and created a video for

the launch of the new yacht at the Miami

International Boat Show.

Poster


Cobalt BoatsThe Bingham Group completed the premier issue

of Cobalt Life Magazine. Cobalt Life celebrates the

good life in articles carefully chosen to appeal to

the talents and tastes of a decidedly upscale

readership. The magazine’s distribution ranges

from current and previous Cobalt owners to

waterfront developments and yacht clubs

worldwide. The Bingham Group is responsible

for conception, layout and advertising sales of

the magazine.

Magazine


Ripley’s Aquarium of the Smokies

The Bingham Group has produced Ripley’s

Aquarium of the Smokies and Ripley’s Aquarium of

Myrtle Beach television spots. These creative

campaigns have been broadcast in more than 17

television markets across the country and have

appeared nationwide in Regal Cinemas.

We conceptualized and implemented the creation

of animated characters – Sharky, Ripley and Jilly.

The Bingham Group shot and edited the live

action footage, created the animation, selected the

voice talent and integrated the custom-created

music. The Bingham Group then married the live

action footage with the animated footage. This

project was accomplished completely in-house by

utilizing The Bingham Group’s broadcast

production facilities.

The Bingham Group has extended this animated

campaign to promote special events and visiting

exhibits. An example of this occurred when The

Bingham Group created a separate animated spot

incorporating the visiting Pirate Exhibit. This spot

aired during the Regal Cinemas preview

advertisements for Pirates of the Caribbean: Dead

Man’s Chest. The goal of this successful campaign

was to capitalize on the excitement and exposure

generated by the movie and to direct the audience

to a related exhibit at the Ripley’s Aquariums.

“I love the fact that I can see national commercials before and after ours, and you can’t tell the difference in the production.”

—Steve File, Ripley’s General Manager

30-Second Television Spot “MARS” Invitation


Ripley’s Aquarium of the Smokies

Outdoor Boards


Y12 Federal Credit Union

Y12 Federal Credit Union came to The Bingham

Group with the need to stand out above

traditional credit campaigns. After conducting

extensive target marketing research, The

Bingham Group created an effective image and

branding campaign that set Y12 apart from

traditional credit union companies.

Established in 1950, Y12 FCU is a full-service,

member-owned, nonprofit financial cooperative.

With membership open to anyone who resides,

works or attends school in any of the seven

specified counties, Y12 FCU is the choice

for East Tennessee residents. The Bingham

Group began a media campaign to advertise

Y12’s credit capabilities.

By asking the question, "Y-go anywhere else?" The

Bingham Group launched the campaign that

would more than double Y12’s membership base.

By emphasizing Y12’s personal service from real

people, The Bingham Group distinguished Y12 as

the choice for local investment with a campaign

that is still successful today.

Newspaper



Television

Announcer: “If you want more from your Financial Institution—move up to Y-12 Federal Credit Union. Unlike some others, we’re not in the business of making profits for shareholders. We use the earnings to lower the cost of banking for all 55,000 members. That means

we can give you higher rates on your savings. And lower rates on your loans—with a qualification in 24 minutes or less. Better yet, you get anytime access to your money and personal service—from a real person. Get started at Y12fcu.org. Y-Go anywhere else?”



Outdoor Boards

Home Tour Magazine Ad



Checking Campaign



Checking Campaign



Checking Campaign


Edfinancial Services

Annual Report

When Congress eliminated private financing of

federal student loans, Edfinancial emerged with a

renewed purpose: student loan management. The

Bingham Group used water imagery to describe

the company’s ability to adapt to the changing

world of student loans and has created numerous

materials to help define the new Edfinancial. T

hese include:

• Annual Report

• Pocket Folder

• Brochure

• Folder Inserts

• Displays


Edfinancial Services

298 North Seven Oaks Drive, Knoxville, Tennessee 37922

E-mail: [email protected]

DELINQUENCY RESOLUTION

Using our state-of-the-art Default

Prevention System (DPS), we manage data

from multiple sources, monitor repayment

activity, flag delinquent borrowers and

secure resolutions.

From full-service programs to co-managed

campaigns, Edfinancial offers custom solutions

based on the level of support needed.

• Flexible program options

• Customer accountability

• Results-driven contact stra

tegies

• Payment monitoring

REPAYMENT EDUCATION

We focus on educating students about

repayment options and how to avoid default.

Our counselors maintain contact throughout

the grace period, gathering updated

demographics and establishing a positive

relationship with the borrower as a trusted

advisor prior to the repayment begin date.

• Financial literac

y

• In-school outreach

• Risk analysis

• Demographic updates

855.493.1785

www.edfinancial.com/HES

With over 20 years of experience, Edfinancial understands that higher educa

tion clients need

flexibility. Our approa

ch to default preven

tion offers a comprehensiv

e solution along with the option

to select individu

al services that meet speci

fic institutional str

ategies for cohort

default rate (CDR)

management and gainful employment (GE). You choose the program that is right for your school.

GAINFUL EMPLOYMENT

We help schools track federal s

tudent

loans and evaluate repayment rates b

y

program while providing risk scoring

for those programs performing below

expectations. Recognizing that each

client is unique, Edfinancial collaborates

with school partners to create and

deploy strategies to improve compliance

when needed.

• Repayment goals

• Predictive modeling

• Alignment of GE and

CDR strategies

• Custom reporting

metrics

DEFAULT PREVENTION SOLUTIONS

INBOUND CALL SUPPORT

Experienced agents answer calls for:

• Admissions

• Financial aid

• Registrar

Edfinancial’s instant messaging service

lets students chat online with an agent

in real time!

Edfinancial Services is a nationally recognized higher education service provider with

more than 20 years of experience in higher education and financial aid. Our College

Contact Center helps schools increase enrollment and improve retention by providing

outstanding customer service to current and prospective students.

298 North Seven Oaks Drive, Knoxville, Tennessee 37922

E-mail: [email protected]

855.493.1785

www.edfinancial.com/HES

• Bursar• Veteran’s affairs

• General questions

OUTBOUND CALL CAMPAIGNS

Customized outbound agent call campaigns

help schools to:

• Obtain needed documentation

• Conduct surveys

• Support fundraising efforts

• Personalize follow-up activities

Virtual messaging offers cost-effective

options for reminders or notifications

intended to prompt action. Some examples

of virtual message campaigns include:

• FAFSA reminders

• Award package confirmation

• Deposit deadline reminders

CONTACT CENTER SOLUTIONS

Brochure

Pocket FolderInserts


Bryant Boats Brochure

Sales Brochure

Bryant Boats, a high-end recreational boat

manufacturing company in East Tennessee,

contacted us when they needed the tools to

compete against larger manufacturers. With a

limited advertising budget, we decided that

their small size and hand-crafted quality was

their strength.

Through the brochure and national industry print

ads, we positioned Bryant as a detail oriented,

custom manufacturer that created lifelong

memories for the folks who purchased a Bryant

boat. We shot photography in beautiful East

Tennessee instead of traveling to the very

expensive marinephotographers in Florida. We

repeatedly emphasized the Bryant

Difference, using that theme

throughout all materials. As a

result, Bryant added dealers to its

retail network.

Materials for Bryant included:

• Corporate Identity

• Tagline: “The Bryant Difference”

• Brochure

• DVD

• Video

• Magazine Ads - trade

• Newspaper Ads


Bryant BoatsWebsite

Custom Build-A-Boat Feature


Bryant BoatsVideo

DVD




ADDY PRODUCT OR SALES SERVICE

CATALOG

Gold

ADDY DISTRICT COMPETITION

Silver







O.P. Jenkins Furniture Store

O.P. Jenkins Furniture Store is a high-end furniture

and home accessories store in downtown

Knoxville, Tennessee. After more than 100 years in

operation, the furniture store had no position in

the market and had little brand equity. The

Bingham Group set to work improving the brand

of O.P. Jenkins. After creating direct mail media,

newspaper ads, e-blasts and eventually television

spots and a website, O.P. Jenkins saw their client

base grow 10 times above their initial numbers.

Direct Mail

Valentine's Day Lookbook

Website


O.P. Jenkins Furniture Store

30-Second Television Spots



Advertising


Toyota KnoxvilleToyota Knoxville was opening a new Prep &

Design Center across from their location on

Parkside Drive. To let customers know about

the new service, The Bingham Group

designed and produced five 8’ x 8’ signs that

now adorn the lobby of the dealership. The

signs communicate the variety of services

offered at the Prep &

Design Center and visually

display the quality of the

products. During the

project, The Bingham

Group started with the

concept and saw it all

the way through

to execution. We

monitored the vinyl

production as well as

the installation of

the signs.

Showroom Display Wall Panels

Website


Worsham Watkins

ADDY BROCHURE

Gold

When Ron Watkins and Earl Worsham were

combing businesses to go after the multi-million

dollar downtown Knoxville revitalization project,

they called on The Bingham Group to put together

a capabilities brochure that was first class.

“We depend upon Lisa for many, ‘limited time-

frame’ projects throughout the year, and she

always performs at the highest level of her

profession, in spite of the time constraints. I

consider this trait to be the mark of a true

professional in today’s hectic business world.”

Ronald A. Watkins


Lawler-Wood Group, llc

Lawler-Wood Group, LLC, is a national and

international real estate development, brokerage

and property management company with projects

in nine southeastern states and the Caribbean. The

Bingham Group provides creative services for new

and existing developments, including RiverView

Tower, one of the most prestigious business

centers in the Knoxville region.


Astec IncorporatedAnnual Report

Astec is a $480 million industrial manufacturing

company, headquartered in Chattanooga, with

clients around the world.

“The Future is Riding on Astec” was the theme for

the annual report. We defined the company’s

vision: to grow and prosper by designing,

manufacturing and selling the most innovative,

productive and reliable equipment for the building

and restoration of the world’s infrastructure. In the

CEO’s letter to the shareholders, we covered the

basic financial status, followed by a summary of the

company’s strategic acquisitions, product

innovations, the strategic mix of products and

finally a look ahead. We emphasized that there

were 17 companies and 168 core product lines but

only one vision. This single vision pulled all Astec

companies together and poised Astec for success

in the future.


ClaytonAnnual Report

Clayton Homes is a nationally recognized leader in

the manufactured home industry and the only

billion dollar company in East Tennessee. The

company has retail centers in 22 states and

manufactured housing communities in 12 states.

The theme for 1999 was “Realizing the American

Dream.” Clayton delivered more than top-quality

housing. The company also created the

opportunity for people to afford the American

Dream. Clayton wanted to share the American

Dream with shareholders and team members.

In the letter to shareholders, Clayton announced

record revenues of over $1 billion. It was crucial to

highlight Clayton’s commitment to the future by

emphasizing their well-planned and thoughtfully

executed long-term strategic plan.


Bush 95th AnniversaryAnnual Report

ADDY

REGIONAL ADDY7th DISTRICT

(Memphis, Nashville, New Orleans)

Bush Brothers, a privately owned company, is a

national manufacturer of packaged foods.

The 90th Anniversary Corporate Report began with

a history of the company with headlines such as:

“Our Grandfather Canned Tomatoes” and “Our

Father Canned Green Beans.” The message was

one of growth through the years, including the

development of the company’s formal strategic plan

and national expansion of the baked bean business.

The company suffered disappointments when sales

of Chili Magic did not meet expectations and when

the Muskogee, Oklahoma, plant had to close due to

wastewater disposal issues. The letter from the CEO

stated that the work of two previous generations

provided a solid future for all stakeholders in the

Bush Brothers company.

Gold


BankFirst was an $813 million financial institution

that served the East Tennessee Region until being

bought out by BB&T in 2000. The Bingham Group

directed and developed BankFirst’s annual report

for the 5 years prior to its being sold.

In 1998, several significant events occurred,

including the purchase of Curtis Mortgage

Company, giving customers a broader range of

mortgage financing options. Also, a five-for-one-

stock split transpired, followed by the company’s

initial public offering. It was a year of tremendous

growth for BankFirst.

In addition to the annual reports, The Bingham

Group provided complete full-service advertising

and public relations services for the bank, including

television, radio, print, outdoor, point-of-sale and

the website.

BankFirst


BankFirst OnlineCampaign

BankFirst, a regional bank in East Tennessee, was

expanding and needed a full-service agency to

develop a comprehensive image campaign paired

with a strategy to promote their online presence.

We created a campaign that met the company’s

objectives and positioned BankFirst for success.

Campaign elements included:


• Newspaper Ads

• Regional Magazine Ads

• Promotional CD

• Billboards

• Brochures

• Television Spots

• Radio Spots

• Website

ADDY MULTI-MEDIA CAMPAIGN

1998 SHAREHOLDERS MEETING

“We have hundreds of new customers: our advertising is working.” –Jim Clayton

Chairman of the Board, BankFirst

Where Do You Bank?

BankFirstOnLineMEMBER FDICSilverBillboards

Brochure

Regional Magazine Ads

Website


Braden’s Fine Furniture

For 46 years, Braden’s has been one of the

leading furniture retailers in East Tennessee. The

Bingham Group was responsible for creating and

maintaining the company’s image and developing

sales promotions.

• Television

• Radio

• Outdoor

• Print

• Newspaper

• Direct Mail

“The Wonder of Christmas”

“Rock-A-Bye-Baby” (Running during the Lady Vols basketball games)

ADDY “ROCK-A-BYE BABY”

COMMERCIAL

SILVER ADDY “CHRISTMAS” COMMERCIAL

Silver

Commercials

Billboards

Magazine Ad


Campaign Example:Valley Bank

Newspaper CampaignValley Bank in Monroe County, Tennessee, came to

us when they changed their name and merged

with another financial institution. Through a multi-

media image campaign and special events, we were

able to successfully combat anti-merger sentiments

and present the bank as a long-standing

cornerstone of the local community.

We managed the Grand Opening Event for Valley

Bank’s new main office, introducing the “key” to a

new era of banking. The key, a cork pull, was

mailed with an invitation.

ADDY NEWSPAPER CAMPAIGN

Silver


Valley BankEvent Marketing

The wine was presented at the Grand Opening

Party. We handled all aspects of Valley Bank’s

marketing, including:

• Strategic Plan

• Brochures

• Invitations

• Specialty Give-Aways

• Special Event Management

ADDY EVENT INVITATION

Gold


Valley BankValley Bank, a wholly owned subsidiary of

Sweetwater Valley Corp., was operating banks in

Monroe and McMinn counties and had average

assets of over $160 million. The Bingham Group

produced several annual reports for Valley Bank,

including the 1994 report that celebrated 110 years

of banking. The book was divided into decades,

showing the role Valley Bank played in the growth

of the area’s economy.

In the letter to the stockholders, the message of

110 years of stability continued. The year 1994

posted better than average earnings, and this top

performance led to a special cash dividend for

shareholders. While presenting the strong financial

picture, it was important that we continue to

emphasize the company’s commitment to excellent

customer service and loyalty to the area.


The Bingham Group completed a major video

project for the Tennessee Department of

Transportation’s Long-Range Transportation Plan.

We provided all initial creative concepting, filming,

editing, account coordination as well as production

of the educational video. The project entailed

extensive involvement with Commissioner Gerald

Nicely and his staff as well as in-depth work with

Governor Phil Bredesen. The purpose of the video

is to educate and inform the public about TDOT’s

Long-Range Transportation Plan as well as

encourage involvement and support for the future

developments throughout the state.

Long-Range Transportation Plan;"Tdot Go" Video

TDOTTennessee Department

Of Transportation


Under a five-year contract with the State of

Tennessee, The Bingham Group developed and

managed creative strategy, advertising and public

relations concepts for transit authorities across the

state. The Tennessee Department of Transportation

asked us to work with the urban and rural transit

systems to meet their individual needs, while

unifying and enhancing the image of transit for the

state. We were asked specifically to improve the

image of small, rural agencies such as the East

Tennessee Human Resource Agency and Jackson

Transit Authority and larger agencies such as

MATA and KAT. In total, we served 23 agencies

with a combined budget of $900,000.

This work includes:

• Designing and Hosting 23 Websites

• Logo Development

• Collateral Materials

• Videos

• Special Event Management

"The Status Of Transportation In Tennessee" Video


Of Transportation



Of Transportation

www.ethrapublictransit.org

www.clarksvilletransit.org

www.hancockcountytransit.org

www.kingsporttransit.org

www.pigeonforgetrolley.org

www.mchratransit.org

www.oakridgepublictransit.org www.ucarts.org

www.deltahra.org

www.sethratransit.org

www.sctddtransit.org www.hamiltoncountyrt.org

www.southwesthra.org www.bristoltntransit.org

www.gatlinburgtrolley.org www.nwthratransit.org

www.nettrans.org www.johnsoncitytransit.org

www.ridejta.com

Websites


KATIn 2003, KAT was searching for a new image that

would present public transit in a positive light to

the entire community. In addition, KAT wanted to

boost employee morale and expand their ridership

demographic. The Bingham Group tackled this

assignment with a combination of the right

message with the right graphic design.

Elements of this campaign included:


• Newspaper Ads

• In-house Posters

• Photography

• Calendar

Brochures

Advertisements

Calender


TDOTJohnson City

TransitThe Bingham Group was called upon to

develop a complete image and ridership

campaign for a new service to appeal to ETSU

students. Elements in the campaign included:

Identity Development, Posters, Route Schedule

Brochure and Vehicle Graphics.

Van Graphics

Map Guide Brochure

Business Cards

Poster

Corporate Identity


TDOT Regional Transit Authority

The Bingham Group is proud to have taken part in

the promotion of the first commuter rail in the

state of Tennessee. Our goal was to create eye-

catching, professional promotional materials that

would educate people of the new transportation

opportunity, encourage people to come aboard

and inform them of the guidelines for commuter

train travel. We worked closely with RTA to

conceptualize and develop a comprehensive

website and 2006 Ride Guide, complete with

description of routes, rules and regulations for

riders. Work included: website design and

maintenance, collateral design and production

and copy creation and development.

In phase one of the project, The Bingham Group

successfully set up the appropriate number of

pages on the Music City Star website to address

all the service’s relevant customer-interaction

categories. In phase two, a content-management

system was implemented that allowed system

administrators to edit the content without

html input.

Ride Guide

Website


Gettysvue Polo, Golf and Country Club

ADDY 2 PAGE AD

ADDY BANNER

Gold

Gold


English Mountain Spring Water Co.

From consumer products such as

English Mountain Spring Water to business-

to-business, The Bingham Group provides

full-service marketing. Shown on this page are

multimedia components

from the roll-out

campaign introducing the

brand to the marketplace:

outdoor billboards, direct

mail with product sample,

newspaper advertising,

television commercials

and a company mascot.

ADDY WEBSITE

Silver

Billboard

Multimedia Campaign CONSUMER PRODUCTS

Direct Mail Campaign

“Professor English” Turtle CostumeWebsite

SILVER ADDY TURTLE MASCOT SUIT

OUTDOOR BOARD

2002


Corporate EventsAN ORANGE AFFAIR

The Bingham Group has extensive experience in

strategically designing community events to meet

corporate objectives, including securing business

partners, selecting charities and identifying media

sponsors. An Orange Affair, a benefit gala designed

and created by The Bingham Group, raised over

$56,000 for the American Cancer Society.

The Bingham Group Design Team

ADDY INVITATION

PRSA AWARD OF EXCELLENCESPECIAL EVENTS

SEVEN DAYS OR LESS

Gold


Exhibit DesignThe Bingham Group design staff is very

experienced in exhibit design and presentation

working within a wide range of budget limitations.

We utilize a variety of materials and images, as well

as design elements, that break the standard

dimensions to draw attention to the display. Many

displays involve electronic graphic elements and

the latest in video technology.

OUTSTANDING BOOTH DESIGNBUSINESS SHOWCASE

2001

ADDY TRADE SHOW EXHIBIT

Silver

Documents

The Bingham Group Blackbook 2016