The Best Way To Reach UVAcdn.uvamagazine.org/2019+VIRGINIA+Magazine+Media+Kit.pdfFOR ADVERTISING OPPORTUNITIES CONTACT KATIE FEAGANS , 434.243.9022 kfeagansvirginia.edu MGAZINE The

2019 MEDIA KIT

VIRGINIA MAGAZINE | UVAMagazine.orgPUBLISHED BY

Offering the only advertising opportunities that directly reach the entire UVA community

The Best Way To Reach UVA

MAGAZINE, DIGITAL AND CHARLOTTESVILLE-AREA E-MAILS

FOR ADVERTISING OPPORTUNITIES CONTACT KATIE FEAGANS, 434.243.9022 | [email protected]

Living LegendsThe trees of Grounds take a bough

CARLA'S PLANAre you ready for

some football?

PARIS 1919What’s French for

“Wahoowa”?

PUBLISHED BY THE UVA ALUMNI ASSOCIATION

FA LL 2 018

THE UVA MAGAZINE | uvamagazine.org

PUBLISHED BY THE UVA ALUMNI ASSOCIATION

GRACE UNDER FURYTHE E.R. ON AUG. 12FREE SPEECHAND THEFREE-FOR-ALL+A DOCTOR’SHURRICANEHEROISM

The Book onJIM RYANUVA’S NEXT PRESIDENT

THE UVA MAGAZINE | UVAMagazine.org

WINTER 2017

* CASE is The Council for Advancement and Support of Education, with more than 3,600 participating institutions.

VIRGINIA MAGAZINE

8 AWARDSincluding: 2013 CASE III Special Merit Award for the overall magazine

VIRGINIA MAGAZINE E-NEWSLETTER

12 AWARDSincluding: 2014 Circle of Excellence Gold Award

VIRGINIA MAGAZINE WEBSITE

9 AWARDSincluding: 2017 CASE III Award of Excellence for digital content

DIRECT REACH TO

220,000+ ALUMNI, FACULTY & PARENTS

Published by the University of Virginia Alumni Association since 1901, Virginia Magazine has one of the highest per-issue circulations among university magazines in the country. Each issue

of the quarterly Virginia Magazine includes intriguing feature articles, covering all aspects

of the University and is proudly displayed on coffee tables around the world.

AWARD-WINNING CONTENTThe Best Way To Reach UVA


M A G A Z I N EThe Best Way To Reach UVA

220,000+ Total copiescirculated with each edition, reaching every state in the U.S. and around the world

195,000 Alumni households(Many households include multiple alumni, totaling a direct reach of more than 220,000 UVA graduates.)

3,600 Faculty members

22,000 Non-alumni parentsof current students

50% of readers report that at least one other person reads their copy of Virginia Magazine for an estimated

TOTAL READERSHIP OF MORE THAN 350,000 PER ISSUE.

More than 110,000 recipients of UVA Magazine live in Virginia or D.C.

60% LIVE WITHIN 200 MILES OF UVA

CA 5%NY 5% VA & DC 48%MD 4% NC 4%

19% 21% 19% 18% 15% 7%

OVERALL

OVERALL

BY AGE

BY SEXMEN

WOMEN

16%

22%

20%

23%

19%

20%

18%

18%

18%

12%

9%

4%

Northeast

Midwest

4%

5%

West12%

Mid-Atlantic61%

Southeast14%

3%International

AGE KEY

71+61-7051-6041-5031-4020-30

47% 53%

Affiliation

Location

Age & Gender



ABOUT OUR READERS

Well-educated, affluent decision-makers

Sources: University records; Virginia Magazine reader surveys;. Figures rounded to the nearest thousand/percentile.

of readers agree or strongly agree that Virginia Magazine strengthens their personal connection to the University.

of readers consider Virginia Magazine their best source of information about the University and its alumni.

of readers rate the magazine ‘excellent,’ or ‘good.’

of readers keep their copy of Virginia Magazine for more than a month.

REACHING

87%

66%97%

53%

138,000 are donors of UVA

117,000 hold an advanced degree

24,000 hold two or more degrees from UVA

66,000 exhibit a strong affinity

for the University by being members of the

Alumni Association

75,000 have a mailing address in the top 5% of affluent zip

codes in the US

26,000 have known real estate

holdings of more than $1,000,000



Reserve Space* Ad Deadline In-Home Date**SPRING 1/7/19 2/8/19 3/15/19

SUMMER 3/22/19 4/26/19 6/7/19

FALL 6/28/19 7/29/19 9/6/19

WINTER 9/20/19 10/25/19 12/6/19

SPECIAL POSITIONS 1X 2X 4X (-5%) (-15%)Page 1, Last Page $6,800 $6,460 $5,780

Cover 2 $9,010 $8,560 $7,650

Cover 3 $8,250 $7,840 $7,010

Cover 4 $9,890 $9,400 $8,410

STANDARD 1X 2X 4X (-5%) (-15%)2-pg. Spread $10,510 $9,985 $8,935

Full Page $6,190 $5,880 $5,260

½ Page (Horiz.) $4,770 $4,530 $4,055

⅓ Page (Horiz., Vert.) $3,480 $3,305 $2,960

⅙ Page (Vert.) $2,510 $2,385 $2,135

"It's Arrived" E-mail2019 Print RatesEach quarter, all e-mailable recipients of Virginia Magazine receive the digital version of the magazine, which also serves as an alert that the new issue is on it's way! A separate e-mail geared toward 20,000+ students is also sent, which provides a unique opportunity to market to this demographic.

Reserve Camera-ready Space* Artwork Due LiveSPRING 1/18/19 2/15/19 3/15/19

SUMMER 4/12/19 5/10/19 6/7/19

FALL 7/12/19 8/9/19 9/6/19

WINTER 10/11/19 11/8/19 12/6/19

* Space is limited. Therefore, requests made on or before this date are not guaranteed space. We strongly recommend making reservations 6-12 months in advance.

DIGITAL EDITION PRICING

All Recipients Version $1,000/issue(includes 225,000+ alumni, parents, faculty)

Student Version $300/issue(includes 22,000 students)

10% off for first-time advertisers• 15% agency discount on display ads for recognized ad agencies

(not applicable to digital or special section ads).

• 2x & 4x frequency discounts applied to purchases made within one year’s time.

• Ads are billed after the issue comes out and are due net 30 days.

• Special position print pages are not eligible for a non-profit discount

1200 x 250 PIXEL AD Available March, June, September

and December issues

NON-PROFIT RATES 1X 2X 4X (-5%) (-15%)2-pg. Spread $9,460 $8,990 $8,040

Full Page $5,570 $5,290 $4,735

½ Page (Horiz.) $4,295 $4,080 $3,650

⅓ Page (Horiz., Vert.) $3,130 $2,975 $2,665

⅙ Page (Vert.) $2,260 $2,150 $1,920

Print Production Schedule

E-mail Production Schedule

** Date represents the final day reservations will be accepted. We strongly recommend making reservations 6-12 months in advance.

** In-Home Date is best estimation. The date may vary based on press issues, U.S. Postal Service, etc. Advertisers will be notified if it is anticipated the date will vary by more than a week. 1200px

250px



21

More From Virginia Magazine is delivered to inboxes with fresh, human-interest content about alumni and the University.

With the digital package, you will receive an ad in the More From Virginia Magazine e-mail, as well as an ad on uvamagazine.org for the month following the e-mail’s distribution.

Reserve Camera-ready More From Space Artwork Due Delivery Online ad Live

JANUARY 11/16/18 12/7/18 1/1/19 January 1 - Ferbuary 1FEBRUARY 12/28/18 1/18/19 2/5/19 February 5 - March 5APRIL 2/22/19 3/15/19 4/2/19 April 2 - May 2MAY 3/19/19 4/19/19 5/7/19 May 7 - June 7JULY 5/25/19 6/14/19 7/2/19 July 2 - August 2AUGUST 6/28/19 7/19/19 8/6/19 August 6 - September 6OCTOBER 8/23/19 9/13/19 10/1/19 October 1 - November 1NOVEMBER 9/27/19 10/18/19 11/5/19 November 5 - December 5

Production Schedule

www.uvamagazine.org

30,000+ visitors

48,000+ page views

Per month, uvamagazine.org

averages:

225,000+Alumni, Parents

& Students each issue

The E-Newsletteris circulated toan average of:

MORE FROM EMAIL AD610 x 200 pixels

MORE FROM ONLINE AD540 x 450 pixel +

One (1) issue $1,150

Two (2) issues $2,200

Four (4) issues $4,200

Eight (8) issues $8,000

One (1) issue $1,000

Two (2) issues $1,900

Four (4) issues $3,600

Eight (8) issues $6,800

More From Virginia Magazine

NOTE: More From Virginia Magazine is delivered eight times per year (excluding the months the print magazine mails)

TIER 2TIER 1

610px

200px



Charlottesville 5 Picks E-MailsEvery two weeks during the academic year, the UVA Alumni Association e-mails the top 5 most-interesting University-related events for the upcoming weeks to alumni, parents, faculty and friends within the Charlottesville area.

FIVE BANNER ADS ARE AVAILABLE PER ISSUE.

Production Schedule

5 PICKS AD1200 x 300 pixels

5 PICKS PRICING

Full Season $4,275(including all 19 emails)

Individual Dates $250/each(reservable after 7/31/19, as available)

1200px

300px

Each issue has an average

OPEN RATE OF 26%

Circulated to more than

30,000 ALUMNI PARENTS, FACULTY

& FRIENDS

E-mail Camera-ready Send Date Artwork Due

8/29/19 8/23/19

9/12/19 9/6/19 9/26/19 9/20/19

10/10/19 10/4/19 10/24/19 10/18/19

11/7/19 11/1/19 11/21/19 11/15/19

12/5/19 11/26/19

1/9/20 12/13/19 1/23/20 1/17/20

2/6/20 1/31/20 2/20/20 2/14/20

3/5/20 2/28/20 3/19/20 3/13/20

4/2/20 3/27/20 4/16/20 4/10/20

4/30/20 4/24/20 5/14/20 5/8/20 5/28/20 5/22/20



Submitting ArtworkDigital sizes All print ads should be submitted as a CMYK PDF with a

resolution of at least 300 dpi.

All digital ads should be submitted as a PNG or JPG with a resolution of 300 dpi. (PNG for text heavy ads, JPG for image-heavy ads)

All ads can be emailed to: [email protected]

More From VA Magazine 610 x 200 pixels

Online 540 x 450 pixels

It's Arrived E-mail 1200 x 250 pixels

Charlottesville 5 Picks 1200 x 300 pixels

trim: 16.5in x 10.75in

bleed: 17in x 11.25in

TWO-PAGE SPREAD FULL PAGE

COVER 4FRACTIONALS FRACTIONALS

½ Page Horizontal7.25in x 4.75in

¹∕³ Page Horizontal4.75in x 4.75in


bleed: 8.75in x 11.25in

¹∕6 Page Vertical2.25in x 4.75in

¹∕³ Page Vertical2.25in x 9.625in

gutter

NOTE: On ALL ads with bleeds, there should NOT be any live art within .5in /3p0 of trim or gutter.

NOTE: ALL fractional ads are placed in the Class Notes section. Full page special positions may be available. Inquire for rates.


bleed: 8.75in x 8.75in Three-Sided Bleed



A special advertising section in Virginia Magazine is available just for alumni. This incredibly affordable option is a great way to grow your clientele within the UVA community. Your ad will be prominently displayed within the Class Notes section. Free ad design is available for this section. A minimum commitment of four consecutive issues is recommended.

UVAMAGAZINE.ORG 79

ALUMNI IN BUSINESS A Special Advertising Section for Alumni

SEND US YOUR UPDATES

ONLINE OR BY EMAIL:

www.uvamagazine.org/[email protected]

Robert “Bob” Sell (Col ’75 L/M) taught management for five years at Elmira College in New York after retiring in 2009 from a 30-year career at Corning Inc. He is now a commissioned ruling elder (lay pastor) in the Presbyterian Church (U.S.A.).

John Attanasio (Col ’76 L/M) published Politics and Capital: Auctioning the American Dream (Oxford) in May 2018. The book explores five ideas the author considers critical to addressing problems besetting the American political and eco-nomic systems.

Paul Honeycutt (Com ’77 L/M) received the Silver Beaver Award, the council-level distinguished service award of the Boy Scouts of America, in February 2018. He has volunteered with his current troop for 14 years and serves as scoutmaster. He lives in San Diego, California.

Barbara Olcott Malone (Nurs ’77 L/M) is an assistant professor at the University of Colorado College of Nursing.

Bill Nelson (Educ ’79, ’83, Med ’87 L/M) received the 2018 Air Force Hero of Military Medicine Award in May 2018. The Heroes of Military Medicine Awards honor individuals who have distinguished them-

selves through excellence and selfless dedication to advancing military medicine and enhancing the lives and health of the nation’s wounded.

’80sSusan Brownell (Col ’82), professor of anthropology at the University of Missouri-St. Louis, co-authored The Anthropology of Sport: Bodies, Borders, Biopolitics (University of California). The book explores how sport both shapes and is shaped by the social, cultural, political and historical contexts in which we live.

Robert C. Hauhart (Grad ’82), a pro-fessor in the department of society and social justice at Saint Martin’s University, has published his fifth book, a co-edited volume of literary essays titled European Writers in Exile (Lexington Books/Rowman and Littlefield). His monograph, The Lonely Quest (Routledge/Taylor and Francis), an analysis of the relation of self and society in 21st-century America, will appear later this year.

Kate Heilpern (Col ’82) has accepted the position of senior vice president

and chief operating officer of New York-Presbyterian/Weill Cornell Medical Center. Heilpern recently served as the Ada Lee and Pete Correll Professor and Chair of the Department of Emergency Medicine at the Emory University School of Medicine.

Kennedy Smith (Arch ’82) was recent-ly named to the list of the 100 Most Influential Urbanists by Planetizen, an urban planning website. The list, which includes entries from the past 2,500 years, also includes Thomas Jefferson.

Fritz R. Franke (Com ’83 L/M) published his second novel from the Savior Project series, Terlokya (PathBinder), which follows Chris Gates after he is extracted from Earth and finds himself responsible for saving all of mankind.

Linda Fisher Thornton (Col ’83 L/M), author of 7 Lenses: Learning the Principles and Practices of Ethical Leadership (Leading in Context), was named to the list of top 100 leadership speakers for 2018 by Inc. Thornton is the CEO of Leading in Context.

Pam Miller Calary (Col ’84 L/M) moved to Charlottesville and began a new position

Tommy Brannock (com ’79)Loring Woodriff real Estate associates

Phone 434-977-4005mobile 434-981-1486

[email protected]

Serving the UVa community since 1981

Steve Beams (Col ’81)Broker/OwnerBeachfront & Golf HomesFrom $300,000 to over $3,000,[email protected]

COASTAL LIVING REALTYCovering Florida From Ft. Lauderdale to Vero Beach

Jason E. Dodd

Luxury Home SpecialistNorfolk / Virginia Beach

757-472-8798www.Jason E Dodd.comRe/Max CentralCentral

, B.A., J.D.Realtor (COL ‘89)

SINGLE (ACTUAL SIZE)2.25in x 1.125in

$1,700/year for non-members of the UVA Alumni Association $1,500/year for life members of the UVA Alumni Association

DOUBLE (ACTUAL SIZE)2.25in x 2.35in

$2,700/year for non-members of the UVA Alumni Association $2,400/year for life members of the UVA Alumni Association


Reserve Space Ad Deadline In-Home DateSPRING 1/7/19 2/8/19 3/15/19

SUMMER 3/22/19 4/26/19 6/7/19

FALL 6/28/19 7/27919 9/6/19

WINTER 9/20/19 10/25/19 12/6/19

Alumni in Business Ads

Less than 1 centPER FIVE HOUSEHOLDS


Sponsorship OpportunitiesThe Alumni Association can connect you to the ideal UVA audience

Since 1838, The University of Virginia Alumni Association has taken pride in it’s many worthwhile and enjoyable programs. In addition to publishing Virginia Magazine, we act as host of Class Reunions, Young Alumni Reunions, Homecomings and Football Weekend events. The Alumni Association provides valuable services and scholarships to alumni and their families including admission advisement and career counseling. We are

also home to the UVA Fund, which supports student organizations and to the Jefferson Trust, which works to enhance the University’s innovative initiatives. We have direct reach to alumni, students, faculty and parents. Let us help cultivate a relationship for you.

YOUNG ALUMNI REUNIONS Directly reach the three most-recently graduated classed through Young Alumni Reunions in October.

CLASS REUNIONS Held the first two weekends in June, Class Reunions provide extensive and meaningful reach to alumni segments.

FOOTBALL WEEKENDS Be a part of this family-oriented party each home football game day at Alumni Hall.

AND MORE Tell us what your company’s needs are and we’ll help create a strategy to reach the UVA community.

Documents

The Best Way To Reach UVAcdn.uvamagazine.org/2019+VIRGINIA+Magazine+Media+Kit.pdfFOR ADVERTISING OPPORTUNITIES CONTACT KATIE FEAGANS , 434.243.9022 kfeagansvirginia.edu MGAZINE The