M E D I A K I T 2 0 2 0 WWW.MUSTDOCANADA.COM

THE BEST OF CANADA COAST TO COAST TO COAST

We are Matt and Karla, a Canadian couple with two totally different backgrounds, sharing

our passion for travell ing and exploring new places, activit ies, and stories across Canada.

Matt is the "quintessential Canadian", born under the northern l ights in Northern Alberta

with family all over the country, whereas Karla is originally from Mexico City, bringing a

totally fresh perspective to a country she has fallen in love with.

Over the last few years, we've had the opportunity to team up with some incredible

brands and hundreds of tourism industry partners across Canada. There's nothing we

enjoy more than a great partnership that brings results to all part ies involved while

sharing our real experience with Canadians and the world.  

In this document you'l l f ind information about our audience and our work with previous

brands and companies we've collaborated with. We can't wait to hear more about your

vision, and to start brainstorming an impactful and dynamic campaign.

Our miss ion i s to showcase Canada to theworld . To inspire , educate and share t ips &advice for your next adventure in Canada.

ABOUT US

THE BLOG We started blogging about Canada back in 2013 when we

did a road trip with our family from Alberta to

Newfoundland, sharing our adventure along the way. But

it was in 2017 when things got exciting, as we produced

one of the biggest Canada-150 multimedia campaigns of

the year - the Road to 150. This 150-day road trip landed

us on national television and helped us create Canadian

bucket-lists and stories that have helped thousands of

people plan their trips and explore the country.

Since then, the readership has continued to grow and our

content has evolved into travel guides, tips, and reviews.

New posts are scheduled every Tuesday, covering

various destinations and things to do across Canada.

T H E S T A T S

P U B L I S H I N G S C H E D U L E

Every Tuesday

Includes newsletter and social media

35k+monthly page view

22k+monthly sessions

18k+Unique montly visitors

11k+organic search vsits

13k+E-mail List Subscribers

A 150-day multimedia road trip across Canada.

Starting at Canada's most Easterly point in Newfoundland, we drove all the way across Canada, coast

to coast to coast, visiting each and every province and territory (except for Nunavut as there are no

roads to get there), dipping our toes in all three oceans along the way. During this time, we produced

articles, lots of social media, and a YouTube travel series that has been seen by more than 2 million

people. We also produced videos for major international brands along the way.

W E ' V E B E E N F E A T U R E D I N . .

S O M E O F O U R P R E V I O U S C O L L A B O R A T I O N S

YOUTUBET H E S T A T S

P U B L I S H I N G S C H E D U L E60% Every 2nd Tuesdaymonthly subscriber

growing rate Includes a blog post, newsletter & scocial media

38k+subscribers

136k+unique viewers

170k+monthly views

38%+organic visits

Our Youtube career started in 2017 with the Road to 150,

after producing a 12-part web series that showcased the

diversity and beauty of Canada, through landscapes,

history, interviews, and the best things to do in each

province and territory.

By "keeping it real", we continue to share our

experiences and honest opinions by providing inspiring

and engaging videos of our adventures across Canada,

as well as educational content, lifestyle, and travel

advice.

Influencer marketing is quickly becoming the most popular way to

advertise as it gets more engagement and action through the

friendship and trust we build with our followers.

Over the last three years, we've worked with over 100 tourism

partners, and we take pride in providing inspiring, engaging and

honest reviews of destinations, hotels, restaurants,

products, and events. 

OUR SERVICES

Social Media Ad or Endorsement

Video Sponsorships are the best way to feature your product or

company. We're the producers and hosts of our show, which shows

the emotional and functional value of your product or service with

our fans. This content becomes evergreen and is often combined

with a blog post and social media endorsement.

Video Sponsorships/Production

Sponsored Giveaway/Discount

Blog Post Endorsement

Affiliate Listing

WHO FOLLOWS MUST DO CANADA?

55%

A blog post endorsement or sponsorship includes an article written

by us with a mention and link to your product or website. It can be a

permanent ad on our website and must be combined with social

media ads or endorsement.

Sponsored giveaways are the best way to involve readers and gain

interest in your product. Giveaways are shared on all our social

media platforms and newsletter.

Social media marketing reaches followers quickly and it's

quickly becoming the most popular way to advertise. If not

part of a video sponsorship or blog post endorsement, it

needs to be combined with a sponsored giveaway or discount.

If your company has an affiliate code, we might be able to include it

in our travel resource section, which is linked from the home page.

It's recommended to be combined with a blog post endorsement to

gain more interest in your product or company.

By Gender

45%

Top Five countries:

Canada, USA, UK,

Australia, India

6.5k+

6.1k+

1.2k+

0% 10% 20% 30% 40%

18-24

25-34

35-44

45-54

55-64

65+

By Age

By Location

Social Media