The Best Email Marketing Experience To Convert YourLeads To Thrilled Customers

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You may or may not have heard it but I’m almost 100% positive that you’ve experienced it. Making apurchase is an experience driven by emotion and a journey for most whether it be long or short.

With this in mind, if you take the stance from a consumer’s perspective and understand where they are inthat journey you’ll know that someone that has subscribed to your email list is there for one reason…tolearn more, not buy now!

The best email marketing creates an enlightening and engaging learning experience about their currentchallenges and actionable solutions that build the type of emotion that grant you the authority and trust.

Email best practices is knowing the prospect’s stage in their journey

What makes a successful email marketing campaign is information being shared to the right person at theright time relevant to their current stage in they buyer’s journey.

The awareness stage is when they’ve consumed some content from you either in a blog post,page, report, landing page, etc. that helped expose or define a challenge they are experiencing.

The consideration stage is when email marketing comes into play. At this point they have identified

their challenge and are considering some actionable solutions that you can provide them. in theform of a guide, video series, webinar, case study, etc.

Lastly is the decision stage where your prospect has decided on the solution path. Here you cansend them content that educates or helps them to make the decision to purchase your product orservice.

These are the stages that people go through when making a purchasing decision.

Sending the right email to the right person at the right time…

With what you just learned it’s important to send relevant content to the right person at their own particularstage.

Now, emails can be used at each stage but for current subscribers are usually at the consideration stagewhereas the awareness stage was during an enlightening blog post, page, report, or landing page, asmentioned earlier.

Some content to send subscribers in the consideration stage can be some actionable solutions totheir challenges in the form of…

expert guide

video or podcast series

webinar

or case study

Some content to send subscribers in the decision stage as mentioned before can be some contentthat educates or helps them to make the decision to purchase your product or service such as…

live demo

product comparison

an invitation to a live interaction with you

or share a current customers experience with your product or service

The important thing really lies in the last section in understanding where they are in their journey. Eachemail sent should have once specific goal solving their current challenge helping them move to the nextstage.

The image below is an example of the best email marketing experience ofsubscriber…

Make the emails you send count…

I can’t stress this point enough, really. I know for sure that I don’t read or even open every email that showsup in my inbox and you’d probably agree.

With that in mind make sure when sending your emails you are not just doing it for the sake of practice. It’snot the quantity of emails but the relevance of the context of the email to whom you’re sending them to.

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1. Email Marketing Secrets | Opens, Click-thrus, Sales!

2. The Best Type of Leads For Your MLM Business

3. Lead Nurturing Practices That Best Convert Your List