Salon EMBALLAGE • 22-25 nov. 2010 • www.emballageweb.com

• Consumption of beauty or luxury products which are considered as non essential has been postponed or s imply cancelled. • For certain products consumers have switched to mor e affordable distribution channels (large and mediu m retailers). • Brands with a strong marketing positioning stood up well. The craze for organic and natural products h as been maintained through the crisis, and continues. Devel opment of eco-cosmetics: preservative-free, paraben -free…

THE STAKES OF THE BEAUTY AND LUXURY SECTORS: TOWARDS MORE PURITY … AND MORE TECHNICITY? Like the food industry, the beauty and luxury sectors want to meet the expectations of their consumers as these are more and more eco-conscious and environmental concerns are now part of their buying process. While this movement took more time to develop, especially in the luxury segment, it can no longer be ignored. In parallel with an environmental approach to packaging, the cosmetics and perfumery industry is also subject to the REACH regulation on the use of chemical substances for the formulation of their products. The development of organic product ranges or more n atural formulas – using less preservatives – by cosmetic brands requires that packaging ensures the preservation of these more fragile products: airless packaging or other solutions allowing optimal product preservation to the end of the PAO (Period After Opening). With the economic crisis consumers have switched to cheaper product lines or more affordable distribution channels (large and medium retailers) to buy some personal care and makeup products. This induces a need for simple streamlined standard package ranges. With the crisis the death knell for certain ostenta tious, showy luxury items has been sounded … Brands want to go back to authenticity, purity, and the revival of aesthetics rooted in modernity. This trend is perfectly illustrated by the latest perfume created by Hermès « Voyage », its bottle features a sleek design combining glass and metal. Cosmetics and makeup brands develop more and more leading-edge personal and beauty care products with a virtually scientific approach, and makeup techniques borrowed from professional makeup artists. They require packages that help to use the product properly to obtain optimal results.

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22-25 Nov. 2010 • www.emballageweb.com

BEAUTY AND LUXURY MARKETS

KEY FIGURES 2009 (not available) The beauty and luxury sector has greatly suffered f rom the crisis. Turnover losses have sometimes been considerable. Several explanations c an be given:

GE • 22-25 nov. 2010 • www.emballageweb.com

ANSWERS PROVIDED BY PACKAGING MANUFACTURERS • More environmental-friendly packaging Eco-design is no longer just wishful thinking in the industry which may have seemed reluctant to embrace sustainable development compared to other packaging user markets. Sustainability awareness has grown among all customers. Packaging manufacturers propose light-weight packaging, and packages made of recycled materials and biomaterials • Packaging which ensures the protection of fragile formulas Airless bottles or tubes avoid product oxidation. Spray dispensers, valves and pumps minimize product contamination … • Packaging which creates new gestures More than a simple package, cosmetic and makeup packaging now includes application devices which prevent hand contact with the product. Intended to ensure optimal use of the product , these roll-on applicators, brushes, sponges, nozzles and tips allow to use the product on specific areas of the body or face. These innovations have been made possible through the development of manufacturing technologies: double-cube systems which ensure package moulding and assembling at the same time.

EXAMPLES • Environment DuPont Packaging has developed Biomax PTT, a new 37% recyclable polyester with a naturally glossy surface (no lacquer layer). It costs 10-20% less than conventional polyesters. • Preservation of formulas Promens has launched its « Green AirFree Vinci » bottle, a patented airless technology in a multi-layer co-extruded bottle. The external layer is made of recycled PE and represents 70% to 85% of the total weight of the bottle material. The internal multi-layer pouch contains a barrier material which blocks all odour migration and protects the integrity of the formula which is in contact with virgin PE. Recycled materials have until now been difficult to use in the cosmetic industry because of odour migration problems from the material to the formula. Lablabo launches a new airless pouch dispenser, Brio. It provides higher protection thanks to its aluminium foil pouch and its self-sealing actuator. More functionalities are available with its lockable actuator, adaptable pouch volume and pump dosage. Its reduced number of components and light weight make it highly competitive.

Press contact: Stéphanie DRYANDER • Tel.: 33 (0)1 76 77 12 80 • Stephanie.dryander@comexposium.com

22-25 Nov. 2010 • www.emballageweb.com