Online Recall Surveys vs

Point-of-Emotion Surveys

The battle for honest

customer feedback

Let’s get in the rink as Online Recall and Point-of-Emotion go head to head in a battle

to provide the best and most candid customer reactions and opinions.

We’ll fight for each team and see whom we should put our money behind.

online recall is up first

There are hundreds if not thousands of

surveys we, the customer, can take on a wide

variety of topics.

Whether we are emailed or just happen to

stumble across a survey we qualify for the

process is still the same.

The business wants to know about how we

respond to their business, products, and

customer service.

the survey So, we sit down to take a survey about

THE SHOP that we visited a couple weeks

ago.

We try to answer all their questions

sincerely but time has passed – Did we

have trouble locating the products? Were

the people on the floor helpful? Did we

really visit THE SHOP on the day we think

we did?

Are we actually answering honestly? There

are so many variables…

now over to point-of-emotion’s side

We walk into THE SHOP today.

Our smart phone notifies us that we

can take a survey about THE SHOP

now.

We don’t have to fight to remember

about the experience a couple weeks

ago because we are experiencing it

right now.

the survey

We can submit not only our opinions

but also:

• Take Pictures

• Scan Barcodes

• And Record Our Thoughts

All done in real time.

With Online Recall we have to wade

through our emails or hopefully

stumble across THE SHOP’s survey.

With Point-of-Emotion we get

notified about the survey while we

are at THE SHOP.

Point-of-Emotion delivers the first big

hit!

qualifying customers

Online Recall depends on us being perfect memory machines – and honestly we

forget our keys enough to know that our memories aren’t perfect.

Point-of-Emotion just requires us to take a minute or two to respond to the survey –

no memory needed.

Point-of-Emotion serves up a another huge hit to Online Recall.

getting

the right

answers

When it comes down to it there is no contest between these two resources.

In the moment reactions from current customers are what companies need to have,

not forced memories of a time they once did something.

Point-of-Emotion wins the game!

Live

Honest

Opinions

mfour started like all great companies should, with a great

idea formed while enjoying a beer. Amongst food and

libations a handful of amazing researchers decided there

should be an app that would deliver customers’ opinions to

companies within an in-the-moment environment. mfour

created Surveys On The Go.

714 754 1234

http://mfour.com/