THE BASICS OF SOCIAL MEDIA

With Down Under Sail

THE BASICS OF SOCIAL MEDIAWith Down Under Sail

• Setting up your platforms properly

• Basic keys for content

• Tips and tricks

• Building your audience

• What’s your ‘Call-to-Action’?

• DUS can help you

SETTING UP YOUR PLATFORMSThe Basics of Social Media

You must have…• Facebook ‘Page’• Simple website

SETTING UP YOUR PLATFORMSThe Basics of Social Media

SETTING UP YOUR PLATFORMSThe Basics of Social Media

CONTENT & DISTRIBUTIONThe Basics of Social Media

• Frequency

• Quality

• Engagement

• Variation

“Content is king, but distribution is queen. And she wears the pants.”

- Jonathan Perelman, Buzzfeed

TIPS & TRICKSThe Basics of Social Media

YOUR JOB → make social media less onerous

HOW ↓• Scheduling posts• Creating drafts ahead of events• Planning a content schedule

See ‘Publishing Tools’

HOW TO BUILD AN AUDIENCEThe Basics of Social Media

• Invite people to like your page

• Encourage liking and sharing

• Capitalise on engaging content

CALL TO ACTIONThe Basics of Social Media

What is the next step for your end user?

IN SUMMARYThe Basics of Social Media

• KISS principle – Keep It Simple, Stupid!

• Four pillars – Frequency, Quality, Engagement, Variation

• Be prepared!

HARRY FISHERDown Under SailMobile: 0431 102 417Email: harry@downundersail.com