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The b2b solution to maximize
hospitality sales with the power of AI
Price Comparison Sites
Programmatic & Secret
OPPORTUNITY
Bring Hotels more direct sales via Price Advertising
A COMPLEX SCENARIO LIMITS OPPORTUNITIES TO ACCESS
CAN’T CONNECT Entrance barrier to synch
TOO MANY PORTALS Ads types, features, payments
FRAGMENTED Paid upfront allocation and balancing
WHAT RETURN ON THAT? Tracking, Risky income, reputation
REVENUES SAFETY
AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved
Budget Control
The ADS HOTEL SOLUTION TODAY
Gateway to meta-search and display advertising
AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved
Optimized via AI
ROI Tracked
C.p.S 12%
One Easy Platform
166 BL US$
307 BL US$
ONLINE OFFLINE
AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved
HOSPITALITY ADVERTISING MARKET
SIZE
Sources: PhocusWright, Skift, Credit Suisse
GROWS
10% Year
$ 7,18 BL
ONLINE HOTEL
ADV IN THE US
$ 4,8 BL
METASEARCH
ADV
Intermediary sales via OTA 18% avg
Direct Advertising AdsHotel 12% avg
Market opportunity 18% - 12% = 10BL US$
Global Hotel Bookings
473 BL US$ Cost per Sales
IT PROVIDERS &
AMBASSADORS
ONLINE TRAVEL
AGENCIES
INDEPENDENT
HOTELS
ADS HOTEL CUSTOMERS
HOTEL CHAINS
Customer base: + 500K hotels in the world. Plus Media agencies, Advertising
corporations and intermediators.
Some examples:
AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved
ADS HOTEL VALIDATION 2017
+ 6,5 ML€ Direct
Bookings
generated
700k € Gross
revenue last
12 months
8738 Hotels
subscribed +
Partners
AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved
+10% Monthly
Growth
revenues
ADS HOTEL TRACTION
+10% MONTHLY on Av.
AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved
ADS HOTEL SOLUTION TOMORROW
Distinctive
Distribution
Artificial
Intelligence
Income
Advertising
Awareness
Maximize
Return
AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved
MetaSearch | Programmatic Adv |Secret Sales | …
Distinctive Distribution
Today
700k revenue
Round 1
2ML €
Round 2
10ML €
ONE PLATFORM √ √ √ ALL MAJOR META CHANNELS √ √ √
MACHINE LEARNING OPTIMISATION BETA √ √ TRAVEL PROGRAMMATIC MVP √ √
AI DISTINCTIVE DISTRIBUTION BETA √ SECRET SALES MVP √ √
SELF DRIVING MODE BY AI BETA
NEXT AI & DISTINCTIVE DISTRIBUTION FEATURES
AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved
COMPETITORS
Seekd
a Austria
Meta Platforms
Otas - Chains Independent
Hotels
Automation
Wihp France
My Hotel
Shop
Germany
Jack
Rabbit
Usa
DerbySof
t China
30,5Ml $ Funding
AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved
Koddi Usa
Winner of
innovation
BUSINESS MODEL
700K € revenue Jan - Dec 2017
Setup fee
Performance fee 10% of budget
Subscription fee 1€ per room
How we are making money?
Hotels invest 100K € marketing budget
More than 0.8 ML € (12%) in bookings per Hotels
10K Mktg budget (100K x 10%) 15k subscription 25k € net revenue
AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved
FIRST FUNDING ROUND = 2M €
800 K €
DEVELOP.
1,2 ML €
BIZ DEV.
2ML€ round
40% BIDDING ENGINE
PROGRAMMATIC (search & display)
AI DISTINCTIVE DISTRIBUTION & SECRET SALES
CUSTOMERS ACQUISITION
ACTIVATION OF EXISTING LEADS
20%
40%
60%
40%
AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved
ROI ON ROUNDS
175 700 2.000
6.500
19.000
Pre-Launch Launch 2017 Year 1 Year 2 Year 3
Revenue in K€
AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved
THE SENIOR TEAM OF INNOVATORS
Osvaldo Mauro. AI Director Travel tech disrupter. Founder in Bôtelier AI. Ex
Lastminute.com, TravelPrice, Tui.
Marco Baldan. Chairman Chairman. Director of D-Business and in the
board of 5 hotel tech companies.
Marco Bonaso. Coo Director in ISP Netplan, manages a group of 10
developers and It Managers.
Massimo Trovo’. Advisor Senior account with 25 years selling experience
in this niche.
Filippo Fasolo. Ceo In the hotel tech business since 25 years, co-
founder at Nozio.
AdsHotel - a D-Business project - Confidential - 2018 © All rights reserved
45%
5%
50%
CAP TABLE
D-Business
O.Mauro
Option Pool 2rnd
D-Business is company owned by Baldan,
Fasolo, Bonaso, Trovo’. It financed and
developed this project.
