THE AV RESOURCE FOR TECHNOLOGY MANAGERS 2014 MEDIA KIT · 2014 MEDIA KIT IN PRINT | ON LINE | IN PERSON ... Video case study: ... Video review of the Digital Projection Projector

2014 MEDIA KIT

IN PRINT | ONLINE | IN PERSON

1 Color - 0 Cyan / 100 Magenta / 99 Yellow / 4 Black

WWW.AVNETWORK.COM • WWW.NBMEDIA.COM

THE AV RESOURCE FOR TECHNOLOGY MANAGERS

2014 From the Editor

EDITOR’S NOTE [Margot Douaihy, editor, AV Technology & EDUwire.com]

Not only are in-house technology managers overseeing the daily operation and optimization of integrated AV and control systems, these tech leaders are also installing technology, tracking product lifecycles and iterations, referring products to peers, training end users, managing help desks, and performing maintenance and upgrades. But there’s a fundamental and—quite frankly—worrisome problem: tech managers are underrepresented. The critical piece of the puzzle in the built environment—the AV tech manager—is often left out of manufacturer messaging, trade shows, and educational initiatives.

AV Technology addresses this important need. We are the industry’s definitive resource for audiovisual and infor-mation technology managers whose responsibility includes the understanding, procuring, maintaining AV/IT systems, driving the delivery of convergent-capable networks, and getting “buy-in” from both senior management and IT specialists.

We know that it is the tech manager who is the best ambas-sador for AV, as she or he best understands the facility’s evolving user needs. The tech manager is the point-guard who plans ahead, creates contingencies for expansion projects with architects/builders, and manages ever-evolving departments. As one of our writers—an AV manager in a preeminent medical school—just told me: “I feel that there is a lack of opportunity for technical and AV managers to develop the soft skills that are now more and more vital in the role. This is part of a wider concern to me; AV and technical venue managers, and live event technicians, are underrepresented in the industry.”

We bridge the knowledge gap so that technology managers are fully equipped with what they need to know to make the best possible AV/IT technology purchase decisions for their organizations. Every month, in our print and digital editions, and every day on AVNetwork.com and EDUwire.com, we share personal insight, success strategies, and occasional horror stories. Our masthead is comprised of the most innovative tech managers in the field; my experience as an AV and edtech system user at Marywood University gives me an additional perspective.

Our governing theme is “Meet Your Manager.” We ask: how best to achieve great quality at all points in the vendor and deployment chain? How to give the end-user client simple control, without sacri-ficing quality? How to offer the best ROI? Our editorial keeps tech managers ahead of the trends.

—Margot Douaihy, editor, AV Technology and EDUWire.com

Meet Your Manager

“This is part of a wider concern to me; AV and

technical venue managers, and live event technicians,

are underrepresented in the industry.”

This Week's Top Web Stories - 09.20.13Check out the Top 10 most read stories this week on avnetwork.com:

10. Take1 And Event Safety Alliance to Host Free Webinar On LiveEvent Safety

9. Video case study: Josh Felix of Florida's First Baptist Oviedoshares AV insight on TechManagerTV

8. The Demand For Bandwidth Comes With a Few Question Marks bySteve Harvey

7. Aurora debuts second generation Digital Xtreme Matrix (DXM)switchers with HDBaseT CAT I/O cards

6. ConnectED: A closer look at President Obama's initiative forbroadband wireless in schools

5. Video review of the Digital Projection Projector Assistant

4. Florida Hospital Relies on Planar Mosaic Architectural Video Wall

3. Harman Releases HiQnet Audio Architect Version 1.1

2. Barco LiveDots Display at Bush Presidential Library

1. Meet Your Manager: Paul Schuster, Dallas Police Department

Visit avnetwork.com every day for breaking news, business analysis, andindustry insider information. Subscribe to our magazine and enewsletters byclicking here.

August 20, 2013TOP STORY

Back-to-School Guide: 20 Higher Ed Apps to Consider

Review these 20 game-changing apps that were designed to enrich the learningexperience on the college campus. This showcase tracks customizable learningsolutions, server administrator tools, PTZ controls, and more. Some apps are free orjust .99, but what most campus technologists need to know is: "will it flood our HelpDesk with calls?"

Read More»

Lessons Learned from AppleEdTech Deployments: Part 1 byTim Kridel

School districts have purchased more than 10million iPads so far, and colleges such asAbilene Christian University have been usingiOS devices for five years or more. All of thosedeployments add up to plenty of opportunitiesfor schools that haven't deployed Apple gear tolearn what to expect. This multi-part serieslooks at some of the lessons learned in termsof security, support, costs, and bandwidth.

Read More»

Lessons Learned from AppleEdTech Deployments: Part 2 byTim Kridel

How well do iOS devices hold up in anacademic environment? Does it make sense tostructure the contract so that Apple or thereseller supplies a certain number of spares forfree, such as up to X percent of the totalcontract value? What about theft? We askleading tech managers all of these questions,and more.

Read More»

4 Ways to Optimize LectureCapture and Live Webcasting

The University of Florida has streamlined theprocess to automatically capture what'shappening in lecture halls, classrooms, andspecial events on campus, and it's had a bigimpact on educational video. The recordingsare published automatically and students canview them on-demand (and in some cases live)on any operating system, browser or mobiledevice.

Read More»

Collegiate Events Have NewReplay Option

Tightrope Media Systems is helping MobileContent Providers (MCP) shift into high gearfor live, instant sports replay with ZEPLAY.The multi-channel instant replay system helpsMCP maintain affordable rates for live sportsproduction, while injecting excitement intobroadcasts and on venue display screens forprofessional and collegiate events.

Read More»

"Disruptive" is one of the buzziestbuzzwords during August's back-to-school prelude. But like most catchyterms, it's often misapplied andmisunderstood. This week we explore thepracticalities of "disruptive tech" ineducation, as well as the pros and cons ofApple deployments on the collegecampus. Thanks for reading.—Margot Douaihy, editor

DOWNLOAD THIS MONTH'S WHITE PAPER

How the PC Delivers BetterAudiovisual Solutions

TRAINING &CERTIFICATION

Camera TrackingDesign Certification (online)Installation Certification (onsite)Product Training

Click Here For More Details »

Top Ed Tech Storiesfrom the Web

Master's Degree Is New Frontier ofStudy Online »

Are IP Security Cameras the Futureof Campus Safety? »

MOOCs are a distraction from realbusiness school reform (TheFinancial Times) »

LinkedIn Enters the College-Marketing Fray (Wired Campus) »

Colleges, universities look to onlineprograms to navigate an uncertainfuture (The Miami Herald) »

©2013 NewBay Media, LLC

AV Technology is the resource for audiovisual and

information technology managers whose responsibil-

ity includes the understanding procuring and main-

taining AV and IT systems. Our mission is to bridge the

knowledge gap so that technology managers are fully

equipped with what they need to know to make the

best possible AV/IT technology purchase decisions for

their organizations. We provide a forum in person and

online for end-users to share success strategies and

learn from the experts.

2014 Mission Statement

“As AV and IT have truly converged via IP based technology, you absolutely have to have a base knowledge of these systems to make large campus or nationwide systems work. You should become good friends with your

IT manager. I plan on getting an IT degree to further assist me in the future, as well.” —Audio Video System Design Engineer, Cabela’s World’s Foremost Outfitter

emmediate info eNewsletter

Must-Have Video Products Supplement

Must-Have Audio Products Supplement

On/Off Campus eNewsletter

2014 Subscribers

Only in AV Technology:Tech Buyers, Managers, Decision Makers, and Evangelists

“The physical classroom has extended beyond the physical environment of the teaching space to

include the network infrastructure and the head end. At our school RMS, computer image creation and

regeneration, blended learning video streaming, signage are all part of AV integration.”

—Director of Multimedia Distribution Service (TLSS)University of Ottawa

Business & Industry Total Percent of Total

University/College 21,127 47.0%Corporate 12,730 28.3%Government/Transportation 2,152 4.9%Others Allied to Field 2,068 4.6%Entertainment/Hospitality 1,779 4.0%K-‐12 1,548 3.4%Worship 941 2.1%Stadiums/Arenas/Performing Arts Centers 932 2.0%Retail 735 1.6%Healthcare 530 1.2%Financial Services 235 0.5%Legal/Professional 127 0.3%TOTAL 44,904 100%

Title QTYAV Manager 6,173 IT Manager 13,056

HR/Training/Marketing 12,800 Facility Planners & Supt Chief Admin 902

CEO & Executive Mgrs 9,043 Event Producer 580

Others Allied to the Fields 2,350 Total 44,904

AV Technology Serves Professionals In Lucrative Vertical Markets

Decision Makers’ Titles

2014 Subscribers

The majority of readers make purchasing decisions for many product categories.

89% of Readers purchase AV products

72% of Readers purchase IT products

% Who Plan to Buy in Next 12 Months

% Installed by Respondant or Staff

60.0% 60.0%5.9% 40.0%

26.7% 33.3%46.7% 40.0%26.7% 26.7%53.3% 66.7%80.0% 80.0%73.3% 66.7%86.7% 66.7%13.3% 26.7%86.7% 86.7%80.0% 73.3%33.3% 46.7%40.0% 46.7%40.0% 26.7%20.0% 20.0%73.3% 73.3%33.3% 33.3%40.0% 60.0%20.0% 26.7%60.0% 53.3%6.7% 13.3%

20.0% 33.3%66.7% 66.7%20.0% 40.0%13.3% 13.3%53.3% 53.3%13.3% 26.7%6.7% 13.3%

13.3% 20.0%33.3% 46.7%Personal computers, tablets & peripherals

Equipment

Asset management: software, theft prevention, mounts, racks etc.SAAS products including conferencing & collaboration

Media Streaming products and servicesTelephony Systems

Life safety and paging systemsMass notification systems

Acoustical materialsPTZ cameras and systems

Data storage systemsMedia storage & archiving products

Digital SignageLighting

Wireless LANS

White and smart boards

Conference room furnitureProjectors

Portable sound systems

Flat panel displays

Touch panelsRoom scheduling software

Videoconference systems

Telepresence systemsWebcasting product and services

Lecture capture solutionsTelephony systems

Cables and Connectors

LoudspeakersMicrophones

Audio amplifiersAV control systems

(2013 AV Technology Reader Survey)

“Our installations support mostly government clients with systems ranging in size from small VTC suites to large command centers. Recent projects have also included integrated classrooms and a large theater. When designing a particular system, we try to address all of the functional requirements by gathering input from end users and system operators. There is a specific focus on continuity across systems by keeping the control system GUI similar, no matter the type of room.”

—Senior Consultant, Booz Allen Hamilton, Lexington Park, Maryland

2014 Subscribers

“There are both hard skills (multimedia, audio & video knowledge including editing, conversion and streaming) and soft skills (classroom sup-port and client follow-up) that drive AV profes-sionals to excel in their field and in their schools. At the same time, thre is no denying that to suc-ceed today, AV professionals must have a firm grasp of computers, IP addressing and basic net-working. The physical classroom has extended beyond the physical environment of the teaching space to include the network infrastructure and the head end. At our school RMS, computer im-age creation and regeneration, blended learning video streaming, signage are all part of AV inte-gration.”

—Director Multimedia Distribution Service (TLSS), University of Ottawa

65% of Readers report average budgets of up to $149,000

24% of Readers report average budget of over $1 million

In the last 12 months what actions have you taken as a result of seeing ads in AV Technology magazine?

Visited advertiser's website 73%

Discussed ad with others 54%

Passed ad along to others 35%

Filed ad for future reference 34%

Telephoned advertiser 14%

Visited advertiser at a trade show 27%

Recommended a product or service 43%

Purchased a product or service 33%

No action taken 10%

Other please specify 2%

Readers Take Action As a Result of Seeing Articles

Response Percent

70.6%

47.1%

35.3%

52.9%85.0%Save copies for future reference

Pass issue along to others

Answer Options

Route specific articles to co-workers

Discuss article with others

What actions do you take as a result of reading articles in AV Technology

Use as training tool for my staff

MARGOT DOUAIHY, EDITOR | Phone: (212) 378.0400 x538 | Email: [email protected]

2014 Editorial Calendar

Cover Date Features Product Focus Lead-Generating Supplements Bonus Distribution Deadlines

JANUARY

• 10 Tips for Control System Troubleshooting and Commissioning

• Lecture Capture: Best practices and new tools for recording and webcasting

for better learning

• Digital Signage in the Cloud

MountsThe Technology Manager's

Guide to Outdoor AV

Editorial: 12.11.13

Ad Reservation: 12.9.13

Ad Materials: 12.12.13

FEBRUARY/MARCH

• Best Practices for In-House Digital Signage

• New Trends in Real-Time Collaboration & Web-based Videoconferencing

• Primer on Integrated Building Management

ADA-Compliant

Products

Showcase of Digital Signage

on CampusDigital Signage Expo

February 2014

Editorial: 2.5.14



APRIL• 4 Issues Campus Tech Managers Cannot Ignore

• Managing Mobile Video in the Enterprise

• Internet Protocol Addressing

Screens

The Technology Manager's

Guide to Connectivity

Solutions

• CompTIA Annual Member Meeting, April 1-3, 2014• NAB, April 7-10, 2014

Editorial: 3.12.14



MAY• How are Tech Managers Using Hybrid Products?

• IT Support & Best Practices for E-Textbooks on the New Campus

• Your Energy Report Card: Energy-Saving Tips for Tech Managers

Traditional & PoE

(Power-over-

Ethernet) Devices

The InfoComm ‘14 Shopping

Guide: JUNE 1st debuted,

e-book only

Streaming Media EastMay 13-14, 2014

Editorial: 4.10.14



JUNE• Video Communication Through Firewalls: 10 Considerations

• Making MOOCs More Attentive & Customized

• Unified Collaboration: Five-Year Forecast

Signal Management Secrets of Great AV

Installations in Higher Ed• UBTECH, June 16-18, 2014

• InfoComm 2014, June 18-20, 2014

Editorial: 5.8.14



JULY/ AUGUST

• 10 Steps to Building a Better Boardroom

• Connected Classroom Trends

• One Integrated Control System for More Engaged Users

Smarter Flat-PanelsSecrets of Great

Multipurpose Rooms

Editorial: 7.9.14



SEPTEMBER• Best Practice Guidance for Learning Space Audio & Intelligibility

• Emerging Standard for Video Collaboration

• Transitioning from the PC Age to Device Age: Admin Survival Kit

Wearable TechnologyThe Technology Manager's

Guide to Audio SolutionsCEDIA

September 2014

Editorial: 8.6.14



OCTOBER• AVB: Point/ Counterpoint

• How to Manage AV Using IT Tools

• Wireless Microphones As the Spectrum Evolves

Real-Time Collabora-

tion Tools

The Technology Manager's

Guide to Huddle Rooms• Streaming Media West, Oct. 2014

• AES. Oct. 2014

Editorial: 9.10.14



NOVEMBER• Next-Gen Emergency Alerts & Notification: Digital Paging vs Cell Broadcast

• Sound Reinforcement Techniques for Live AV

• Audio Networking Forecast: ABCDFG & new platforms

Outdoor AVThe Technology Manager's

Guide to Video Solutions

Editorial: 10.8.14



DECEMBER• Network Fundamentals for AV Distribution and Switching

• Media Capture & Management Platforms

• Digital Signage for Storytelling and Branding

Hybrid ProductsSecrets of Great AV

Installations in Corporations

Editorial: 11.5.14



2014 Marketing Opportunities

AV TECHNOLOGY SIGNATURE MARKETING PACKAGE: TECH MANAGER GUIDES

Targeted Content, ROI-Driven, High-ValueEach month our editors assemble in-depth content about applica-tions, products, venues and business issues. The finished product is a 16-page, in publication, supplement. Once the print version of the magazine is distributed, the supplement is transformed into a standalone E-book. The E-book is marketed to AV Tech’s digital assets visa vie E-blasts, E-news and website ads. Interested read-ers sign in to download, and share the content. Advertiser Package includes:

• Logo on front cover of supplement • Logo on E-newsletter banners • Logo on custom E-blasts • Full page or half page ads within the content • Leads including: snail mail, e-mail, company, title and industry

demographic

2014 SUPPLEMENTSJanuary: The Technology Manager’s Guide to

Outdoor AV

February/March: Showcase of Digital

Signage on Campus

April: The Technology Manager’s Guide to

Connectivity Solutions

May: The InfoComm ‘14 Shopping Guide

(e-book only)

June: Secrets of Great AV Installations in

Higher Ed

July/August: Secrets of Great Multipurpose

Rooms

September: The Technology Manager’s Guide

to Audio Solutions

October: The Technology Manager’s Guide

to Power Solutions

November: The Technology Manager’s Guide

to Video Solutions

December: Secrets of Great AV Installations in

Corporations

“I am planning on standardizing the audio systems throughout our stores in the US and Canada. We currently have 40 stores and close to 40 different systems due to never having a true direction when it came to sound. We are also going through a very large growth in terms of digital signage. The cur-

rent customer wants that interactive type environment when shopping. We see that need and are in the process of meeting that goal. In the very near future we will have a very large digital signage network

centrally controlled from our headquarters in Sidney, Nebraska.”—Audio Video System Design Engineer,

Cabela’s World’s Foremost Outfitter

2014 Marketing Opportunities

LEAD GENERATION, CUSTOM MARKETING SOLUTIONS, DIGITAL DISTRIBUTION, EVENTS

White Paper Postings• Online content with

editorial introduction

• Sponsor logo on all distributed

emails, newsletter promotion

drives lead to landing page

• Archived and active for 6 months

E-books are an excellent tool to align advertisers within an editorially relevant environment and obtain qualified leads.

• Topic chosen by advertiser

• Content written and compiled by editors.

• Supplement available for printing in its entirety or per article.

• Supplement housed in a flip-book format online at for 12mos

• Publications will promote the supplement through print, online and email promotions.

• Lead generation database of email names from those registering to view the supplement.

• Advertiser provides two optional qualifying questions in addition to name, email, job title and company name.

• Advertiser’s logo and URL on each page of the supplement, visible both online and on printed pages.

Webinars are a turnkey program geared to communicate your custom marketing messages.

• AVT handles all Webinar production details from attendee recruitment to marketing and event management.

• Webinars are 45 minutes to one hour in length. Each Webinar will consist of a streaming audio

presentation with synchronized PowerPoint slides, Q&A, and can include how-to demos.

• Publications will recruit qualified attendees for the event from its databases of qualified readers and website visitors.

Depending on publication, outreach will range from 150,000 – 300,000 impressions.W

hite

Pap

ers

Virtual Events

AV Technology’s “Tech Manager TV” channel extends our thought-leadership. Our Tech Manager TV channel offers our growing community instant access to the answers they need by

sources they can trust. Tech Manager TV example videos:

• AV topics: compression, mpeg, cable types (UTP, coax), interfaces (HDMI, DVI, ASI), videoconferenc-

ing, signal transmission

• IP/IT topics: addressing, subnet masks, Ethernet, ARP protocol, ICMP (ping), TCP operation, UDP,

FTP, security

Sponsors can include a logo and two links that provide more information.

Cost is $1,400 to sponsor a single video and $6,800 to sponsor a 6-video series

2014 Advertising Rates & Information

Custom Marketing SolutionsReprintsOrdering reprints of articles that appear in AV Technology is an inexpensive and effective way to maximize your exposure in the market. PDFs are also available for website posting. Contact your sales rep today for details!

List RentalReach highly responsive industry decision-makers. Demographic and purchasing authority selects are available. For more information, contact your sales rep today!

Sales ContactMidwest and West Coast AdvertisersSue Horwitz, Publisher Phone: (323) 933.9485 Email: [email protected]

East Coast AdvertisersStan Kashine, National Sales Manager Phone: (516) 626.2813 Email: [email protected]

Editorial ContactMargot Douaihy, Editor Phone: (212) 378.0400 x538 Email: [email protected]

For more information, or to reserve advertising space, contact your regional sales representative:

Covers

Display Advertising RatesColor Rates 1x 3x 6x 8x 10xFull Page Spread ........................ $9,820 ......................... $9,640 ..............................$9,510 ......................... $9,320 .............................$9,040

1/2 Page Spread ......................... $7,950 ......................... $7,700 ..............................$7,500 ......................... $7,350 .............................$7,130

Full Page ..................................... $5,025 ......................... $4,900 ..............................$4,800 ......................... $4,705 .............................$4,560

Jr Page ........................................ $4,325 ......................... $4,155 ..............................$4,085 ......................... $4,000 .............................$3,880

1/2 Page ...................................... $3,315 ......................... $3,265 ..............................$3,190 ......................... $3,125 .............................$3,030

1/3 Page ...................................... $2,500 ......................... $2,440 ..............................$2,405 ......................... $2,355 .............................$2,280

1/4 Page ...................................... $2,265 ......................... $2,215 ..............................$2,185 ......................... $2,140 .............................$2,075

1/6 Page ...................................... $1,885 ......................... $1,865 ..............................$1,840 ......................... $1,800 .............................$1,745

Black and White Rates may discount 15% off color rates

Cover Rates 3x 6xCover 2 $7,960 $7,840

Cover 3 $7,510 $7,390

Cover 4 $8,940 $8,820

Digital Edition Sponsorship $1,500 $1,150

Advertiser Values in Each Issue: • Lead Generation • Digital Distribution

Custom PublishingOur design team provides a full range of custom publish-ing services, including print and electronic newsletters, catalogs and advertorials.

2014 Advertising Rates & Information

Sales ContactMidwest and West Coast AdvertisersSue Horwitz, Publisher Phone: (323) 933.9485 Email: [email protected]

East Coast AdvertisersStan Kashine, National Sales Manager Phone: (516) 626.2813 Email: [email protected]

FULL PAGE Bleed: 9 1/4” x 11 1/8”

Trim: 9” x 10 7/8”

1/2 HORIZONTAL SPREADBleed: 18 1/2” x 5 7/8”

Trim: 18” x 5 5/8”

SPREADBleed: 18 1/2” x 11 1/8”

Trim: 18” x 10 7/8”

JUNIOR PAGEBleed: 6 1/4” x 11 1/8”Trim: 5 7/8” x 10 7/8”

1/2 ISLANDBleed: 6 1/8” x 7 7/8” Trim: 5 7/8” x 7 3/4”

1/2 PAGE HORIZONTALBleed:9 1/4” x 5 7/8”

Trim: 9” x 5 5/8”

1/2 PAGE VERTICALBleed: 4 5/8” x 11 1/8”Trim: 4 3/8” x 10 7/8”

1/3 PAGE SQUARE5 1/4” x 5 1/8”

1/6 PAGE VERTICAL2 1/2” x 4 7/8”

1/3 PAGE VERTICALBleed: 3 3/8” x 11 1/8” Trim: 3 1/8” x 10 7/8”

1/3 PAGE HORIZONTALBleed:9 1/4” x 4 1/8”

Trim: 9” x 3 7/8”

1/4 PAGE VERTICAL3 3/4” x 5”

1/6 PAGE HORIZONTAL4 7/8” x 2 1/2”

* Keep all essential live matter 1/4” inside trim all around.

For more information, or to reserve advertising space, contact your regional sales representative:

Material InstructionsMethod and Paper: Web offset, coated text and cover, perfect bound. Trim: 9” x 10 7/8” Bleed: No additional charge. Minimum size 1/2-page horizontal.

Electronically Provided Ads Only high-resolution Adobe PDF files are accepted.All electronic files must be accompanied by a laser proof. If a laser is not supplied, we cannot be responsible for reproduction quality. If a color proof is not supplied, we cannot be responsible for color reproduction quality.

Submission InstructionsSend Materials To: AV Technology, Production Dept., 28 E. 28th Street, 12th Floor New York, NY 10016

Please visit NewBayAdPortal.com for FTP instructions and to send files.

Please make sure the advertiser’s name is included in the file name. When uploading ads to the ftp site, please notify your sales representative and provide a color proof.Additional Artwork: Any work done by publisher will be billed to advertiser or its agency.

Web Mechanical Specifications Supplied materials should be no more than 530 pixels wide by no more than 72 pixels deep. GIF or JPEG for-mats are accepted, as are animated GIFS (which must be less than 24 kilobytes in size). A URL for hot link must be specified.

Make it PDFx1a

Warning!The Distiller settings below must be used to distill native application postscript fi les into a

PDF. If the PDF is created directly from anapplication other than Distiller it

will NOT be compliant.

Quark

Adobe Illustrator

Adobe InDesign

Adobe Photoshop

post script (.ps)

.eps

.eps or post script (.ps)

Quark

Quark

post script (.ps)

post script (.ps)

Distiller

Distiller

Distiller

PDF

PDF

PDF

PDF

PDF

NATIVE FILE APPLICATION

PRINT/SAVE AS PLACE INTO PRINT FILE AS

ACROBAT DISTILLER

FINALFORMAT

PDFx1a is our Preferred File FormatPDFX1a are standards that have been set for PDFs used to print. PDFX1a fi les mean that the fi le is trapped correctly, fonts are embedded and colors are CMYK. Trim size and resolution are not part of the criteria of X1a.

Why Make it a PDF?Reed Business Information produces its many magazines using a “PDF workfl ow”. Before the magazine is printed, all incoming digital fi les are prefl ighted and con-verted to one common fi le format - the PDF.

The PDF Advantages PDF fi les are compact in size and are easy to print and transmit via the internet. When we receive a correct PDF fi le, minimal intervention is needed prior to the fi nal press run. The ad will print exactly as designed!

What you should Know It is critical that strict specifi cation guidelines are followed when creating your PDF. File errors occur when ads are not created to size, use non-Adobe nonembedded fonts, contain non-CMYK color (RGB, index,or Lab color images). Files should not contain composite fonts or any ICC profi les. PDFs should not be ripped or trapped. Everytime a specifi cation is violated, a notifi cation will be sent to the client indicating specifi c errors. Another key point to be aware of is that PDF fi les display on your monitor in RGB color and this could be misleading and should not be used as a way to check color accuracy.

The “How-To” on PDFMaking a PDF is easy. Follow the step-by-step Acrobat 6.0 distilling process found in our specifi cations. If your ad is color critical remember to send along a SWOP standard proof with your PDF fi le.

The chart below illustrates the best way to create a print ready PDFs if you are starting from a native application.

The above screen captures are from our Distiller settings called Prinergy_Pages.joboptions which can be used in Distiller versions 4, 5 and 6.

ICONS AND EXTENSIONS OF PREFERRED PROGRAMS

.pdf

.qxd

.indd

PDF files are our preferred file format for receiving ads to run in our magazines. Saveyour file as a Postscript, then create a pdf out of Acrobat Distiller using the settingsshown to the right.

We accept native Quark documents up to Version 6.

Always include all imagesand font files so that your ad will appear correctly.

.tif .eps

Preferred format for image files isPhotoshop tif or eps files, orIllustrator eps files.

Preferred font format is Adobe Type 1.Always outline any OpenType or dfonts, as they fail our workflow.

InDesign is our preferred layout program for receiving native files. If sending a pdf, pleaseavoid OpenType font conflicts by either outlining the fonts or saving the file as a postscriptand distilling it to a pdf using the settings shown to the right.

Adobe fonts

ICONS AND EXTENSIONS OF PREFERRED PROGRAMS

.pdf

.qxd

.indd

PDF files are our preferred file format for receiving ads to run in our magazines. Saveyour file as a Postscript, then create a pdf out of Acrobat Distiller using the settingsshown to the right.

We accept all native Quark documents. Always include all images and font files.

.tif .eps

Preferred format for image files isPhotoshop tif or eps files, orIllustrator eps files.

Preferred font format is Adobe Type 1.Always outline any OpenType or dfonts, as they fail our workflow.

InDesign is our preferred layout program for receiving native files. If sending a pdf, pleaseavoid OpenType font conflicts by either outlining the fonts or saving the file as a postscriptand distilling it to a pdf using the settings shown to the right.

Adobe fonts

1 Color - 0 Cyan / 100 Magenta / 99 Yellow / 4 Black

newbayadportal.com

NewBay Media

newbayadportal.com

2014 Online Advertising

Banner PolicyBanners may not at any point during the campaign have additional creative that extends beyond the designated banner area unless approved by NewBay Media and specified in the contract. This includes but is not limited to rollovers, surveys, non-user-initiated daughter windows and DHTML elements. Approval will be deter-mined on a case-by-case basis. All beyond-the-banner creative requires 5 days of lead time to be approved. All ad placements should launch a new browser window when clicked.

Changes and CancellationsAll creative materials must be received at least five business days prior to the launch of the campaign. If creative is delayed, NewBay Media reserves the right to extend the campaign end date by same number of days creative was delayed.

Custom E-Blast Specs1. A flat html file no scripting, no rich media2. Please make sure that all images and urls are linked back,

absolutely, to their sources3. If the designer would like to use CSS, inline tags

are preferred no external style sheets4. custom emails should be 999 px high by 728 px wide.5. A TEXT version to send to our text-only subscribers

Sue Horwitz Phone: (323) 933.9485 | Email: [email protected]

Stan Kashine Phone: (516) 626.2813 | Email: [email protected]

For more information, contact:

AV Technology Online Edition

TEXT LINK

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LEADERBOARD

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INTERSTITIAL

AD DESCRIPTION AD SIZE (pixels) PRICE

INTERSTITIAL 640 X 480CALL REP FOR PRICING ON

THIS AND OTHER RICH MEDIA

LEADERBOARD 728 x 90 $100/CPM

BOX UNIT 300 x 250 $125/CPM

TEXT LINK Link $35/CPM

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Peel Backs, Page Take-overs

LEAD TIME 4 days

MAXIMUM FILE SIZE 100 KB

ACCEPTED FLASH VERSIONS

up to Flash 10

RICH MEDIA

AD UNIT SPECIFICATIONS

REQUIRED FILESING .jpg, .gif, swf, 3rd party tag, click through URL

SIZE OR LENGTH 50k

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MEDIA TYPES ACCEPTED All Rich Media except DHTML

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2014 AVT Awards

Honoring End-Users &AV Innovation

4

• We educate tech managers.

• We showcase relevant new products.

• We share best practices.

• We encourage professional development and continuing education.

• We invest in our community.

Annual Awards Program Recognizes Innovations That Specifically Benefit End-Users, Technology Managers, and Facility Directors

We created the AVT End-User Awards and Scholarship to actualize our mission of creating community, sharing best practices, and honoring user-friendly products. We created our scholarship program to support dedicated AV end-users as they advance to the next level of their career. Whether they want CTS-D certification, or a Final Cut Pro webinar, our scholarship will help them get the tools they need to succeed.

The manufacturers who respond to and anticipate the needs of the end-user community also deserve recognition; this awards program shares their vision with the larger public. The Decision matrix for entries included: ease of use, reliability, overall network impact (if any), and ROI.

AV TECHNOLOGY MAGAZINE HOSTS END-USER AWARDS

AND TECH MANAGER SCHOLARSHIP

Documents

THE AV RESOURCE FOR TECHNOLOGY MANAGERS 2014 MEDIA KIT · 2014 MEDIA KIT IN PRINT | ON LINE | IN PERSON ... Video case study: ... Video review of the Digital Projection Projector