8
Elissa Grodin started her writing career while attending Dartmouth College as a book and film review- er. When Elissa met her husband, who was a Professor of English teaching at a University in London, England. Elissa continued her ca- reer as a book and film reviewer. During this part of her life she had written a collection of childrens poetry. The publishing company Sleeping Bear Press where Elissa submitted her poems wasnt interested in pub- lishing poems, but they were im- pressed with her writing style. Sleeping Bear Press commissioned Elissa to write 6 childrens books a collection of alphabet books enti- tled: C is for Ciao, D is for Democ- racy, Everyone Counts, N is for Nutmeg: A Connecticut Discover Al- phabet (Discover American State by State) and The Hap- py Prince (Myths, Leg- ends, Fairy and Folktales). After divorcing her husband Elissa moved backed to the U.S. once again became a film and book re- viewer. During her days of a re- viewer she meet her current hus- band Charles Grodin and together they have a son and a granddaugh- ter. The Authority Connecticut Authors & Publishers Association—Since 1994 Connecticuts Source for Writing, Publishing & Marketing Information Volume 25 Issue 3 March, 2018 Meet A Member: Elissa Grodin By Barbara J. Meredith Speaker at the March 17 Meeting — Dr. Jan Yager Her topic: Selling Foreign Rights doing foreign rights since she was 25 years old and Bar- ney Rosset, the leg- endary publisher of Grove Press, Inc., made her Director of Subsidiary and For- eign Rights. From her first sale of a nonfiction book to Routledge and Kegan Paul to her recent sale of the Hindi and English language reprint rights to India, and all the 34 lan- guages she has sold to for one or more books in between, Jan has been Inside This Issue SW CAPA Summary p. 2 CAPA Board of Directors p. 2 NE CAPA Introduction p. 3 SE CAPA Report p. 3 Artisanal Prose p. 4 ABCs of the Editing Process p. 5 Celebrating Success p. 6 Negotiating Tips p. 7 Upcoming Meetings p. 7 March CAPA Webinars p. 8 Co-op Connection p. 8 Contributors Adele Annesi Pamela Frances Basch Janet Booth Roberta Buland Barbara Ciancimino Patrick Fenton Veronica B. Gamburg Elissa Grodin Susan Harrison Brian Jud Joe Keeney Chuck Miceli Barbara Meredith Sharen Peters Marilyn Rothstein Lisa G. Samia Tom Santos Jan Yager Continued on page 3 In this presentation, you will learn some of the key ways to break into foreign rights, on your own, through your publisher, or through a foreign rights agency, including participating in co-op exhibits at book fairs. The author of the just- published Foreign Rights and Wrongs, Jan will also share her top five "rights" and the top five "wrongs" when doing foreign rights. Dr. Jan Yager is a sociologist, pro- lific award-winning author, and foreign rights expert who has been Continued on page 2

The AuthorityThe Authority page 3 SE CAPA Meeting, February 19, 2018 By Tom Santos Continued on page 4 Elissa turned her talents towards her first love of writing adult mystery books

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Page 1: The AuthorityThe Authority page 3 SE CAPA Meeting, February 19, 2018 By Tom Santos Continued on page 4 Elissa turned her talents towards her first love of writing adult mystery books

Elissa Grodin started her writing career while attending Dartmouth College as a book and film review-er. When Elissa met her husband, who was a Professor of English teaching at a University in London, England. Elissa continued her ca-reer as a book and film reviewer. During this part of her life she had written a collection of children’s poetry. The publishing company Sleeping Bear Press where Elissa submitted her poems wasn’t interested in pub-lishing poems, but they were im-pressed with her writing style. Sleeping Bear Press commissioned Elissa to write 6 children’s books a collection of alphabet books enti-tled: C is for Ciao, D is for Democ-racy, Everyone Counts, N is for

Nutmeg: A Connecticut Discover Al-phabet (Discover American State by State) and The Hap-py Prince (Myths, Leg-ends, Fairy and Folktales). After divorcing her husband Elissa moved backed to the U.S. once again became a film and book re-viewer. During her days of a re-viewer she meet her current hus-band Charles Grodin and together they have a son and a granddaugh-ter.

The Authority

Connecticut Authors & Publishers Association—Since 1994

Connecticut’s Source for Writing, Publishing & Marketing Information

Volume 25 Issue 3 March, 2018

Meet A Member: Elissa Grodin By Barbara J. Meredith

Speaker at the March 17 Meeting — Dr. Jan Yager Her topic: Selling Foreign Rights

doing foreign rights since she was 25 years old and Bar-ney Rosset, the leg-endary publisher of Grove Press, Inc., made her Director of Subsidiary and For-eign Rights. From her first sale of a nonfiction book to Routledge and Kegan Paul to her recent sale of the Hindi and English language reprint rights to India, and all the 34 lan-guages she has sold to for one or more books in between, Jan has been

Inside This Issue

SW CAPA Summary p. 2

CAPA Board of Directors p. 2

NE CAPA Introduction p. 3

SE CAPA Report p. 3

Artisanal Prose p. 4

ABCs of the Editing Process p. 5

Celebrating Success p. 6

Negotiating Tips p. 7

Upcoming Meetings p. 7

March CAPA Webinars p. 8

Co-op Connection p. 8

Contributors

Adele Annesi Pamela Frances Basch Janet Booth Roberta Buland Barbara Ciancimino Patrick Fenton Veronica B. Gamburg Elissa Grodin Susan Harrison Brian Jud Joe Keeney Chuck Miceli Barbara Meredith Sharen Peters Marilyn Rothstein Lisa G. Samia Tom Santos Jan Yager

Continued on page 3

In this presentation, you will learn some of the key ways to break into foreign rights, on your own, through your publisher, or through a foreign rights agency, including participating in co-op exhibits at book fairs. The author of the just-published Foreign Rights and Wrongs, Jan will also share her top five "rights" and the top five "wrongs" when doing foreign rights. Dr. Jan Yager is a sociologist, pro-lific award-winning author, and foreign rights expert who has been

Continued on page 2

Page 2: The AuthorityThe Authority page 3 SE CAPA Meeting, February 19, 2018 By Tom Santos Continued on page 4 Elissa turned her talents towards her first love of writing adult mystery books

CAPA Board of Directors

CAPA Officers’ & Board Members’ Contact Information

Founder Brian Jud [email protected] Co-Founder (CAPA) Jerry Labriola [email protected] President Dan Uitti [email protected] Vice President Dennis Schleicher [email protected] Treasurer Brian Jud [email protected] Secretary Michael Lyman [email protected] Immediate Past President Steve Reilly [email protected] Newsletter Director Brian Jud [email protected] Meet-A-Member Articles Joe Keeney [email protected] Meet-A-Member Articles Barbara Meredith [email protected] NECAPA Director Felix Giordano [email protected] SECAPA Director Tom Santos [email protected] SWCAPA Director Joe Keeney [email protected] Program Director Brian Jud [email protected] Membership Director Dick Benton [email protected] Website Director Dan Uitti [email protected] Special Activities Director Deborah Kilday [email protected] Publicity Director Dennis Schleicher [email protected] Networking Director Peggy Gaffney [email protected] Past-President, Advisor Roberta J. Buland [email protected]

Article Submission

The Authority welcomes articles written by members. Here are our guidelines. Topics may cover any aspect of writing, publishing and marketing. Your personal slant on this is of in-terest to all of us and welcome. Articles should be no longer than 400 words. If the article is longer, the editors reserve the right to reduce the size or divide it into sections that would be run in successive issues. All articles will be edited. Submit single spaced with no built-in for-matting. Submit all articles to Brian Jud at [email protected]. Send submissions for the Meet-A-Member column to Joe Keeney at [email protected] or Barbara Meredith dbmeredith @charter.net

ARTICLES ARE DUE BY THE 28TH OF THE MONTH Editor—Brian Jud, Meet-a-Member Column—Barbara Meredith and Joe Keeney,

Copy Editor—Sharen Peters, Staff Photographer—Deborah Kilday,

page 2 The Authority

The twenty-one members who attended the Feb-ruary 26th meet-ing were award-ed with a fantas-tic great speaker, three door prizes and Cherry Dump Cake. Our guest speaker, Author, Poet, Playwright Chuck Miceli presented, Writing Across the Spectrum. He compared and contrasted require-ments of writing for different gen-res, non-fiction, short story and po-etry. He then facilitated an ex-change of ideas drawing from mem-ber’s own experiences. Two of the raffle prizes were donat-ed, Amanda’s Room by Chuck Miceli and My Bare Ladies by

SW CAPA Report By Joe Keeney

March Speaker Continued from Page One

member Matilda Dumbrill. Thanks to both of you for your fine contri-butions. The third door prize, On Writing Well by William Zinsser was well received by the winner. Courtesy of Carol Keeney the Cherry Dump Cake is another ex-ample of her artistry—thank you.

"doing" foreign rights for herself, her own company, and a select group of authors and publishing companies. Jan is the author of 45 books in a range of genres includ-ing When Friendship Hurts, pub-lished by Simon & Schuster and translated and published in 29 lan-guages. (Jan did those deals, direct-ly or through her network of foreign co-agents.) In addition to selling to major houses, Jan founded her own

small press, Hannacroix Creek Books, Inc., in 1996. The first book published by her company, her own Friendshifts, led to author inter-views on The View, Oprah, Today Show, CBS This Morning, CNN, and other shows, as well as nine foreign editions including Arabic, Spanish, French, simplified and complex Chinese, Korean, Vietnam-ese, Russian and an English lan-guage reprint in India. For more on Jan, go to her LinkedIn profile: www.Linkedin.com/in/drjanyager. Her book, How To Self-Publish Your Book, will be pub-lished on June 21st by Square One Publishing.

Our meeting will be held at the Avon Public Library, from 10:30 am to 12:30 pm. The library is at 281 Country Club Rd, Avon, CT 06001

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The Authority page 3

SE CAPA Meeting, February 19, 2018

By Tom Santos

Continued on page 4

Elissa turned her talents towards her first love of writing adult mystery books. Her book Death by Hitch-cock the story takes place at a col-lege where a disliked student is mur-dered the small-town detective is assigned to the case. While investi-gating this murder the detective meets a physics professor who uses her training in theoretical physicist to be able to think out of the box they collaborate and solve the mur-der. Elissa is now working on her second mystery novel the sequel to Death by Hitchcock continuing the charac-ter of Edwina Goodman. Elissa writes everyday and enjoys writing. Her advise for up and com-ing authors is to enjoy writing books. As Elissa quote’s Mary Tyler Moore “You have to fail to practice being good. On Elissa’s bucket list is to attend one of CAPA’s meetings in Avon. She likes the idea of the organiza-tion. Elissa strongly recommends the book store and website of Persepho-ne Books Publisher and Bookseller. http://www.persephonebooks.co.uk/. This book shop sells mystery writers of the golden age 1930s, 40s and 50s. The authors are mostly woman whose books have been reprinted.

Meet A Member Continued from Page 1

Well, no flu this month, so the meeting went off as planned. As of 4 pm Sunday, I had 5 positive respons-es to the meeting, and two who were having surgeries. So I sent out

a reminder, and if there were only 5 coming to the meeting, I would can-cel the meeting. We ended up with 25 people in attendance. Thank you to all of my members. We had another open-forum meeting. It’s so interesting to find where they are at this particular time in the writ-ing, and what they are looking for. I found that most members are grossly uninformed as to what is available to them, and they don’t know a lot about Avon, or the web-sites. I guess this is partially my fault for not informing them, assuming they knew. I can fix this. They are interest in attending Farmer’s Markets, and Fairs for mar-keting and selling, I will check with the local ones and see if we are wel-come. They also would like to share emails. I said I couldn’t do that, how-ever, if they want to contact a mem-ber, let me know and I will get them together. I think a list of the members (without the email addresses) might help them to get to know each other better. We also discussed being published verses self-publishing. I will try to get an agent to discuss this subject, explaining how tough it is to get pub-lished. We also have two new mem-bers. Happy Spring, Baseball, March Mad-ness and NASCAR racing.

CAPA Launches Northeast Chapter

By Felix Giordano

The CAPA-NE chapter is now active at the Willington Public Library, 7 Ruby Road, Willington, CT thanks to Felix for making it happen. Felix will hold its meet-ings on the first Saturday of each month from 10 a.m. to noon. Our initial meeting of 2018 was Sat-urday, March 3rd and the lecture was titled "Talking Forensics." Our guest speaker was Peter Valentin, ac-claimed forensic investigator. Peter is a lecturer in the Department of Forensic Science at the University of New Haven's Henry C. Lee Col-lege of Criminal Justice and Forensic Sciences. Peter holds a B.S. in Fo-rensic Science from the John Jay College of Criminal Justice and an M.S. in Forensic Science Criminalis-tics from the University of New Ha-ven. Peter is a retired Connecticut State Police Detective in the Major Crime Squad. His work encompassed the investigation of homicides, suspi-cious deaths and other major crime scenes. He is a member of the Feder-al Government's disaster forensic team responsible for human remains identification during a terrorist event or disaster. As a member of Connect-icut's elite Urban Search and Rescue team, he has extensive training in detecting criminal activity at a major disaster and also functions as a res-cue specialist, focused on saving in-jured and trapped victims. He has received extensive training on a vari-ety of forensic investigative tech-

Luck occurs at the intersection of random chance, talent and hard

work. There may not be much you can do about the first part of that equation, but there’s a lot you can

do about the other two. People who have a talent for making luck for

themselves grab the unexpected op-portunities that come along.

(Wall Street Journal, March 3, p C3)

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page 4 The Authority

lease. While Springsteen admit-ted having “second thoughts about everything”, he was espe-cially concerned about the al-bum and at one point threw it into a swimming pool. “The record came down, and the al-bum was supposed to be done and I’m not sure if I was ready for it to be done because it would mean people were gonna hear it,” Springsteen said.

Then he spoke with music crit-ic, manager, and record produc-er Jon Landau on the subject of imperfection, exposure and art. “Sometimes the things that are wrong with something are the same things that make that thing great,” Landau said. “That’s the way it is in life, and that’s the way art works.”

In this is freedom, and, thank-fully, the way art works.

For the full interview with Bruce Springsteen on The New Yorker Radio Hour, click on Bruce Springsteen Talks with David Remnick https://www.newyorker.com/podcast/the-new-yorker-radio-hour/bruce-springsteen-talks-with-david-remnick.

Happy writing!

Submit your writing query to

[email protected]. Adele

Annesi is an award-winning au-

thor, editor and teacher, and co-

founder of the Ridgefield Writ-

ers Conference http://

ridgefieldwritersconfer-

ence.blogspot.com.

“Second Thoughts and the Way Art Works”

If you’ve ever had second thoughts about your work — and who hasn’t — you’re in great com-pany.

In a 2017 podcast of The New Yorker Ra-dio Hour, rock legend Bruce Springsteen spoke candidly about his career and 2016 auto-biography, Born to Run, with New Yorker editor David Rem-nick. The 55-minute podcast is worth a listen for Springsteen’s hard-earned wisdom. Among his most valuable insights was one he learned from someone else.

Springsteen was discussing the making of the iconic 1975 album Born to Run and a song of the same name from which the auto-biography derives its title. When asked what he had hoped for in the album and the song, Spring-steen said he wanted a record and a sound “that felt like this is the last record you are ever gon-na hear and then the apoca-lypse…”.

Although Springsteen achieved that hard-driving, vanishing-point, Road Warrior quality in the song and the album, he had second thoughts about its re-

Artisinal Prose

By Adele Annesi

niques including blood spatter inter-pretation, anthropology, bombing/explosive investigations, alternate light sources for evidence collection, crime scene photography, and disas-ter crime scene management. Peter has been described as having an exceptional and in-depth knowledge of the field of forensic science and explains it in an easy to understand and entertaining manner. If you write in the crime or mystery/suspense genre, or if forensics are involved in your writing, of if you are just curious as to what really happens at a crime scene, then you benefitted from "Talking Forensics" with Peter Valentin. We invite all CAPA members to attend all our meetings. For those willing to actively participate in set-up, attendance, refreshments, and cleanup, your help would be greatly appreciated. For questions regarding any meet-ing, or questions about CAPA-NE in general, please contact Felix Giordano at [email protected]

NE CAPA Continued from Page 3

The Avon Library’s Local Author Fes-tival returns for its 5th year this June to August. It features author events and panel discussions. They are seek-ing ideas for a theme and people to participate. Their survey expires March 16, and you can take it here: https://www.surveymonkey.com/r/Local2018

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The Authority page 5

Ask yourself these questions: Does the time line make sense? Does it support the story? Will the reader have questions be-cause you may not have been thorough enough in developing the time line to support your sto-ry? When developing answers, consider details such as time of day, day of week, month, year, season, etc., to set the stage. Connect the details to well-known events or news items. By using these, you can establish clear multiple time points. Stage Two: Characters Follow each character throughout the entire manuscript. Do their actions make sense? Do they contribute to every scene they are in? Do they elicit emo-tion? Do they create a turn in the plot, even a small turn? Are some of your characters cliché? If so, they need to be developed differently, or perhaps omitted. Finally, does their dialogue add to the scene or to the progression of the story? Since each charac-ter must have a purpose, review each character by seeing the sto-ry through his/her eyes. Enrich their interactions, actions, and dialogue. Stage Three: Environments and Scenes Have you created a vivid en-vironment for the reader? You may know the season, time of day, placement of each character, and what the character is wear-ing, but is all this clear to your reader? If not, develop the envi-ronment and scenes further until you are sure readers know as much as you do.

Stage Four: Transitions and Pac-ing Sometimes, transitions and pac-ing are sticky points to refine. Re-member, though, the need to identi-fy any lack of consistency in the movement of the story is your goal. Transitions can be paragraph breaks, chapter breaks, or scene changes that either conclude the idea or action or leave things hang-ing, thus setting up or anticipating moves within the story. Some-times, dialogue is used as an antici-patory tool to drop a hint. Pacing ties into transitions—and should keep readers breathless and excited. You don’t want your readers to be bored or tormented. As you perform each stage, you are intrinsically re-thinking and re-writing. A tool to help you track movement and pacing is to keep a log or outline. By reviewing, you will further identify and rewrite material to support your story’s continuity. Comments? Contact me at [email protected] Roberta J. Buland is the owner-editor of RIGHT WORDS UNLIM-ITED, a full-service editorial and publishing services firm in West Hartford. She is a past president of CAPA and may also be reached at 860-308-2550.

If you have a garden and a library you have everything

you need. Cicero

The ABCs of the Editing Process: 4 Stages of Editing Your Novel, Part 1

By Roberta J. Buland

One of the most frequent ques-tions I receive is, “How long does it take to write a novel?” followed by, “When is my novel ready to be published?” These are open-ended questions that are not answered, as implied, with a number. Some authors can take as long as 20 years to write a novel. Others write a novel a year, or in less time.

An author has a message or a passion to write a story. Often, it is not a “sit down, write for a month, and publish!” Rather, it is time-consuming and the end result is a product that is publishable, some-times. At the least, a writer should feel a sense of accomplishment—and sometimes this is sufficient. However, for the writer who wants to take a manuscript to the next stage—from draft one, or “scruffy” to a final draft, or “spiffy,” part 1 of the process can be done in four stages. These stages are primarily developmental and should be tack-led as individual reviews and re-writes. In so doing, each stage will be a new iteration of the first draft. A novice author, and sometimes an experienced one, should expect to perform a few total rewrites—perhaps two or three, or even more. Remember, the writer’s goal should be to be totally satisfied with the result. If not, then more re-writing needs to be done. Stage One: The Time Line A novel has a running time line or chronology. Readers are only privy to information you give them, so you need to share it with them. Because it is your story, you lead the way!

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page 6 The Authority

CAPA Members Celebrating Success

Chuck Miceli is honored and excited to announce the staged reading of his new play, “Wounded Angels”, on April 22, 2018 at Seven Angels The-atre in Waterbury, CT. (Yes, that is how Seven Angels spells Theater.) The play is based on his upcoming nov-el by the same name. Tickets are only $10 for the per-formance and are available through the Seven Angels Theatre box office: www.sevenangelstheatre.org or by calling (203-757-4676). The 5:00 pm performance will be followed by a question/answer and feedback session. “The Education of Evelyn (A Novel) by Pamela Frances Basch is a well-written book that contains a beautiful story. I loved how the author made Evelyn a real-istic character in that her vocabulary and pronunciation were appropriate for her age. As I read the book, I found myself wondering if this fictional story was based on a true story, or if it was perhaps put together based on the author’s life experiences. Overall, I greatly enjoyed this book and it had me smiling, laughing, and crying throughout the story.” Readers’ Favorite five-star review. Lisa Samia says, “On Mon-day February 12, 2018 film-ing of the Social Media pro-motions for the upcoming Calendar project (a calendar for cancer patients) named Six Word Serenity was held at GEM Advertising in New Haven, CT. This is for the year 2020. My input on the project was the formation of the idea The photo is of the wonderful professional group at GEM, I am seated (front row, right) next to Chris. Stay tuned on release dates of the promo's!” Susan Harrison’s (aka Susan Harrison Rashid) novel, Beneath a Shooting Star, was a finalist for the North Street Book Prize. In January, Janet Booth self-published Janet’s Daily Plan-its 2018, her 18th annual astrology calendar. This is the first time she’s offered her work exclusively as a downloadable ebook, including a PDF paginated for the option to “print-it-yourself” for people who simply must have paper in hand. She modified the name to dis-

tinguish the change in content and layout compared to recent Janet’s Plan-its books and to give a nod to her Janet’s Plan-its DAILY messag-es and day ratings. The 2018 book contains the daily information for the year, including a new calendar view with tables displaying succes-sive months’ day ratings for a quick flick-through while scheduling. Janet’s unique “Best and Worst Days” list and other sections and tools point to good times for im-portant plans as well as times to skirt, when actions might have undesirable consequences. No knowledge of astrology is required to utilize this “cosmic weather re-port,” applicable to all regardless of their “sign.” It comes in three formats: Kindle, ePub (for anything other than Kindle) and printable PDF, available at Janet’s site, AstrologyBooth.com, and on AstrologyBookClub.com and Amazon (Kindle only) . Marilyn Rothstein is happy to invite her fellow members of CAPA to a special event celebrating the release of her sec-ond novel, Husband and Other Sharp Objects. On Thursday evening, March 22, at 7 pm, I will speak at Beth El Temple, 2626 Albany Avenue in West Hartford. The wine and refreshments are on her! Event is free. Receive a book with your fifteen-dollar donation to charity. If you would like to attend, please email Marilyn at [email protected]. “I guarantee a good time and laughter.” Patrick Fenton says, "On March 17th I will be doing my first book-signing event at the Barnes and Noble bookstore in North Haven, CT from 2:00 – 4:00 pm.: Veronica B. Gamburg published her English version memoir in April and Russian version in October of 2017. She says, “I think it is a big success since I was trying to find a publisher for more than two years.” Barbara Ciancimino says, “As a first time Author, I was surprised and excited when I was asked by our lo-cal news magazine, “Newington Life,” to do a feature article about me and my new children’s picture book, Odonata The Flying Jewel of Maiden Grass Pond. My hope is that Odonata’s story will show that kind-ness is a much better alternative to bullying, as it encourages discussions among children and adults about the importance of understanding and accepting each other’s differences.”

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The Authority page 7

CAPA CENTRAL Location: Sycamore Hills Park Community Center Avon, CT; third Saturday of each month, 10:30 am—12:30 pm (http://www.aboutcapa.com/avon.htm)

March 17: Jan Yager: Foreign Rights (Meeting will be at the Avon Library) April 21: Adele Anessi (Topic To Be Announced) May 19: Chris Knopf: Writing and Selling Fiction (Meeting will be at the Avon Middle

School) CAPA SOUTHEAST Location: Groton Regency, 1145 Poquonnock Road (Route 1) , 6:30 pm (Tom Santos, [email protected])

March 19: Open Forum, Question and Answer Session April 16: Speaker and Topic To Be Announced May 20:Speaker and Topic To Be Announced CAPA SOUTHWEST Plumb Memorial Library, Shelton. 6:30 pm (Joe Keeney, [email protected]; find current meeting information at http://www.aboutcapa.com/capasw.htm)

March 12: Speaker and topic well received April 9: Katie Davis May 13: Speaker and Topic To Be Announced

CAPA NORTHEAST Willington Public Library, 7 Ruby Road, Willington, CT (Felix Giordano, [email protected].)

March 3: Peter Valentin, acclaimed forensic investigator. April 7: Speaker and Topic To Be Announced May 5: Speaker and Topic To Be Announced

Schedule of Upcoming Meetings

Top Ten Tips for Getting to Yes after No

By Brian Jud

Take them by surprise by saying, “That’s exactly what I would have said based on the information you have. But if you consider this fact… .” 4. Rejection is often due to situational factors. People may want to help you, but at the present time may be too busy. When cold calling on the phone, give the recipient a reason to listen to you, then ask, “Is this a good time to talk?” 5. In general, people want to be help-ful. If they say no too quickly they may feel bad and actually become more willing to help – if you persist professionally. 6. Start high and work down to a low-er level of commitment. Most chil-dren learn that if they want a hamster they first ask for a pony.

Potential buyers who say no to one thing may be more likely to say yes if asked again. Use that fact to your ad-vantage in a sales situation. If your prospect says no, think, “I heard what you said but it’s not what you meant.” Here is how.

1.Begin with an attitude of how you can solve customers’ problems in-stead of thinking about how many books you can sell. 2. People are reluctant to admit they made a mistake. Once they say no, they will not change their minds un-less given new information. 3. Do not tell them they made a bad decision. Instead, agree with them.

7. The buyer – not your product – should be the focus. Do not begin the sales process by asking, “What else can we make?” Instead ask, “What else can we do for our prospect?” 8. Sell content, not books. The prod-uct form is a variable. If prospects want your content delivered as a DVD they will say no to a book. 9. Listen to your prospects. Try to uncover and sell to their interests, not their positions. Their position may be that they have never used a book as a premium before, so why start now? Their interests lie in selling more of their product, motivating employees or creating a safer workplace. Focus on their interests.

10. Do not take no personally. Your prospects are not saying no, they are saying, “show me a way your content can help me and I’ll give it another look.”

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page 8 The Authority

Save money as you market your books by sharing the cost of events with other CAPA members. Want to participate in one of these sales opportuni-ties with other CAPA members? Log on to the CAPA social network (http://authorsandpublishersct.ning.com/).

CAPA’s Co-op Connection

April 1-2 Danbury The Connecticut Kids Closet 2 Woodbridge Craft Fair 8 Newtown Spring Welcome Craft Fair 9 Southbury Spring Showcase of Crafts 20 Trumbull Girls Night Out 23 Stratford Oronoque Spring Craft Festival 29 Bethel Blooms Craft Fair 29-30 Ansonia The Connecticut Kids Closet 29-30 Meriden Daffodil Festival 38th Annual 30 Shelton Spring Craft Festival 30 Windsor Locks Vendor & Craft Show May

5-6 Wilton Cannondale Spring Craft Fest 6 Bristol Pequabuck River Duck Race Craft Fair 11-13 Fairfield Dogwood Festival 12 Bethel Blooms Craft Fair 12-13 Milford Artisan Market 12-28 North Haven Robin Hoods Faire Springtime Fest 19 Bethany Locapalooza 19 Madison Shoreline Spring Festival & Pet Adoption 19-20 Greenwich Outdoor Crafts Festival 27 New Haven Heath, Wellness & Craft Gift Show

CAPA P. O. Box 715 Avon, CT 06001-0715

Free Book Marketing Webinars

Marketing professionals will host webinars that can help you sell more books, more profitably. These webinars are free to CAPA mem-bers. If you cannot attend, a link to the recording will be posted at www.aboutcapa.com. You may also find details about future webinars there. This month’s free webinars for CAPA members are: Mar 1: “Define Your Target Read-ers and Buyers,” By Brian Jud; 6:00 pm ET, https://tinyurl.com/y9sytk7p Mar 6: “What is “Special Sales?” By Brian Jud; 6:00 pm ET, https://tinyurl.com/ya66vg2g Mar 8: “How to Make a Persuasive Presentation For Large-Quantity Sales,” By Brian Jud; 6:00 pm ET, https://tinyurl.com/y8nrpjgy Mar 13: “What’s the Big Deal? How to Negotiate Large, Profitable Book Orders,” By Brian Jud; 6:00 pm ET, https://tinyurl.com/yaxymvda