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Augmented Reality & The Developer

Delivering at Gartner's "Peak of Unrealistic Expectations"

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http://www.youtube.com/watch?v=vOhiZ37aaww

Gartner's Hype Cycle

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http://www.youtube.com/watch?v=vOhiZ37aaww

Many Loud & Respectable Voices Talking

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Developers:The Industry Expects You To Deliver A Revolution

AR represents a brand new media type and a new type of

user interfaces; the significance of which is on with par

with the the first hypertext web browser or the

introduction of the digital cellular phone.Gartner Research expects AR to be used by more

than 30% of the mobile workforce by 2014.

http://arconf.com/

We're going to build all of that?

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Developers: Imagine a client or managerasking for a quote on this project spec:

http://siliconangle.com/blog/2010/01/22/why-the-world-needs-the-an-augmented-reality-conference-and-why-were-hosting-it/

All Your Base Are Be To Us

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AR represents a brand new media type and a new type of

user interfaces; the significance of which is on with par

with the the first hypertext web browser or the

introduction of the digital cellular phone.Gartner Research expects AR to be used by more

than 30% of the mobile workforce by 2014.

http://siliconangle.com/blog/2010/01/22/why-the-world-needs-the-an-augmented-reality-conference-and-why-were-hosting-it/

http://arconf.com/

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Gartner Research expects AR to be used by more

than 30% of the mobile workforce by 2014.

http://blogs.gartner.com/thomas_bittman/2009/10/08/a-rant-my-integrity-as-an-analyst/A Rant My Integrity as an Analyst

Contention Worth Mentioning

Thomas Bittman does a good job of explaining Gartner Research:

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The Industry is "Talking"

"The event could be a disaster, or it could

be a lot of fun. Or both. But I'll be there in

June, so keep your browser tuned to this

blog to find out more."

-Daniel Terdiman, CNET 1/19/2010

http://news.cnet.com/8301-13772_3-10437508-52.html

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"Talking" Distinctions

nothing ventured, nothing gained

but ventured on what?

risk calculated on reality?risk calculated on hype?

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"We're raising money to hire a team..."

"We can build the team out as theproduct ramps up in use..."

"The idea has momentum and we havea secret sauce..."

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Looser Talk.

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"We're getting things donewith very little money"

"We're going to see how long we canmake it without hiring people"

"Everyone does it,we just do it really really well."

Winner Talk

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http://www.youtube.com/watch?v=vOhiZ37aaww

Where is AR?

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Augmented Reality is Heading ToThe Peak of Inflated Expectations This Year

Image from: http://adverlab.blogspot.com/2009/08/hype-cycle-2009-augmented-reality-3d-tv.html

Gartner: http://www.gartner.com/DisplayDocument?id=1085912#document_history

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Why Would I Learn TheUnrealistically Hard Stuff?

What's in it for me?

I can avoid that

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Demand = Premium $

of course,. but..

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Turn it Around: What is the unrealistic expectation thatcould inspire an industry to go over that hill?

Image from: http://adverlab.blogspot.com/2009/08/hype-cycle-2009-augmented-reality-3d-tv.html

Gartner: http://www.gartner.com/DisplayDocument?id=1085912#document_history

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Complete FreedomFrom The Desktop Metaphor

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Complete FreedomFrom The Desktop Metaphor

(by 2013)

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http://en.wikipedia.org/wiki/Ergonomics

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Watch It Happen

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http://www.youtube.com/watch?v=vOhiZ37aaww

This Happened Today

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http://www.youtube.com/watch?v=P51w0UI-xkY

This is why we are here tonight

we're not quite there yet, but we can beginmodeling interfaces and building simple prototypes

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Peter Kaptein's Contribution

http://flashworks.wordpress.com/2009/08/19/minority-report-interface-using-flash-and-flar-toolkit/

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http://www.youtube.com/watch?v=P51w0UI-xkY

Special Thanks To

PariSoma

FLAR ToolkitSquidder

FLARManager&

Peter Kaptein

Interactive Lab

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FREE THE HUMANSEND THE DESKTOP

JOIN The ARDevMob

http://meetup.com/augmentedrealityhttp://twitter.com/ardevmob

http://ardevmob.com

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Train, Compete And Win The Future In The ARDevMob Spring 2010 Open Developer Challenge

Compete, Teach or Sponsor: RSVP at http://meetup.com/augmentedreality