The Asahi Shimbun · PDF fileThe Asahi Shimbun Japanese-language daily newspaper ... to achieve your marketing goal. Morning edition 02 NEWSPAPER ... This publishing schedule is subject

The Asahi Shimbun Japanese-language daily newspaper

Distribution Area / Editions

Morning edition +Evening edition

HOKKAIDOedition

TOKYOedition

OSAKAedition

NAGOYAedition

SEIBU (KYUSHU)edition

Sapporo

Tokyo

YokohamaNagoyaKyotoOsakaFukuoka

�e Asahi Shimbun has been Japan’s most trusted newspaper since its founding in 1879.

Currently, the morning edition has a daily circulation of 6.6 million copies, and the evening edition 2.1 million.

�e Asahi Shimbun boasts a wide coverage in the most important major metropolitan regions. �e Asahi Shimbun’s excellence in reaching the in�uential market segments makes it possible for you to achieve your marketing goal.

Morning edition

02

NEWSPAPER

Newspaper / Supplement The Asahi Shimbun.................................................... 02 be (Weekend Supplement) ........................................ 07 Area-focused Supplement ......................................... 09 Panorama .................................................................. 10 T JAPAN .....................................................................11

Magazine Shukan Asahi ............................................................. 12 AERA ......................................................................... 13

Online The Asahi Shimbun Digital......................................... 15

Overseas office and Representatives........ 21

TOKYO OSAKA SEIBU NAGOYA HOKKAIDO TOTAL (KYUSHU)

MORNING 3,640,149 1,883,675 600,043 339,793 120,130 6,583,790 EVENING 1,199,865 771,031 53,300 74,791 28,772 2,127,759

NUMBER OF PAGESMorning edition: 28-40 pagesEvening edition: 8-24 pages

FORMAT382mm wide × 514mm deep15 horizontal columns

COVER PRICEMorning edition: ¥150 / copyEvening edition: ¥50 / copy Monthly subscription fee (morning and evening editions): ¥4,037

DAILY CIRCULATION (Source: Audit Bureau of Circulations, Jan.-Jun. 2016)

GENERAL INFORMATION1. Booking deadlines [Black & white] 2 weeks prior to the publication date [Color] 4 weeks prior to the publication date2. Cancellation deadline 2 weeks prior to the publication date. We reserve the right to charge the full amount as agreed after the cancellation deadline. Cancellation after the closing date will not be accepted.3. Material Requirements Material for advertisements must be delivered in a digital format and sent on a disk (CD-R) or e-mail. Deadline: All advertisements must reach The Asahi Shimbun Tokyo Office no later than 5 working days prior to issue date. Contract Proofs: All advertisers must submit three sets of contract proof / press proof with their advertisement files, regardless of delivery method. Electronically submitted contract proof files CANNOT BE ACCEPTED. Digital Input: EPS or PDF/X1-a Acceptable Format:

1 : Both Morning and Evening Edition 1 : Evening Edition Only 1 : No Issue

1 : Morning Edition Only (Sunday & National Holiday) 1 : Morning Edition with “be” (Saturday), Evening Edition

This publishing schedule is subject to change.

2017 PUBLISHING SCHEDULEEach edition will be issued on the following schedule.

When using Adobe® Illustrator®, please add angled bracket marks based on the specified dimensions.Additionally, delete any parts outside the trim marks that do not need to be printed on the paper.When using Adobe® Acrobat®, please DO NOT add any trim marks. Additionally, delete any parts that do not need to be printed.

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JANUARY

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Color: CMYK mode (No RGB), UCR (Under Color Removal) only, total ink coverage must not exceed 250%. Images should be EPS format and 250 - 350 dpi. Please be sure all images are embedded. Fonts: Type should be kept at a minimum 7 points for English or 8 points for Japanese. ALL FONTS, MARKS AND LOGOS MUST BE OUTLINED.Notes: Please frame the advertisement copy at the stipulated dimensions.

Mac OS X (10.2.4 - 10.10) Mac OS 9.0- 9.2.2Adobe® Photoshop®

Adobe® Illustrator®

Adobe® InDesign®

Adobe® Acrobat®

7(7.0.1)/CS(8.0.1)/CS2(9.0.2)/CS3(10.0.1)CS4(11.0.x)/CS5(12.x.x)10(10.0.3)/CS(11.0.1)/CS2(12.0.1)/CS3(13.0.3)CS4(14.0.x)/CS5(15.x.x)2(2.0.2)/CS(3.0.1)/CS2(4.0.5)/CS3(5.0.4)CS4(6.0.x)/CS5(7.0.x)/CS5.5(7.5.x)9(9.x.x)/X(10.x.x)

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03 04

NEWSPAPERNEWSPAPER

A Full-page: 15 columns (382mm wide × 514mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥39,855,000 ¥30,735,000 ¥47,435,000 ¥34,505,000 Tokyo edition 22,695,000 18,945,000 26,205,000 20,765,000 Osaka edition 13,710,000 10,770,000 16,060,000 11,920,000 Seibu (Kyushu) edition 6,480,000 3,480,000 7,840,000 4,060,000 Nagoya edition 3,735,000 2,700,000 4,545,000 3,140,000 Hokkaido edition 1,905,000 1,455,000 2,295,000 1,645,000

B 2/3 page: 10 columns (382mm wide × 342mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥27,760,000 ¥21,380,000 ¥35,340,000 ¥25,150,000 Tokyo edition 15,820,000 13,200,000 19,330,000 15,020,000 Osaka edition 9,560,000 7,500,000 11,910,000 8,650,000 Seibu (Kyushu) edition 4,510,000 2,420,000 5,870,000 3,000,000 Nagoya edition 2,600,000 1,880,000 3,410,000 2,320,000 Hokkaido edition 1,320,000 1,020,000 1,710,000 1,210,000

C Half-page: 7 columns (382mm wide × 239mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥20,678,000 ¥15,953,000 ¥28,258,000 ¥19,723,000 Tokyo edition 11,781,000 9,835,000 15,291,000 11,655,000 Osaka edition 7,126,000 5,586,000 9,476,000 6,736,000 Seibu (Kyushu) edition 3,360,000 1,806,000 4,720,000 2,386,000 Nagoya edition 1,939,000 1,400,000 2,749,000 1,840,000 Hokkaido edition 987,000 756,000 1,377,000 946,000

D 1/3 page: 5 columns (382mm wide × 170mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition National edition ¥15,355,000 ¥11,840,000 ¥22,935,000 ¥15,610,000 Tokyo edition 8,755,000 7,305,000 12,265,000 9,125,000 Osaka edition 5,290,000 4,155,000 7,640,000 5,305,000 Seibu (Kyushu) edition 2,495,000 1,340,000 3,855,000 1,920,000 Nagoya edition 1,440,000 1,040,000 2,250,000 1,480,000 Hokkaido edition 735,000 560,000 1,125,000 750,000

E Quarter-page: 7 columns × 1/2 (190mm wide × 239mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition National edition ¥11,179,000 ¥8,617,000 ¥18,759,000 ¥12,387,000 Tokyo edition 6,359,500 5,306,000 9,869,500 7,126,000 Osaka edition 3,843,000 3,017,000 6,193,000 4,167,000 Seibu (Kyushu) edition 1,813,000 976,500 3,173,000 1,556,500 Nagoya edition 1,046,500 756,000 1,856,500 1,196,000 Hokkaido edition 532,000 409,500 922,000 599,500

F 1/5 page: 3 columns (382mm wide × 101mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥9,582,000 ¥7,386,000 ¥17,162,000 ¥11,156,000 Tokyo edition 5,451,000 4,548,000 8,961,000 6,368,000 Osaka edition 3,294,000 2,586,000 5,644,000 3,736,000 Seibu (Kyushu) edition 1,554,000 837,000 2,914,000 1,417,000 Nagoya edition 897,000 648,000 1,707,000 1,088,000 Hokkaido edition 456,000 351,000 846,000 541,000

G 1/6 page: 5 columns × 1/2 (190mm wide × 170mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥8,262,500 ¥6,370,000 ¥15,842,500 ¥10,140,000 Tokyo edition 4,712,500 3,932,500 8,222,500 5,752,500 Osaka edition 2,847,500 2,235,000 5,197,500 3,385,000 Seibu (Kyushu) edition 1,342,500 722,500 2,702,500 1,302,500 Nagoya edition 775,000 560,000 1,585,000 1,000,000 Hokkaido edition 395,000 302,500 785,000 492,500

H 2 columns (382mm wide × 66mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition

National edition ¥6,610,000 ¥5,096,000 ¥14,190,000 ¥8,866,000 Tokyo edition 3,770,000 3,146,000 7,280,000 4,966,000 Osaka edition 2,278,000 1,788,000 4,628,000 2,938,000 Seibu (Kyushu) edition 1,074,000 578,000 2,434,000 1,158,000 Nagoya edition 620,000 448,000 1,430,000 888,000 Hokkaido edition 316,000 242,000 706,000 432,000

I 2 columns × 1/2 (190mm wide × 66mm deep) Black and White Full Color Morning Edition Evening Edition Morning Edition Evening Edition National edition ¥3,305,000 ¥2,548,000 ¥10,885,000 ¥6,318,000 Tokyo edition 1,885,000 1,573,000 5,395,000 3,393,000 Osaka edition 1,139,000 894,000 3,489,000 2,044,000 Seibu (Kyushu) edition 537,000 289,000 1,897,000 869,000 Nagoya edition 310,000 224,000 1,120,000 664,000 Hokkaido edition 158,000 121,000 548,000 311,000

The Asahi Shimbun

Page or Section request will receive an additional charge. Please ask for details.

05 06

DISPLAY ADVERTISING RATES

NEWSPAPERNEWSPAPER

Page Size Rate

Main section A 1 1/3 page (Full color) ¥12,000,000

B 2 / 5 1/3 page (Full color) 9,000,000

C 8 Full page (Full color) 19,000,000

D 11 1/3 page (Full color) [Regional ad (Sold by edition)] • Tokyo edition 5,400,000 • Osaka edition 2,900,000 • Seibu edition 900,000 • Nagoya edition 630,000 • Hokkaido edition 180,000

E 12 Full page (Full color) 25,000,000

TV schedule section F 1 1/3 page (Full color) ¥12,000,000

G 4 Full page (Full color) 19,000,000

beon Saturday

Main section

beon Saturday

TV schedule section

ABB

F

be The Asahi Shimbun’s Weekend Supplement

G

D

CE

ADVERTISING RATES

GENERAL INFORMATION1. Rates include color surcharge.2. Material deadline: 10 working days prior to the insertion date.

“be” is a weekend supplement delivered every Saturday with �e Asahi Shimbun national morn-ing edition. “be” has two sections: “main section” for various information on lifestyle, entertainment and culture, “TV section” for weekly TV schedule.

CIRCULATION6,583,790 (Source: Audit Bureau of Circulations, Jan.-Jun.2016)

FORMATSeparate printing on Saturday morning

DISTRIBUTION AREANationwide

NUMBER OF PAGESMain: 12 pagesTV schedule: 4 pages

07 08

WEEKEND SUPPLEMENT WEEKEND SUPPLEMENT

Surface pages Interior pages: Quadruple-page

Surface pages Interior pages: Triple-page

Area-focused Supplement Panorama�e Asahi Shimbun publishes an

e�ective free-standing insert, Area-focused Supplement. Dist r ibut ion a rea s a re segmented at the level of the delivery agents, Asahi Shimbun Service Anchor (ASA). Minimum circulation is 100,000. With Area-focused Supplement, you can choose and customize the format, the number of pages, paper qua lit y, and delivery date to set an ideal environment.

In addition, ASA’ s distribution mapping system enables to choose delivery areas by parameters such as income, education, occupation, age, etc. which will make your marketing plan more e�ective.

�e Asahi Shimbun’ s masthead on t he f ront pa ge d i �erent i a t e s you r advertisements from ordinary lea�ets. �e Asahi Shimbun’s reputation for reliability is sure to give your sales a major boost.

Panorama Wide is a fold-out insert in which six/eight pages are combined into one unit. Its wide space enables

powerful panoramic expression.Panorama Wide is distributed in the

same way as area-focused supplement.

Standard (49.0g /㎡) Superior (60.0g /㎡)

Tabloid, 4 pages / Blanket, 2 pages 100,000 copies 13.37 14.20 Full color 200,000 copies 11.29 12.12

300,000 copies 10.94 11.76

400,000 copies 10.45 11.27

500,000 copies 10.10 10.92

Tabloid, 8 pages / Blanket, 4 pages 100,000 copies 24.37 26.02 Full color 200,000 copies 20.75 22.39

300,000 copies 19.35 21.00

400,000 copies 18.61 20.25

500,000 copies 17.71 19.35Notes:*Minimum printing: 100,000*The Asahi Shimbun’s masthead should be placed on the cover page.*Please contact Asahi representatives for the details of distribution areas and the number of copies.*Above rates include paper, printing, delivery, insertion, and other charges.

TECHNICAL REQUIREMENTS1. For the details of technical requirements, please refer to page 3-4.2. Data size: PDF/X-1a= within 250 MB for 15 columns EPS=within 250 MB for 15 columns, 30 columns3. Material deadline (to receive them in Tokyo): 14 working days prior to the insertion date.

Format Paper quality Rate (JPY per copy)

Panorama Wide Standard Blanket / eight-page / full-color White (49.0g /㎡) 32

Premium Blanket / eight-page / full-color Bright white (51.8g /㎡) 35

Panorama 6 Standard Blanket / six-page / full-color White (49.0g /㎡) 28

Premium Blanket / six-page / full-color Bright white (51.8g /㎡) 30

FORMATBlanket: 385mm wide × 516mm deepTabloid: 245mm wide × 377mm deep

ADVERTISING RATES (JPY per copy)

Notes:*The Asahi Shimbun’s masthead should be placed on the cover page.*Above rates include paper, printing, delivery, insertion, and other charges.*The number of copies and delivery areas can be set on request.*Please contact us for the details of paper quality, size, and delivery areas.

TECHNICAL REQUIREMENTS1. For the details of technical requirements, please refer to page 3-4.2. Material deadline (to receive them in Tokyo): 14 working days prior to the insertion date.

FORMATPanorama Wide : 1,600mm wide × 514mm deep (Blanket, 8 pages)

Panorama 6 [L Type]: 1,193mm wide × 514mm deep (Blanket, 6 pages)

ADVERTISING RATES

09 10

SPECIAL LOCAL ADVERTISING INSERT WIDE-SCALE FOLD-OUT INSERT

DATE OF PUBLICATIONEvery Tuesday (Cover date is 10 days prior to the publication date)

ADVERTISING RATES Position Color Space Open Rate Discount Rate Size (W×D) mm

2nd cover (2-page spread) 4 2 pages ¥3,450,000 ¥3,150,000 364 × 257

3rd cover 4 1 page 1,550,000 1,400,000 182 × 257

back cover 4 1 page 2,300,000 2,150,000 165 × 244

Offsets 4 1 page 1,600,000 1,450,000 182 × 257

1 1 page 950,000 850,000 182 × 257

4 1/3 vert. 580,000 550,000 65 × 257

Source: “MAGASCENE2016, Tokyo,” Video Research Ltd.

CIRCULATION140,008(Average publication figures certified by the Printers’ Association of Japan, Jul.-Sep. 2016)

FORMAT182mm wide × 257mm deep / B5 size


COVER PRICE¥380

READERSHIPGENDER AGE GROUP

Average income ¥7,250,000

EDUCATIONuniversity 51.3%junior college 17.7%

OCCUPATIONmanagement level 13.1%clerical workers 24.1%sales and service workers 6.9%business owners 9.2%retired 8.6%

Shukan AsahiGeneral-interest weekly magazine

11 12

female32.1% male

67.9%

15-293.8%

over 6040.4%

50-5928.0%

40-4921.1%

30-396.7%

ADVERTISING RATESFour-color full page (284×232mm): ¥2,000,000

T JAPAN

THE NEW YORK TIMES STYLE MAGAZINE WEEKLY MAGAZINE

T JAPAN is the Japanese version of T: �e New York Times Style Magazine, published by �e New York Times of the USA.

T JAPAN is composed of carefully selected translated articles from T: �e New York Times Style Magazine and original articles for the Japanese version. As an “intellectual style magazine”, it simultaneously conveys knowledge about the modern world, as well as modern Japan, and possesses a global perspective in the truest sense. All articles, such as fashion, beauty, art, food, travel and interviews, have a �rm “style”.

Annual DiscountThe magazine will be published five times in 2017. The below discount applies only to advertisers who apply for annual contracts during the previous year. From 3 to 7 pages: 10% discount / 8 or more pages: 15% discount

Bundle your advertising with T JAPANWe are preparing an advertising opportunity that includes the option to bundle a catalogue or a brochure with an issue of T JAPAN. Please contact us for details.

T JAPAN has a domestic circulation of 200,000, more than any other free luxury magazine in Japan. Utilizing the diverse routes of The Asahi Shimbun Company and Shueisha Inc., it is directly delivered to readers who have keen intellectual curiosity and who seek information on sophisticated lifestyles and products of true value.・180,000 copies are delivered to The Asahi Shimbun readers living in metropolitan region, Kansai and Nagoya that have the highest ratios of households with an annual income of 15 million yen or more. (Aoyama, Azabu, Shirokane, Takanawa, Seijo, Kojimachi, Den-en-chofu. Osaka-Kobe Area including Ashiya. Kakuozan, Hoshigaoka and Yagoto as Nagoya Area, and so on)・20,000 are delivered to prime customers of Shueisha’s official fashion mail order website, FLAGSHOP.

In addition to offering the magazine content in a speedy and convenient manner, topical news articles will also be released exclusively on the website.

PUBLICATION DATES in 2017 Issue Number 2017, No. 1 2017, No. 2 2017, No. 3 2017, No. 4 2017, No. 5

Publication Date Sat., Mar. 25 Thu., Jun. 1 Mon., Sep.25 Wed., Oct. 25 Sat., Nov. 25

www.tjapan.jpT JAPAN Web begins in 2017

With every issue, 200,000 copies are distributed free of charge

Position Color Space Open Rate Discount Rate Size (W×D) mm

2nd cover (2-page spread) 4 2 pages ¥2,800,000 ¥2,700,000 420 × 284

Inside 2nd cover (2-page spread) 4 2 pages 2,650,000 2,550,000 420 × 284

3rd cover 4 1 page 1,350,000 1,250,000 210 × 284

Back cover 4 1 page 2,000,000 1,850,000 200 × 270

Offset 4 1 page 1,300,000 1,200,000 210 × 284

Offset (center spread) 4 2 pages 2,650,000 2,550,000 420 × 284

Offset (the first single page) 4 1 page 1,500,000 1,400,000 210 × 284

Offset (the second single page) 4 1 page 1,500,000 1,400,000 210 × 284

Offset (the 3rd single page) 4 1 page 1,400,000 1,300,000 210 × 284

Offset (the 4th single page) 4 1 page 1,350,000 1,250,000 210 × 284

Offset 1 1 page 900,000 850,000 210 × 284

GENERAL INFORMATION1. All bleed2. Booking deadline: 60 days prior to the publication date3. Copy deadline: 25 days prior to the publication date4. Information on ad submission. All ads must be submitted in the digital format. Please ask your Asahi Shimbun representative for details.5. A discount rate is applied to the insertion contract (1 insertion per month) for 6 months and over.6. Cancellation after the closing date will not be accepted.7. An advertisement must comply with The Asahi Shimbun’s Advertising Acceptability Standards. The advertiser assumes liability for all content of advertisement printed.8. The manuscript is required to be made of PDF data.9. Corner marks are needed in the manuscript. Corner marks are composed by trim marks (printed size) and bleed marks (printed size + each side 3mm). Ground color should reach bleed marks. Corner marks and all ground color should be displayed in the manuscript.

DATE OF PUBLICATIONEvery Monday (Cover date is 7 days prior to the publication date)

ADVERTISING RATES

13 14

GENERAL INFORMATION1. Copy deadline: 20 days prior to the publication date2. Trademarks, company logos, pictures should be placed more than 10 mm inside for printing purposes.3. Information on ad submission. All ads must be submitted in the digital format. Please ask your Asahi Shimbun representative for details.4. A discount rate is applied to the insertion contract (1 insertion per month) for 6 months and over.5. An advertisement must comply with The Asahi Shimbun’s Advertising Acceptability Standards. The advertiser assumes liability for all content of advertisement printed.6. The manuscript is required to be made of PDF data.7. Corner marks are needed in the manuscript. Corner marks are composed by trim marks (printed size) and bleed marks (printed size + each side 3mm). Ground color should reach bleed marks. Corner marks and all ground color should be displayed in the manuscript.

Source: “MAGASCENE2016, Tokyo,” Video Research Ltd.

EDUCATIONuniversity 46.9%junior college 20.0%

OCCUPATIONmanagement level 14.7%professional workers 9.0%clerical workers 23.2%sales and service workers 7.5%business owners 6.4%retired 5.8%

AERANews magazine

Average income ¥7,690,000

GENDER AGE GROUP

CIRCULATION91,077(Average publication figures certified by the Printers’ Association of Japan, Jul.-Sep. 2016)

FORMAT210mm wide × 284mm deep / Modified A4 size


COVER PRICE¥390

READERSHIP

female43.8%

male56.2%

15-299.8%

over 6033.0%

50-5927.6%

40-4920.4%

30-399.2%

WEEKLY MAGAZINE WEEKLY MAGAZINE

N-1R-1R-2

N-2R-2

“&” is a web magazine that was launched in January 2013, which includes useful and valuable information such as fashion, travel, foods, cars and living.

“& M” is mainly targeted at sophisticated men in their 40s to 50s who enjoys both work and private life , “& w” is mainly targeted at independent women in their 30s to 40s despite their busy days.“& TRAVEL” for travellers, and “& BAZAAR” for shoppers.

Not only advertorials but also MPU is available.

Web magazine “&”

www.asahi.com/and_M/www.asahi.com/and_w/www.asahi.com/and_travel/www.asahi.com/and_bazaar/

Text adsfor driving

traffic tomicrosite

H-2

H-1R-1R-2

D-1

www.asahi.com/

15 16

GENERAL INFORMATIONPlease also check the media kit and the regulation guidelines here.Online Media Kit : http://www.asahi.com/advertising/englishmediakit/Advertising Guidelines : http://www.asahi.com/advertising/englishmediakit/genko.html

READERSHIPThis survey was conducted by The Asahi Shimbun during the period on June 2015. Data from Audience One.

The Asahi Shimbun Digital“�e Asahi Shimbun Digital” is

Japan’s leading news site that reaches about 5 billion page views and 22 million users. “�e Asahi Shimbun Digital” covers a wide range of subject areas, including news, sports and fashion. It conveys your message and reaches your target audience e�ectively.

*Average household income in Japan JPY 5,372,000(Source: annual research by National Tax Agency and Ministry of Health, Labour, and Welfare 2014)

(%)

3,000,000 or less

3,000,000-5,000,000

5,000,000-7,000,000

7,000,000-10,000,000

10,000,000-14,000,000

14,000,000 or more

13.933.8

20.824.8

6.10.6

GENDER

INCOME

35

30

25

20

15

10

5

0 under 20 20-29 30-39 40-49 50-59 over 60

(%)

0.6

8.613.5

31.8

16.7

28.7AGE GROUP

0 5 10 15 20 25 30 35

AverageJPY 5,797,000

female

31.3% male

68.7 %

ONLINE ONLINE

17 18

ADVERTISING RATES Ad Imps. Estimated / Exposure type Period Rate (tax exc) space Guaranteed H-1 Homepage MPU ~ 2.3 mil imp ¥1.0 / imp 2.3 mil imp Guaranteed Rotation One week ¥1,500,000 4 mil imp ¥2,500,000 8 mil imp ¥4,500,000 H-2 Homepage branding board - Guaranteed Rotation One week ¥1.0 / imp N-1 News MPU ~ 3.5 mil imp ¥1.0 / imp 3.5 mil imp Guaranteed Rotation One week ¥1,500,000 7 mil imp ¥2,500,000 N-2 News inside-article MPU 2.5 mil imp Guaranteed Rotation One week ¥1,500,000 5 mil imp ¥2,500,000 R-1 ROS MPU 4 mil imp Guaranteed Rotation One week ¥1,500,000 8 mil imp ¥2,500,000 R-2 Run of Asahi MPU 4 mil imp Guaranteed Rotation One week ¥1,200,000 10 mil imp ¥2,500,000 &-1 “&” inside-article MPU 1 mil imp Guaranteed Rotation One week ¥1,000,000 2 mil imp ¥1,600,000 &-2 “& M” inside-article MPU 1 mil imp Guaranteed Rotation One week ¥1,200,000 2 mil imp ¥2,000,000 &-3 “& w” inside-article MPU 1 mil imp Guaranteed Rotation One week ¥1,200,000 D-1 Double Sized MPU 200,000 imp ~ Guaranteed Rotation One week ¥1.5 / imp

[Smartphone-optimized website]

M-3

M-4M-2

M-1

M-1

M-4

M-2

M-3

Ad Imps. Estimated / Type of exposure Period Rate (tax exc) space Guaranteed M-1 Mobile Leaderboard 2.5mil imp Guaranteed Rotation One week ¥750,000 M-2 Mobile MPU 2.5mil imp Guaranteed Rotation One week ¥1,000,000 M-3 Mobile PR Gif with text - Estimated Regular exposure One week ¥600,000 Mobile text - Estimated Regular exposure One week ¥1,800,000 M-4 Mobile 2nd MPU 2.5mil imp Guaranteed Rotation One week ¥250,000

The Asahi Shimbun Digital has been adopting smartphone-optimized Website since April 2014.

Menu Smartphone floating movie ad Imps. 1,000,000 imp Rate (tax exc) ¥6,000,000 Period Two weeks(delivers from noon on Mon) *The period extends automatically until imps arrive at 1,000,000imp Exposure type Rotation Ad space Smartphone-optimized website article page Creative Movie Ad size:horizontal×vertical (pixels) 320×200 specifications Angle of view 16:09 File type mp4 Codec image : H264 sound : AAC File size (MAX) 100MB ※ the movie will be compressed Frame rate Any frame rate is availabe. ※The movie will be comressed to 9fps automatically in the ad space. Play time recommended 15 seconds No. of displaying multiple materials 1 Changing materials N/A Sound When the user mouse overs to the ad, sound starts to play Landing page 1 Ending Material static picture after the movie picture Ad size:horizontal×vertical (pixels) 320×180 File size (MAX) 25KB File type gif・jpg・png Banner Ad size:horizontal×-vertical (pixels) 320×20 under the File size (MAX) 5KB

movie File type gif・jpg・png

Notice 1px of frame line is needed. Submission materials By 10 business days prior

Notes:*Impression will be counted by Video start.*Video ad is only for free users.*The regulation and ad space may be modified without notice.*The Asahi Shimbun digital takes no responsibility for copyright of displaying materials.

Movie player on

Click

ONLINE ONLINE

The Ad plays the video (15 seconds), and the Ad itself disappears after the video ends.

AD▶

Notes:*Impression will be counted by Video start.*Video ad is only for free users. *The regulation and ad space may be modified without notice.*Delivery is not available for Internet Explorer 7, smartphones and tablets.*The Asahi Shimbun digitial takes no responsibility for copyright of displaying materials.

Menu In-Read ad Placement A) Above the article B) Under the article Imps. 1,000,000imp Rate(tax exc) A) ¥5,000,000 B) ¥2,500,000 Period Two weeks (delivers from noon on Mon) ※The period automatically extends until imps arrive at 1,000,000imp Exposure type Rotation Ad Space Culture, Sports etc… Creative Ad size: 640×360 pixels specificants horizontal×vertical Angle of view 16:09　 File type mp4　 Codec image : H264 sound : AAC 　 File size (MAX) 4MB　 Play time recommended 15 seconds　 No. of displaying 1 multiple materials　 Changing materials N/A　 Sound When the user mouse overs to the ad, sound starts to play　 Landing page 1　 Bit rate (MAX) 1,000kbps. Submission materials By 10 business days prior

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Notes:*Delivering one time for one unique browser per day by frequency control, but to avoid a risk of short, we change the frequency to two times or more in a day.*Delivery may stop if urgent news happens.*Internet Explorer / Mozilla Firefox / Google Chrome are the intended browsers.*Please set the close button to a size bigger than (H)88×(V)31 pixels when expanded. *Please send us third-party tags or notes when there is an extra delivery charge for rich ads.*Please refer to a third party’s creative guide.

After expansion, the right side of the page will shrink automatically or when users click the "close" button.

Expanded▼ Billboard ad

Sidekick ad ▶

▼ In-Read ad

1

3

22

▼ Gate ad

Scroll to click

[Rich ads]

Closed

Menu Billboard ad Sidekick ad Gate ad Imps. 4,000,000 imp 4,000,000 imp 6,000,000 imp Rate (tax exc) ¥10,000,000 ¥10,000,000 ¥10,000,000 Period One week (delivers from noon on Mon) Exposure type Rotation Ad space Homepage Creative Ad size: Expanded: 980×250 Expanded: 850×700 1 MPU: 300×250 specifications horizontal×vertical (pixels) Shrinked: 980×60 Shrinked: 300×600 2 Side panel: 145×1000 - - 3 Header: 1010×80 File format Flash (gif or JPEG) File size (MAX) Expanded: 1 MB Expanded: 1 MB MPU: 1.5 MB Shrinked: 50 KB Shrinked: 100KB Side panel: 100 KB - - Header: 100 KB Animation Expanded: available up to 40 sec. - Shrinked: N/A - Loop N/A No. of displaying 1 multiple materials Changing materials N/A Landing page 1 ALT text N/A

Notes:*About geo targeting menu: It delivers to targeted areas based on IP addresses, and access is not guaranteed to the user’s area. If a company shares the same access point with a branch, this system counts the area where the access point is located. Overseas targeting is also available. Please ask about our inventory first. *About targeting companies listed on the Tokyo Stock Exchange: It delivers to targeted companies with domains of listed companies. *About Educational institution targeting : It delivers to targeted companies with domains of education institutions.*About Public office targeting : It delivers to targeted companies with domains of public offices.

e.g.) Geo targeting to Osaka Format Type of exposure Rotation (Guaranteed) Period One week (From Monday to Sunday) Ad space MPU Rate (tax exc) ¥1.5 / imp Menu Description Geo targeting By prefecture Listed on the Tokyo Stock By company listed Exchange targeting on the Tokyo Stock Exchange Education institution targeting By education institution Public office targeting By public office “Except” for listed on Except for companies listed on the the Tokyo Stock Exchange Tokyo Stock Exchange and education and Public office targeting institutions for targeting SMEs

[Targeting]

IP addressis Tokyo

IP addressis Osaka

Not deliver Deliver

B)

ExpandedBefore

A)

AD▶

ONLINE ONLINE

THE ASAHI SHIMBUN COMPANY (International Advertising Department)

5-3-2, Tsukiji, Chuo-ku, Tokyo 104-8011, JapanTEL: +81-3-5540-7759 FAX: +81-3-3541-9600 e-mail: [email protected]

For the Americas:U.S.A. •••••••••••••••••••••••••••••••••••••••••••••••••••••Lee & Steel, Inc.P.O.Box 2007, Darien, CT 06820, U.S.A.TEL: +1-203-445-8900 FAX: +1-203-445-1885 e-mail: [email protected]

Canada •••••••••••••••••••••••••••••••••••••••••••••••••••Publicitas Canada468 Queen Street East, 300 Toronto, Ontario M5A 1T7 TEL: +1 416-363-1388 ext. 228 FAX: +1 416-363-2889 e-mail: [email protected] (Cyndy Fleming)

Brazil••••••••••••••••••••••••••••••••••••••••••••••••••••••Plataforms International MediaAv. N. Sra. Copacabana, 782/1201, Rio de Janeiro, RJ, BrazilCEP 22050-001TEL: +55-21-991-900-400e-mail: [email protected] (Eduardo Canastra)

Argentina / Mexico / Chile•••••••••••••••••••••••••••Plataforms International MediaCalle Libertad 1559, Piso 7, Apto 21 Buenos Aires, CABA, Argentina CP 1016TEL: +54-911-6726-2754e-mail: [email protected] (Juan Plata)

For Europe and the Middle East:Great Britain / Ireland ••••••••••••••••••••••••••••••••Advance International Media 6-8 Long Lane, London EC1A 9HF UKTEL: +44 207 253 0888e-mail: [email protected]

Germany •••••••••••••••••••••••••••••••••••••••••••••••••Publicitas GmbHOeder Weg 52-54 60318 Frankfurt am MainTEL: +49-69-71-91-49-10 FAX: +49-69-71-91-49-30e-mail: [email protected]

France ••••••••••••••••••••••••••••••••••••••••••••••••••••Adnative sarl42 Rue Fortuny, 75017 Paris, France TEL: +33-1-4500-3360 FAX: +33-1-4500-2581e-mail: [email protected]

Switzerland / Austria••••••••••••••••••••••••••••••••••Adnative S.A.7, ch. Maisonneuve, CH-1219 Chatelaine-Geneva, SwitzerlandTEL: +41-22-796-4626 FAX: +41-22-797-0270 e-mail: [email protected]

Italy••••••••••••••••••••••••••••••••••••••••••••••••••••••••Cesanamedia S.p.A. Via dei Fontanili 13, 20141, Milano, ItalyTEL: +39-02-8440-441 FAX: +39-02-8481-0287e-mail: [email protected]

The Netherlands / Belgium •••••••••••••••••••••••••International Media Sales Dwarslaan 51, 1261 BB, Blaricum, The Netherlands TEL: +31-35-685-9015 FAX: +31-35-542-1593e-mail: [email protected]

Scandinavia•••••••••••••••••••••••••••••••••••••••••••••5 Cross MediaBirger Jarlsgatan 31, 111 45 Stockholm, SwedenTEL: +46-8-5788-6650e-mail: [email protected]

Greece••••••••••••••••••••••••••••••••••••••••••••••••••••Publicitas S.A.64B kifissias Av, 15125 Maroussi Athens, GreeceTEL: + 30 211 01 29 601 FAX: +30-210-6618-477 e-mail: [email protected]

Spain••••••••••••••••••••••••••••••••••••••••••••••••••••••K.MEDIA Marqués del Riscal, 11, 4º 28010 Madrid - SpainTEL: +34 91 702 34 84FAX: +34 91 702 34 85e-mail: [email protected]

Russia ••••••••••••••••••••••••••••••••••••••••••••••••••••Media Proul.Kibalchicha 2-1-252 129164, Moscow, RussiaTEL: +7-910-425-5797 e-mail: [email protected]

Middle East•••••••••••••••••••••••••••••••••••••••••••••• ICEBERG MEDIA FZ LLC Office No.106, Building No.8, Dubai Media City, P.O.BOX 502068, Dubai, United Arab Emirates TEL: +971505380379 FAX: +97143494864e-mail: [email protected]

For Asia and Oceania:Singapore••••••••••••••••••••••••••••••••••••••••••••••••Publicitas Singapore Pte Ltd.1 Fusionopolis Walk #11-01 Solaris South Tower, Singapore 138628TEL: +65-6836-2272 FAX: +65-6634-5231e-mail: [email protected]

Malaysia••••••••••••••••••••••••••••••••••••••••••••••••••Publicitas International Sdn BhdLot S105, 2nd Floor, Centrepoint, Lebuh Bandar Utama, Bandar Utama, 47800 Petaling Jaya, Selangor, Malaysia TEL: +603-7729-6923 FAX: +603-7729-7115e-mail: [email protected]

Thailand••••••••••••••••••••••••••••••••••••••••••••••••••Publicitas (Thailand) Ltd.5th Floor, Lumpini 1 Building, 239 / 2 Soi Sarasin Rajdamri Road, Lumpini, Pathumwan, Bangkok 10330, ThailandTEL: +662-651-9273 to 7 FAX: +662-651-9278e-mail: [email protected]

[email protected]

China•••••••••••••••••••••••••••••••••••••••••••••••••••••• Publicitas (Beijing) Advertising Co., Ltd.Rm 808, 8/F, Tower A, Fulllink Plaza, No.18 Chaoyangmenwai Avenue Beijing 100020, ChinaTEL: +86-10-6588-8155 FAX: +86-10-6588-3110e-mail: [email protected] Rui Shi (Shanghai) Advertising Co., Ltd. Room 1808, Oriental Cable Building,No.699, West Nanjing Road, Jing'an District,Shanghai 200041, China TEL: +86-21-5116-8877 FAX: +86-21-5116-0678e-mail: [email protected]

Hong Kong •••••••••••••••••••••••••••••••••••••••••••••• TTG Asia Media Pte Ltd.8/F, E168, 166-168 Des Voeux Road Central, Sheung Wan, Hong KongTEL: +852-2237-7282 FAX: +852-2237-7227e-mail: [email protected]

Hong Kong / Taiwan ••••••••••••••••••••••••••••••••••Publicitas Hong Kong Ltd.Rm 2601, 26/Fl.,Two Chinachem Exchange Square,338 King’s Road, North Point, Hong Kong TEL: +852-2516-1513FAX: +852-2528-3260e-mail: [email protected]

Korea •••••••••••••••••••••••••••••••••••••••••••••••••••••Sinsegi Media Inc.(Yeouido-dong) Jungang Bldg., Room 817 19, Gukjegeumyung-ro 8-gil, Yeongdeungpo-gu, Seoul, 07333, KoreaTEL: +82-2-785-8222 FAX: +82-2-785-8225e-mail: [email protected]

Nepal••••••••••••••••••••••••••••••••••••••••••••••••••••••Global Exposure (HK) Ltd.Globex Rep Office Baluwatar-4, P.O.Box 3160, Kathmandu, NepalTEL: +977-1-4420848 FAX: +977-1-4421179e-mail: [email protected]

[email protected]

India•••••••••••••••••••••••••••••••••••••••••••••••••••••••Matrix Media - PDM Media (India) Pvt Ltd.51, Doli Chambers – 2nd Floor, Arthur Bunder Road, Colaba, Mumbai 400005, IndiaTEL: +91 22 61377400 FAX: 91 22 22824889e-mail: [email protected]

[email protected]: +91 9867329125

Australia •••••••••••••••••••••••••••••••••••••••••••••••••Publisher’s Internationalé Pty Ltd.Suite 102, 97 Pacific Highway, North Sydney, NSW 2060, AustraliaTEL: +61-2-9252-3476 FAX: +61-2-9252-2022e-mail: [email protected]

New Zealand ••••••••••••••••••••••••••••••••••••••••••••McKay & Bowman International Media Ltd.P.O.Box 36 490, Northcote, Auckland 0748, New Zealand TEL: +64-9-419-0561e-mail: [email protected]

OVERSEAS OFFICE FOR ADVERTISING SALESThe Asahi Shimbun Company London Office6th Floor, Halton House, 20-23 Holborn, London EC1N 2JD, U.K.TEL: +44-20-7831-0033 FAX: +44-20-7430-1597 e-mail: [email protected]

REPRESENTATIVES

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Overseas office&

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