The Art of the Private Yoga Lesson · 2021. 4. 6. · Lee used to call her package of 6 privates a “six pack”. But you can also do four at once or even 8-20 at once, and offer

© 90 Monkeys 2014-2015

The Art of the Private Yoga

Lesson

Resource Booklet

© 90 Monkeys 2014-2015

Client Intake Form

Please fill out the following form to help me guide our sessions more effectively with your

success in mind.

1. Have you done yoga before? If so, what style, when, experience level?

2. What are yours goals with private yoga lessons?

3. What are your biggest health concerns?

4. What are your barriers to reaching your goal(s)?

5. What strategies or therapies have you tried? Are you currently doing them now?

6. Are you willing to do regular exercises and poses in between sessions? And if so, how

much time per day can you dedicate?

7. Who can I thank for referring you?

© 90 Monkeys 2014-2015

PRIVATE CLIENT HEALTH FORM

Dear Student. Please fill out the following questionnaire to help me get to know

you and serve you best during our time together. Thank you!

Name

Age Birthdate (mm/dd/yy) / /

Profession

What do you spend most of your time doing?

Do you have any experience in yoga?

If so, when/where/how long? What was your experience like?

What do you most hope to get out of this workshop series?

What is your motivation for taking yoga? Circle all that apply:

Physical Health Flexibility Joint Pain Stress Reduction

Mental Clarity Fun General fitness

Do you currently exercise? If so, please describe.

How did you hear about this course?

Please check any that apply:

___ Chronic sinus condition ___ Heart trouble ___ Low Blood Pressure

___ Diabetes ___ Hypoglycemia ___ Genito-urinary difficulties

___ Asthma ___ Ulcers ___ Intestinal complications

___ Immune Deficiency ___ Epilepsy ___ Chronic headaches

___ Herniated Disc ___ Sciatica ___ Scoliosis

___ Spondylolisthesis/Spondylolysis ___ Osteoarthritis

© 90 Monkeys 2014-2015

___ Rheumatoid arthritis ___ Hernia ___ High Blood Pressure

___ Recent Surgery (explain)_________________________________________________

___ Past or present allergies (to what if any?)

___ Chronic Pain (where?)________________________________________________

Please describe any other health or medical conditions that you believe may be helpful for

us to be aware of:

In case of emergency, contact:

Name:

Phone #:

Relationship:

© 90 Monkeys 2014-2015

© 90 Monkeys 2014-2015

GENERAL TEMPLATE FOR SEQUENCING 45, 60 & 90

MINUTE PRIVATE OR SEMI-PRIVATE YOGA LESSONS

45-Minute Potpourri

• Centering: 1 minute

• Warm Up: 5 minutes

• Surya Namaskar: 3 minutes

• 3 Standing Poses: 7 minutes (one bent knee, one straight leg, one twisted)

• Inversions (optional): 4 minutes (normal) do 5 minutes if restorative (i.e.

Shoulder Stand or Legs-Up-Wall)

• Abdominals: 2 minutes

• Hand Balancing: 3 minutes (i.e., Crow, Hand Stand, Vascistasana, Wild

Thing, etc.)

• Thigh Stretches: 2 minutes

• Backbend Warm Ups: 4 minutes (i.e. Shalabasana, setu bandhasana)

• 2 Backbends: 5 minutes (i.e. Dhanurasana, Urdvha D., Ustrasasana)

• Counter Pose: 2 minutes

• Twist: 1 minute

• 1 or 2 Hip Openers: 1 or 2 minutes

• Savasana: 3 minutes

© 90 Monkeys 2014-2015

60-Minute Potpourri

• Centering: 1 minute



• 4 Standing Poses: 10 minutes

• Miscellaneous Poses: 3 minutes





Thing, etc.)



• 2-3 Backbends: 6 minutes (i.e. Dhanurasana, Urdvha D., Ustrasasana)


• Twists: 2 minutes

• 2 or 3 Hip Openers: 5 minutes


© 90 Monkeys 2014-2015

90-Minute Potpourri

• Centering: 2 minutes



• Miscellaneous Poses: 3 minutes

• 4-5 Standing Poses: 12 minutes





Thing, etc.)



• 3 Backbends: 10 minutes (i.e. Dhanurasana, Urdvha D., Ustrasasana)


• Twists: 3 minutes

• 3 or 4 Hip Openers: 8 minutes

• Meditation: 1 minute


© 90 Monkeys 2014-2015

Yoga Session Guidelines and Agreement

Guidelines

To make our sessions as productive as possible and to get the most out of our work together, please follow

these guidelines:

• If you are willing, dedicate daily practice and exercise time between lessons. This will ensure maximum

progress and optimize our time together.

• Let meals or snacks digest before our session. Before practicing yoga, plan on giving yourself time to digest

(2 hours after a meal, 1 hour after a snack). Please hydrate adequately beforehand. You may drink water

during our session as needed.

• Please wear comfortable clothes that are stretchy, but not too loose.

• Ask questions! Please inquire if there is anything you do not understand or want to learn more about.

• If there is anything in particular you want to work on, please ask. Periodically it will be helpful also to review

together your goals for these sessions so we are sure you are getting the most out of working together.

Terms

• Please be on time. Due to travel time and full client schedule, sessions must start and end on time.

• Carve out time for the session with no interruptions. Please turn off cell phones.

• 24 hour cancellation policy:

If a session needs to be rescheduled, please do so within 24 hours of the scheduled appointment. If

cancellation is made with less than 24-hours notice, the full rate of the session will be charged.

• Time is limited and sessions will be most fruitful when these guidelines are followed.

* I agree with the above guidelines and understand them.

Signed ____________________________

Client name

John Doe, RYT

PO Box XXXX

Anywhere, USA

Phone number

www.johndoeyoga.com

© 90 Monkeys 2014-2015

Art of the Private Yoga Lesson

Private Client Log

Name of client:

Date of Session:

Health status (how is the client feeling, injuries):

Session Goal (e.g., apex pose, strength, stress relief, touch toes):

Plan - Poses/Plan/Sequence (plan for the session):

Actual - Poses/Plan/Sequence (actual session):

Practice poses assigned (instruct poses for daily practice):

Plan ideas/needs for next session:

General Notes (e.g., improvements, set-backs, progress, etc):

© 90 Monkeys 2014-2015

Date of Session:







General Notes (e.g., improvements, set-backs, progress, etc):

Date of Session:







General Notes (e.g., improvements, set-backs, progress, etc)

© 90 Monkeys 2014-2015

PRICING GUIDELINES, CHARTS AND PACKAGE

DEALS FOR YOUR PRIVATE CLIENTS

The formula below will work in any currency. For example, we use USA

currency. Please use the current exchange rate for your country to convert the

US numbers and price your offerings appropriately.

Suggested Pricing Formula

1) Use $1/minute as a base. (For example 60 minutes = $60).

2) Add 20% markup to the base if your area has a healthy economy.

3) Lower this by 20% from the base in a lower-income economy.

4) Add 10-20% to the base if you are providing a specialty skill and/or have

an advanced level of experience.

5) Lower by 20% to the base if you are new to teaching

Note: Optional After-Hours/Distance/Location Charges

Add a 15% increase for privates requested before 7-8am and after 7pm

(depending on your tolerance). You can also add a 15% increase for certain

mile radius from your home to cover gas, time, etc.

Also, consider lowering by 10% if the client comes to you or raise by 10% if

you go to the client.

© 90 Monkeys 2014-2015

Example:

If the going rate in your area is $75/hour:

New

Teacher

Experienced

Teacher

Nationally

Recognized Teacher

$65-70 $75-80 $85-90

After Hours/Distance Charge

(15% increase)

$75-80 $85-90 $90-100

Notes on Package Deals

Advantages of package deals include the following:

• You get commitment up front from your client so that they give the

practice a chance (in the case of new clients)

• You get revenue up front which you can use to upgrade your office,

graphics, website, wardrobe, etc. (Professional elements that help you

find the best clients!)

• Ensures less flakiness with scheduling - this way you both put the

sessions in your calendars ahead of time as soon as they are

purchased.

The downside of package deals:

• You’ll be giving the client a discount therefore it will lower your hourly

rate by a certain amount

The verdict?

© 90 Monkeys 2014-2015

• It is much better to get the cash upfront and the commitment from the

student than to be concerned over a few dollars a session!

Suggested Pricing Formula For Package Deals

1. Decide on how many classes you want to include in the package. Cyndi

Lee used to call her package of 6 privates a “six pack”. But you can

also do four at once or even 8-20 at once, and offer deeper discounts

the more classes they commit to.

2. Multiply the number of classes in your package by your hourly rate.

3. Reduce the price by 5-6% for 4 classes. Progressively increase the

savings by one or two percentage points or for every two classes

beyond 4. So 6 sessions would be reduced by 7-8%, 8 sessions would

be reduced by 8-9% and so forth.

Sample Package Menu Based on $75/Hour

1 Session = $75/hour

4 Sessions = $279 ($21 savings)



Should you make the first lesson free?

No! We discourage this since people have a lower value perception of free

offerings.

How about friend and family discounts?

This can be sticky territory and we recommend making a set policy for friends

and family. Some elements to consider:

• You are a professional and your services are of substantial value.

• Make sure they are selecting you for your unique skills and that you are

the best to deliver that service. They should not hire you out of favoritism

and/or a favor.

• Outline your terms/policy the same as any other client.

Discounts should be minimal (10-15%) to ensure that both parties understand

the value your time and take the sessions seriously.

© 90 Monkeys 2014-2015

Gift Certificate

PRIVATE YOGA WITH JOHN DOE

AMOUNT

FROM

YOGA WITH JOHN DOE [STREET ADDRESS] [CITY], [STATE] [POSTAL CODE]

PHONE [YOUR PHONE]

Gift Certificate


AMOUNT

FROM


PHONE [YOUR PHONE]

Gift Certificate


AMOUNT

FROM


PHONE [YOUR PHONE]

© 90 Monkeys 2014-2015

SAMPLE MARKETING FOR PRIVATE YOGA LESSONS

FOR TWITTER and/or FACEBOOK

Know someone who’s never done yoga that wants to try a private lesson? I’ve

got gift certificates - the perfect birthday or holiday gift! [LINK to webpage]

Hey everyone! I just started teaching one-on-one yoga lessons in my home

studio. Email me at [email protected] to inquire or book a session

Hi everyone! I have room for 2 more private yoga clients. Sessions take place

in my home studio or yours. To grab this opportunity, email me at

[email protected]!

Want to try yoga but fear dropping into any old class? Get started with a

private yoga lesson: [LINK to webpage]

Hi everyone! I have room for 2 more private yoga clients. If you or someone

you know is interested, email me at [email protected]. Please pass it on. :)

Are you working with injuries or just need a yoga refresher? Private lessons are

the ticket! Book a session by emailing me at [email protected]

Intimidated by yoga? Get a private lesson & learn what you need to know to

join group classes [link to webpage]

© 90 Monkeys 2014-2015

SAMPLE EMAIL CAMPAIGN TO YOUR EXISTING STUDENTS FOR REFERRALS

SUBJECT: Are you friends with a yoga hold-out?

Dear _________,

Do you know someone who is curious about yoga but they are “holding out”

because of feeling intimidated by all the postures?

I offer private yoga lessons specifically to address this issue and I just had a

few slots open up for new clients.

Please pass this along this info to any friends you might know who’d like to

start a yoga practice.

As a thank you for your help, I’ll give you a FREE private yoga lesson for every

student you refer!

Just pass on this link to the PRIVATES section of my website: __________

Thanks so much for helping me spread the word.

Hope to see you on the mat soon,

[Name & Signature]

© 90 Monkeys 2014-2015

SUBJECT: Are private yoga lessons right for you?

Dear _________,

If you can answer yes to any of these questions, then private yoga lessons are

for you!

1. I’m not that flexible so I am embarrassed to go to a group yoga class

2. I feel out of shape and want to get back into my body

3. I have a challenging injury (injuries) and I’d do anything to get back to

normal

4. I’m concerned that my injury or health challenge will slow down the rest

of the group or that I’d get hurt with out individual attention

5. I never get enough of those yummy adjustments in group classes and

would love to experience more of that!

6. I feel confused about alignment and proper form – I need a breakdown

of the basics!

7. I prefer to do yoga in my own home, but I am clueless about creating a

home practice

If you answered yes to one or more of these questions, you may find private

lessons to be a wonderful addition to your health and wellness routine. And

I’ve got great news - I just had two new slots open up for private clients!

If you’d like to fill one of these rare slots, reply to this email right away to set up

a time to connect.

Hope to see you on the mat soon,

[Name & Signature]

© 90 Monkeys 2014-2015

How to Spot an Ideal Private Yoga Client

NOT IDEAL CLIENT IDEAL “KEEPER” CLIENT

• Late

• Wants you to “do them” (ie. They

don’t want to make effort or

improve, or don’t care to ask

what yoga can do for them)

• Never get on the mat in between

sessions

• Inconsistent with their bookings

• They have cancelled in less than

24hrs or “no-showed” on you

more than 3 times (3-strikes

you’re out!!) when it was not an

emergency.

• They are creepy/inappropriate

• Makes you feel like you are “the

help”

• Goes on and on about their

issues with you during the

session and/or before or after

the session, disrespecting the

start or end times of the session

• Balks when you raise your rates

• Does not pay you in a timely

fashion or have payment ready

• You never know when they will

decide to book

• On time

• Asks questions

• Focused (eliminates all

distractions from interfering with

the lesson)

• Wants to improve

• Practices with out you in

between sessions

• Is consistent with booking

• Honors your 24hr policy with out

question if they have to cancel

• Advocates for your business by

letting others know about the

results they are getting from

working with you

• Subsequently, refers you to all

their equally cool friends as

clients!

• Doesn’t make you feel like you

are part of “the help”

• Doesn’t make you feel

uncomfortable, hit on you, or

ask you out!

• Likes to talk about non-yoga

things, but knows when to cap it

Documents

The Art of the Private Yoga Lesson · 2021. 4. 6. · Lee used to call her package of 6 privates a “six pack”. But you can also do four at once or even 8-20 at once, and offer