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01 retorix.com.au The Art of Persuasion

The Art of Persuasion - AIRA files/IR... · The Art of Persuasion. 02 retorix.com.au Retorix helps clients to build commercially sustainable businesses and articulate an authentic

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Page 1: The Art of Persuasion - AIRA files/IR... · The Art of Persuasion. 02 retorix.com.au Retorix helps clients to build commercially sustainable businesses and articulate an authentic

01 retorix.com.au

The Art of Persuasion

Page 2: The Art of Persuasion - AIRA files/IR... · The Art of Persuasion. 02 retorix.com.au Retorix helps clients to build commercially sustainable businesses and articulate an authentic

02 retorix.com.au

Retorix helps clients to build commercially sustainable businesses

and articulate an authentic and compelling story.

About us

Page 3: The Art of Persuasion - AIRA files/IR... · The Art of Persuasion. 02 retorix.com.au Retorix helps clients to build commercially sustainable businesses and articulate an authentic

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Ethos

PathosLogos

About us

Aristotle’s classical ‘art of persuasion’.

[ret-er-ik]

rhetoric

Credibility builds trust

Evidence drives reason.

Emotions spark engagement

Page 4: The Art of Persuasion - AIRA files/IR... · The Art of Persuasion. 02 retorix.com.au Retorix helps clients to build commercially sustainable businesses and articulate an authentic

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About us

Retorix provides deep expertise in solving strategy, communications and engagement problems based on recognised best practice models.

We work with organisations of all sizes, from owner-managed businesses to start-ups and large global corporates.

As part of the Designate Group, we collaborate with brand strategists, designers and developers to deliver end-to-end value, from conception to execution.

Page 5: The Art of Persuasion - AIRA files/IR... · The Art of Persuasion. 02 retorix.com.au Retorix helps clients to build commercially sustainable businesses and articulate an authentic

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We work seamlessly across five core sectors and help organisations achieve their strategic goals.

Energy Finance Health TechnologyNot forprofit

About us

Page 6: The Art of Persuasion - AIRA files/IR... · The Art of Persuasion. 02 retorix.com.au Retorix helps clients to build commercially sustainable businesses and articulate an authentic

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Our services

Strategy• CEO and Board advisory

• CEO first 100 day plans

• Crisis prevention

Investors• Corporate action comms

• Pre-IPO preparation

• IR programs and content

Media• Media engagement

• Speaker training

• Crisis management

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Experts in our field

Mario Falchoni GAICD Managing Director & Investor Relations

Mario is a white hat hacker for corporate reputation and a pragmatic investor relations specialist with a deep understanding of highly regulated, fast-changing and issues-rich environments.

He has 20 years’ experience as a trusted advisor to boards and senior management teams, from start-ups to top 50 ASX.

Susanne Sperber Director, Strategy & CEO Advisory

Susanne is a global citizen and has been in tech since the invention of the ballpoint mouse. Logitech was her first client.

She has worked with Rockstar CEOs and internationally recognised medical scientists across the world, building a stellar reputation as a positive creator and fearless strategic thinker.

Ross Neilson Director, Communications & Engagement

Ross held senior government advisory roles from 1995 to 2009. He is a former Chief of Staff to the Premier of NSW and the Chief Minister of the Northern Territory; and has served as senior media and political adviser to a number of government Ministers.

He was CEO of Auspoll, a political and social research firm, and is a former Director of Public Affairs for NSW Police.

Our team

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Our approach

Str

ateg

yEngagem

ent

Investor

Start up

High grow

thList

ed

Public

Mid-tier

We employ on an integrated approach to strategy and external engagement across the complete company life-cycle.

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Our process

04 Adapt

• Embed feedback loops

• Monitor impact

• Adapt in real time

• Activate contingencies

03 Create

• Messaging and narrative

• Influence matrix

• Engagement plan

• Crisis prevention and

management plans

02 Synthesise

• Build strategic plan

• Harvest actionable data

• Weakness testing

• Risk assessment

01 Analyse

• Key business drivers

• Culture and processes

• Competitor landscape

• Regulatory environment

We provide deep expertise in solving strategy, communications and engagement problems based on recognised best practice models.

Page 10: The Art of Persuasion - AIRA files/IR... · The Art of Persuasion. 02 retorix.com.au Retorix helps clients to build commercially sustainable businesses and articulate an authentic

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Mario Falchoni Managing Director & Investor Relations

[email protected] M. 0418 401 415 P. 02 9262 1844

Level 8, 10 Spring St Sydney, NSW 2000

Retorix is part of Designate Group, the corporate brand and communication agency.

Thank you